The Best Products To Sell On Amazon: 2023 Top Sellers
I think you will agree when I say that: finding the best products to sell on Amazon is challenging, especially as a beginner.
Many things will determine whether your Amazon store will thrive or flop. One vital factor is the type of products to sell on Amazon.
But not to worry. In this post, you’ll find a list of the best products to sell on Amazon.
We also share valuable insights that help you find profitable products to sell on Amazon, whether you’re a first-timer or already in the game.
On top of that, we truly hope today’s post offers you the ideas and inspiration to start or scale your Amazon business.
With that preamble, let us get down to business.
The best products to sell on Amazon Marketplace
Since Amazon already offers you the platform, you only need to find a way of repeatedly spotting best-selling products.
For that, you must hone your product research skills. To help with the workload, consider using product research tools such as Jungle Scout and AMZScout Chrome Extension.
Oh – there is also Google Trends to help you analyze the popularity of top-selling items on Amazon (and the entire web).
It also pays to test various top-selling items to find the products you need to achieve sustainable growth for your business.
We don’t have a one-size-fits-all strategy when selling products on Amazon. Why? There are many moving parts, and each business is unique.
Our list points you in the right direction, but always research products to sell before adding them to your product portfolio.
That said, below are some top-selling items on Amazon.
Quick confession: I don’t purchase electronics in physical retail stores anymore. Nope. I buy online like millions of other online shoppers. For many, online shopping is a lifesaver.
Small businesses that want to sell on Amazon can cash on this golden opportunity. Electronics is one of the best-selling categories on Amazon Marketplace.
Electronic products have high consistent demand, which can help you build a sustainable eCommerce business.
You can sell best-selling items such as home entertainment, batteries, TVs, speakers, home audio, earphones, cameras, accessories, and more.
If it’s your thing, you can even branch out into computers, gaming accessories, and smart technology, just to add to your list of product ideas.
Electronics is one of the most profitable product categories. The profit margins are above average and historical sales show that it’s one of the most popular categories on Amazon.
On top of that, electronics attract low shipping fees (hello, small packages?), which saves you money on shipping costs.
You can also capitalize on trending products during peak seasons such as holidays. Most Amazon sellers promote electronic products a month or so before each holiday. It works.
As an example, wireless earbuds have higher demand near holiday seasons, as seen in the chart above. There are sharp drops here and there, but generally, there is consistent demand.
Of course, you can sell products from your brand or invest in generic brands. With a little keyword research, you can pinpoint the electronics your buyers need.
Don’t we all love pets? I’ve had two dogs and two cats, but I know those are rookie numbers. But did you know, as per the National Pet Owner Survey, 67% of Americans own a pet?
In the US, 67 percent translates to about 85 million pet owners! It’s a huge market keeping in mind most households have more than one pet.
And do you know what they want? They want lots and lots of different pet supplies making this category quite profitable.
In this category, you can sell all manner of products. Popular examples include pet food, treats, holsters, nail grinders, car seats, collars, apparel, beds, and the list goes on and on.
Pet supply is a popular category for Amazon sellers looking for a niche market. At the same time, you can diversify your portfolio to cater to a more generalized audience.
And as you can see in the chart below, searchers are highly interested in this category.
That means you can make good money selling products to pet owners.
Are you an artist or designer? If you’re the creative type, print-on-demand is a great way to monetize your creativity. It’s quite possibly the easiest way to start selling products online.
You don’t hold any inventory. Instead, you work with a print-on-demand website such as Printful or Printify. The company provides the products to sell, and you add your designs. It’s that easy.
To illustrate, let’s assume a customer buys, say, a t-shirt you designed. The company will print your design on the t-shirt, and deliver it to the customer.
Then, they will deduct their costs, including shipping fees, and you pocket the rest. Lest I forget, you are the one who sets the selling price. How nice!
Printful also handles order fulfillment and shipping the products to the customer. The best part is they easily integrate with Amazon so it is super easy to get products on Amazon.
They also support other platforms such as eBay and Etsy, which offer you extra opportunities for selling products, and expanding your business.
You can add your design to many products, including t-shirts, hoodies, caps, books, posters, backpacks, mugs, and everything in between.
And – don’t worry – there is a huge demand for print-on-demand merchandise. The POD market size stood at $4.9 billion in 2021.
Plus interest in print on demand has been growing steadily over the last 12 months, meaning it’s the perfect time to jump on the bandwagon and cash in.
You have nothing to lose. Print on demand is affordable and relatively easy to set up. Plus, you will never have to deal with unsold stock.
Home & kitchen
Generally speaking, we spend a lot of time at home. We desire to make our homes as beautiful and comfortable as possible.
Unless we go back to living in caves, products in the home and kitchen category will remain some of the best items to sell on Amazon Marketplace.
