The Best Email Marketing Services Compared (2022 Edition)

Still not sure which email marketing service to choose?

In this post, we’ve narrowed down the list to the best email marketing tools. The platforms that work.

In the end, you will be able to find the best email marketing software that suits your needs and wants.

What are the best email marketing services?

  1. ActiveCampaign – The best and most complete email marketing software for any type and size of business.
  2. ConvertKit – Perfect for content creators looking for a simple email marketing platform that will monetize their passions.
  3. GetResponse – A full-stack email marketing service that includes email marketing, automation, landing pages, sales funnels, webinars, and more.
  4. Drip – Email marketing for e-commerce businesses. Their lightweight email automation is ideal for other businesses as well.
  5. Sendinblue – Beneficial for small businesses and enterprises who want to engage with thousands of people in meaningful ways. Includes transactional emails, SMS marketing, and more.
  6. Constant Contact – Highly recommended for store owners who want to take their business online starting with email marketing.
  7. Mailerlite – A good option for marketers looking for an email marketing tool that’s heavy on the features and light on the budget.

#1 – ActiveCampaign

ActiveCampaign is an industry leading email marketing platform that gives you full control over what messages your customers receive from you, when they’ll receive them, and how.

ActiveCampaign Homepage

But first, it begins with getting contacts to subscribe to your form and segmenting them using the tool’s lead scoring features.

From here, you can create personalized messages that your contacts will automatically receive based on their segment and their behavior on your site.

You can then launch drip campaigns by creating funnels for your emails guaranteed to turn subscribers into sales.

To further maximize conversions, let ActiveCampaign analyze your contact data to help you determine the best variant and time to send to subscribers and the best time.


There are four paid plans to choose from starting at $15 per month ($9 per month paid annually) for 500 contacts max.

The price increases if you exceed the maximum number of contacts or if you move to a higher plan to unlock premium features.

All plans have a 14-day free trial so you can take it for a spin before committing to the software.

Learn more in our ActiveCampaign review.

#2 – ConvertKit

If you’re a content creator looking for a simple but effective way to get your message across to your target audience, ConvertKit is for you.

ConvertKit Homepage

It’s arguably the simplest email marketing service on the list with an intuitive automation workflow builder and beautiful interface.

The built-in content upgrade feature of its form builder lets you build your email list fast by incentivizing them with free exclusive content.

There’s also its landing page builder where you can create a high-converting page from scratch using its editable and beautiful templates.

ConvertKit also allows you to set one-time payments or recurring subscriptions so you can sell your digital products and premium memberships effectively.


The email marketing service has a free plan for up to 1,000 subscribers but with limited access to its features.

To unlock features like automated funnels and sequences, you must pony up $29 per month ($25 per month billed annually) for the same amount of subscribers.

The price increases if you grow your subscribers past the 1,000-mark.

#3 – GetResponse

GetResponse is more than an email marketing service provider – it’s a full-stack marketing tool.

GetResponse Homepage Screenshot

It starts with its drag-and-drop editor for forms, landing pages, and emails.

Choose among the pre-made email templates you want to personalize by adding, removing, and moving around the elements on the canvas.

Its marketing automation allows you to create sales funnels by building drip campaigns that will be sent to your segments on time.

Finally, you can analyze the results of your campaigns and determine areas of improvement to increase your conversions.


There are three plans to choose from starting at $12.30/month (paid annually) with a 1,000 list size and basic features. The price increases if your list size exceeds the maximum or if you choose a higher plan.

Monthly and 2-year plans also available. Also, the first 30 days upon signing up for an account are free.

They have a free plan for up to 500 subscribers with limited features.

Learn more in our GetResponse review.

#4 – Drip

Drip is an email marketing service dedicated to helping e-commerce site owners make informed decisions so they can focus on the big picture.

Don’t let the focus of ecommerce businesses fool you. Drip is a serious contender for any business that needs lightweight email marketing & automation.

Drip Homepage

The tool connects with a wide selection of third-party marketing tools to understand how your campaigns are performing across all boards.

