The first step in starting your own eCommerce business is figuring out what products to sell.
The best products to sell online will be products that are in high demand, with high profit margins and low competition—but finding them is easier said than done.
Fortunately, we’ve done the leg work for you. We combed through the data to pick out the very best, most profitable product ideas and compiled them right here.
In this post, you’ll find a ton of product ideas for every niche and business model. Whether you’re running a dropshipping business, print-on-demand store, private label store, or any other type of eCommerce business, you’re sure to find new ideas here.
Ready? Let’s get started!
Best trending products you can sell online
First off, let’s look at some products that are trending this year.
Trending products are products that there’s a growing market demand for, which usually means they’ll be easier to sell.
To find trending products online, we looked at search volume trends on Google Trends, as well as social media hashtags and other data sources.
1. Athleisure clothing
Athleisure clothing—a style that blends comfort and style—is one of the biggest fashion trends of 2022. Now’s the perfect time to jump on the bandwagon and start selling athleisure products in your online store.
That includes products like cycling shorts, sports bras, leggings, etc. You can buy them in bulk from wholesalers such as Bella + Canvas and add your own profit margins.
Keycaps are the plastic coverings that sit on top of your key switches. Or in other words, the buttons you press when you type into your keyboard. And if we look at the Google Trends data, it’s clear that they’re increasingly in demand.
The data shows that search interest for ‘keycaps’ has increased tenfold over the last 5 years, and peaked earlier this year. The reason for this meteoric increase in demand for keycaps probably has something to do with the rising influence of Twitch streamers and YouTube gamers, who often have their own custom keyboards complete with keycaps.
But despite the huge market demand for keycaps, there aren’t a lot of online stores that sell them—yet. With market competition still low, now’s the perfect time to start selling keycaps through your own online store.
3. Cleaning supplies
Cleaning supplies have seen a YOY global order growth of a whopping 1,721% and the global market size was over $235 billion last year.
Why are cleaning supplies trending? Who knows, but it probably has something to do with the meteoric growth of cleaning influencers like Mrs. Hinch & Marie Kondo.
These influencers have seen huge success on platforms like Instagram & TikTok (Marie Kondo even has her own Netflix series), which has helped open up the market to a new, younger generation of consumers.
4. Air Fryers
Air fryers exploded into popularity over the last few years. There are lots of possible reasons why air fryers are suddenly the new kitchen must-have, but the most likely driving force behind it is that consumers these days are increasingly health-conscious, and air fryers offer a healthier alternative to deep frying foods.
Try stocking these in your eCommerce store, then branch out to offer other kitchen appliances. Depending on how you want to position yourself in the market, you could exclusively offer kitchen appliances and gadgets for health-conscious consumers.
5. Portable Blenders
Portable blenders are trending for the same reason as air fryers: staying fit and healthy is increasingly important to consumers. And portable blenders make it easier to get those all-important vitamins and minerals.
You can use them to whip up your favorite fruit smoothies on the go. Try selling them online and cash in on the trend while it’s still hot!
6. Reusable bottles
Reusable bottles are another product that has been trending for the last few years. In this case, the trend is driven by the rise of the eco-conscious consumer.
Many people want to do their part to help the environment by reducing the number of single-use bottles that end up in landfill. As a result, the global reusable water bottle market reached a whopping $8.38 billion a couple of years back—and it’s still on the rise!
While it’s true that water bottles are pretty ubiquitous in retail stores, there’s still room for eCommerce businesses to be successful if you get your positioning right.
7. Skincare products
The global skincare market was already valued at over $130 billion last year. But if you look at the Google Trends data, it’s clear it’s still growing, so now’s the perfect time to start your own online skincare store.You could create your own line of cleansers, face creams, clay masks, eye cream… the possibilities are endless.
8. Beauty fridges
Beauty fridges are another hot product for 2022. If you didn’t already know, they’re essentially mini fridges that you use exclusively to store beauty products. According to Google Trends, searches for beauty fridges exploded in 2019, and search interest has remained high ever since.
Shampoo is another recently trending product that surged in popularity late last year. It’s seen YOY global order growth of 764%. In particular, organic and natural shampoos have become particularly popular due to the rising awareness of the negative impact of harmful chemicals.
10. CBD products
In 2018, the Farm Bill made CBD legal at the federal level in the US. Ever since then, the market for products like CBD oil, CBD tinctures, CBD beverages, etc. has exploded.
There’s a lot of money to be made selling CBD products online, but there’s also still a lot of red tape to navigate. So make sure you do your research and that you’re fully aware of all the relevant legalities and regulations before you open up shop.
