10 Best Instagram Marketing Tools For 2023 (Top Picks)
Looking for an Instagram marketing tool to help you get more followers and save hours of your time?
We’ve got you covered.
Below, we’ve listed and reviewed 10 of the very best Instagram marketing tools to grow your Instagram account, grow your business, while saving you time and money.
Whether you’re an agency looking for an easier way to schedule Instagram posts for your clients, or an influencer hoping to find trending hashtags that’ll get your posts noticed, you’re sure to find a tool that can help on this list.
Ready? Let’s jump into it!
The best Instagram tools compared
TLDR:
Pallyy is the best Instagram marketing tool balancing affordability with features. You get access to scheduling, analytics, reporting, research, comment management, and an IG bio link tool. Limited free plan available.
Overall, Iconosquare is the best Instagram marketing tool but you’ll pay more than Pallyy. It’s lacking the IG bio link tool but you can schedule more content types and get analytics for other social networks.
Alternatively, if you want an “all-in-one” style social media marketing tool that can handle everything – Agorapulse is the best option. While the tool hasn’t been built around Instagram specifically, it has been designed with social media managers in mind.
This means you get access to a robust social inbox that covers all major social networks, scheduling, social listening, reporting, and more.
Either way – you can’t go wrong with these tools. Each of them fits a slightly different use case so I recommend taking advantage of the free trials each of them offers and see which one aligns with your needs best.
Of course, the best Instagram marketing tool for you will depend on what you plan to use it for. Therefore, I’d recommend reading on for a more complete overview of each of them. If you see one you like, you can click the link beneath it to sign up for a free trial.
#1 – Pallyy
Pallyy is a feature-rich and affordable Instagram marketing tool that’s suitable for both independent influencers and social media marketing agencies.
One of the most time-consuming processes involved in social media marketing is publishing your posts. Manually creating content, uploading photos, and publishing it across your social accounts takes time. And if you’re an agency managing multiple client’s social accounts, staying organized can be tough.
That’s where Pallyy comes in. It allows you to put your social media marketing efforts on autopilot. You can use the platform to create, edit, and schedule posts to go live way in advance – and it only takes a few seconds.
Now, Pallyy isn’t the only Instagram scheduling tool out there, but it might just be the best value for money and it designed with Instagram in mind. This means you get features like hashtag & caption lists, and Canva integration for designing images on the fly.
It also comes with an IG bio link tool and in-depth analytics to give you Insights into which Instagram posts are generating the most engagement.
Plus, you’ll also get access to competitor analysis features that allow you to spy on your competitors and extract valuable insights to inform your strategy.
And it’s scheduling functionality isn’t just for Instagram. While most features are Instagram specific, you can publish content across all your social platforms at once, including Facebook, LinkedIn, and Twitter.
Pricing:
Pallyy offers a generous free plan that includes limited access to scheduling and analytics functionality.
Their premium plan is simple and affordable. They charge just $15 per month per social group. That includes unlimited scheduling, a custom bio link tool, Instagram analytics, and access to 10 competitor analytics.
A free trial is available for the Premium plan.
Learn more in our Pallyy review.
#2 – Iconosquare
If price isn’t an issue, Iconosquare is the best Instagram marketing tool overall.
Iconosquare is a complete social media post scheduling tool. However, it offers a deeper feature set with more advanced reporting, analytics, and collaboration tools.
For example, when you schedule posts you have features like geolocation, user tagging, first comment scheduling, and advice on the best time to post.
If you’re working as part of an agency, you can collaborate with your colleagues and client easily by submitting posts for approval. Your team can approve, reject, and leave feedback on any posts. You can also generate reports and have it delivered to their inbox automatically.
Iconosquare is the best Instagram marketing tool but you’ll pay more than Pallyy. It’s lacking the IG bio link tool but you can schedule more content types and get analytics for other social networks.
Advanced analytics are available for all social networks, and you can even compare your performance in key areas like follower growth and engagement against industry benchmarks. This is especially helpful for buttoning up your marketing strategy and gaining insights into your target audience.
The only reason it missed out on the top spot is that it doesn’t include an Instagram bio link tool, and it’s a fair bit pricier than Pallyy.
