6 Best Frase Alternatives For 2024 (Comparison)

Looking for the best Frase alternatives available this year? We’ve got you covered.

Frase is a fantastic tool for content marketers, agencies, and writers. It can help you to plan, write, and optimize content that ranks fast—but it’s not the only option.

There are a bunch of similar platforms out there that can do everything Frase can—and in some cases, a whole lot more.

We’ve reviewed and compared all of our favorites below. So if you want to explore your options, make sure you check out these Frase alternatives.

The best Frase alternatives overview


Surfer SEO is the best Frase alternative for most users. Its content optimization functionality is excellent and it integrates nicely with WordPress & Google Docs. It will help you write briefs, audit existing content, and generate keyword ideas.

It’s also got a powerful one-click AI writer to help you increase content output.

For those looking for an all-in-one SEO tool that incorporates the core content optimization feature within Frase, I’d recommend checking out SE Ranking. It can also handle rank tracking, on-page SEO, site auditing, and more.

If you need an alternative to Frase’s AI writing functionality and you need the ability to optimize content within the same tool, check out Scalenut.

#1 – Surfer SEO

Surfer SEO is our top pick for the overall best like-for-like Frase alternative. And arguably, the best content writing tool and on-page SEO platform on the market right now.

Surfer Homepage

Surfer SEO offers pretty much all the same features as Frase (with the exception of the AI writer). But the quality of these features is even better on Surfer (at least in our opinion).

For example, like Frase, Surfer can take your target keyword and use it to generate a content brief that’s optimized to have the maximum ranking potential. It does this by trawling through the search results to see what articles that already rank have in common.

You can then write your content in Surfer SEO’s Content Editor. This is like Frase’s text editor, but better. You’ll be able to see target word count, header, and image recommendations, as well as ideas for topics and questions to cover, and keywords to include.

And as you write, you’ll receive real-time feedback on your overall on-page optimization through Surfer’s Content Score; this makes optimizing content much easier.

The goal is to get the Content Score as close to 100 as possible. The higher your score, the more likely your article will be to rank.

And unlike other tools, Surfer’s Content Score is actually a pretty reliable indicator of ranking potential. That’s why we use it here at StartupBonsai to write all our blog posts.

Surfer also integrates neatly with WordPress and Google Docs, so you can write in your preferred editor and still benefit from Surfer’s optimization suggestions.

Key features

  • Content Editor
  • Keyword Research 
  • SEO Audits
  • Outline Generator
  • Optimization Suggestions
  • Keyword Surfer


  • Best-in-class content optimization recommendations
  • Proprietary Surfer Score metric
  • Useful website auditing suggestions
  • Easy to use
  • Good integrations


  • AI writer is expensive
  • Entry-level plan more expensive than Frase


Plans start from $89/month with annual discounts available. Try with a 7-day free trial of their features.

Read our Surfer SEO review.

#2 – SE Ranking

SE Ranking is an all-in-one SEO software solution that gives you a 360-degree analysis of your website. Their new ‘Content Editor’ feature is a solid alternative to Frase.

SE Ranking Homepage

Like Frase and Surfer, SE Ranking’s Content Editor can help you to generate an SEO content template powered by SERP analyses, and write content that’s more likely to rank.

Its AI-powered tools help you to write faster, while the content optimization features provide suggestions for terms to include in order to improve your score. 

But unlike Frase, SE Ranking is a true all-in-one tool. And as such, it also provides a bunch of other tools to help with other areas of your SEO campaigns. 

Aside from on-page SEO optimization, it can also help you to track your keyword ranking positions, analyze backlinks, discover new keywords and search volume, analyze competitors, and a lot more.

Plus, there’s even a white-label feature available, which is great for agencies.

Key features

  • Content optimization (AI writer included)
  • Content marketing tool
  • Keyword rank tracker
  • Site audit
  • On-page SEO checker
  • SERP checker
  • Backlink analysis and tracking
  • Keyword research
  • Competitor analysis
  • AI writing assistant
  • White label


  • All-in-one SEO solution
  • Extremely affordable
  • Scalable thanks to usage-based pricing
  • Lots of tools out of the box
  • Powerful content optimization tool


  • Higher learning curve than some platforms
  • Might be overkill if you don’t need all the bells and whistles


SE Ranking offers flexible pricing with plans starting from $23.52/month.

Read our SE Ranking review.

#3 – Scalenut

Scalenut is an AI writing tool that can be used to plan, create and optimize written content for the web. The standout feature of this platform is its AI copywriting functionality. It’ll write SEO-optimized content based on titles and subtitles. 

Scalenut Homepage

The tool works well and can help you to save tons of time writing. Unlike some other AI writing tools, Scalenut also includes tons of optimization and SEO features that can help your written content rank. 

Scalenut uses NLP analysis to suggest ways to improve the readability of your content and improve the ranking. All in all, it’s a good all-in-one content solution for writing, planning, and optimization.

Key features

  • Content planning
  • Content research
  • AI writing tool 
  • NLP analysis and optimization


  • NLP analysis for content optimization
  • Excellent content optimization recommendations
  • AI writing tools built into their content editor


  • UI could be better


Plans start from $13/month. 

Read our Scalenut review.

#4 – Semrush Writing Assistant

Semrush Writing Assistant is a smart editor that can help you optimize your online content for SEO and engagement. 

Semrush Writing Assistant Homepage

The tool analyzes your content and scores it based on metrics like readability, originality, tone of voice, and SEO. It also has Docs and WordPress add-ons so that you can optimize your content in real-time as your write. 

Although the SEMrush writing tool is the direct Frase alternative, it also comes complete with a selection of other SEO tools as well. 