Home and kitchen is quite the popular product category with Amazon shoppers and sellers alike.
I did a simple organic search and there were over 1.2 billion results. Besides, it’s a lucrative product category filled with millions of best-selling items.
You can sell anything here: decor, kitchen appliances, dining sets, furniture, groceries, gardening supplies, tools, and everything else that helps customers improve their homes.
Or, you can stick to a single product niche market, e.g., decor or furniture. You niche down further to something like “instant pot cooking” and ride the wave.
Are there top-selling items?
I did some keyword research and the category is impressive. There is high demand for the products and the search volume is awesome. Some keywords have +1M monthly searches.
Select keywords have low competition but others have too much competition. All the same, home and kitchen products are some of Amazon’s best-selling items.
Top-selling products on Amazon include air purifiers, pillowcases, coffee, air fry ovens, fleece blankets, diffusers, bed sheets, and much more. You’re spoilt for choice.
The home and kitchen vertical is one of the best product categories to generate consistent sales margins and build a sustainable business.
The chart above indicates that there is a high probability that you will make a killing selling home and kitchen products on Amazon. Expect enough monthly sales volumes to stay afloat.
Games, toys, and puzzles
All work and no play makes Jack a dull boy, goes the adage. When kicking back at home after work, games, toys, and puzzles can be a fantastic way of enjoying your leisure time.
Games and toys are great for kids. The little ones can have fun, socialize with friends and boost their mental aptitude. That’s good news for parents and better news for Amazon sellers.
Monthly sales show that games and toys are in high demand. There is stiff competition, yes, but you can still realize a good ROI since there are so many games and toys to sell.
There are many top-selling items in this domain so it would be hard to miss your golden goose. If you’re a mom selling items on Amazon, I honestly think this is a fabulous niche to explore.
I love games too. I am a huge fan of chess, monopoly, and scrabble. Well, Snakes and Ladders, too. When I hang out with friends and family, we play a lot of these games when winding up.
All these games, toys, and puzzles are fantastic sources of entertainment both for kids and adults the world over.
For the keen Amazon seller, this is a great opportunity. Besides, there are a ton of top-selling products you will never run out of ideas. You can even make your own products.
Or use print on demand (POD) to piggyback ride on an already existing market. I mean, you can partner with a POD company to create custom chess boards, for instance.
So long as you do your marketing right, you will make money selling games, toys, and puzzles to Amazon shoppers.
For best results, sell games, toys, and puzzles right before the holidays. They make excellent gifts both for kids and adults. Still, you can sell these products throughout the year.
With a bit of keyword research, and help from Google Trends, I found this:
It appears these products perform the best during the holiday season. It’s fair to say that: you can rule out impulse buying here – these searchers were probably eager gifters.
They were mostly parents, family members, lovers, and acquaintances probably ready to buy holiday gifts for their loved ones.
The point is that: there is a clear pattern from the data. The searches spiked from November 21 to 27- a month before Boxing day.
- Mine are general keywords for illustration purposes only. Fine-tune your keyword research to determine when there is demand for certain products.
- Or when a product category is hot and trending. As you can see in the above chart, kids’ toys and board games stole the show in November 2021.
- With a little experimentation, you will start identifying patterns that help you identify the best products to sell on Amazon.
- Oh, by the way, your product research should also inform your SEO, and content marketing strategies. For instance, more people searched for “kids toys” than “toys for kids.”
Books and ebooks
I love books. My favorite authors are Stephen King (hey, horror fans?), Julia Roberts, and John Grisham. But isn’t that like, you know – mainstream cliche?
I have lived through their imaginative stories for eons. Way back before Amazon was born. They wrote bestselling novels, most of which were adapted to brilliant blockbuster films.
Do you know what else happened? That’s right; Amazon was born, and now you can buy their books online from the comfort of your home.
And the books are flying off the shelves. Bookstores are selling hardcover copies on Amazon, and the monthly sales are staggering.
There are Kindle, audiobook, paperback, and audio CD versions, too. They are making a killing, and so could you.
And you don’t have to be John Grisham or Stephen King to do it.
Books are a staple of Amazon FBA. There are many small businesses selling a ton of books on Amazon right this minute.
If you would love to sell books but can’t write to save a kitten, don’t fret. You can still sell books (and ebooks) on Amazon.
Do you have expertise in a certain field? You can put your knowledge in a book or a simple ebook. Then sell on Amazon.
If you are a publisher (or know one), you can hire authors to write books, which you can then sell on Amazon.
There is low competition in this field since – let’s be honest – you cannot copy John Grisham’s creativity or style.
The point is you can make a great deal of money on Amazon if you can string a sentence long enough for readers to buy.
If you can’t write to save your life, sell somebody else’s book on Amazon just like other bookstores on the platform.
There are many categories from which to choose so nothing should hold you back.
If you don’t want to author novels, write simple ebooks. Good examples would be recipes, baby books, children’s stories, and technical guides in your area of expertise.
There are many people willing to pay for the knowledge and skills you have. Or even that novel you’ve been putting off for years.
So, write a book or an ebook, and if you don’t have the time or don’t feel confident in your skills, hire a ghostwriter.
Clothing, jewelry, and beauty products
Beauty, clothing, jewelry, and personal care are some of the best-selling products on Amazon. It’s not a secret that we all love feeling and looking amazing. It can literally change your day.
Is there low competition in this niche? Nope. Minimal competition? Still, nope. This category is not for the faint of heart. There is cutthroat competition.
But can you still make money as an Amazon seller in this area? Absolutely YES! Beauty products are some of the top-selling items on Amazon.
According to recent and historical sales, Jewelry is also a popular niche to explore. To strike it big, however, you need a niche.
For instance, instead of going for the jewelry that everybody is selling, you can spring for handmade jewelry that has more personality to it.
Think of influencer videos on TikTok where resin jewelry is a big deal. Resin jewelry is a new trend that’s making waves on social media.
All you have to do is tap into this new market instead of sticking to the old ways of doing things. Instead of selling what everybody else is selling, differentiate yourself.
When it comes to clothing, you have high demand but the competition is harsh. Still, that wouldn’t stop a warrior like you. Now would it?
The best part about this industry is that: there are plenty of products to sell on Amazon whether you’re starting or trying to grow your business.
There are a ton of products in this field. I urge you to pick the best-selling products in every vertical.
For the most part of this post, we’ve been talking about physical products save for the one time we mentioned “John Grisham” ebooks.
But did you know you can sell digital products such as audiobooks, graphic designs, and music on Amazon?
Yeah, that’s right. You can create designs, songs, and ebooks (as we mentioned earlier), and distribute your content via the Amazon network.
Note: If you need some inspiration, check out our post on digital product ideas.
If you’d like to sell ebooks, Amazon KDP is a great option. The KDP part simply means, “Kindle Direct Publishing.”
Amazon KDP is a great home for ebooks so if you have an ebook that you’d like to sell, I would suggest you take that route,
To publish and sell other digital products on the Amazon network, I urge you to check out:
My picks of products to sell on Amazon
After some product research, I would go with the following items if I were to choose products to sell on Amazon:
- Crossbody purses/Resin jewelry/Bags
- Blue light glasses
- Car covers
- Microfiber sheet sets/Air fryers
- Face masks
- Water bottles
- Gaming headsets and chairs/Esports energy drinks/Gaming mice/Mousepads
- Cell Phone accessories/Photography equipment
- Baby Products
- Motherboards/PC cases
- Hair wigs
- Lip balms
- Seasonal products but only to supplement income
- Pet supplements/Cooling mats/Pet toys/Dog bowls/Pet travel accessories/Dog harnesses
- False eyelashes
- Resistance bands (or gym equipment in general)
- Yoga mats
- Protein powder
- Own a local grocery store? You can sell on Amazon too!
From the above list, you can probably tell that I prefer: electronics, beauty, health and fitness, pets, home and kitchen, clothing, and gaming accessories.
I think these fields can work wonders for any new Amazon seller. What about you? What is your pick?
Why sell on Amazon?
As first-time Amazon sellers, it’s perfectly normal to have doubts. Perhaps you’re wondering whether this Amazon business is worth your efforts.
Well, here are four main reasons why you should sell on Amazon.
- First, the Amazon Marketplace is a popular eCommerce platform crawling with millions of daily buyers. That means a ready customer base and international markets for your best-selling products.
- Secondly, Amazon has a million and one selling categories for nearly every product market niche under the sun.
- And thirdly, if you choose Amazon FBA, they handle quality control, product listing, order fulfillment, and shipping – three things that stress new sellers. To newbies, FBA is short for “Fulfillment by Amazon.”
- Amazon FBA handling everything means small businesses can comfortably sell online and deliver products to their customers as quickly as possible.
Isn’t that a great deal? It’s why so many sellers choose Amazon, even if they are already selling products on other eCommerce sites.
You just need to set up an Amazon seller account, find your niche and start selling products. Selling products online has never been easier.
Also, Amazon FBA isn’t the only route; other sellers sell on Amazon but handle order fulfillment and shipping costs themselves. This includes models such as Dropshipping.
Selling on Amazon is a great way to start your online business. There are multiple business models and millions of products at your disposal.
You can virtually sell virtually anything you want whether digital or physical. We’ve shared the best-selling categories to point you in the right direction.
And do you know what the best part is? The entire world is your market.
But don’t forget that it’s important to build your own brand. That’s why many entrepreneurs start their own online store and run it alongside their product listings on Amazon.
If you need help, check out our comparison of the best ecommerce platforms to get started.