About us​

Learn what we’re all about

We help smart entrepreneurs start, build, and scale their business fast and efficiently.

Our mission

Startup Bonsai was founded with a singular goal – to help small businesses succeed.

Not only that, but to help savvy entrepreneurs compete on a level playing field with the big guys.

We share software reviews and marketing insights to help you get your business off the ground, and grow it faster.

This means you can stop wasting money on software and services that don’t work. And you can leverage our expert recommendations to push your business further.

Our ethos

We’re often asked how the ‘Bonsai’ part of our brand name relates to our mission.

Businesses are like Bonsai trees in many ways. They require nurturing, finesse, and patience to grow. The process can’t be rushed.

In time, they can become something incredible but they need a helping hand.

Here’s the deal:

The best businesses – the ones that stand the test of time – require patience to build. 

If you want your business to stand the test of time, we will show you how – ethically and sustainably.

Why listen to us?

Startup Bonsai was founded by Adam Connell, a 10+ year digital marketing veteran with a strong background in delivering growth for international and multinational brands.

According to both BuzzSumo and Semrush, he’s one of the top 50 content marketers in the world.

While at his previous agency, Adam launched a new service and grew it into a 6 figure business in 3 months while juggling a full book of marketing clients. Now, he’s bringing this insight to Startup Bonsai so you can benefit from his experience.

Since launching, our team has grown to encompass other industry experts whose advice has been featured on top tier industry publications such as Forbes, CIO, HuffPost, SEJ, Content Marketing Institute, and more.

What we’re all about

We know how hard it is to start a business. We understand the endless “plate spinning” and the number of hats you have to wear as an entrepreneur.

You have important decisions to make and you have questions that need answers. This is why we invest a huge amount of resources in delivering expert-level, trustworthy, and objective content.

How to support us

When we review or recommend a particular tool or service, we may receive a small commission.

This is known as affiliate marketing and it means we can continue to deliver expert-written content for free. 

Our editorial integrity is important to us so we’re extremely selective over the products and services we recommend. 

While we already recommend doing your own due diligence to ensure recommendations fit with the needs of your particular situation (every business is different), we work hard to retain integrity and deliver unbiased reviews.

And the best part is that we don’t have to run ads so you can consume our content without interference from annoying ads.

Want to support us? Just purchase using the affiliate links within the reviews on our site. Your continued support is greatly appreciated.