The Best Email Marketing Services Compared (2022 Edition)

Still not sure which email marketing service to choose?

In this post, we’ve narrowed down the list to the best email marketing services. The platforms that work.

In the end, you will be able to find the best email marketing services that suits your needs and wants.

What are the best email marketing services? A quick summary

TL;DR

ActiveCampaign – The best and most complete email marketing service overall. Ideal for those who need advanced automations & a complete set of features.

Moosend – Best email marketing service for most users. Simple, feature-packed, and affordable.

Drip – Best option for those who run an ecommerce website.


#1 – ActiveCampaign

If you’re looking for one of the best email marketing services around, ActiveCampaign is an industry leading email marketing platform that gives you full control over what messages your customers receive from you, when they’ll receive them, and how.

ActiveCampaign Homepage

But first, it begins with getting contacts to subscribe to your form and segmenting them using the tool’s lead scoring features.

From here, you can create personalized messages that your contacts will automatically receive based on their segment and their behavior on your site.

You can then launch drip campaigns by creating funnels for your emails guaranteed to turn subscribers into sales.

To further maximize conversions, let ActiveCampaign analyze your contact data to help you determine the best variant and time to send to subscribers and the best time.

Key features:

  • Lead scoring features to help you organize your list
  • Dynamic content for personalized campaigns
  • Simple automation builder
  • Drip campaigns
  • Powerful analytics and reporting

Pricing:

There are four paid plans to choose from starting at $15 per month ($9 per month paid annually) for 500 contacts max.

The price increases if you exceed the maximum number of contacts or if you move to a higher plan to unlock premium features.

All plans have a 14-day free trial so you can take it for a spin before committing to the software.

Learn more in our ActiveCampaign review.


#2 – Moosend

Moosend is another fantastic email marketing service that stands out for its superb email personalization features, great support, and affordable pricing. It has an excellent reputation and is used by big-name brands like Dominos, Gucci, and Vogue.

moosend homepage

With Moosend, you get access to a library of 40 free professionally-designed email templates. You can open up the templates in the built-in Email Newsletter Builder to customize them before sending them out to your list.

You also get access to more advanced features, including Moosend’s AI-powered product recommendation engine. This allows you to personalize your emails with upsells picked out specifically for each recipient.

Products recommendations can be chosen based on various factors including the recipient’s previous purchases and actions, or even the weather in their local area!

The countdown timer widgets can add urgency to your campaigns and incentivize your customers to take action. You can also use the automation workflow designer and pre-built automation templates to set up automated sequences.

Managing your list with Moosend is a breeze. You can create segments based on info like user demographics, past purchase times, and much more. You can also use Moosend to create landing pages and opt-in forms to use in your email campaigns.

Key features:

  • Outstanding personalization features
  • Tons of free email templates
  • AI-powered product recommendation engine for easy upsells
  • Countdown timers and other advanced email widgets
  • List management tools

Pricing:

Moosend offers a 30-day free trial with no credit card required. When you’re ready to upgrade, the Pro plan starts from just $9/month (up to 500 subscribers). Prices increase depending on how many subscribers you have. Enterprises can also reach out to Moosend for a custom plan.


#3 – Drip

Drip is an email marketing service dedicated to helping e-commerce site owners make informed decisions so they can focus on the big picture.

Don’t let the focus of ecommerce businesses fool you. Drip is a serious contender for any business that needs lightweight email marketing & automation.

Drip Homepage

The tool connects with a wide selection of third-party marketing tools to understand how your campaigns are performing across all boards.

Then, using the gathered information from your email campaigns, the platform will suggest low-risk, high-reward tasks aimed to encourage engagement with your contacts.

Drip’s customer service and documentation will also help you understand the power of the platform and how you can leverage it for your business.

