25+ Google Search Statistics For 2024 (Users, Revenue, Demographics)
Google Search statistics give people a better understanding of the search engine market.
Not only do we see how Google searches impact our daily lives, but also how competitive other search engines are these days.
We’ve compiled the latest Google Search statistics so you can see its impact on the global search engine market.
Editor’s picks
- Google has 86.3 billion visits every month on average. (SimilarWeb)
- 15% of Google searches use new search phrases. (Danny Sullivan, Twitter)
- A keyword gets 989 searches per month on average. (Backlinko)
- 27% of the global online population use voice search. (Think With Google)
- 83% of US-based shoppers use Google Search before visiting an online store. (Think With Google1)
Google Search usage statistics
These Google search statistics will give you a better idea of how many people use the platform.
There is also data here that will let you know what the top Google searches are as well as how much Google Search traffic a site can get.
85.2 billion people visit Google on average every month.
Google gets 85.2 billion visits on average every month with a bounce rate of 28.46%. Most of its users come from the United States at 27.15%.
Source: SimilarWeb
In 2021 Google Search made over $256 billion.
Google Search made $256.74 billion in 2021. That’s a significant increase from 2020’s revenue which was $181.69 billion.
Google Search revenue managed to grow year over year without fail since 2002.
Source: Statista
The most popular search terms on Google Search is “YouTube.”
1.4 billion users on average used the keyword YouTube on Google Search globally. That makes it the most searched term between July and September 2021.
Most of the top searches are navigational in nature. These include the terms Facebook (1.1 billion), WhatsApp Web (618 million), Gmail (414 million), Amazon (338 million), and Google Translate (338 million).
As far as direct questions go, the most searched term is “What to watch” with 7.5 million searches during the same period. “What is my IP” comes second with 3.6 million Google searches.
Mondovo’s Google Search statistics show the same keywords but in a different order. Facebook is its most searched keyword having 2.1 billion search volume. It is followed by YouTube at 1.6 billion.
Source: Semrush, Mondovo
According to Google, 15% of all searches are new.
15% of Google searches are new according to Google. This number was reaffirmed by Google Public Liason for Search Danny Sullivan in a tweet.
Source: Twitter (Danny Sullivan)
The average search volume for a keyword is 989.
A keyword gets 989 searches per month on average.
However, that number includes the top 500 search terms. If we take these out of consideration, the typical search volume for a keyword goes down to 10 searches per month.
Source: Backlinko
Over 90% of pages don’t get traffic from Google Search.
Only 9.37% of content receives traffic from Google Search. The other 90.63% don’t get traffic from the search engine.
Of the 9.37% that receive traffic from Google Search, 5.29% receive 1-10 visits per month. 2.84% get 11-100 visits. 1.04% get 101-1,000 visits. And 0.21% get more than 1,000 visits per month.
Source: Ahrefs
Competitors vs Google Search statistics
The following Google Search statistics will let you know how Google Search fares against other search engines. It also talks about how big the search engine market is in general.
The market size of the search engine industry in the US is $90.5 billion.
The search engine industry in 2022 is worth $90.5 billion if measured by revenue. The market is expected to increase by 9.2% in the same year.
Over the last five years, the search engine industry grew by an average of 8.7% per year.
Source: IBIS World
Google has the biggest market share with 85.55% as of January 2022.
With 85.55% of the search engine market share, Google has the biggest market share out of all search engines as of January 2022.
Bing—the closest competitor of Google Search—only has a 7.61% market share. This is followed by Yahoo (2.85%) and Baidu (0.59%).
Source: Statista
More people click on paid Google search results compared to Amazon and YouTube.
63% of users said they’ll click on paid Google search results. In comparison, only 14% of Amazon users would do the same. It’s even lower for YouTube and Bing at 9% and 6% respectively.
In addition, 77% of users said that they’re confident that they can recognize a paid ad when they see it. 75% of people said that paid ads make it easier for them to find the information that they’re looking for.
Source: Clutch
There are 192 versions of Google Search.
There are 192 versions of Google Search. And as Google Search expands to include more countries and regions, you can expect that number to grow.
Source: Genealogy In Time
Google mobile search statistics
Google Search statistics show that the future is leaning toward mobile search. More people are doing Google searches using phones and tablets.
The following search statistics will show just how big the mobile search engine market share is.
27% of people use voice search when making Google searches on phones.
27% of the global online population use voice search when making queries through mobile devices.
According to Marketing Dive, 55% of teens use voice search every day. This comes from examining the smartphone habits of 1,400 American teens aged 13 to 18. Meanwhile, 55% of adults said that using voice search makes them feel tech-savvy.
Source: Think With Google, Marketing Dive
Mobile Google searches are higher than desktop searches for the top 1,000 websites in the world.
66% of all site visits for the top 1,000 websites in the world came from mobile devices from 2019 to 2020.
It is also worth pointing out that only 17% of websites retained their positions on search engine results pages (SERPs) across mobile and desktop. 37% of URLs were removed from the top 10 rankings when they were searched through mobile devices.
Source: Semrush
Google Search user behavior statistics
These Google Search statistics will show you how Google users interact with the search engine. This section also contains information on how long keywords tend to be.
23% of users will go with the Google’s autocomplete suggestions.
When provided with autocomplete suggestions, Google Search users will go with the suggestions 23% of the time.
This is especially true for Google searches that are informational or local queries.
The same source also states that 50% of users click on a Google search result within 9 seconds of seeing the results.
Source: Backlinko
In the US, 83% of shoppers use Google Search before visiting an online store.
According to Google Search statistics, 83% of US-based shoppers used Google Search before visiting an online store.
Source: Think With Google1
91.8% of Google searches are longtail keywords.
Backlinko reports that 91.8% of all Google searches use long-tail keywords. But the source is quick to point out that long tails are only responsible for 3.3% of total search volume.
The average keyword is 1.9 words long.
Also, only 14.1% of searches are in the form of a question.
Source: Backlinko2
Google voice search statistics
Voice searches are becoming a prominent focal point with search queries. Here are some Google search statistics on voice searches.
20% of searches are done by voice in the Google App.
People are constantly glued to their phones and want easier and faster ways to search for answers, so it’s no surprise that 20% of searches are done by voice in the Google App.
Source: Think With Google2
Google’s speech recognition has an accuracy rate of 95%.
Google Search has a 95% accuracy rate of understanding US English which is pretty impressive, and it’s constantly learning and evolving to give more accurate results.
Currently Google voice search supports over 100 languages.
Source: KP Internet Trends
Sources
Final thoughts
That wraps up our collection of Google Search statistics.
Out of all search engines, Google still dominates as the biggest search engine with a market share of over 85% as of January 2022.
Hopefully these insights have given you a better understanding of Google Search, it’s growth, marketshare, and other key data point.
It’s interesting to note that the top Google searches are navigational queries for other large platforms such as Facebook.
What will the state of Google Search be in the future? That’s difficult to say at this point but it’s highly unlikely that other search engines will overtake it’s stranglehold on the market.
So Google will likely continue to be the main focus for marketers and businesses alike. If you need help building out your SEO strategy, be sure to check out our posts on keyword research software, rank tracking software, and link building tools.
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