8 Best Gumroad Alternatives & Competitors (2022 Comparison)

Not sure if Gumroad is the right platform for your ecommerce business? These Gumroad alternatives might be a better fit.

Gumroad is a simple ecommerce platform & marketplace that appeals to creative entrepreneurs like musicians and artists—but it isn’t perfect.

There’s no getting around transaction fees on Gumroad, and it doesn’t give you a lot of choices when it comes to customizing your store design.

If these factors are a dealbreaker for you, don’t worry—there are plenty of other platforms like Gumroad out there that don’t have these same drawbacks.

We’ll be reviewing our favorites in this roundup of the best Gumroad alternatives and competitors. Below, we’ll share each of our top picks alongside details about their key features, pros and cons, and pricing.

Ready? Let’s get started!

The best Gumroad alternatives & competitors – TL;DR

TL;DR:

Sellfy is the best Gumroad alternative for most users. You can sell digital products, physical products, subscriptions, and custom merch. The platform is extremely easy to use. Embed buy now buttons on your site or create a full store. Print-on-demand included.

Podia is another solid option, particularly for those wishing to sell courses & other digital products. However, this platform isn’t well suited to selling physical products.

Both Sellfy and Podia offer zero transaction fees on paid plans.


#1 – Sellfy

Sellfy is our top pick for the overall best Gumroad alternative. It’s another easy-to-use platform built for creators and is suitable for all kinds of stores.

Sellfy Homepage

You can sell pretty much anything with Sellfy: digital products, subscriptions, physical products, and even custom merchandise.

The built-in print-on-demand feature lets you upload your own designs to Sellfy products and add them to your store. When you make a sale, Sellfy prints and ships the order directly to the customer for you, then bills you the base cost. There’s no need to purchase stock upfront.

Sellfy’s also jam-packed with useful marketing and sales features. There’s an intuitive store builder, online shopping cart, discount code engine, email marketing tool, embeddable buy buttons and product cards, and more.

You have more customization options than you do with Gumroad. And unlike Gumroad, Sellfy doesn’t charge any transaction fees regardless of the plan you sign up for (but you will have to pay a monthly subscription fee).

All in all, Sellfy’s a fantastic platform—and much better value than most of its competitors. 

The only thing to watch out for is the sales limits. On the entry-level plan, you can only have up to $10k in sales per year. Even on the highest-price plan, you’re still capped at $200k, so it might not be the best choice for large businesses with six-figure turnovers.

But for smaller businesses, it’s ideal.

Key features

  • Sell physical or digital products
  • Print on demand tool
  • Memberships and subscriptions
  • Store editor
  • Customizable themes
  • Coupons and upsells
  • Email marketing
  • Abandoned cart emails
  • SSL
  • Integrations
  • VAT & tax

Pros and cons

ProsCons
Beginner friendlySales revenues are capped at $10k to $200k based on your plan
Great for creative entrepreneursNo marketplace
Built-in POD
Sell digital products, physical products, and subscriptions
Great selection of easy-to-customize store templates

Pricing

Plans start from $29 per month. Discounts available if you sign up for 1 or 2 years. A free 14-day trial is available.

Read our Sellfy review.


#2 – Podia

Podia is another great all-in-one ecommerce platform that you can use to sell courses and digital products with zero transaction fees on all paid plans.

Podia Homepage

Podia is geared more toward digital products. It’s great for selling online courses, as well as subscriptions, and digital downloads—but it lacks the inventory management and fulfillment tools you’d need to sell physical inventory.

That said, it has some next-level features for digital ecommerce businesses and offers lots of functionality that you don’t get with Gumroad—or even most other platforms, for that matter.

You don’t just get the tools you need to sell digital products (like a checkout, website builder, marketing tools, etc.) but also tools to help you create those products.

For example, there’s a fully-integrated LMS and online course builder that you can use to create and host eLearning products. And a Community tool that lets you set up a members-only discussion forum in one click.

From your Communtiy space, members can create profiles and interact with each other through comments and threads. You can set up different topic boards to organize the forum however you want.

Once you’ve built your community space, you can then offer access to it as part of your subscription products. You can even create tiered plans and offer extra benefits to those who purchase higher-priced subscriptions.

For example, you could offer a Basic subscription plan that gives access to your online course; a Silver plan that gives access to your course + additional modules, and a Gold plan that gives access to all of the above plus your members-only forum.

Key features

  • Website builder
  • Coaching
  • Webinar hosting
  • Digital downloads
  • Email marketing
  • Affiliate marketing
  • Communities
  • Flexible subscriptions
  • Online course builder
  • Embeds
  • Integrations

Pros and cons

ProsCons
Powerful community featuresCan’t sell physical products
Integrated LMSHefty transaction fees on free plan
Easy to use
All-in-one toolkit

Pricing

Podia offers a limited free plan that’s subject to 8% transaction fees. Paid plans have zero transaction fees and start from $33/month when billed yearly.

Read our Podia review.


#3 – Payhip

Payhip is an all-in-one ecommerce platform that stands out for its simplicity. It supports all kinds of products including digital downloads, memberships, courses, and physical products.

Payhip Homepage

We really like how easy Payhip is to use. The store builder is fully customizable and makes it easy to set up your store in minutes with no coding required. 

Alternatively, if you already have your own website, you can just use the embed feature to connect it to Payhip’s high-converting checkout.

To make your life even easier, Payhip even reports and pays digital EU/UK VAT on your behalf. So no more tax compliance worries!

As far as features go, it has everything you need: payment gateway integration, email marketing, digital product fulfillment, etc. And every plan includes all features—even the free plan. Every plan also comes with unlimited products and revenue. 

The only difference is the transaction fees—the more you pay for your monthly subscription, the less you’ll have to pay on each sale.

Key features

  • Sell all types of digital products
  • Online course builder
  • Memberships
  • Product & inventory management
  • Tax & VAT
  • Payments
  • Marketing tools
  • Store builder

Pros and cons

ProsCons
Good UINo discovery feature
Lots of tools in oneAll plans subject to transaction fees except Pro
Great free plan
All features available on all plans

Pricing

Payhip offers a Free Forever plan subject to 5% transaction fees. The plus plan costs $29/month with 2% transaction fees, and the Pro plan costs $99/month with zero transaction fees.


#4 – ThriveCart

ThriveCart is one of the best shopping cart platforms on the market. It helps you to create cart pages and funnels that convert like crazy and provides all the backend ecommerce functionality you need to make sales.

ThriveCart Homepage

ThriveCart is a great alternative to Gumroad if you’re selling digital products. It includes a basic LMS for courses and supports lots of digital file types.

But its USP is its checkout and funnel-building capabilities. It’s designed to create checkout funnels that get more customers to convert and comes armed with lots of tools to help you do just that.

You can use the drag-and-drop tool to create high-converting one-page, embeddable, and popup carts. Then, use the profit boosters feature to add one-click upsell funnels, subscriptions, free trials, bump offers, etc. to maximize your revenues.

On top of all that, ThriveCart also comes with built-in analytics. The powerful real-time metrics provide intelligent insights that you can use to inform your strategy, like live traffic and conversion rates, lifetime value, average daily revenue, projected revenue, and more.

Other features we like include ThriveCart’s advanced automation functionality and sales tax tool.

Key features

  • Funnels
  • One-click upsells
  • Order bumps
  • Templates
  • Online courses
  • Shopping carts
  • Analytics
  • Sales tax
  • Powerful automations
  • Flexible payments (subscriptions, free trials, etc.)

Pros and cons

ProsCons
Powerful cart softwareHigh initial cost (no monthly or yearly payment option)
Great supportLearning curve
Excellent integrations
Powerful joint venture and affiliate marketing functionality

Pricing

You can purchase a ThriveCart Lifetime Account for a one-off payment of $495 as part of their special offer. Unfortunately, there is no option to purchase a monthly or yearly subscription so you’ll have to be prepared to commit to using ThriveCart for the long-term.


#5 – SendOwl

SendOwl is another Gumroad alternative worth checking out. It’s great for selling digital downloads like ebooks, photography, software, and audiobooks.

SendOwl Homepage

What’s great about SendOwl is how easy it is to use. Like Gumroad, its focus is on simplicity. It doesn’t have all the bells and whistles of some other platforms and lacks some key features like a website builder, but its basic ecommerce tools are great.

There’s a powerful checkout, profit-boosting features like upsells and abandoned cart emails, and some built-in marketing features to help you sell more products.

When you make sales, SendOwl automatically delivers the product to the customer. And it keeps your intellectual property secure.

Key features

  • Shopping cart
  • Checkout
  • Fast and secure delivery
  • Multi-language and multi-currency
  • Flexible payments
  • Digital products
  • Physical products
  • Memberships and subscriptions
  • Codes & license keys
  • Upsells
  • Discounts and coupons
  • Cart abandonment emails
  • Payment Links
  • Email templates
  • Embeddable buttons
  • Analytics
  • Integrations

Pros and cons

ProsCons
Powerful checkout No website builder
Great analyticsSupport could be better
Excellent product delivery

Pricing

SendOwl offers a free plan (subject to 5% fees on sales). Paid plans start at $19 per month. You can get started with a 30-day free trial. 


#6 – Lemon Squeezy

Lemon Squeezy is the best alternative to Gumroad if you’re selling software, but it also supports all types of digital products.

Lemon Squeezy Updated Homepage

Lemon Squeezy comes with most of the tools you’d expect from an ecommerce platform, like a drag-and-drop website builder, integrated checkout, bundles, upsells, marketing tools, and analytics.

And like Gumroad, you can use it to sell things like ebooks, audio, and other downloadable files. But what makes it stand out is its support for selling software—a type of digital file that is usually tricky to deliver.

Once you sell software to a customer, Lemon Squeezy automatically issues a license key to give them access.

We also like that Lemon Squeezy comes with a built-in email marketing solution. You can build email broadcasts and check email metrics without ever leaving your Lemon Squeezy account.

Key features

  • Drag-and-drop store builder
  • Mobile responsive
  • Embeddable checkouts
  • Sell software
  • License keys
  • Sell subscriptions
  • Sell digital downloads
  • Marketing tools
  • Bundles and upsells
  • Lead magnets
  • Email editor
  • Insights
  • Tax compliance
  • Invoicing 

Pros and cons

ProsCons
Ideal for software sellersTransaction fees on all sales
Includes email marketing tool
Easy to use 
No monthly payments required

Pricing

Like Gumroad, Lemon Squeezy doesn’t charge a monthly subscription fee. You can use it to build your store and start selling without spending a penny. However, you’ll be subject to a fee of 5% +50c per transaction.


#7 – Shopify

Shopify is the most popular (and arguably, the best) hosted ecommerce platform in the world. It’s a good alternative to Gumroad for serious businesses that want more flexibility and a platform that can scale with them.

Shopify Homepage

There’s a reason tens of millions of businesses around the world use Shopify to power their ecommerce stores. It’s a great platform, with a nice easy-to-use UI, lots of powerful features, a fantastic App marketplace, and good speed, performance, and reliability.

The core of Shopify is the store builder. You can use it to bring your ecommerce vision to life with no coding required. There are hundreds of customizable, world-class themes to choose from, but only 9 of them are free. The good news is even the free themes look great.

Once you’ve chosen your store, adding products to Shopify is a breeze. You have lots of options when it comes to pricing, and it’s easy to manage all your products and orders from Shopify’s neat and tidy backend. 

Shopify’s checkout is one of the best around. And it’s performance is great too. Shopify store pages load quickly and are mobile-responsive, both of which help to boost conversion rates and help with SEO.

But my favorite thing about Shopify is how extensible it is. There are thousands of free and paid third-party apps in the Shopify App store, which you can install on your Shopify store in a few clicks to extend its functionality.

There are apps for pretty much everything. Want to add a chatbot to your store? There’s an app for that. Want to start dropshipping? There’s an app for that too. If you can think of it, there’s probably a plugin that can do it.

This makes Shopify second only to WordPress/WooCommerce (which we’ll talk about next) in terms of its versatility and flexibility. 

That said, Shopify isn’t perfect either. Our main gripe is that Shopify kind of forces you to use its own internal payment gateway. Other payment gateways are supported, but you’ll be charged additional fees of between 0.5% and 2% unless you use Shopify Payments.

Key features

  • Store builder
  • Product management
  • Order management
  • App store
  • Hosting
  • Domain
  • Marketing 
  • Checkout
  • Payments

Pros and cons

ProsCons
Great UIAdditional fees if you don’t use Shopify Payments
Huge app storeLimited number of free themes
Excellent reliability
Broad feature set

Pricing

Shopify plans start at $29/month and a free trial is available.


#8 – WooCommerce (WordPress only)

WooCommerce is a WordPress ecommerce plugin. It’s the best Gumroad alternative for anyone that wants to start selling through their existing WordPress website.

WooCommerce Homepage

The great thing about WooCommerce is how flexible it is. It runs on top of WordPress—the world’s most powerful open-source CMS. As such, there are almost no limits to what you can do with it.

With WooCommerce, you pretty much have complete control over your online store with endless customization options, configurable shipping, etc. 

You can set up your landing pages, products, and pricing however you want. Whereas with Gumroad, you’re more boxed in and only have partial control over the way your store looks and works.

And unlike Gumroad, both WordPress and WooCommerce are completely free, open-source tools. So you don’t have to pay anything to use them (but you’ll need to pay for web hosting to make your store accessible through the internet).

Most of the stuff you need to run your store is included in WooCommerce out of the box, like secure payments, checkout software, order and product management, etc. But if something is missing, you can probably find a free or paid extension in the WooCommerce marketplace that does the trick.

For example, the core WooCommerce plugin doesn’t include a booking calendar. But you can just install the WooCommerce Bookings add-on to extend its functionality in one click. Likewise, if you’re hoping to sell subscriptions, just install WooCommerce Subscriptions and you’re good to go.

You get the best of both worlds: a lightweight plugin that isn’t weighed down by a bunch of unnecessary features most store owners will never use, but with limitless extensibility, so you can add features as needed through extensions.

The biggest downside to WooCommerce is that it isn’t as easy to use as a fully-hosted solution like Gumroad. You’ll need to put more work into setting everything up and you’ll probably have to piece together a bunch of plugins to get everything the way you want it. 

And because it’s self-hosted, you’ll also be responsible for technical stuff like updates and site maintenance. This is something you wouldn’t have to worry about with Gumroad.

Key features

  • Payments
  • No-code customization
  • Checkout
  • Shipping
  • Mobile App
  • Email marketing
  • Coupons and points
  • Blog
  • SEO
  • Upsells and cross-sells
  • Facebook Ads
  • Third-party marketplace integration

Pros and cons

ProsCons
Highly customizable and flexibleRequires more maintenance
Lots of extensions and add-ons availableHigher learning curve
Complete control and ownershipMust purchase hosting separately
Free and open-source

Pricing

WooCommerce is free to use, but some WooCommerce extensions cost extra. You’ll also need to purchase web hosting for your WordPress site. We’d recommend a Nexcess Managed WooCommerce Hosting Plan


Gumroad pros and cons

Pros

  • Unique UI and frontend design. One of the coolest things about Gumroad is the way it looks. It’s not dry and boring like other platforms—the UI and default website design are very modern and trendy, which is why it’s a favorite amongst creative types like artists.
  • Beginner-friendly. Gumroad’s whole USP is that it aims to eliminate the usual entry barriers to selling products online. You don’t have to be a tech expert or even have any business acumen to sell on Gumroad—you can just sign up, add your products, and get to it!
  • No monthly subscription fees. Gumroad has opted for a unique pricing model. Instead of charging a monthly fee to use the platform (like most of its competitors), Gumroad earns its revenue by taking a cut of your monthly sales. The good thing about this is it makes the barrier to entry even lower as you don’t need to invest any cash upfront.
  • Sell anything. The sky’s the limit when it comes to what you can sell on Gumroad. Pretty much every type of product is supported, from digital downloads (ebooks, software, artwork, audio) to video lessons, subscriptions, physical products, and beyond.
  • Global selling tools. Gumroad lets you accept payments in multiple currencies so you can sell to a global audience. And what’s more, it even collects VAT as required and sends it to the EU for you, which takes a lot of the hassle out of tax compliance.

Cons

  • Transaction fees. Probably the biggest drawback of Gumroad is its hefty transaction fees. New sellers pay 9% per sale in Gumroad fees. That drops to 7% once your lifetime earnings reach $1,000, and again at subsequent milestones until it reaches 2.9% at 1 million. But nonetheless, if you have a high turnover, it’s probably best to pay a monthly subscription for another platform that has no transaction fees.
  • Limited customization. Gumroad is all about simplicity, but the tradeoff for that simplicity is a lack of customization and control. You can’t edit your website design much, and the whole platform feels a bit boxed-in in terms of what you can do.
  • More of a marketplace than an ecommerce platform. Gumroad lacks some of the advanced features that you get with full-fledged ecommerce platforms like Sellfy. It’s more of a marketplace (think Etsy or Fine Art America) that lets you set up your own profile on a Gumroad subdomain. This makes it easier to start selling but is less suitable for large businesses that want more control and ownership of their store.

Gumroad alternatives FAQ

What is Gumroad Discover?

Gumroad Discover is Gumroad’s online marketplace. Once you open a store on Gumroad, your products can be recommended to potential customers that browse the marketplace, which can help you to drive sales. 

However, products that are purchased through Discover are subject to an extra 10% fee on top of the usual fees.

How do you get paid on Gumroad?

Gumroad pays creators in different ways depending on the country. Usually, you’ll get paid either through direct deposit or PayPal.

Are there any free alternatives to Gumroad?

Yes, there are lots of free alternatives to Gumroad. We’d recommend Podia’s free plan for those focused on selling digital products. This does, however, subject to 8% fees.

What’s the best marketplace like Gumroad?

Etsy, Redbubble, and Zazzle are all online marketplaces where you can sell custom-designed products. Discoverability on these marketplaces is likely much better than on Gumroad as they get much more traffic. But we’d still recommend selling through your own store using a full-fledged ecommerce platform like those in this list, rather than through a marketplace.


Choosing the best Gumroad alternatives for your business

Not sure which Gumroad alternative is the best choice for your online business? Let’s review the main options.

Both of our top picks come with zero transaction fees on paid plans, and you can’t go wrong with either of them:

Sellfy is the best choice for most businesses. It’s a versatile and easy-to-use platform that lets you sell both digital and physical products, as well as subscriptions and print-on-demand merch. And like Gumroad, it’s targeted mainly toward creative entrepreneurs.

Podia is the best choice for online course sellers and a solid option for anyone selling any type of digital product. However, it’s not the right choice if you want to sell physical inventory.

If nothing in this article seems like the right choice for you, you might find something more suitable in our roundup of the best platforms to sell digital products.

Or if you’re only selling memberships, check out these awesome subscription ecommerce platforms for more ideas.


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