11. Adult products
Adult products have become much less stigmatized over the last decade. As a result of the emerging ‘sexual wellness’ trend, adult toys have moved into the mainstream, prompting retailers like Sephora and Bloomingdale’s to begin selling them.
But while demand for products like lubricants and vibrators is sky-high right now, most retailers are yet to catch up. As a result, there’s significantly less competition in the adult product space for online retailers compared to other niches.
12. Wireless headphones & earphones
Ever since Apple dropped their AirPods, wireless earphones and headphones have been a hot product. So why not sell them online? You can create your own line or work with a wholesale supplier.
13. Phone straps
Search interest for phone straps shot up sharply in 2021, according to data from Google Trends, and it’s stayed high ever since.
There are over 115k searches for phone straps on Google alone every month, so there’s no shortage of people looking to buy them. And because they’re so cheap to manufacture and ship, you can get pretty good profit margins.
There’s a lot of competition out there in the phone accessories niche, so you’ll have to think carefully about your USP and have a stellar marketing strategy if you want to cut through the noise.
14. Belt buckles
Belt buckles are another hot product, with global YOY order growth of 1,902%. The keyword ‘belt buckle’ gets over 90k searches per month on Google alone—and that’s not even counting related search terms. They also offer consistently high profit margins.
Best print-on-demand products to sell online
Print-on-demand (POD) is an eCommerce business model in which you sell custom merch, and your supplier prints and fulfills the order for you.
The cool thing about POD is that you don’t have to hold any stock. All you have to do is integrate your eCommerce store with a POD fulfillment provider like Printify or Printful. Then, upload your designs to products and start selling them at a marked-up price.
When you make a sale, your fulfillment provider will manufacture and ship the product to the customer, then bill you for the base cost. You keep the difference as profit!
Here are some of the most profitable print-on-demand products you can sell online.
T-shirts are a print-on-demand staple. There’s always going to be a market out there for custom printed tees, but there are also a ton of sellers of these types of products, so competition is fierce.
That said, if you’re a talented designer with a great design idea that you think consumers will want to wear, there’s no reason you can’t be successful.
16. Face masks
Face masks have long been popular in countries like China and Japan. But since the coronavirus pandemic, they’ve now become ubiquitous in western countries like the US and Europe too, which has sent demand for custom-designed face masks soaring. And because face masks are cheap to produce, profit margins are really good.
17. Mugs & drinkware
Drinkware is another print-on-demand staple. Try adding your designs to mugs, water bottles, and tumblers and sell them online!
18. Wall art
If you’re a talented artist, you can upload your designs to canvases and other types of framed prints and sell them online. You can list them for sale on your own eCommerce store or on wall art marketplaces like Displate and Fine Art America.
19. Tote bags
Tote bags are large reusable shopping bags that are typically made of sturdy cloth. They’re another popular print-on-demand product that sells well online.
20. Phone cases
Pretty much everyone has a smartphone these days—and most smartphone users store their phones in cases. As such, millions of people buy custom-designed phone cases every month, so demand couldn’t be higher.
Stickers are easy to ship and cheap to produce. And they’re definitely a hot product. There are over 1.8 million searches for ‘stickers’ on Google every month. If you add up all the related keywords and searches on other platforms like Amazon, you’re looking at tens of millions of potential customers.
Partner with a POD supplier and create your own custom sticker line, then sell them through your online store!
There are lots of different types of hats you can customize with your own designs and sell online. Bucket hats are a hot product right now, but there are also baseball caps, beanies, berets, boaters, cowboy hats, and many more.
Hoodies are another print-on-demand product in the apparel category. They’re not quite as popular as t-shirts, but the POD hoodie market is also less saturated.
Stationery gets 450k searches on Google every month. It’s always in demand, and there are so many different stationery products that you can sell, like paper, pens, envelopes, journals, erasers, washi tape, etc.
Best dropshipping products you can sell online
Dropshipping is another great eCommerce business model. It’s similar to print-on-demand in that you don’t have to purchase any stock upfront. You just partner with a dropshipping supplier and sell their products directly to your customers at a marked-up price.
When you make a sale, you send the details to your dropshipping supplier, who prints and ships the order directly to the customer and then bills you for the base cost.
Here are some of the best products to start drop shipping.
25. Auto accessories
Auto accessories include products like dash cams, seat covers, steering wheel covers, and air fresheners.
26. Smartphone accessories
There are tons of smartphone accessories available through dropshipping suppliers like Aliexpress. This includes wireless phone charges, waterproof bags, pop sockets, screen protectors, etc.