Key features:

  • Ideal for ecommerce businesses
  • Pre-built automations and email templates
  • Powerful email segmentation and personalization (automatic product recommendations and other dynamically personalized content)
  • Form and popup builder to help grow your list
  • SMS marketing features to engage with your audience via text as well as email

Pricing:

Drip offers a single plan for all users at $19/month for 500 people, unlimited emails, and access to all its features such as event tracking, multichannel automations, and more.

The email marketing service has a 14-day free trial that you can use up to help you make an informed decision.

Learn more in our Drip review.


#4 – GetResponse

GetResponse is more than an email marketing service provider – it’s a full-stack marketing tool.

GetResponse Homepage Screenshot

It starts with its drag and drop editor for forms, landing pages, and emails.

Choose among the pre-made email templates you want to personalize by adding, removing, and moving around the elements on the canvas.

Its marketing automation allows you to create sales funnels by building drip campaigns that will be sent to your segments on time.

Finally, you can analyze the results of your campaigns and determine areas of improvement to increase your conversions.

Key features:

  • All-in-one inbound marketing toolkit
  • Flexible website and landing page builder
  • Marketing automation features (drip campaigns, sales funnels, etc).
  • Powerful analytics (real-time activity tracking) and A/B testing

Pricing:

There are three plans to choose from starting at $12.30/month (paid annually) with a 1,000 list size and basic features. The price increases if your list size exceeds the maximum or if you choose a higher plan.

Monthly and 2-year plans also available. Also, the first 30 days upon signing up for an account are free.

They have a free plan for up to 500 subscribers with limited features.

Learn more in our GetResponse review.


#5 – Sendinblue

Sendinblue is an email marketing software for hosting tons of contacts without breaking the bank.

Sendinblue Homepage

Create signup forms and landing pages using its drag and drop builder to compel your audience to join your list.

Next, send emails by choosing from its collection of templates and edit as you see fit.

You also have the option to dynamically add text to personalize your content further.

Finally, choose which segments in your list will receive the message for higher conversion rates.

Key features:

  • Easy-to-use drag and drop builder
  • Dynamic content personalization (automatically add text with your contact’s names, etc.)
  • Robust contact management and segmentation tools
  • Intelligent sending (Machine learning-powered send time optimization)

Pricing:

Sendinblue’s free plan offers unlimited contacts and 300 sent emails a day, thus allowing you to generate as many contacts as possible without worrying about a price increase.

If you want to remove the daily sending limit, build landing pages, manage retargeting ads from the platform, and other premium features, you can start at $25 per month for 20,000 sent emails a month.

Learn more in our Sendinblue review.


#6 – ConvertKit

If you’re a content creator looking for a simple but effective way to get your message across to your target audience, ConvertKit is for you.

ConvertKit Homepage

It’s arguably the simplest email marketing service on the list with an intuitive automation workflow builder and beautiful interface.

The built-in content upgrade feature of its form builder lets you build your email list fast by incentivizing them with free exclusive content.

There’s also its landing page builder where you can create a high-converting page from scratch using its editable and beautiful templates.

ConvertKit also allows you to set one-time payments or recurring subscriptions so you can sell your digital products and premium memberships effectively.

Key features:

  • Very easy to use (beginner-friendly)
  • Automation workflow builder
  • Lead generation tools (sign-up forms, landing page builder, etc.)
  • Supports one-time and recurring payments

Pricing:

The email marketing service has a free plan for up to 1,000 subscribers but with limited access to its features.

To unlock features like automated funnels and sequences, you must pony up $29 per month ($25 per month billed annually) for the same amount of subscribers.

The price increases if you grow your subscribers past the 1,000-mark.


#7 – Wishpond

Wishpond is more than just an email marketing service. It’s an all-in-one platform that provides you with all the tools you need to find and capture new leads, nurture your existing prospects, and land more conversions.

Wishpond homepage

Once you sign up, you get access to Wishpond’s powerful email marketing platform as well as a ton of other tools including a landing page and funnel builder, leads database, payments solution, form creator, popup builder, and much more.

Start by using Wishpond to create high-converting landing pages complete with opt-in forms to grow your mailing list.

Then, drive traffic to those pages by running social contests and giveaways with Wishpond’s social promotions feature.

Once you’ve collected a ton of leads, use Wishpond’s powerful email builder to send them personalized emails with your offers and discounts. Or even better, use advanced automations to create email sequences that nurture them until they’re ready to buy.

You can even use Wishpond’s A/B testing tools to compare different versions of your emails and see which performs the best.

Key features:

  • Social Promotions feature (create contests and giveaways to collect leads)
  • Easy-to-use email builder
  • Powerful A/B testing
  • Advanced automation features and workflows

Pricing:

Wishpond offers a range of yearly and monthly plans to suit different budgets. The yearly plans come with a discount and work out as better value-for-money but of course, you have to commit to 12 months.

The Starting Out plan is the most affordable option and costs just $49/month but is capped at 1,000 leads. For more leads or to unlock certain advanced features, you may need to upgrade to a higher-priced plan.


#8 – Constant Contact

Constant Contact provides you with all the tools to keep in touch and stay connected with your audience, starting with its email marketing services.

Constant Contact Homepage

Developing and launching email marketing campaigns is easy through its smart editor so you can bring your layout ideas to life even without design experience.

Its email automation features let you work smarter and not harder by setting up emails that will be sent to subscribers automatically based on their respective triggers.

Other features in your Constant Contact account include website builder, e-commerce platform, social media ad campaign builder, and more.

Key features:

  • All-in-one platform with broad feature set (email marketing services, social media marketing, website builder, etc.)
  • Powerful ‘Smart’ editor
  • Easy contact management
  • Tracking tools and analytics
  • Collect contact information with forms, surveys, and polls

Pricing:

There are two plans to choose from starting at $20 per month for 500 contacts and basic features.

The higher plan costs $45 per month and includes pop-up form creation, automated email series builder, dynamic content, and more.

Upon subscription, the first month is free – the price kicks in starting the second month onwards.


#9 – MailerLite

Don’t be fooled by the name – MailerLite is packed with features to help power your email marketing to the next level.

Mailerlite Homepage

You can create customized campaigns using editors you’re comfortable with like drag and drop editor, rich text, custom HTML, and others.

For growing your audience, you can manage your subscribers effectively using pop-ups, embedded forms, landing pages, and more.

Next, send them emails based on their tags and segments to ensure high open and conversion rates.

Lastly, run your upcoming campaigns using A/B testing to determine the best email variant to send to everyone on your list.

Just be aware that the email automation isn’t as advanced as other platforms on this list.

Key features:

  • Drag and drop editor
  • Lead generation tools (forms, pop-up builder, landing page builder, etc)
  • Lead tagging and segmentation
  • A/B testing
  • Sell digital products from your emails and landing pages

Pricing:

MailerLite has a free plan for up to 1,000 subscribers and 12,000 emails per month.

For unlimited emails and premium features, plans starts at $10 per month.

Learn more in our MailerLite review.


#10 – Omnisend

Omnisend is our go-to recommendation for ecommerce store owners in need of an email and SMS marketing solution. It gives you everything you need to set up email and mobile marketing campaigns that drive sales.

omnisend homepage

There’s a wide selection of high-converting, customizable email templates to choose from. You can change the design and content and even add commerce-focused features like product pickers, scratch cards, unique discount codes, and other shoppable elements.

And of course, no ecommerce email marketing service would be complete without a cart abandonment feature. Omnisend can automatically email customers who fill up their cart and leave before checking out to remind them to finish their purchase. All of this can help you to improve your conversion rates and your bottom line.

On top of all that, you also get access to other useful features including an A/B testing tool, landing page builder, form creator, popups, and more.

Key features:

  • Powerful email and SMS solution
  • High-converting email templates
  • Commerce-focused email widgets (like product pickers, shoppable elements, etc.)
  • Great cart abandonment feature
  • Landing page creator

Pricing:

Omnisend offers a free plan and two paid plans. The free plan is limited to 250 contacts and 500 emails per month. Paid plans include higher limits and start from just $16/month.


#11 – HubSpot

HubSpot is a powerful CRM (customer relationship management) platform that has all the tools you need to manage your sales, marketing, and service operations in one neat package. This includes one of the best email marketing software solutions on the market, lots of extra goodies.

HubSpot Homepage

The integrated email marketing software is powered by HubSpot CRM data and allows you to design and send professional, high-converting emails to all your customers.

Emails can be automatically tailored to each recipient using data stored in your customer database for highly personalized campaigns.

You can serve up personalized subject lines, links, and CTAs based on any information in a subscriber’s contact record (e.g. their lifecycle stage, list membership, etc). You’re even able to schedule emails to be sent in the recipient’s local time, so you can be sure it shows up in their inbox when they’re most likely to read it.

There are tons of goal-based email templates to choose from, all of which are proven to convert. Once you’ve picked one out, you can customize it in the intuitive drag and drop editor.

You can then continually optimize your campaigns by digging into the analytics and conducting A/B tests.

Key features:

  • Powered by CRM data
  • Intuitive drag and drop editor
  • Goal-based templates
  • Sophisticated personalization and segmentation
  • A/B testing tools

Pricing:

Basic email marketing functionality is included in the free version of HubSpot CRM.

However, if you want to unlock its full power, you’ll need to purchase a premium edition of the Marketing Hub.

Prices vary depending on the number of marketing contacts you have and the package you opt for, starting at $45/month for the Starter plan.


#12 – AWeber

AWeber is a powerful but simple email marketing software tool that’s built for small businesses.

AWeber Homepage

It comes with all the tools you need to grow your list and build and send professional emails.

It integrates seamlessly with the online graphic design tool Canva, enabling you to build stunning email graphics without having to leave your AWeber account.

The editor is probably the most beginner-friendly of any tools on this list. There are plenty of templates to choose from, but you don’t even need them—the drag and drop system is so easy to use, you can build emails from scratch in minutes.

And creating automations is just as easy. Simply drag actions onto the flowchart and reorder them as needed.

If you want to dabble in more advanced features, you can also use AWeber to set up web push notifications, build funnels, tag subscribers and segment your list, and more.

Key features:

  • Simple drag and drop editor and email designer
  • Free stock images
  • Brilliant Canva integration
  • Automatic newsletters
  • Reporting and analytics

Pricing:

AWeber offers two plans: Free and Pro.

The Free version is limited to up to 500 email subscribers and 3,000 sends/month. It also lacks some advanced features like split testing and behavioral automation.

AWeber Pro starts from $16.15/month (billed annually) but the price will depend on the number of subscribers in your list. It comes with unlimited sends/month, advanced features, and removes AWeber branding.


#13 – Automizy

Automizy is an email marketing service that stands out for its powerful testing and experimentation tools. It can improve your open rates by as much as 34%.

Automizy Homepage

Like most tools on this list, it comes with all the core email marketing features including a fully-integrated drag and drop editor, automation builder, and landing page/opt-in form builder.

The coolest thing about Automizy, though, is its testing features. Before you even hit send, Automizy’s AI-powered suggestion engine will test your subject lines by comparing them to data gathered from over 1 million campaigns. Then, it’ll score your subject line based on how likely it is to perform well and offer suggestions on how to improve it.

You can write up to four different subject lines for all the emails in your campaign and run an A/B test to see which performs best. Automizy’s algorithm will select the variation with the highest open rate and use that, helping you to optimize your campaigns with ease.

Key features:

  • Landing page builder
  • Opt-in forms
  • Easy automation builder
  • Powerful experimentation engine
  • AI-powered subject line suggestions

Pricing:

Automizy has a scalable pricing model. There’s just one plan and prices depend on the number of contacts in your list, starting from $9/month for 200 contacts.

For 1,000 contacts, you’ll pay $29/month, for 10,000 contacts, that rises to $119/month.

There’s also a 14-day free trial and 60-day money-back guarantee available.


#14 – Mailjet

Mailjet is an email marketing platform designed to make it easier for marketers and developers to collaborate in real-time.

Mailjet Homepage

It comes with a developer-friendly API and comprehensive documentation, as well as all the tools marketers need: a sophisticated email builder, template library, contact management database, and built-in analytics.

With Mailjet, you also get access to powerful real-time collaboration tools. You can assign different user roles to each of your team members with set permissions to limit what they can and can’t do. This allows each team member to work independently while leaving you in control.

You can also use Mailjet’s robust A/B testing tool to experiment with different subject lines, images, and email sequences, then use the data you gather to make strategic decisions that boost your conversion rates.

Key features:

  • Dynamic content for easy personalization
  • Contact management system
  • User role management and collaboration tools
  • Advanced statistics
  • Developer-friendly

Pricing:

Mailjet offers various plans with different features and usage limitations.

The Free plan is limited to 6,000 emails/month and 200 emails/day. Paid plans with higher usage caps start from $15/month.


#15 – GetGist

Gist is another all-in-one CRM that comes with all the tools you need to run your online business.

GetGist Homepage New

In terms of email marketing, it offers all the core features you’d expect.

You can use the drag and drop email editor to build beautiful broadcast emails that look great and convert like crazy. The selection of pre-designed templates on offer is good, and the editor itself is easy to use.

The built-in marketing automation features let you create sophisticated, targeted workflows that move prospects down your sales funnel.

Aside from setting up drip campaigns, upsell emails, and other automated email sequences, you can use the marketing automation features to automate other business tasks, like lead scoring, data management, and more.

And that’s not all. Gist also comes with tons of other features to help you manage your sales and marketing operations, like a form builder, chatbot tools, meeting scheduler, unified team inbox, and much more. And of course, it’s all powered by the Gist CRM.

Key features:

  • Powerful segmentation
  • Actionable insights
  • Campaign-specific goal tracking
  • Embed videos, countdown timers, and other widgets
  • Send emails in your recipient’s timezone and resend to non-openers

Pricing:

Gist has a Free Forever plan that includes basic features and 2 support seats.

To unlock additional features (including inbound email) or more support seats, you’ll need a paid plan, which starts from $29/month. You can also sign up for a free trial of all the premium features.


Email marketing service features to look out for

Here are some of the most important features to look out for when you’re choosing an email marketing service:

Drag & drop editor. At a minimum, your email marketing service should come with a drag & drop editor that you can use to build your emails in a visual interface (with no coding required). Ideally, it should be easy to use and very flexible.

Email templates. Rather than building your emails from scratch, it helps if your email marketing solution provides you with ready-made templates to choose from. Ideally, there should be a good selection of templates for different types of emails/campaigns.

Automation builder. You’ll probably want to build automated email sequences, so make sure you choose a service that facilitates this. Many email marketing service providers come with an automations builder that lets you create your sequences on a visual flowchart.

List segmentation. It’s important to be able to segment your contacts into different groups. This allows you to send out more targeted emails to different segments of your audience.

Personalization. Many email marketing platforms make it easy to personalize email content for individual subscribers or audience segments, such as by dynamically changing the text or by recommending certain products based on contact information.

Deliverability rate. Try to choose an email marketing service provider with a high deliverability rate. This refers to the percentage of emails that make it through to your contacts’ inboxes (without bouncing or being routed to the spam folder).

Supported integrations. If you want to hook up your email marketing software to other tools in your marketing stack, it’s important to look at the supported integrations first.

Analytics. All successful email marketing campaigns are data-driven. Therefore, it’s a good idea to look for email marketing tools that have built-in analytics so you can track all your key performance metrics.


Frequently asked questions

How do I get started with email marketing?

To get started with email marketing, you’ll first need to build your email marketing list. This is a database of contacts that you’ll be sending marketing emails to.