Pricing:
Iconosquare plans start at $49/month billed annually. That price is for the pro plan, which includes 3 social profiles and 2 team members. Higher-priced plans are available for teams and agencies.
Learn more in our Iconosquare review.
#3 – Agorapulse
If you’re looking for a complete all-in-one social media management software solution that supports Instagram, we’d recommend Agorapulse.
Agorapulse offers everything you need to manage your clients’ social media accounts right out the box, including publishing, reporting, and team collaboration tools.
Not only can you schedule images to your Instagram feed, but you can schedule and publish Instagram stories
You can view and respond to all your social media messages and comments from one unified social inbox. This makes managing communications a breeze.
Agorapulse’s intuitive publishing tools allow you to plan, collaborate, and schedule content on Instagram, as well as all your other social platforms.
And one of the neatest things about Agorapulse is the in-built social listening tool. This tool allows you to ‘listen in’ on conversations people are having about your brand (or your competitors) across social media. This can help you to monitor brand sentiment and uncover useful insights.
Pricing:
You can get started with the basic version of Agorapulse for free. The free version is limited to 3 social profiles and 1 user. Paid plans start at €59/month/user. Yearly discounts available.
Check out our complete Agorapulse review.
#4 – Sendible
Sendible is an all-in-one social media management tool that can be used to manage Instagram and other social media accounts.
Sendible was created with digital agencies in mind and aims to make social media management easy and centralized. The tool comes complete with a dashboard and publishing features that can be used to manage Instagram accounts and other social media accounts.
You can also use the listening tool and analytics tool to gain insights and data on your social media performance. Sendible makes it super easy for marketing teams and agencies to collaborate and can also be accessed via mobile.
Another great feature of Sendible is that you can easily create reports to send to clients, which is perfect for agencies and Instagram marketers that are working with a lot of clients.
Although it’s a little on the pricey side, it’s the perfect choice for teams that need to collaborate on their Instagram marketing efforts.
Pricing:
Plans start from $29/month for one user with 6 social profiles. Teams of 8 or more users will need to opt for the expansion plan that costs $299/month. Sendible also offers a 14-day free trial.
Learn more in our Sendible review.
#5 – PromoRepublic
PromoRepublic is another great social media calendar tool for Instagram.
Their platform allows busy users to create stunning Instagram graphics on the fly by taking advantage of their large template library. Once you’ve created your graphics, you can schedule posts, promote your content, and analyze your results from the PromoRepublic dashboard.
PromoRepublic also comes with a reputation management tool. This makes it easy to view and respond to customer comments, ratings, reviews, and messages from one place.
Plus, their partner enablement tool makes collaborating with partners a breeze. You can use it to facilitate sharing and posting of your branded content and make sure your partner’s posts are adhering to regulatory guidelines.
Pricing:
PromoRepublic offers several pricing plans, starting at $49/month for the Standard plan. This includes 10 social media pages and 2 team members.
Learn more in our PromoRepublic review.
#6 – Shorby
If you’re looking for an Instagram bio link tool, we’d recommend Shorby.
One of the most irritating things about Instagram is that it only allows you to include one link in your bio. This is a problem for marketers and influencers who want to promote multiple websites or affiliate links.
Fortunately, Shorby can fix that problem for you. It’s an IG link-in-bio tool that allows you to set up your own custom landing page to host all your promotional links. Then, it generates a short link for that page, which you can include in your bio.
When users click your Shorby link, they’ll be taken to a page where they can click all your other links.
Setting up your Shorby landing page is a breeze. All you have to do is add the links you want to include and Shorby will automatically create an eye-catching preview for each of them. If you want to, you can set it up to automatically add links to your latest YouTube videos or WordPress posts to your landing page when you publish them.
Shorby also provides useful insights so you can measure key metrics like the click-through rate of each of your links. All of this adds up to a great lead generation tool to incorporate into your Instagram strategy.
Pricing:
Shorby offers several pricing plans starting from $12 per month (billed annually).
Learn more in our Shorby review.
#7 – NapoleonCat
NapoleonCat is an all-in-one social media tool designed for customer service teams. It’s perfect for use with Instagram and all other major social platforms.
NapoleonCat comes complete with a range of useful tools including a social inbox for managing all your social media messages. It also offers social media analytics tracking and scheduling features.
NapoleonCat also recently added an Instagram Scheduler that can be used to craft and schedule Instagram posts. This makes it an ideal choice for Instagram marketers.
Pricing:
Plans start from $27/month and vary based on the number of social profiles and users. NapoleonCat also offers a 14-day free trial. No credit card is required.
Learn more in our NapoleonCat review
#8 – Brand24
Brand24 is an online reputation monitoring tool that includes a social media listening tool for Instagram.
You can use Brand24 to monitor mentions of your brand across various social media platforms, blogs, and news outlets. You can also monitor discussion volumes, and be the first to know if online discussion of your target keywords increases or decreases.
Brand24 is the perfect tool for Instagram marketers working with big brands with a heavy focus on brand reputation. It can be used to get a general sense of brand sentiment to find out whether mentions of your brand are negative, positive, or neutral overall.
Brand24 can also be used to generate influencer scores for influencers within your niche. This tool can help marketers to decide which influencers they should be working with when it comes to sponsored collaborations.
Pricing:
Brand24 offers 3 pricing plans Plus, Premium and Max. Prices range from $99 to monitor up to 5 keywords to $299 to monitor up to 25 keywords.
Read our Brand24 review.
#9 – Buffer Publish
Buffer Publish is a simple Instagram marketing tool for scheduling and is designed to help teams create and schedule social content.
With Buffer, you can craft posts for all of your social accounts and schedule them for publishing in advance. You can also use Buffer to plan and prepare Instagram stories, add first comments to your post.
Buffer also offers a ShopGrid link in bio tool that can help you to divert Instagram followers to shoppable pages via your bio link.
Overall, Buffer Publish is a simple and easy Instagram scheduling tool to use, however, it is quite limited in comparison to other dedicated scheduling tools.
Pricing:
Buffer Publish is free for up to 10 scheduled posts across 3 social channels.
However, if you need a little more flexibility, there are three paid plans to choose from. Plans range from $15/month to $99/month.
#10 – MetaHashtags
MetaHashtags is an affordable Instagram hashtag tool. It can help you to generate hashtags and evaluate which are the best for your posts.
You can use MetaHashtags for free to generate hashtags, but it’s well worth upgrading to the pro version to enjoy all the useful features. With the pro version, you get unlimited hashtag results that come with metrics to help you decide which are right for your posts.
You can also export hashtags, remove and delete banned hashtags, and even spy on which hashtags your competitors are using. This tool makes hashtag generation easy and organized, and you can create hashtag collections and filter your results by likes, frequency, and more.
It’s a super useful and affordable tool that’s the perfect addition to any Instagram marketers toolkit,
Pricing:
On the MetaHastags site, you can run a standard hashtag generation search for free and view a limited number of results.
However, to access all the features, you’ll need to pay for a pro membership. There are three different plans to choose from ranging from €9/month to €29/month.
The most expensive option gives you access to all MetaHashtag features including multiple account tracking and hashtag tracking.
Which is the best Instagram marketing tool for you?
All of the Instagram marketing tools on this list are useful additions to your social media marketing stack. And they’ll help you craft an Instagram marketing strategy that works. They can help with everything from content creation to post scheduling, and much more.
However, if you have to just choose one Instagram marketing tool, here’s what we’d recommend:
- Pallyy is an awesome Instagram marketing tool for anyone working on a tighter budget. It includes both scheduling tools and an IG bio tool.
- Iconosquare is the best-in-class scheduling platform. It’s a great choice for agencies that aren’t on a shoestring budget and need access to advanced analytics and collaboration tools.
- Shorby is the go-to choice if you’re looking for a link-in-bio tool to host your links.
- HashtagsForLikes is our top recommendation for anyone that wants to curate hashtags and track their performance.
But again, it really depends on what you’re looking for. Choose an Instagram marketing tool based on your needs and your budget, and don’t be afraid to try before you buy by taking advantage of the free trials on offer.
Related Reading:
- Best Instagram Scheduling Tools To Save You Time
- 25+ Instagram Marketing Statistics You Need To Know
- What Is The Best Social Media Management Software? Our Top Recommendations.
- The Best Instagram Bio Link Tools Compared: Do More With Your IG Bio
Disclosure: If you buy through links on our site, we may make a commission.