The Etsy website has a great number of active sellers and buyers. It’s no longer just a site to buy craft supplies as well as handmade or vintage items as Etsy’s gross merchandise sales will show you.
There are a ton of Etsy shops that sell clothing, face masks, personal accessories, and other products.
In short: It’s a diverse and thriving online marketplace.
If you’re looking for active buyers, Etsy is the place to be. But just how good is the platform? How many sellers are there? What do the Etsy buyer demographics look like?
In this roundup of Etsy statistics, you’ll find the answers to these questions and more.
Etsy statistics – Editor’s picks
- Etsy gets an average traffic of 377.4 million per month. (SimilarWeb)
- Etsy has had a revenue of $1,164,401 in the last six months. (Etsy Quarterly Report July 2022)
- There are around 43 different Etsy product categories on the platform. (Venture Beat)
- 76% of sellers consider their online shops a business. (Building an Etsy Economy)
- 86% of Etsy sellers are female. (Building an Etsy Economy)
Key Etsy statistics
These Etsy stats will show you all the important Etsy buyer statistics as well as Etsy shop stats. By the end of this section, you’ll know who shops at Etsy and where Etsy visits come from.
How much traffic does Etsy get?
From April to June 2022, Etsy got an average of 377.4 million visits with a bounce rate of 45.78%. More specifically, Etsy got 373.3 million visits in April, 385.4 million visits in May, and 377.4 million visits in June.
Where does Etsy’s traffic come from?
Most of Etsy’s traffic comes from users in the United States at 58.79%. There’s also traffic coming from the United Kingdom (9.45%), Canada (4.82%), Germany (3.83%), and Australia (2.88%).
How much revenue does Etsy generate?
As of June 2022, Etsy has had a revenue of $1,164,401 in the last six months. In the same period the year before, Etsy only had revenue of $1,079,546.
The slight increase in revenue could be due to Etsy’s increase in its marketplace transaction fee from 5% to 6.5%.
The amount of revenue recognized in the six months ended June 30, 2022, that was included in the deferred balance on January 1, 2022, was $12.3 million.
Source: Etsy Quarterly Report July 2022
How many product categories does Etsy have?
There are around 43 different Etsy product categories on the platform. These include knitted ware and cosmetics. Shoppers will notice, however, that the popularity of each category will change depending on the season.
Etsy has at least 2.1 million sellers and gets around 40 million buyers.
Source: Venture Beat
Etsy business statistics
These Etsy stats are all about Etsy sales. You’ll learn about Etsy revenue and how much an Etsy seller can potentially earn using the platform.
Understanding these Etsy stats might help you sell more products on the platform.
How much gross merchandise sales volume does Etsy generate?
In 2021, Etsy generated $13.5 billion in gross merchandise sales volume. This is an increase from 2020’s $10.2 billion.
The Covid-19 pandemic caused a huge boost in sales. In 2019, the company only has a gross merchandise sales volume of $4.9 billion.
How many Etsy sellers sold goods before discovering the platform?
45% of sellers said that they have never sold any of their goods before they did so through Etsy.
Now, 76% of sellers consider their online shops a business. 30% focus on their creative businesses as their sole occupation.
90% of sellers wish to grow their sales in the future. 71% said that growing their business sustainably and responsibly is very important to them.
46% have applied for a business tax ID while 41% have opened a business bank account.
Source: Building an Etsy Economy
How many sales can a seller make on Etsy?
The top seller on Etsy, PlannerKate1, has made over 1.8 million sales since its shop opened. The second largest seller, CaitlynMinimalist, has over 1.4 million sales.
The top seller that operates outside of the United States is Yakutum which has sales of over 951,000.
Did the pandemic affect Etsy?
Yes. In the first 6 months of 2020, Etsy’s sales grew by 91%. In Q2 of 2020, the marketplace grew 125% year over year.
Etsy told its sellers to sell face masks after the White House announced its Covid-19 guidelines. This resulted in Etsy selling $346 million worth of masks. 110,000 sellers were able to sell at least one mask.
Source: Digital Commerce 360
What’s the percentage of Etsy repeat customers?
Around 40% of Etsy buyers are repeat customers. And around 60% will only make a one-time purchase.
The trend seems to be consistent over the last couple of years.
How much of Etsy’s revenue comes from its marketplace?
75% of the company’s revenue comes from its marketplace as of 2021. That’s $1.7 billion in revenue. Roughly $583 million comes from Etsy’s services.
Etsy seller statistics
These Etsy stats are all about the number of active Etsy sellers. What do they sell? Do active sellers manage their businesses on their own? Where are they from?
Continue reading to find out.
What types of sellers are on Etsy?
According to Etsy’s survey of 4,000 US-based sellers, 86% of them are female. They are twice as likely to be young adults, meaning they are likely to be under 35 years old.
17% of them have an annual household income of under $25,000.
The median age of Etsy sellers is 39. 56% of them have graduated college.
Source: Building an Etsy Economy
How many Etsy sellers run their business alone?
88% of Etsy sellers run their businesses by themselves. Only 12% said they have help running their businesses from unpaid family or friends. Just 5% of sellers hire helpers.
In addition, 83% of handmade sellers consider themselves to be self-taught. 65% said they needed some help with startup capital while 83% relied on their own savings. Only 1% of them took out a loan to get started.
Source: Building an Etsy Economy
Which US state has the most Etsy sellers?
14% of Etsy sellers are based in California, making it the state with the most significant share of Etsy sellers.
There are also sellers from Texas (7%), Florida (7%), New York (6%), Pennsylvania (4%), North Carolina (4%), Washington (4%), Georgia (3%), Illinois (3%), Ohio (3%), Michigan (3%), and Virginia (3%).
What type of products should people sell on Etsy?
Recent Etsy data shows that there’s been a 193% year-over-year (YoY) increase for the search term “black satin dress”. The term “emerald green velvet dress” also had an uptick at 28% YoY.
There’s also a whopping 1,112% YoY increase for the term “preppy pajamas”.
As far as decorations go, there seems to be a demand for anything emerald green as the term “emerald green wall art” saw a YoY increase of 158%. Interest in “eclectic home decor” also increased at 719% YoY growth.
Selling “modern candles” might also be a good idea since it grew 336% YoY.
Source: Etsy Marketplace Insights: 2022 Holiday Trends
Etsy statistics sources
There you have it – over 29 statistics about Etsy sales, sellers and buyers.
Etsy has grown since it first launched in 2005, and although not as popular and well-known as marketplaces equivalents such as Amazon and eBay, it is standing on its own two feet as a handmade and vintage online marketplace.
If you’ve enjoyed reading statistics on Etsy, check out our other roundup posts: