8 Best ConvertKit Alternatives For 2024 (Top Picks)
Looking for the best ConvertKit alternatives on the market? You’re in the right place.
ConvertKit is a solid email marketing software solution for creators, but it isn’t perfect.
The platform’s simplicity is a double-edged sword. Great for beginners but it may leave intermediate and advanced users looking for something more.
So, if you’re looking for an alternative to ConvertKit, look no further. We’ve put together this list of our favorite email automation platforms to help you find the right solution for your business.
TL;DR:
MailerLite gets the top spot in this list thanks to its excellent email delivery rates, broad feature set, and generous free plan.
For those that need heavy-duty marketing automation – ActiveCampaign is the best out there. The learning curve is higher than other tools but it’s to be expected given the advanced automation functionality on offer.
If you run an ecommerce store, I’d recommend checking out Omnisend. It’s purpose-built for ecommerce.
However, in the case of Omnisend, you’ll need to connect your store in order to use the platform. That said, it’s got a decent free plan and the interface is excellent.
Moosend is another great option. There’s no free plan but it’s got an excellent UI and feature set. It comes loaded with automation, email opt-in forms, landing pages, and more.
And for those that don’t send emails often, Brevo‘s volume-based pricing will work out quite cost-effective.
#1 – MailerLite
MailerLite is a full-featured email marketing tool and a great alternative to ConvertKit.
The platform offers an intuitive email creation tool with drag-and-drop functionality making it perfect for beginners. There’s also a free image library and tons of newsletter templates to choose from that can help you to make your campaigns more engaging.
Like ConvertKit, there’s also an advanced set of automation features that you can use to automatically increase engagement. You can use the visual automation builder to quickly set up workflows. You can set up triggers to automatically deliver emails, set up RSS campaigns, auto-resend campaigns, and more.
There are also a bunch of segmentation and personalization options available, and you can also segment your audience by timezone, or by creating interest groups. Another great feature of MailerLite is the preference center, which allows your audience to select their own preferences for receiving emails.
In addition to email marketing, you can also use MailerLite for building websites and landing pages, and creating forms and you can also integrate an ecommerce solution to maximize your reach and monetize your email audience.
Overall, MailerLite is a great all-in-one tool, and its pricing model and free plan make it a solid ConvertKit alternative.
Key features
- Email builder
- Automation workflow builder
- Segmentation and personalization
- Website and landing page builders
- eCommerce integrations
- Transactional emails
- Analytics
- A/B testing
Pricing
MailerLite has a generous free plan available that includes up to 12000 emails per month. Paid plans start from $10/month. Annual discounts available.
Read our MailerLite review.
#2 – ActiveCampaign
ActiveCampaign is a heavy-duty alternative to ConvertKit that’s more suited to bigger businesses than creators or solopreneurs.
As a result, it’s a little harder to get your head around, but it does offer an extremely advanced feature set that can really help you maximize the effectiveness of your email campaigns.
With ActiveCampaign, you can automate everything from email follow-up to customer relationship management and lead generation. In fact, the tool will automatically highlight your most engaged contacts and notify your sales team to follow up on the lead.
You can use the automation map to view all of your automations in one place and their status, and you can even view high-level reports of each individual automation to optimize and make changes to them as needed.
There is also a tool for creating and personalizing transactional emails, which is perfect for ecommerce businesses.
In addition to its advanced automation features, ActiveCampaign also has a drag-and-drop email builder, plus tons of optimized templates that you can utilize in your campaign.
ActiveCampaign really is a best-in-class solution, and it’s perfect for anyone looking to take their email marketing campaigns one step further.
Key features
- Drag and drop email builder
- Advanced automation features
- High-level analytics and reporting
- Transactional email features
- CRM and support features
Pricing
Plans start from $29/month when billed annually.
Read our ActiveCampaign review.
#3 – Moosend
Moosend is another all-in-one email marketing solution that prides itself on its ease of use and intuitive interface.
If you’re overwhelmed by some of the features of email marketing platforms, then this may just be the tool for you. Moosend is fully loaded with everything you need to get started with email marketing.
There’s a drag-and-drop tool that can help you to design engaging email content in just a few clicks. There are also tons of personalization and segmentation options to help you get the most out of your campaigns. In addition to this, you’ll be able to access tons of useful analytics and an A/B testing tool for optimizing your emails.
Moosend also has a full set of automation tools that you can use to easily build your email workflows. You can set up automations for abandoned carts, one-time offers, and more. You can also automatically make personalized product recommendations to customers based on their tastes.
Like most email marketing solutions, Moosend is also complete with a landing page and form builder for increasing lead generation.
Unfortunately, Moosend doesn’t offer a free plan. However, its feature set and easy-to-use interface make it the perfect ConvertKit alternative for beginners.
Key features
- Streamlined and easy-to-use interface
- Visual automation builder
- Drag-and-drop email builder
- Landing page and form builder
- A/B testing and analytics
- Product recommendation tool
Pricing
Plans start from $7/month when billed annually.
Read our Moosend review.
#4 – Brevo
Brevo is a robust email marketing platform with great deliverability and flexible pricing options. It has tons of similar features to ConverKit, including a drag-and-drop email builder, A/B testing, marketing automation features, and more.
On top of this, there are also a bunch of useful features like transactional emails and spam testing. There’s also an easy-to-use landing page builder built-in.
Brevo also offers additional services such as live chat and chatbot options and sales CRM tools. Both of these features are available for free and are a useful addition if you’re looking for a tool with sales and support functions.
One of the standouts of Brevo is its pricing structure. It offers volume-based pricing which makes it a great choice for anyone who doesn’t send emails often. Overall, it’s a solid all-in-one platform that can also be a cost-effective option depending on your business needs.
Key features
- Drag and drop email builder
- Automation features
- A/B and spam testing
- Transactional emails
- Landing page builder
- Sales CRM options
- Chat and chatbot options
- Volume-based pricing
Pricing
Brevo has a free plan that includes up to 300 emails/day. Paid plans start from $25/month for up to 20,000 emails/month.
Read our Brevo review.
#5 – Omnisend
Omnisend is another solid alternative to ConvertKit for anyone running an online store. Like Drip, it’s purpose-built for ecommerce and jam-packed with features to help you sell more.
You’ll need your own online store if you want to use Omnisend. When you first sign up, you’ll be prompted to connect it to your store in order to unlock the core features. It only takes a minute thanks to one-click integration with WooCommerce, Shopify, and other ecommerce platforms.
Once you’ve done that, you can start taking advantage of Omnisend’s multi-channel marketing tools to engage your shoppers wherever they are.
You can use Omnisend to launch and manage both email and SMS campaigns. And that matters, because stores that combine both get 47.7% higher conversion rates.
There are ecommerce-focused templates for both emails and SMS messages, plus pre-built ecommerce automations that drive revenue like abandoned cart recovery emails, post-purchase upsell campaigns, etc.
Aside from that, Omnisend also offers many more features including popups and forms, segmentation, audience sync for ads, web push notifications, and reports.
The interface is great, and the free plan is pretty good for small stores that are just starting out.
Key features
- Email marketing
- SMS
- Automation
- Push notifications
- Popups & forms
- Reports
- Segmentation
- Templates
- A/B testing
- Audience sync for ads
Pricing
Omnisend offers a free plan for up to 250 contacts and 500 emails per month. Paid plans start from $16/month.
Read our Omnisend review.
#6 – AWeber
Aweber is another all-in-one email marketing platform built for small businesses.
It shares many of the same features as ConvertKit, with everything SMBs need to manage their campaigns from start to finish.
You can start by using AWeber’s design templates and a drag-and-drop editor to build high-converting landing pages, then add customizable signup forms to grow your list.
From there, you can design and send out targeted email newsletters and automated campaigns to your list (the Auto Newsletter feature is particularly good).
And thanks to AWeber’s excellent sender reputation, those emails are more likely to hit the recipient’s inbox and stay out of the junk folder.
You can also use AWeber to set up targeted web push notifications, sell products and services, and track all your KPIs and metrics.
Key features
- Email newsletters
- Automation
- Drag-and-drop builder
- Templates
- Dynamic content
- Landing pages
- Ecommerce
- Forms
- Segmentation
- Reporting
- Web push notifications
Pricing
AWeber offers a limited free plan for up to 500 email subscribers. Paid plans start from $16.15 per month (billed annually).
Read our AWeber review.
#7 – GetResponse
GetResponse is a flexible all-in-one marketing platform that gives you a complete suite of inbound marketing tools.
GetResponse offers more features out of the box than ConvertKit (and most of the other platforms on this list, for that matter).
It comes with all the same email marketing features you’d expect (like a drag-and-drop email creator, templates, automations, etc).
But on top of that, it also comes with SMS marketing tools, push notifications, a live chat tool, conversion funnels, webinars, popups and forms, landing pages, and even a complete website builder.
And given how much you get, it’s surprisingly affordable. Paid plan prices are in a similar ballpark to ConvertKit, and the free plan is very generous too.