The jewelry sector is estimated to reach $480 billion by 2025. There are lots of jewelry products and accessories you can drop ship, but some of the hottest trending products right now include jewelry cabinets, pendants, organizers, lab diamonds, and men’s rings.
28. Kitchen gadgets
Kitchen gadgets have always been popular. And while different kitchen fads come and go, some products will always be in demand, like electric kettles, blenders, slicers, griddles, etc.
Why not start your own online furniture store? You can drop ship all sorts of products, from armchairs to wardrobes and everything in between.
30. Novelty items
Remember the fidget spinner fad a few years back? Online retailers that were quick to jump on the bandwagon and start selling them made a fortune.
And while fidget spinners might have had their day, new novelty product trends come and go all the time. The new hot craze is popping toys like push pop bubbles. Stay flexible and up-to-date with the latest trends to cash in on whatever the next toy fad is!
Best products to sell on Amazon
Amazon is the most visited online shopping site in the world. Over half of all eCommerce sales in the US happen on the Amazon marketplace, so it’s a great place to sell your products online.
That said, certain product categories tend to sell better on Amazon than others. Here are some ideas worth considering.
You’d be forgiven for thinking physical books were a dying market, given the rise of ebooks. But this couldn’t be further from the truth.
On the contrary, print books saw a global order growth of a whopping 21,627% last year. In contrast, ebooks only saw a 335% increase. And there’s no better place to sell books online than Amazon.
32. Luggage & travel
Luggage and travel accessories are two other great product categories to sell on Amazon. That includes products like suitcases, carry-on bags, luggage tags, travel pillows, etc.
33. Toys & games
Toys and games tend to sell particularly well on Amazon. It’s one of the top product categories on the marketplace.
Electronics is a solid product category that’s always going to be popular. In fact, the electronics market is estimated to reach around $1291 billion in 2025.
There are hundreds of different electronics products you can sell online, from speakers to smartwatches and everything in between. I’d recommend focusing on specific niche products within electronics, e.g. video game accessories.
35. Photography equipment
There are tons of photography equipment you can sell on Amazon. From cameras and lenses to tripods, lighting equipment, and beyond.
36. CD & vinyl
Vinyl records are making a big comeback. They were one of the best performing products towards the end of last year and have a YOY global order growth of 25,048%. The best time to sell CDs and vinyl on Amazon is around the holiday season as they make popular gift products.
Aside from online marketplaces like Amazon, you can also sell vinyl records on niche marketplaces like Discogs, or through your own Shopify store. To expand your product catalog, you can branch out into related products like record players and other audio equipment.
37. Seasonal products
A good way to make money on Amazon is to buy seasonal products out-of-season and then flip them for a profit when demand surges. Seasonal products include skiwear (which peaks in winter), sunglasses and sun lotions (which peak in summer), etc.
Note: Need more ideas? We’ve got an entire article dedicated to this topic. Check out our post on the best products to sell on Amazon for more inspiration.
Best handmade products to sell online
If you’re an artist, crafter, maker, or creative soul, you might want to consider making your own handmade products and selling them online through your own site or on marketplaces like Etsy. In that case, here are some handmade product categories that sell really well.
38. Resin jewelry
Resin jewelry is one of the top trending products on Etsy this year. Resin jewelry includes any type of jewelry made with epoxy resin—a substance with a crystal clear surface—but some of the most popular products include pendants and earrings.
Many makers solidify items like flowers and gemstones within the resin to create beautiful, one-of-a-kind pieces.
Candles are another popular product category on Etsy. You can design your own candle molds and create your own fragrances to create unique candles. To be successful, try to do something different and find a gap in the market that your competitors haven’t yet explored.
Feeling festive? Create your own one-of-a-kind Christmas baubles and sell them online! Obviously, this is a seasonal product and sales will peak around the holiday period.
41. Subscription boxes
Subscription boxes are hand-curated boxes full of niche products that are shipped to your customers on a recurring basis (e.g. every month). There are lots of niches you might want to focus on, but I’d recommend sticking with something you’re passionate about.
For example, if you’re into anime, you could offer an anime subscription box full of awesome finds. When pricing the box, add up the costs of all the individual products you’ve sourced and included in the box with fulfillment, and then add your preferred profit margins.
Upcycling is a process in which designers take an old, worn-out item and give it a new lease of life to turn it into something more valuable. That might involve reupholstering and decorating an armchair, or using your sewing skills to turn old clothes into one-of-a-kind vintage pieces. Upcycled goods sell well on marketplaces like Etsy.
Best pet products to sell online
It’s been a great decade for the pet industry. Rising pet ownership rates and changing consumer attitudes have caused the online pet market to grow rapidly. In fact, it’s quadrupled since 2014 and grew to $261 billion in 2022 (up from $245 billion last year).
But despite the huge demand for pet products, competition is fierce. It’s a dog-eat-dog world out there, so you need to be smart about which pet products you sell if you want to stand out from the pack. Here are some product categories worth exploring.
Searches for dog harnesses have been trending upward over the last 5 years. They disperse pressure over a wider area compared to collars, which makes them a popular choice amongst dog owners that want to make sure their furry friends are as comfortable as possible.
44. Pet toys
Pet toys are another hot product category that’s always in demand. You could create an entire eCommerce business exclusively selling pet toys. There are tons of sub-categorize, from Kong toys to rope toys, balls, chew toys, and more.
45. Dog bowls
Another hot pet product this year is dog bowls. Search interest has been trending sharply upwards, particularly in the US and UK. Some of the most popular dog bowl categories right now include elevated bowls and slow feed bowls.
46. Pet treats
Pet owners will always need treats to reward their furry friends. You can tap into the thriving pet treat market by creating your own private label line or selling products from wholesalers.
In particular, it might be worth focusing on treats with natural ingredients and formulations, as these are trending right now. Another way to stand out in the marketplace is to offer niche-specific treats like immunity-boosting treats or treats that aid digestive health.
47. Cooling mats
As a result of global warming, temperatures are on the rise and summers are heating up.
One of the upshots of this is that pet owners are looking for new ways to help keep their dogs and cats cool in the summer months—so sales of cooling mats are trending up. Cash on in the trend by selling cooling mats through your online store.
48. Pet travel accessories
Another trend we’re seeing is that more and more people are taking their pets with them on family trips. You can tap into this emerging market by selling pet travel accessories like pet seat belts, backpacks, carry crates, and cages.
The pet carrier market alone is expected to reach a whopping $851.5 million by 2028.
49. Pet supplements
People these days are more conscious of pet health. This has opened up a huge new market for pet supplements, like joint supplements, multivitamins, pet CBD oils, fish oils, etc.
Best PC & gaming accessories to sell online
As gaming has become more and more popular, there’s been an increase in market demand for gaming PC & console accessories and peripherals.
Now’s the perfect time to open your own eCommerce store targeted at the gamer market. Here are some of the best products to sell.
Many consumers these days choose to build their own PC from scratch. As a result, PC components like motherboards are in high demand.
51. PC cases
PC cases are another product that tech-savvy consumers who choose to build their own computers need. Some of the best-selling PC cases feature eye-catching, gamer-centric designs and RGB lights.
52. Mouse mats
One of the upshots of the recent pandemic is that more people are working from home. And pretty much everyone who works out a home office needs a mouse pad.
Mousepads help your mouse to glide more smoothly while protecting your desk surface from wear and tear. There are all sorts of mouse mats you can sell: big and small, soft and hard. Some mouse pads come with features like built-in chargers or added wrist support.
53. Gaming mice
PC gamers are a huge target market—and every PC gamer needs a good gaming mouse. There are lots of types of gaming mice for different types of gamers, like FPS gaming mice built for performance, to MMO gaming mice with tons of buttons for all your keybinds.
Keyboards are another home office staple. Right now, mechanical keyboards are trending, so this could be a hot product to sell this year.
55. Gaming chairs
Gaming chairs are high-ticket products that sell for hundreds of dollars. They come in two main categories: PC gaming chairs (racing-style gaming chairs), and console chairs.
Best beauty products to sell online
The beauty industry has long enjoyed some of the highest profit margins around. Beauty products are cheap to produce, and if you get the right product-market fit, it’s possible to achieve margins of 60-80%.
Here are some of the best beauty trending products to start selling online.
56. False eyelashes
False eyelashes have seen a YOY global order growth of 1823%. Buy them from wholesalers like AliExpress or develop your own beauty brand and sell them through your online store. You can branch out into closely related products like brush-on adhesives and applicators.
57. Hair scrunchies
Hair scrunchies made a huge comeback in 2020 and saw a 6309% increase in searches on Pinterest. Now’s the perfect time to get in on the trend and start selling them online.
58. Hair wigs
Hair wigs are another increasingly popular beauty accessory, and there’s plenty of room in the market for new sellers. To be successful, try focusing on a specific market segment. For example, you could focus on hair wigs for men or hair wigs for people with alopecia.
59. Lip balms
Lip balms are another best-selling product to sell this year. Google Trends shows searches for lip balms are trending globally and slows no signs of slowing down.
There are lots of different types of lip balms you might want to sell, but some of the best-sellers this year include organic lip balms, lip therapy balms, and glow lip balms.
