25+ Top eBay Statistics 2024 (User And Revenue Data)

While consumers have plenty of online marketplaces to choose from these days, the eBay marketplace remains one of the go-to destinations for online shopping. Many still turn to eBay listings to score all types of merchandise.

But how is eBay as a company? Is it still going strong or are its competitors taking over the market?

The following eBay statistics will give you a better idea of where the company is today and where it could end up in the future.

Key eBay statistics

These eBay statistics will let you know what sort of products eBay buyers can expect to see on the eBay marketplace. 

How many products are on eBay stores? What type of products will an eBay seller typically advertise? And what’s the most expensive item ever sold through eBay’s auction-style listings?

Here are all the answers.

How many listings can you find on eBay?

There are around 1.6 billion live listings on eBay today. In addition, eBay says that $11.9 billion of its gross merchandise were bought using mobile devices as of Q1 2022.

Source: eBay Investors

How much market share does eBay have among e-commerce companies?

eBay only has a 3.5% market share among retail e-commerce companies in the United States as of June 2022.

As one might expect, Amazon is leading the pack at 37.8%. It is then followed by Walmart (6.3%) and Apple (3.9%).

It is worth noting that eBay is still above other notable e-commerce retailers like Target (2.1%), The Home Depot (2.1%), Best Buy (1.6%), Costco (1.6%), and Macy’s (0.9%).

Source: Statista

What are the most expensive items sold on eBay?

The most expensive item sold on eBay is a Giga yacht worth $168 million.

A Gulfstream II was also sold on the site for $4.9 million. An opportunity to have lunch with Warren Buffet was sold for $4.5 million. 

Even a town (Albert, Texas) was sold on eBay for $2.5 million. A house with a war-proof bunker sold for $2.1 million.

Source: eBay News

What’s the most popular product category on eBay?

Electronics and accessories is the most popular category on eBay at 16.4%. Clothing and accessories comes second at 13.8%.

Other popular categories include automotive (10.5%), health and beauty (8.8%), sports and outdoors (7%), tools and home (6.3%), home and kitchen (6.3%), toys and games (4.8%), jewelry (4.5%), books (4.3%), shoes (2.8%), flowers and gifts (2.8%), and software and mobile apps (2.1%).

Source: Edison Trends

How many eBay users interact using mobile devices?

According to RJ Pittman, chief product officer at eBay, 53% of the company’s gross merchandise value (GMV) involves interaction with a mobile device. 

That is the reason why eBay is focusing on improving its eBay Mobile app.

Source: Retail Dive

How many brand new items are sold on eBay?

80% of items sold on eBay are brand new according to the company. In addition, 88% of these items fall under the Buy It Now category, meaning there’s no bidding necessary.

Source: eBay via PR Newswire

How many site visits does eBay get every month?

eBay is the second most-visited shopping site as of April 2021 with 1.7 billion visits that month. Amazon is in first place with 5.2 billion visits during the same period.

Source: Statista

eBay user statistics

These eBay statistics are eBay sellers and buyers. How many eBay users are there? Where are they from? Which US states have the most number of eBay sellers? You’ll find the answers below.

How many active buyers are using eBay?

There are 147 million active buyers on eBay as of Q4 2021. This is slightly down from the previous quarter’s 152 million active buyers.

This is also down compared to Q4 2020’s 162 million active users.

Another source says that eBay has 142 million active users as of Q1 2022 which shows that there is a downward trend.

Source: eBay Q4 2021 Financial Highlights, eBay Investors

Where are eBay sellers from?

The United States tops the list of countries with the most number of eBay sellers at 31%.

Other countries on the list include the United Kingdom (29%), Germany (15%), China (12%), Australia (4%), Italy (2%), France (1%), Hong Kong (1%), and Canada (1%).

Source: Statista

Which US states have the most eBay sellers?

California has the most number of eBay sellers, having a market share of 15%.

There are also sellers from Florida (8%), New York (8%), Texas (6%), Pennsylvania (5%), Illinois (4%), New Jersey (4%), Ohio (4%), Michigan (3%), and Georgia (3%).

Source: Statista

Is eBay big in Australia?

Yes. 12 million Australians use eBay Marketplace to shop and sell their goods every month. That makes eBay the largest general online retail marketplace in the country.

Australians have spent 2.5 billion hours on the platform since it arrived in 1999.

Source: Australian Competition & Consumer Commission

eBay business statistics

The following eBay statistics are about eBay sales. What does eBay revenue look like? What is its gross merchandise volume (GMV)? Let’s find out.

How much revenue does eBay make?

The company made $2.6+ billion in revenue in Q4 2021. The quarter before that, eBay made $2.5+ billion in revenue.

Q4 2021’s revenue is an improvement over Q4 2020’s revenue which was $2.4+ billion.

As of Q1 2022, eBay’s revenue is $2.5 billion.

Source: eBay Q4 2021 Financial Highlights, eBay Q1 2022 Results

What is eBay’s gross merchandise volume (GMV)?

As of Q1 2022, eBay’s gross merchandise volume is $19.4 billion with a revenue of $2.5 billion. 

The company’s Promoted Listing revenue is about $222 million. While shares repurchased as of Q1 2022 are $1.3 billion.

Source: eBay Investors, eBay Q1 2022 Results

Does eBay do fundraisers?

Yes. eBay has raised $112 million for charity back in 2020. This is a 10% increase from the previous year’s fundraising efforts.

In 2019, 19 million items were listed to benefit different charities. This resulted in raising $219 every minute.

There are over 83,500 charities enrolled on eBay.

Source: eBay News

Sources

Final thoughts

There we have it – over 25 eBay statistics to give you an understanding of how well eBay is doing and where the platform could end up in the future.

eBay launched in September 1995 under the site Auction Web and now has become one of the largest marketplaces available online.

If you’re interested in starting an eBay store to sell your products check out this article.

Want to read more stats roundups? Check out these:

• Shopify statistics
• Ecommerce statistics
• Amazon Prime statistics
• WooCommerce statistics

Alternatively, if you’d like to learn more about the technology behind ecommerce platforms, check out our posts on ecommerce platforms, and Shopify alternatives. And if you’d like to start selling on eBay, check out our guide to the best-selling products on eBay.