Just bear in mind that some of the more advanced features are only available on the higher-tier plans.
Key features
- Newsletters
- landing pages
- Website builder
- Segmentation
- Autoresponders
- Automation
- Contact scoring
- Webinars
- Sales funnels
- Ecommerce
- Forms and popups
Pricing
GetResponse offers a free plan for up to 500 contacts and 2,500 newsletters/month. Paid plans start from $12.50/month.
Read our GetResponse review.
#8 – Drip
Drip is marketing as an ecommerce revenue platform, and it’s a great choice for eCommerce email marketing. You can use the tool to create drip email campaigns or send individual email blasts.
Like many of the other tools on this list, including ConvertKit, Drip also comes complete with a visual automation builder that makes it extremely easy to set up advanced email automations. One of the most interesting features of the Drip automation builder is the split testing option.
You can use this to run split tests within your automations, making it easier to identify what’s working and what’s not.
There are tons of ways you can utilize Drip, from sending simple emails that have increased reach, to sending branded emails designed using the Drag-and-Drop email builder tool.
This tool has great deliverability, and it’s an awesome ConvertKit alternative for eCommerce stores and other kinds of businesses too.
That said, entry-level plans are quite expensive and the UI isn’t the easiest to get to grips with.
Key features
- Email automation options
- Drip campaigns and broadcasts
- Split testing features
- Drag-and-Drop email builder
- Reporting and analytics
Pricing
Plans start from $39/month.
Read our Drip review.
Frequently asked questions
Before we wrap up, here are the answers to some FAQs about ConvertKit.
What is ConvertKit?
ConvertKit is an email marketing platform built for creators. You can use it to manage your entire email marketing campaigns from end to end.
For example, you can use ConvertKit’s landing pages and forms to grow your list. Then, you can use their campaign tools to send out one-off emails to your list, or set up automation workflows that nurture your subscribers over time.
If you’d like to learn more, check out our ConvertKit review.
Why use a ConvertKit alternative?
ConvertKit is a great platform for creators (like bloggers, artists, and other independent entrepreneurs) as it’s super easy to use.
However, it’s not as advanced or flexible as many other platforms—and it isn’t designed to meet the needs of larger businesses with more sophisticated email campaigns. The landing page and email builder are very basic, and you don’t get as many features out of the box as some other all-in-one platforms.
Is ConvertKit free?
ConvertKit offers a free plan for up to 1,000 subscribers. It’s a good option for beginners who are just starting to grow their list, but you’ll outgrow it quickly. It also lacks some of the more advanced features that you get with a paid plan, like automated email sequences.
Does ConvertKit have an app?
Unfortunately, ConvertKit doesn’t currently have a native iOS or Android mobile app—so you’re stuck using the web browser.
If this is a deal-breaker for you, many of the ConvertKit alternatives in this list do have mobile apps, including our top recommendation, MailerLite. You can use MailerLite’s app to manage your campaigns, schedule emails, track performance metrics, etc.
Does ConvertKit allow affiliate marketing?
ConvertKit allows affiliate marketing within reason, but there are some provisos.
To eliminate spam from the platform and keep deliverability rates high, ConvertKit only allows users to sprinkle affiliate offers into their emails alongside regular content—you can’t just send out affiliate offers and nothing else.
If 20-30% of your email content is promoting your affiliate offers, and the other 70-80% is regular content, that’s fine. Any higher than that, and you may be breaking ConvertKit’s Acceptable Use Policy.
There are also some restricted topics. ConvertKit doesn’t allow affiliate content related to ‘spammy’ topics like get-rich-quick schemes, loans, online pharmacies, education, etc.
Conclusion
Now you know what the best ConvertKit alternatives are, it’s time to figure out which of them is best for your needs.
As you can see, there are plenty of options out there when it comes to email marketing. Still not sure which one is right for your business? Here’s what we’d suggest:
- MailerLite is the best all-rounder if you’re not looking for anything specific. It offers superb deliverability, a generous free plan, and a good balance of features. You can’t go wrong with it.
- Moosend is another solid option if you’re happy to invest in a paid plan. It doesn’t have a free plan like ConvertKit, but its UI is one of the best we’ve seen. It’s very easy to work with and has all the key features, like forms, pages, automation, etc.
- ActiveCampaign is the best choice for more sophisticated email marketing campaigns thanks to its heavy-duty marketing automation capabilities. It has a higher learning curve than some of the other options, but it’s also much more advanced.
We hope this helped point you in the right direction.
Disclosure: If you buy through links on our site, we may make a commission. This helps to support the running of Startup Bonsai.
