The Best Content Promotion Tools For 2022 (Comparison)

Trying to find the best content promotion tools to generate traffic & social shares? We’ve got you covered.

Online marketers need to spend a considerable amount of time promoting all the content that they publish. But with content promotion tools, they’re able to not only be more efficient but speed up the process as well.

In this post, we’re comparing the best content promotion tools to generate traffic and social shares.

Let’s get started:

The best content promotion tools – summary

TL;DR

  • Quuu Promote — The best content promotion tool overall.
  • Missinglettr — The best tool to create automated social media campaigns. Curate add-on allows you to curate content or get yours promoted by other users.
  • SocialBee — The best content distribution tool for social media scheduling.
  • Agorapulse — The best all-in-one social media tool for content promotion. Includes social inbox, publishing, reporting, and more.
  • StoryChief — Connects all of your content marketing efforts. Automate sharing to social and syndication to platforms like Medium.
  • ConvertKit — The best tool to promote your content via email. Includes a free plan.
  • BuzzStream — The best outreach tool for SEO and influencer marketing.

1. Quuu Promote

Quuu Promote Homepage

The idea behind Quuu Promote is simple. It will use your RSS feed to find newly published content on your website. If it manages to match the company’s curation guidelines, it will share your post on Facebook, Twitter, and LinkedIn automatically.

What’s nice about it is that Quuu will only promote your content to real people and not bots. The users of this platform have manually subscribed to categories via Quuu, their content curation tool. Meaning your posts will only reach people that care about what you have to say. These users can then choose to share your posts with their followers across social media platforms.

This will help increase your social media engagement and open the door to new opportunities. It’s been able to help self-promoters, brands, and businesses find an audience online. And because everything is automated, you’ll be free to pursue other marketing opportunities.

There are two pricing models available. One is where everything is automated while the other allows you to manually schedule posts.

Pricing: Individual ($75/month [automated] or $50/month [manual]), Company ($150/month [automated] or $100/month [manual]), Agency ($750/month [automated] or $500/month [manual])


2. Missinglettr

Missinglettr Homepage

Missinglettr should be your go-to content promotion tool if automating your social media campaigns is your top priority. Not only does it do a great job of planning and scheduling posts, but you can also use its curation features to discover new content that you can then share with your audience. Missinglettr will provide you with videos, animation, and even GIFs that your followers will love.

Even better, Missinglettr can automatically pull posts from your blogs, landing pages, and YouTube channels then promote them across your social media platforms. It seamlessly promotes your content. That means you’ll be able to focus on your other online marketing strategies.

It can even go as far as extracting the right quotes and images from your posts.

Of course, you do have the option of scheduling posts manually if that works better for you. You can add notes to a post for future reference. And making last-minute changes shouldn’t be an issue.

Pricing: Free, Solo ($15/month billed annually), Pro ($49/month billed annually)

Read our Missinglettr review.


3. SocialBee

SocialBee Homepage

SocialBee is a great choice for marketers that are looking for a solid social media scheduling tool to promote content. With it, you can share content on all the major social media platforms: Facebook, Twitter, Instagram, LinkedIn, and Pinterest. You can also use it to upload content to Google My Business.

What’s great about SocialBee is that it uses categories to group similar posts. You can then edit posts in bulk that belong to the same category, helping you keep things in order while saving you time in the process. You can even pause categories if you need to break away from your regular posting routine.

You can customize social profiles so that everything you publish will comply with the best practices for every social platform.

SocialBee also offers post variations. This feature lets you update the look of your evergreen content so that they’ll look different when you decide to report them.

Pricing: Bootstrap ($19/month), Accelerate ($39/month), Pro ($79/month)

Read our SocialBee review.


4. Agorapulse

AgoraPulse New Homepage

Agorapulse works for individuals or businesses that want the best all-in-one social media tool to help them with content promotion. Some of its best features include the ability to reply to all social media messages from one location as well as the ability to monitor brand mentions online.

But let’s focus on what Agorapulse can do to help you promote your content and generate traffic going to your website.

Agorapulse is a tool that’s meant to optimize the performance of your social posts. It recommends the perfect time to publish your content based on your account’s activity. There’s also a feature that lets you collaborate with your team members. And its calendar is designed to make it easier to schedule posts ahead of time.

You can also use queue categories to make sure that all your social posts are related to one another. This is ideal for marketers looking to roll out an entire campaign during a specific period.

Pricing: Free, Pro ($79/month billed annually), Premium ($159/month billed annually), Enterprise (Custom pricing)

Read our Agorapulse review.


5. StoryChief

StoryChief Homepage

StoryChief is a great content promotion tool because it’s able to host all of your marketing efforts under one roof and automate content sharing to different platforms. Let us explain.

On StoryChief, you can create all sorts of content and launch them on different platforms. And we’re not just talking about social media here. You can draft posts for articles, blogs, and other media assets. You can work with a team or do things solo.

Once you’re ready to share your work, you can launch them on your WordPress site, Medium, social networks, and more. And StoryChief will do it automatically so you don’t even have to worry about promoting your posts.

That means you can do everything from planning, creating, publishing, and promoting posts through a single platform. How convenient, right?

It even has SEO copywriting features that check your work to make sure that you’re only publishing posts that are optimized for search engines.

Pricing: Team ($90/month billed annually), Team Plus ($150/month billed annually), Agency ($300/month billed annually)

Read our StoryChief review.


6. ConvertKit

ConvertKit Homepage

ConvertKit should be a part of your content promotion strategy if your main goal is to share your message through email marketing. Not only does it help with spreading the word about your business, but it also keeps your community engaged.

This platform lets you create landing pages and email sign-up forms in a snap. There’s an integrated email designer so you don’t even need any graphic design experience to create an email campaign. You can store image assets in an image library and you can add CTA images to get people to convert.

You don’t need to know how to code either though you’re welcome to do so if you’re comfortable working with code.

There’s also an automation feature that lets you send targeted emails at the right time. You can create funnels to create different paths toward conversion. All funnels are presented clearly, making it so easy to figure everything out.

Pricing: Free, Creator (Starts at $7.50/month billed annually), Creator Pro (Starts at $25/month billed annually)


7. BuzzStream

BuzzStream Homepage

BuzzStream is one of the best outreach tools for SEO and influencer marketing on the market. If you’ve had trouble developing the right PR strategy because you lack the connections, BuzzStream should definitely be on your watchlist.

You can use BuzzStream to build a list of journalists and bloggers and create opportunities for your brand. Not only will BuzzStream build the list for you, but it will also help you with your pitch to influencers.

This platform will also let you know who your most influential contacts are, which websites on the list are most authoritative, who promoted you in the past, and other details you could use to narrow down your search for the right influencer to work with.

When you have your list, you can select an email template that you could use to reach out. BuzzStream will take care of tracking crucial metrics such as open rates, click rates, and response rates.

Pricing: Starter ($24/month), Growth ($124/month), Professional ($299/month), Custom (Starts at $999/month)


8. Viral Content Bee

Viral Content Bee is a bit different from the other content promotion tools on this list. It uses a crowd-sourcing model to get people to generate engagement on social media channels. Meaning when you share a post on Viral Content Bee, you’re sharing your content with real users who can help you get the word out about your brand.

What Viral Content Bee intends to do is to promote posts as organically as possible. The platform claims that you can increase your traffic by as high as 200%.

However, it means that you’ll have to dish out high-quality posts to spark interest within the Viral Content Bee community. Interacting with the other social media influencers on the platform is also highly recommended.

Sharing content that was posted by the other members will also be important. Remember that Viral Content Bee is not a service but a community of influencers. You’ll have to do your part for this to work.

Pricing: Free


9. Flipboard

Flipboard Homepage

Flipboard is a digital platform that compiles content from different publishers and presents it to a global audience. Its goal is to help you find the right audience and to connect you with people who are just as passionate as you are about your niche.

It is an easy platform to work with. To sign up, all you need is to create a profile and then submit an RSS feed. From there, you can begin sharing content or curating it. People will then be able to discover your content.

We’ve found that a good approach is to create your own “magazines” for each of the topics you cover on your blog.

You can share more than just articles though. It also allows you to promote videos and images as well. It’s a great platform for bringing new eyes to your content and increasing your site traffic.

Flipboard is free to use. It makes its money from brands that want to advertise on the platform. However, we should note that the company will have to screen your RSS feed first before it’s approved. You’ll need to meet its RSS guidelines to qualify as a publisher on the platform.

Pricing: Free


10. Triberr

Triberr Homepage

Triberr is a content promotion tool for bloggers who’d like to share their content with influencers in the hopes of getting their posts promoted on different social media platforms.

It’s incredibly simple to use. You only need to set up an account and then import your content into the platform. You’ll also need to connect your social network accounts and share social media posts made by fellow Triberr users.

The idea is to build a community of bloggers and influencers—referred to on the platform as tribes—and actively participate in sharing each others’ posts. Triberr claims that it has over 60,000 tribes that you could join. However, you’re also free to start one of your own.

So long as you and your tribemates continue to support each other by sharing social media posts, you will all benefit from increased shares, traffic, and exposure. There is an analytics feature to help you keep track of clicks to your site and content shares.

Pricing: Free


11. Medium

Medium Homepage

While Medium is considered by most people as a blogging platform, marketers have come to use it as a syndication tool. You can use it to promote content that did well for you before or update a piece that seems relevant again.

It’s a great tool especially for marketers, bloggers, influencers, or business owners that have a lot of evergreen content in their content library.

Medium comes with a built-in audience with varying interests. You’ll likely find users who share the same interests as you. You can even monetize your posts on this platform if you want.

The best part about Medium is that it’s free and very easy to work with. Unlike other blogging platforms, you won’t need to worry about coding. All posts are designed to focus on the content itself, making it a minimalist favorite.

Medium does offer a membership plan but you won’t need it to republish articles.

Pricing: Free


12. Slideshare

Slideshare Homepage

Slideshare is another platform you could use for your content promotion efforts. The idea behind using it is similar to what we recommend you do with Medium. You can repurpose old posts and then reshare them on Slideshare. But this time, you can convert an old post into slides.

The platform already has a ton of users and there are plenty of examples on the site of brands and businesses reusing existing content to find a new audience. What’s even better about it is that you’re creating a new asset that you can embed in the original post.

And your content doesn’t have to be from old content. If you have PowerPoint presentations in your office that you think would be useful for others, feel free to share them on SlideShare. You can then link to related articles on your site to hopefully get more traffic and interactions.

People can also choose to share your slides on their social media accounts.

Pricing: Free


13. Paper.li

Paper.li Homepage

Paper.li is a curation platform that delivers to you content that you could share on your sites, social media accounts, and newsletters. All you need to do is to enter your topics of interest. From there, Paper.li will automatically find posts that it thinks you’d find interesting then deliver them to your inbox.

It can build you a personal webpage based on your interests and update it with fresh content every day. It’s also capable of automating your social media publishing.

You can set when you want the platform to send you content. It can be twice a day, once a week, or any time in between. You can also pick the source of the content delivered to you. You can pick from websites, Twitter accounts, YouTube channels, RSS feeds, and more.

There’s also an option to filter the results by language, category, region, and date. Blacklisting items is also possible.

Pricing: $10.75/month billed annually


14. Facebook Ads

Facebook Ads Homepage

Facebook Ads probably needs no introduction as it is already widely used by marketers to promote businesses and products. But what many don’t realize is that it’s also used to promote content and generate more social shares.

The next time you want to promote a blog post, consider launching a Facebook Ad campaign.


15. Taboola

Taboola Homepage

Taboola is a content discovery platform that currently serves 1.4 billion unique visitors a month. If you manage to get in, there’s no doubt that your traffic and social shares will grow.

It has predictive tools and products that aim to drive audience development and optimize on-page engagement. Its content recommendation platform can redirect traffic to your blog posts, improving your social metrics and gaining you backlinks.

You can also use the platform to generate revenue since Taboola has a lot of sponsors working with it. Publishers will maintain full editorial control over promoted items on their site.


16. Outbrain

Outbrain Homepage

Outbrain uses its Smartads technology to help publishers increase discoverability on their platforms. It can help you create ads in just a few minutes.

When you launch an ad, it’ll appear in a grid of promoted content on publisher websites. This makes it easier for users that are interested in your niche to find your articles. You’re basically getting traffic from other people’s websites.

Pricing: Free


Final thoughts

We’ve shared a lot of content promotion tools with you. Some will help you to promote your content via a specific channel (e.g. social or email). And others give you access to their own built-in audience.

Our favorite tool is Quuu Promote but there are plenty of others that can be used in conjunction with this. For example, SocialBee will help you schedule your own content. Then there are platforms like Viral Content Bee, Flipboard, and Triberr to help you drive more traffic & shares to your content.

Finally, if you’d like to learn more about content marketing trends, be sure to check out our post on content marketing statistics.


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