Then, using the gathered information from your email campaigns, the platform will suggest low-risk, high-reward tasks aimed to encourage engagement with your contacts.

Drip’s customer service and documentation will also help you understand the power of the platform and how you can leverage it for your business.


Drip offers a single plan for all users at $19/month for 500 people, unlimited emails, and access to all its features such as event tracking, multichannel automations, and more.

The email marketing service has a 14-day free trial that you can use up to help you make an informed decision.

Learn more in our Drip review.

#5 – Sendinblue

Sendinblue is an email marketing software for hosting tons of contacts without breaking the bank.

Sendinblue Homepage

Create signup forms and landing pages using its drag and drop builder to compel your audience to join your list.

Next, send emails by choosing from its collection of templates and edit as you see fit.

You also have the option to dynamically add text to personalize your content further.

Finally, choose which segments in your list will receive the message for higher conversion rates.


Sendinblue’s free plan offers unlimited contacts and 300 sent emails a day, thus allowing you to generate as many contacts as possible without worrying about a price increase.

If you want to remove the daily sending limit, build landing pages, manage retargeting ads from the platform, and other premium features, you can start at $25 per month for 10,000 sent emails a month.

Learn more in our Sendinblue review.

#6 – Constant Contact

Constant Contact provides you with all the tools to keep in touch and stay connected with your audience, starting with its email marketing services.

Constant Contact Homepage

Developing and launching email marketing campaigns is easy through its smart editor so you can bring your layout ideas to life even without design experience.

Its email automation features let you work smarter and not harder by setting up emails that will be sent to subscribers automatically based on their respective triggers.

Other features in your Constant Contact account include website builder, e-commerce platform, social media ad campaign builder, and more.


There are two plans to choose from starting at $20 per month for 500 contacts and basic features.

The higher plan costs $45 per month and includes pop-up form creation, automated email series builder, dynamic content, and more.

Upon subscription, the first month is free – the price kicks in starting the second month onwards.

#7 – Mailerlite

Don’t be fooled by the name – Mailerlite is packed with features to help power your email marketing to the next level.

Mailerlite Homepage

You can create customized campaigns using editors you’re comfortable with like drag and drag editor, rich text, custom HTML, and others.

For growing your audience, you can manage your subscribers effectively using pop-ups, embedded forms, landing pages, and more.

Next, send them emails based on their tags and segments to ensure high open and conversion rates.

Lastly, run your upcoming campaigns using A/B testing to determine the best email variant to send to everyone on your list.

Just be aware that the email automation isn’t as advanced as other platforms on this list.


Mailerlite has a free plan for up to 1,000 subscribers and 12,000 emails per month.

For unlimited emails and premium features, plans starts at $10 per month.

Learn more in our MailerLite review.

Frequently asked questions

What is the best email marketing service?

It depends on what you are looking for in an email marketing service. ActiveCampaign offers the most complete email marketing solutions for small businesses and enterprises. ConvertKit is ideal for content creators who have no prior email marketing knowledge.

What is the best free email marketing service?

ConvertKit, Sendinblue, and Mailerlite have free plans that can help you build a list and send emails to your contacts. Among the three, Mailerlite offers the most features to help you level up your email marketing efforts.

What benefits are there to using an email marketing service?

An email marketing service allows you to mobilize with your audience by sending them personalized emails. By analyzing your campaign results and replicating tactics that worked, you can increase conversions and grow your revenue.

Do I need an email marketing service?

Once you have a clear idea of who your target audience is and how you can engage with them, an email marketing software will help you turn your plans into reality. You can segment and send them emails they want to open and read.

What is the best email marketing service for you?

ActiveCampaign is the benchmark that all email marketing services should strive for.

It possesses all the features to help businesses and agencies get the most out of their marketing efforts and put them all on autopilot.

ConvertKit’s user-friendly features also allow people to monetize their passion without worrying about the intricacies of email marketing.

Finally, businesses looking to connect with their audience on a deeper level will enjoy GetResponse thanks to its additional features such as sales funnels, ecommerce platform, webinars, and more.

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