Best health & fitness products to sell online
As consumers have become more health-conscious, the market for health and fitness products has exploded. And that growth accelerated a couple of years back when the pandemic forced gyms to close and people to work out from home.
If you want to open your own online store selling health and fitness products, there’s no better time. Here are some items you might want to stock.
60. Protein powder
Everyone who’s serious about building muscle needs protein powder, so there’s a huge market for it out there. However, it’s also a very competitive space. You’ll have to be smart about marketing and price your products competitively if you want to make sales.
61. Esports energy drinks
Esports energy drinks are a new, emerging product category that’s grown quickly in recent years thanks to aggressive influencer marketing campaigns by the likes of GFuel and Sneak. Esports energy drinks are marketed as performance-enhancing drinks for gamers.
Why not create your own and sell it online? One of the best ways to promote it is to partner with popular streamers and YouTube gamers through affiliate marketing or influencer campaigns.
62. Yoga mats
Yoga mats are one of those products that are always in demand. And while they’re already sold at a ton of fitness retail stores, there’s still room in the online market for more sellers.
63. Gym Equipment
As more people have started working out from home instead of the gym, demand for gym equipment has exploded.
In fact, at the height of the pandemic when global lockdowns were in full force, many retailers sold out completely of products like dumbbells, barbells, weight benches, and treadmills.
64. Resistance bands
One of the biggest fitness trends this year is resistance bands. They offer a more affordable alternative to weights for resistance training, and they’re easier to use in small spaces.
For sellers, they have the advantage of being less bulky and easier to ship than traditional weights. You can also bundle them together in product packages to increase order values.
What else can you sell online?
While we’ve focused on physical products for this post, you can also sell digital products online as well. This can include the likes of ebooks, PDF files, and online courses.
The great thing about selling digital products is that they tend to have much higher profit margins. And there are very few overheads; there are no shipping costs to worry about and you don’t need to hold any physical stock.
All you need to do is find a profitable niche, and start creating digital products such as digital prints, business templates and so on. Tools like Visme, Canva and Adobe are great at creating online graphics and templates.
If you want to sell digital products online, you can start by checking out this roundup of the best digital products to sell here.
And if you want to sell online courses, check out these online course platforms.
How to sell products online
Once you’ve chosen what products you want to sell, the next thing you’re going to want to do is to build your online storefront.
And the first step is to sign up for an eCommerce platform.
Ecommerce platforms provide you with all the tools you need to build your eCommerce site and manage your store. This typically includes pre-made templates, a drag-and-drop page builder, integrated shopping cart and checkout, inventory management tools, etc.
There are lots of great eCommerce platforms out there to choose from, but we’d recommend BigCommerce or Shopify. You can’t go wrong with either. We particularly like BigCommerce’s Essentials plan.
Alternatively, for those who want the quickest and simplest way to start selling products online, Sellfy is a great option. It’s simple to use and it supports a variety of product types—physical products, digital products, print-on-demand merch, subscriptions, etc.
Once you’ve set everything up, you’ll need to start marketing your online store & products to drive sales. There’s a lot that goes into creating an effective marketing strategy—too much to cover in this post—but here are some ideas for marketing channels you might want to focus on:
- SEO (search engine optimization). With SEO, the goal is to optimize your websites’ posts and pages around SEO ranking factors so that you rank on search engines like Google for relevant keywords that your target audience are searching for. It’s a great way to drive organic traffic, but it’s a long-term strategy so be prepared to wait to see results. These SEO tools will help you.
- PPC (pay-per-click) advertising. With PPC, you advertise your online store or products through ad campaigns (e.g. Google Ads or Facebook Ads) and pay each time someone clicks your ad. If you get your targeting options right and your store converts well, it’s possible to make a good return on investment (ROI).
- Social media marketing. You can also promote your online business through social media networks like TikTok, Instagram, Facebook, Pinterest, etc. Set up a business page and start publishing posts that drive engagement and grow your following. These social media schedulers will save you time.
- Email marketing. Email has one of the highest ROIs of any marketing channel. An easy way to get started is to implement automated abandoned cart emails to maximize your conversion. You can also create opt-in forms to build your mailing list and convert leads to customers with automated email sequences. You just need to choose an email marketing tool to get started.
Final thoughts – starting your own online business
Starting your own online business is not easy, there is a lot of research to do before you even decide on a niche product to sell, let alone finding potential customers to sell to.
Finding trending products to sell is the best strategy to get online sales. With online shopping dominating most of our lives, you’ve got an audience of over 263 million in just the US alone to market to.
That concludes our in-depth guide to the best selling products online this year. We hope your new online business is a success—good luck!