19+ Amazon Prime Statistics For 2022 (Users, Revenue, Growth)

Curious about the state of Amazon Prime? We’ve got you covered.

In this post, we’re breaking down all the Amazon Prime stats you need to know.

There’s data on who the most prominent users are, what the company has to offer Amazon Prime subscribers, and what Amazon Prime growth looks like.

You’ll even learn how much Amazon Prime members spend.

Amazon Prime statistics – Editor’s picks

  • There are over 200 million Amazon Prime members around the world. (Amazon 2020 Letter to Shareholders)
  • Amazon Prime users spent $1.9 billion on small business products. (Amazon Press)
  • Amazon Prime members get around $1,000 of value by subscribing. (The Motley Fool)
  • 82% of people in the 20 to 29 age group said they are Amazon Prime users. (Goat Consulting)
  • Consumers bought $11.2 billion worth of products last Amazon Prime Day 2021. (Digital Commerce 360)

Key Amazon Prime statistics

The following Amazon Prime statistics talk about Amazon Prime membership and how much Amazon Prime members spent on the platform.

Amazon Prime has over 200 million members.

Amazon Prime has over 200 million members around the world. In addition, 60% of retail sales are from the 1.9 + million small- and medium-sized businesses in the Amazon store.

More than 100 million smart home devices are now connected to Alexa. 

Source: Amazon 2020 Letter to Shareholders

Amazon’s GMV is predicted to reach 50%.

Experts predicted that Amazon’s retail market gross merchandise volume (GMV) will reach 50% by 2021.

Experts predicted that Amazon’s retail market gross merchandise volume (GMV) will reach 50% by 2021.

This is a significant improvement considering that in 2016, the estimate was that the GMV will only be at 34%.

Source: Statista

Before Prime Day 2021 users spent $1.9 billion on small business products.

In the two-week lead-up to Amazon Prime Day 2021, Amazon Prime users spent $1.9 billion on small business products. The Spend $10, Get $10 promotion that Amazon ran during the time is a major contributing factor. 

The 2021 earnings were more than 100% growth year-over-year from 2020’s promotion.

Source: Amazon Press

The biggest age group to use Amazon Price is 20-29 with 82%.

82% of people in the 20 to 29 age group said they are Amazon Prime users. This makes them the age group with the most number of Amazon Prime members. 

82% of people in the 20 to 29 age group said they are Amazon Prime users.

There are fewer and fewer Amazon Prime users the higher the age group goes. People in the 70 to 79 age group have the least number of Amazon Prime members at 64%.

Source: Goat Consulting

Amazon Prime subscribers get around $1,000 of value.

Amazon Prime subscribers get around $1,000 of value by subscribing according to one analysis. This is partly due to the benefits that Amazon adds for its users.

Source: The Motley Fool

Amazon Music has 55 million customers globally.

Amazon Music has 55 million customers globally as of 2020. Amazon Music Unlimited grew by 50% during that time.

Amazon Prime subscribers can choose from several plans including access to 2 million songs for $7.99/month.

Source: About Amazon

Amazon has 1.3 million employees globally.

Amazon added 500,000 employees in 2019. That brings Amazon’s employee count to 1.3 million globally.

Source: Amazon 2020 Letter to Shareholders

Amazon Prime Video statistics

Amazon Prime video subscribers will get a kick out of these Amazon Prime statistics. It will give them a closer look at how many use the service and how Amazon is keeping them happy.

Amazon Prime Video has been used by over 175 million Amazon Prime members.

More than 175 million Amazon Prime members have streamed movies and TV shows using the platform according to Amazon.

That meant Amazon Prime Video streaming hours are 70% more than the previous year. 

Source: Variety

Amazon Prime Video’s expenses increased by 4.3 billion between 2018 and 2020.

Amazon Prime Video expenses increased from $6.7 billion in 2018 to $11 billion in 2020. And that’s not even taking into account Amazon’s acquisition of MGM Studios. The acquisition will further enhance video selection on Amazon Prime Video.

Source: The Motley Fool

Amazon Prime Day statistics

Amazon Prime Day sales have taken a huge leap as these Amazon Prime statistics will show you. Amazon Prime subscribers and fans of these subscription services will be happy to hear that the company is doing well as it is currently setting record Prime Day sales.

Amazon Prime Day brought in over $11 billion worth of sales in 2021.

Consumers bought $11.2 billion worth of products last Amazon Prime Day 2021. That’s 7.7% higher than the $10.4 billion that Amazon Prime Day did in 2020.

Amazon Prime Day Sales

2021 was the 7th year that Amazon had its Prime Day. This was the biggest Amazon Prime Day in terms of sales.

Source: Digital Commerce 360

64% of sales on Amazon Prime Day were from Amazon products.

Every Prime Day, Amazon products compete with marketplace products. In 2021, Amazon product sales (64%) beat marketplace product sales (36%). 

Share of marketplace sales on Prime Day

This seems to be the case every year. Amazon products perform better than marketplace products. In 2020, Amazon sales were at 65% while marketplace products only had 35%.

It’s worth noting that due to the ease of returning items to Amazon, they have a significant number of return items that cannot be resold. This has led to the sale of Amazon returns pallets on third-party platforms.

Source: Digital Commerce 360

20 countries participate in Amazon Prime Day.

Prime Day deals are available to Amazon Prime subscribers in 20 countries. These include the US, Austria, Australia, Canada, Brazil, China, France, Spain, Singapore, and the UK.

More countries will be added to the list down the line like India, Saudi Arabia, Egypt, and the UAE.

Source: About Amazon

Amazon Prime statistics sources

Final thoughts

There you have it, over 19 statistics all about Amazon Prime.

Amazon is a powerhouse, and is known by all internet users for its marketplace, streaming services and its prime delivery.

Having an Amazon Prime subscription is beneficial to its users, saving them around $1,000, and now they’re pushing away from free two day shipping, to next day delivery.

If you’ve enjoyed our roundup on Amazon Prime statistics, check out our other statistics roundups: