The Best Products To Sell On Etsy: 2024 Top Sellers

Making money online has never been easier. You could have an Etsy store up and running in a couple of hours.

There is only one lion barring your way to success – you don’t know what to sell. But, don’t worry, we’ve got you covered.

In today’s post, we’re breaking it all down for you. You’ll find the top products to sell and top Etsy sellers to offer you some inspiration.

Why sell items on Etsy?

If you have experience with Etsy, feel free to skip this section and dive into the top-selling items. But, if you’re new to Etsy, here’s a quick summary:

The Etsy marketplace is a haven for handmade items, craft supplies, vintage items, custom-made products, and unique gifts.

The Etsy marketplace is especially popular with gifters looking for special items for special events such as weddings and party supplies.

At the time of publication, the Etsy marketplace has over 7.5 million sellers and more than 96 million active buyers according to Statista.

01 Etsy number of active sellers

The number of Etsy shoppers…

02 Etsy number of active buyers

It’s quite the popular eCommerce marketplace and a great way of making money online. I mean, you simply need to open an Etsy shop and list your products.

It is as easy as A, B, and C. Opening an Etsy account is free but you will pay a $0.20 listing fee and transaction fees.

On top of that, Etsy offers you toolkits, Etsy SEO tools, and a lot of help along the way to ensure your Etsy store is a success. After all, your success is their success.

All in all, it’s cheap and quite easy to use. Anybody can do it, provided you’re above 18 years as per Etsy’s terms of use.

As a new Etsy seller, you can quickly generate product ideas using the Etsy search bar, Etsy filter, or the eRank website, which is solely dedicated to Etsy sellers.

04 eRank Keyword Tool

Also, just like Amazon and eBay, Etsy offers you a lot of top-selling items in multiple categories meaning you can create a sustainable business without breaking a sweat.

That said, here are the best-selling items on Etsy to help you launch a successful Etsy shop without wasting time.

Jewelry supplies & fashion accessories

03 Jewelry Accessories Etsy

Jewelry is the easiest way to start a successful Etsy shop within no time. If you look at the Etsy website, you will find a ton of handmade items in the jewelry category.

And they sell quickly since people will always buy jewelry and accessories to match their style and complete their look.

You don’t even have to create the jewelry yourself. You can leverage services such as dropshipping websites and print-on-demand services to fulfill your orders.

You can sell all types of jewelry on your Etsy shop be it necklaces, rings, earrings, charms, accessories, bracelets, and everything in between.

For best results, you can personalize the jewelry to suit your target audience. Other than that, ensure you ship out orders quickly and your items are top quality.

There are many successful jewelry stores on Etsy meaning the niche is still profitable. It is one of the best-selling items on Etsy.

If you can make your handmade items, there is even a bigger market to explore on the platform.

One Etsy shop known as CaitlynMinimalist has an average of over 600 sales per day, which means the category is popular.

Caitlyn is one of the top Etsy sellers that is making a killing selling jewelry items, which by the way, is a popular choice for many other Etsy shop owners.

Looking to sell on Etsy? You can never go wrong with handmade jewelry supplies. The best part is you can import or sell handmade items if you have the skills.

Handmade jewelry is particularly popular with most Etsy buyers who need custom or personalized items. It is without a doubt a trending category on Etsy.

Personalized jewelry sells particularly well on most Etsy shops as gifts for special occasions. If you can make jewelry with a personal touch, you surely have a best seller for your new Etsy store in the handmade category.


06 Bags Etsy

For most people, bags are both practical and stylish. You can either carry your valuables around and risk breaking/losing them, or invest in a nice bag.

Nearly everybody you know owns a bag of sorts. As long as we have stuff – cards, phones, books, laptops, makeup, etc., to carry around, there will always be a demand for all manner of bags.

There are many top Etsy sellers making a killing selling bags. One Etsy shop has over 100,000 sales all from a classic leather tote bag and they don’t seem to be slowing down.

If you can make a bag or know a great supplier, you can make a killing selling items on your Etsy store today.

They sell for as high as $150 a piece meaning the profit margins are high. Also, bags are easy to ship making them ideal to sell on Etsy.

Also, customers are unlikely to return the items once sold, which is perfect for any online store on Etsy.

Fanny packs

07 Fanny pack Etsy

Just like bags, fanny packs are a popular option for many top Etsy sellers. They are convenient and enjoy high demand throughout the year.

For adventurers who want to keep their valuables safe, fanny packs come in handy. It’s precisely why they are a popular product to sell on Etsy.

Successful Etsy shops use high-quality photos and product descriptions to sell fanny packs. They also invest in social media marketing.

Fanny packs are lightweight and easy to sell on your Etsy shop, and you don’t even need to make fanny packs yourself.

As mentioned earlier, you can leverage dropshipping and print-on-demand to sell custom-made fanny packs.


08 Stickers Etsy

Stickers are some of the best selling items on Etsy. They are easy to create and shipping costs are usually on the lower side.

To entice your customers, you can even offer free shipping, which is a popular choice for most Etsy sellers.

Creative stickers sell on Etsy without fail. It is one of the most popular categories and top-selling items on the Etsy marketplace.

Many Etsy shop owners have made thousands simply by selling stickers on the platform. You can allow buyers to add custom labels, which sell fast.

Stickers are cheap to make and market. Some Etsy sellers have thousands of sales, which means there is high demand for any astute Etsy seller.

Stickers are some of the best-selling items on Etsy. If you’re looking to start selling on Etsy right away, you cannot go wrong with stickers.

Just remember to make creative stickers that your buyers will love and price them accordingly. 

You can either create physical stickers that you ship to users or digital items that buyers can download and print instantly.

Poly scarves

09 Poly scarves Etsy

Poly scarves are a fashion statement that never goes out of style. People love them, which is why they are in high demand on Etsy.

They go amazingly well with any outfit, occasion, or season meaning you will always be in business provided you do your homework.

Poly scarves are some of the top-selling items on Etsy because they are easy to produce and also ship since they are light.

You can make your own or source the poly scarves from suppliers and personalize them. Many video tutorials will show how to make a scarf in under 30 minutes.

The poly scarf is a light and wonderful accessory for just about anywhere – beach, city, or a walk in the park.

To save you time and money, you can design your poly scarves using the Printify Mockup Generator.

That way, you can kill two birds with the same stone – source high-quality poly scarves and create custom designs that sell like crazy.

Looking to start an Etsy business? Poly scarves offer you an easy way to make money and run a successful small business.

Selling items on Etsy has never been easier.


10 Mugs Etsy

Are you looking for a top-selling category on Etsy? If so, you should sell mugs, one of the top-selling items on Etsy.

We all need coffee mugs, which means they will never run out of demand. I am a huge fan of coffee so I have a dozen coffee mugs and I never stop buying them. I just can’t help it.

And from statistics, it appears I’m not the only fan. That’s right, the global mug market is expected to reach $44.2 billion by 2029, which means there is plenty of money to make.

Many consumers love personalized mugs that carry a funny, special or inspirational message. As such, custom mugs are some of the best-selling items you can sell on Etsy.

Again, you can use the print-on-demand model or dropshipping to deliver exactly what your customers need.

On top of that, it is relatively easy and cheap to make and sell mugs on your Etsy store.

So, if you want to start selling on Etsy but don’t know where to start, mugs can make great personalized gifts for your target audience.


11 Candles Etsy

If you do a little Etsy search, candles return over 640k results. Do you know what that means? It means candles are one of Etsy’s top sellers hence the high demand.

Do you know what else it means? You can make money if you decide to sell candles. With some Etsy SEO and some research, you can start selling items on Etsy like a boss.

Candles are some of the best selling items on Etsy but to achieve success, you must learn how to differentiate your brand.

You can’t simply sell what everybody else is selling and expect to make it big. The best part is candles are relatively easy to make at home, which offers you the chance to create special candles that your customers will come to love.

Most buyers are interested in scented candles and most of the biggest Etsy sellers have more than 20k sales!

On top of that, you can sell other products such as favors, molds, holders, labels, candles in jars, and even candles for special events such as weddings.

There are so many other options to explore which is why it is easy to see why candles are some of the best-selling items on Etsy.

In the US alone, the sales value of scented candles reached $1.5 billion in 2020 meaning there is big money just waiting for you.

Journals and notebooks

12 Journals Etsy

Can’t figure out what to sell on Etsy? If so, consider selling journals and notebooks, one of the top-selling items on Etsy.

Whether you’re a writer or not, you almost always need a journal or notebook to jot down your thoughts and plans.

Journals and notebooks are evergreen items that will never go out of demand. It’s probably why they are among Etsy bestsellers.

Entrepreneurship and personal development are on the rise in our culture. You can take advantage of this trend to make a killing selling customized journals and notebooks.

Take the time to create personalized journals and notebooks to sell on Etsy. These items are cheap meaning you don’t have to spend money to come up with great products.

Journals and notebooks can also make amazing personalized gifts. They are Etsy bestsellers for many stores.

Craft supplies

13 Craft supplies Etsy

If you can’t create handmade products to save your life, you can sell supplies and tools to other creators.

After all, Etsy is dedicated to artists and creators looking to sell their handmade wares. This category of sellers could be your customers.

Instead of making your handmade products, you can sell the parts that other sellers need to create their items.

It could be anything – knitting patterns, art prints, beads, kits, hooks, and everything else that helps other creators to – you know – create.

It isn’t just finished products that win on Etsy. Craft supplies are some of the best selling items on the online marketplace.

Pet supplies

14 Pet supplies Etsy

In the US alone, the pet industry expenditure is a staggering $123.6 billion in 2022. It goes to say that people love to spend money on their pets.

According to a survey conducted by the American Pet Products Association (APPA), more than 70% of American households own a pet.

Out of the 70%, 69 million US households own at least one dog, and 45.3 million own at least one cat. It’s a huge market for pet products.

It’s exactly why pet supplies are some of the best-selling items on Etsy. They fly off the shelves and you can expect the demand for these items to continue growing steadily over time.

There are a ton of products to sell on Etsy in this category. For some ideas, you can sell pet beds, bowls, harnesses, bandanas, leashes, portraits, tags, blankets, and so much more.

If you’re a website designer, you can even sell pet store website templates for Shopify and WordPress. It’s all about being creative.

People love pampering their pets, which means pet stuff will continue to be one of the top-selling items on Etsy for many years to come.

There are many suppliers online that you don’t need to make your items. You can start selling items on Etsy right this minute using models such as dropshipping and print-on-demand.

If you’re looking for best-selling items for your Etsy business, you can never go wrong with pet products.

Some Etsy shops sell personalized items because they have a high demand. You can use a similar approach.

Baby items and educational toys

15 Baby items Etsy

Just like pet products, baby items are some of the best-selling items on Etsy on any given day. Parents love showing off their kids, and why wouldn’t they?

From baby clothing to educational toys, there is a huge demand for baby items. There are a million and one product listings around baby items and toys.

Etsy searches show that baby supplies and toys are quite popular on the online marketplace. It is one of the best-selling items on Etsy, and the profit margins are great.

Handmade items make great baby products, which means – if you have the skills – you can make the items at home.

Digital downloads

16 Digital download Etsy

Other than vintage items and physical products, you can also sell digital downloads on your Etsy shop.

Just like we mentioned earlier, you can sell on Etsy website templates, images, planners, and frame mockup bundles.

You can also begin your Etsy seller adventure by selling printables such as personalized holiday cards, party decorations, wedding invitations, and other handmade invitations.

Many Etsy top sellers have made a fortune selling digital downloads. The best part is you don’t even have to ship the products. Buyers can download and print out the items instantly.

How to start an Etsy shop for top Etsy sellers

If you are looking to start selling items on Etsy, you want to start with a unique store that stands out. So, how do you start an Etsy store?

  • Visit the Etsy website and create a free website.
  • Add your product listings and make them brilliant.
  • While you can use your PC or laptop, download the Etsy app so you can manage your store on the go.
  • Use Etsy SEO to drive traffic to your products.
  • Offer amazing customer service.
  • Make money.

It is as simple as A, B, and C. You should be up and running within hours. You just need a great product(s), and a strong marketing strategy to thrive.

Final words

Creating Etsy shops is extremely easy; you don’t need any technical knowledge. You can start right this minute and make your first sale within hours.

The marketplace is full of eager-to-buy customers meaning you stand a better chance of selling items on Etsy compared to other websites where there is stiff competition.

With today’s list, we hope you find just the products you need to create a successful Etsy business like a pro.

Other items on Etsy include greeting cards, pin buttons, canvases, wine tumblers, socks, phone cases, t-shirts, water bottles, posters, wedding supplies, vintage products, and custom rugs.

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