13 Best Ad Networks For Publishers (2024 Top Picks)

Are you a publisher looking to monetize your content? If you said yes, ad networks offer you exactly what you need to maximize ad revenue online.

Whether you’re a beginner or a top-tier publisher, today’s post lists the best ad networks to boost your monetization strategy.

So what is the best ad network? And which ad network is right for your business?

Let’s take a look.

#1 – Media.net

Media.net is one of the best ad networks for all types of publishers. They offer you a wide range of solutions allowing you to maximize ad revenue without breaking a sweat.

Contextual Advertising Programmatic Platform Media net

Trusted by some of the top brands in the world, such as Forbes and CNN, Media.net was the first company to develop a server-sided header bidding platform. They used this head-start to lead the evolution of programmatic advertising.

The company offers you the Media.net Marketplace, which offers you unique search demand from the Yahoo! Bing Network, and content-driven demand from advertisers, so you can get the best prices for your inventory.

Pros:

  • Easy to use
  • Unique marketplace
  • Multiple ad formats
  • Great support
  • Get high engagement rates, without cookies

Cons:

  • Long sign-up process
  • No resource section

#2 – Monumetric

Monumetric is a full-service ad platform for publishers, helping you to reach your revenue goals while offering the best user experience for your site.

Monumetric Measure What Matters

The company is always testing new technologies to offer publishers the highest prices in the quickest turnaround possible.

All their strategies are data-driven, which means you can accurately implement, measure, and optimize your ad campaigns without guesswork.

Publishers are required to specify free space on their sites when signing up. Monumetric will then take care of ad placement.

Additionally, you can specify the ads or advertisers that you don’t want to be placed on your site.

You need a minimum of 10,000 page views per month to join the platform. The minimum payout is $10 via direct deposit or PayPal.

Pros:

  • A solid and robust platform
  • Data-driven ad placement
  • Low minimum traffic levels to join
  • No long-term contracts

Cons:

  • There is a $99 setup fee that can be waived if you have more than 80,000 page views per month
  • Limited feature set in low-tier plans

#3 – Mediavine

Mediavine is one of the most popular vertical ad networks on the web. They have seen massive success in the lifestyle niche. Successful publishers on the network include travel, food, mom, and home improvement blogs.

Full Service Ad Management Mediavine

Earlier, we mentioned that a vertical ad network focuses on a single topic. But Mediavine is a bit different. Anybody can join – you don’t need to be a publisher in the lifestyle niche.

MediaVine is a Top Comscore ad network for publishers reaching over 125 million unique visitors.

With top-class technology and a commitment to brand safety and traffic quality, Mediavine offers you exactly what you need to maximize the performance of your ad campaigns.

The company only works with premium advertisers, and ad units come with controls for real-time quality control.

Mediavine places ads on publisher websites dynamically for optimal viewability and user experience.

The minimum traffic requirement is 50k monthly visits, and the payout threshold ranges from $25 to $200 depending on your chosen payment method.

Pros:

  • Generous payouts
  • High-quality ads
  • Transparency
  • Multiple payment options

Cons:

  • Limitations in reporting
  • Branding at the bottom of the ad

#4 – AdThrive

AdThrive is a community of 3.5k independent publishers who reach over 180 million unique visitors per month.

Ad Management and Optimization for the World’s Best Content Creators

A Google Certified Publish Partner, AdThrive is a vertical ad network that focuses on lifestyle content.

The platform guarantees a 20% higher RPM if you switch from another ad management company. If they don’t deliver the results within two weeks, they promise to pay you the difference.

The company works primarily with US websites, meaning a website with a global reach is probably not a good fit for the platform.

You must have Google Analytics installed on your site, and at least 100,000 monthly page views to use AdThrive. The minimum payout ranges between $25 and $100 depending on the payment method you choose.

Pros:

  • Easy to join and use
  • Guaranteed payouts even if an advertiser doesn’t pay them
  • AI-powered content recommendation and SEO analysis

Cons:

  • You must have Google Analytics to use AdThrive
  • Works best with US-based traffic

#5 – Google AdSense

Google is a technology giant that makes amazing products. Their brainchild, Google AdSense, is one of the most popular ad networks for publishers. We’re all pretty familiar with Google ads. I mean, they are everywhere.

Google AdSense Earn Money From Website Monetization

Google AdSense boasts of more than 2 million users. They help you to make recurring passive income from the space that you already own.

The platform offers you millions of advertisers in hundreds of categories. That means more relevant ads and money.

You can serve responsive mobile-friendly ads that work across multiple devices. That, plus installing Google AdSense is easy. It’s easier for WordPress sites.