You can use the tool for keyword research, monitoring traffic, backlink analysis, and more. If you’re looking for an all-in-one tool that also includes content optimization features, SEMrush is a good choice.

Key features

  • Plagiarism checker
  • Readability and engagement features
  • On-page SEO tool
  • Tone of voice tracking


  • All-in-one SEO tool with content optimization tools 
  • Scores content in realtime 
  • Google Docs and WordPress add-ons


  • No content brief creation tools 
  • Quite expensive


Plans start from $129.95 (annual discounts available).

#5 – PageOptimizerPro

PageOptimizerPro PageOptimizer Pro is an SEO tool powered by Kyle Roof’s SEO method, which is a favorite amongst writers and marketers alike. The tool helps you to optimize your web content quickly and easily. 

PageOptimizerPro Homepage

All you have to do to get started is input some key information, such as your target keywords, domain and page, and geographical location, and PageOptimizer Pro does all the hard work for you. It will automatically create an optimized brief for your content that you or your writers can use as a guide. 

The tool will also prompt you with optimization suggestions to make changes to your writing as you go. You’ll also be given a report card for your content as well as a prediction of how likely your piece is to rank. It also has a chrome extension that you can use to optimize as you write in WordPress or Google Docs.  

POP also includes a useful watchdog tool that will alert you of competitor activity and let you know what to do to outrank them. 

Key features

  • Content brief creation
  • Content optimization suggestions
  • Content report cards 
  • Ranking predictions 
  • POP Watchdog


  • Based on a proven SEO method
  • Has a chrome extension
  • Provides optimization suggestions as you write 


  • The user interface is a bit hard to use
  • No free plan is available


Single-user plans start from $27/month. Agency plans start from $120/month.

A 7-day free trial on the basic plan is available.

#6 – Clearscope

Clearscope is an enterprise-level Frase alternative that is focused on content optimization.

Clearscope Homepage

The tool is AI-powered and allows you to create detailed content briefs based on keywords. You can use the briefs to begin creating content or share an optimized link with writers or team members. 

One of the best tools included with Clearscope is the keyword research tool, which helps you to find search queries and keywords in your niche that are worth targeting. 

You can also use the Clearscope report tool to audit and optimize existing content, which can help you improve the ranking of older posts. It also integrates with Google Docs and WordPress, so you can optimize your content as you create it. 

Overall, it’s an extremely useful tool, but the price point makes it more suitable for larger businesses. 

Key features

  • Content outlines 
  • Keyword discovery 
  • Content optimization reports 
  • Real-time content scoring 


  • Easy and quick to create content briefs 
  • Useful keyword discovery tool
  • Intuitive easy-to-use interface


  • Quite expensive


Plans start from $140/month. No free trial is available.

Frequently asked questions

Before we wrap up, here are the answers to some frequently asked questions about Frase.

What is Frase?

Frase is an SEO content optimization tool and AI writer. It’s designed to help bloggers, businesses, and content creators to write high-quality content that’s optimized for search intent in less time.

You can learn more in our in-depth Frase review.

What features does Frase include?

Frase includes several useful features: Automated content briefs, an AI writer, a text editor, and a content opportunities dashboard

The content briefs feature saves you hours of work by analyzing the SERPs and generating a full-length, optimized content brief for any target keyword in seconds.

The AI writing feature can autocomplete your sentences and even write whole paragraphs for you. Or it can automatically paraphrase and rewrite existing content.

The text editor scores your content in real-time as you write so you can see how well-optimized it is. And it serves up recommendations for topics and keywords you should include to help with SEO, based on competitor articles that already rank.

The content opportunities dashboard uses your Google Search Console data to provide actionable insights about what you should be working on. It identifies keyword opportunities & pages that need to be optimized and creates keyword clusters.

Many of the alternatives in this list include these same features. In particular, Surfer SEO has a very similar feature set.

How does Frase work?

Frase creates content briefs by scraping the top 20 search results for your target keyword, then analyzing and dissecting the content that’s already ranking. 

It uses this data to put together a content brief complete with a target word count, headers, questions to answer, topics to write about, and more.

The AI writer uses artificial intelligence to generate content based on top-ranking articles and other data.

Can content written by AI rank?

Content that’s written entirely by AI doesn’t tend to rank as well as original content. And in fact, content generated by AI goes against Google’s Webmaster Guidelines.

However, that isn’t to say it doesn’t come in useful. 

I wouldn’t recommend publishing an article that’s been written entirely by AI, but using AI to spark ideas or fill out your content with a few sentences or paragraphs here and there can be very useful, and it shouldn’t negatively impact your ranking potential—just don’t overdo it. 

I’d also recommend tweaking your AI-written content manually to polish it up, and so that it looks more like original content to search engines.


That concludes our roundup of the best Frase alternatives on the market.

Each of the SEO platforms and content optimization tools in this list come with its own strengths and weaknesses.

Before you decide which one is right for you, think carefully about your content strategy and what your biggest priorities are and the features and integrations you need. 

If you’re still not sure which one to go for, here’s what we’d suggest:

  • Surfer SEO is the overall best Frase alternative and is very similar to Frase in terms of features (aside from AI writing). It can do pretty much everything Frase can, and its content optimization functionality is the best we’ve seen. You really can’t go wrong with it.
  • SE Ranking is the best choice if you’re in the market for an all-in-one tool. Aside from the core content optimization features, SE Ranking also has tons of other SEO tools including rank tracking, auditing, keyword research, and more.
  • Scalenut is ideal for those that want AI writing + content optimization. I find the optimization functionality within Surfer to be stronger, but if you want everything in one tool, check out Scalenut.

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