One way to grow your email marketing list is to set up a squeeze page on your website. A squeeze page is a page designed to encourage visitors to opt-in to your list and give you their email address by offering them something valuable in return, like a free downloadable resource or exclusive discount.

On your squeeze page, you’ll need an opt-in form. This is the form your visitors use to submit their email addresses. You’ll also need to make sure that the opt-in form is connected to your email marketing service provider so that form submissions are automatically added to your mailing list.

Many email marketing platforms come with a form builder that you can use to create high-converting opt-in forms. Alternatively, you can build your form using a third-party tool, add it to your website, and then integrate it with your email marketing service provider.

Once you’ve built your list, you can use your email marketing software to start sending out newsletters, broadcasts, and automated sequences. One of the first sequences you’ll probably want to set up is your welcome series.

To design your emails, you can start by selecting a template and then customize it with your content and branding elements.

Once your first email is out the door, you can start tracking your campaign performance. Most email marketing services provide in-depth analytics that can show you how many recipients are opening and clicking your emails. Use these analytics to measure your KPIs (key performance indicators) and inform your email marketing strategy.

It’s also a good idea to run regular A/B tests and compare different email variations to see which performs best.

What are the different types of emails you can send to your email list?

There are many different types of emails you can send to your email list. We can broadly subcategorize them into two types: marketing emails and transactional emails.

Transactional emails are one-to-one, ‘triggered’ emails that are sent out programmatically to individual contacts when they perform a certain action or complete a transaction. The goal of these types of email is usually to provide information to contacts, rather than to market to them.

The best example of a transactional email is an order confirmation email, in which a customer receives an email with information about their order after making a purchase. Other examples include abandoned cart emails; in which customers who add items to their cart but fail to check out are sent a reminder email, and password reset emails.

Marketing emails are commercial emails that are typically timed and sent out strategically to your contacts for commercial purposes. There are lots of different types of marketing emails, such as newsletters, lead nurturing emails, and promotional discount/offer emails.

Both marketing and transactional emails can be triggered by the actions of your contacts, such as their interactions on your website or social media channels. We call these types of emails behavioral emails.

What is the best email marketing service?

It depends on what you are looking for in an email marketing service. ActiveCampaign is the most complete email marketing tool for small businesses and enterprises. ConvertKit is ideal for content creators who have no prior email marketing knowledge.

What is the best free email marketing service?

ConvertKit, Sendinblue, and Mailerlite have free plans that can help you build a list and send emails to your contacts. Among the three, Mailerlite offers the most features to help you level up your email marketing efforts.

What benefits are there to using an email marketing service?

An email marketing service allows you to mobilize with your audience by sending them personalized emails. By analyzing your campaign results and replicating tactics that worked, you can increase conversions and grow your revenue.

In fact, email marketing is one of the most effective marketing channels when it comes to driving revenue. It generates a much higher return on investment (ROI) compared to other methods, with brands earning $42 in revenue per dollar spent, on average.

Email marketing services can help you to maximize this ROI by helping you to reduce costs and increase conversions. You can use email marketing platforms to set up automated sequences and run your campaigns on autopilot, saving you time and money.

You can also leverage dynamic and personalized content to boost open, click-through, and conversion rates. In fact, something as simple as personalizing your subject lines can boost open rates by as much as 50%.

Do I need an email marketing service?

Once you have a clear idea of who your target audience is and how you can engage with them, an email marketing software will help you turn your plans into reality. You can segment and send them emails they want to open and read.


What is the best email marketing service for you?

Finding the best email marketing services is never a simple task.

ActiveCampaign is the benchmark that all email marketing platforms should strive for.

It possesses all the features to help businesses and agencies get the most out of their marketing efforts and put them all on autopilot.

ConvertKit’s user-friendly features also allow people to monetize their passion without worrying about the intricacies of email marketing.

Finally, businesses looking to connect with their audience on a deeper level will enjoy GetResponse thanks to its additional features such as sales funnels, ecommerce platform, webinars, and more.


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