Once installed, Google AdSense will automatically show adverts on your website, saving you a lot of time. And it has huge potential if you have the traffic.

For instance, say you’re in the auto business in North America. You can make over $110k per year with 1 million views per month. It’s an estimate, but you get the gist.

Google screens all the ads to ensure they’re high quality and relevant to your website. Targeted ads that are in tune with your audience’s needs will help you make more money.

Further, you can block unwanted ads, and customize where ads appear to create a seamless user experience for your site.

Using Google AdSense is easy I don’t expect you to run into any problems. Additionally, they have a resource section that shows you how to get the most out of your ad campaigns.

AdSense has a minimum payout threshold of $100.

Pros:

  • A variety of unobtrusive options for banners
  • Smart algorithm to optimize ads
  • Targeted advertising
  • Ease of use
  • Full analytics for traffic

Cons:

  • Low payouts for tier-1 countries
  • No monetization for mobile apps
  • Analytics can be challenging to configure

#6 – BuySellAds

BuySellAds is a network that has a slightly different approach from the other networks on this list. They have a central marketplace of publisher inventory that advertisers can directly purchase.

Advertising Solutions for Publishers and Marketers BuySellAds

As a publisher, you don’t deal directly with advertisers – BuySellAds handles everything on your behalf.

You also have a fallback ad option that pops up if you haven’t sold space yet. That means you will always have ads on your site.

BuySellAds does not have a minimum traffic requirement. The minimum payout threshold varies between $20 and $500 depending on your payment method.

Pros:

  • Easy to start
  • Fallback option if you don’t sell an ad spot
  • Great support
  • Ideal for new blogs
  • You decide specifics

Cons:

  • High costs
  • Cluttered directory

#7 – Amazon Publisher Services

Amazon Publisher Services is a suite of cloud services that make it incredibly easy to make money from the ad impressions you generate for the platform and its advertisers.

Amazon Publisher Services

Amazon Publisher Services is a global ad network. The platform allows you to earn revenue from ad campaigns like a pro.

Don’t confuse the platform with their sister platform Amazon Associates, which allows you to earn a commission every time someone buys on Amazon from your affiliate link.

Thanks to a huge ad inventory, APS is a popular ad network for publishers, small or big. The platform is also popular with audio publishers and mobile app developers.

They offer you a transparent ad marketplace offering you a direct relationship with programmatic buyers without extra fees.

With their unified ad marketplace, you can leverage header bidding to grow your revenue.

The Connections ad marketplace allows you to effortlessly integrate with 3rd-party ad-tech services to help you grow your business.

To help you stay on top of things, Amazon offers simple reporting tools.

Pros:

  • Large demand
  • Decreased latency
  • Easy management
  • 24/7 online access

Cons:

  • Stringent signup process

#8 – Yahoo Ad Tech (Yahoo Gemini)

Yahoo Ad Tech is an online advertising platform that offers publishers a wide range of solutions. They offer a variety of ad formats, including banner ads, native ads, mobile ads, and video ads.

Supply Side Platform SSP Advertising Yahoo Ad Tech

Whether you’re a blogger, video creator, app developer, or omnichannel business, Yahoo Ad Tech offers you the publisher tools and expertise to maximize revenue from your content.

The platform offers header bidding to publishers but you can opt-in for a traditional waterfall setup. Yahoo Ad Tech is a premium ad network, meaning they offer top-tier ad inventories.

The platform offers thriving ad exchanges and hundreds of top advertisers, meaning you will have consistent demand to grow your business.

Thanks to the unified reporting solution, you can manage your ads and view their performance in one place.

As such, you can better understand your buyers, optimize your ads, and identify the paths that will offer the most revenue for your ad inventory.

Pros:

  • Less competition
  • Cost-effective bidding system
  • Good reporting

Cons:

  • Poor interface
  • Customer support is lacking

#9 – Adsterra

With a fill rate of 100% and over 12k advertisers across 240+ geographies, Adsterra is one of the most respected and fast-growing companies in the advertising industry.

Adsterra Advertising Network Solutions for Advertisers and Publishers

Think of Adsterra as a cross-platform ad network that allows you to monetize any type of traffic from desktop to mobile.

That means you can serve web ads and mobile ads from a single platform; you don’t need a separate mobile ad network.

The platform is quite versatile, offering many ad formats, such as pop-under ads, interstitial ads, push notifications, banner ads, native ads, social bars, and in-stream video ads.

Adsterra allows you to monetize your content via multiple models, including CPM, CPC, CPI, and CPA, among others.

Other interesting features include anti-AdBlock, URL shortener, 3-level anti-fraud security, ad layout optimization, partner care, and tailored payment options.

There are no minimum traffic requirements, and you can start monetizing your content in less than 10 minutes. The minimum payout is $5.

Pros:

  • Flexible referral program
  • 100% fill rate
  • 20+ filters targeting user activity 
  • No traffic manipulation allowed
  • Tight anti-fraud security

Cons:

  • CPM rates vary per country
  • The minimum payout is a bit high for publishers
  • No web support channel

#10 – AdMaven

AdMaven is considered the best pop-under ad network within online advertising circles. Still, the platform supports several ad formats, including mobile ads, banner ads, lightbox, interstitial ads, and slider ads.

AdMaven Ad Network The Online Advertising Platform

AdMaven’s global ad network serves millions of ads to over 200 countries, offering advertisers the opportunity to use geotargeting in their online advertising campaigns.

AdMaven’s ad placements are incredibly easy to implement you can be up and running in less than 5 minutes. They support multiple ad formats and programmatic advertising.

Couple that with extended video ad inventories with high CPM, and you have just what you need to boost your ad revenue.

Pros:

  • 2+ billion daily impressions worldwide
  • Over 200 countries
  • Intuitive “site management” dashboard
  • Authentic user experience
  • High-quality ads

Cons:

  • No online real-time support
  • No visual reporting analytics

#11 – Adcash

Adcash is a global ad network for publishers, media buyers, affiliates, and ad networks. Looking to launch a fruitful ad campaign? If so, you can’t go wrong with Adcash.

Adcash Online Advertising Platform adcash com

With over 1k active ad campaigns worldwide, you know you’re in safe hands at Adcash. They support multiple ad formats, which means your ad units will convert well even on mobile devices.

Other notable features include anti-AdBlock, zero ad fraud, easy integration, fast payments, high eCPMs, high fill rates, and live statistics.

Adcash uses CPM, CPC, and CPA business models. There is no minimum traffic requirement, meaning anybody can join.

The minimum payout threshold is $25 disbursed 30 days after requesting a payout.

Pros:

  • Multiple ad formats
  • All types of traffic are welcome on Adcash
  • Fast support
  • Anti-AdBlock

Cons:

  • No referral program
  • Low CPM rates

#12 – AppLovin

AppLovin is one of the best mobile ad networks connecting mobile advertisers to publishers. Since they mainly work with apps, it’s safe to say that the mobile ad is their most powerful ad format.

Grow your apps Accelerate your business AppLovin

With a global reach of over 2 billion mobile devices, the platform is surely pulling weight. That’s not all, over 140k apps use the AppLovin software to serve mobile-specific ad units.

Further, the AppLovin ad exchange is used in more than 130 countries, making it one of the most popular mobile ad networks around.

AppLovin is ideal for all app sizes – from indie publishers to seasoned developers. It doesn’t matter the ad impressions you generate since there is no minimum traffic requirement.

Mobile advertisers and publishers will love that the platform is easy to integrate with your apps.

On top of that, you can scale ad units and measure performance using AI-powered dashboards.

Pros:

  • Plenty of gaming inventory
  • Engaging formats and lots of video inventory
  • Great performance for most verticals

Cons:

  • Slow support
  • They need better anti-fraud controls

#13 – Epom Market

Powered by the Epom Ad Server and a passionate team of creatives, Epom Market is a horizontal ad network that serves over 13 billion ad impressions in more than 40 countries per month.

Global Ad Network for Publishers and Advertisers Epom Market

The platform operates across 15 different verticals (niches), meaning there is plenty of ad inventory to go around.

It’s hard to come across an ad exchange covering so many verticals, but Epom Market doesn’t disappoint.

Epom Market has all the markings of a native advertising platform seeing as they help you create ad units that visitors perceive as less intrusive.

To help with this, the platform offers you several ad formats, including banner ads, interstitial ads, in-text ads, mobile-specific ad units, and more.

They optimize ads based on categories, which leads to higher eCPM rates.

There is a minimum traffic requirement of 500k monthly impressions to join.

Pros:

  • Real-time ad campaign data
  • Easy reports

Cons:

  • The user interface could use some improvements

Final words

An ad network is a valuable tool for publishers looking to increase ad revenue. You can use any of the above ad networks to sell ad space or remnant ad inventory.

Most of these networks are self-service platforms, meaning most of the hard tasks are already handled for you.

In most cases, you simply need to join a network and add a simple code to your app or site. The ad network takes care of everything else.

If you’re looking to monetize your website, app, or any other digital property, consider joining an ad network today.

Keep in mind the different ad formats and business models and always take care of your target audience first.

In other words, don’t ruin the user experience for your visitors.

Finally, if you’d like to learn more about the advertising industry, have a read of our PPC statistics post.


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