16 Eye-Opening Instagram Reels Statistics For 2022

How popular are Instagram Reels? And should Instagram’s answer to TikTok be part of your marketing strategy?

In this post, we’re breaking down all of the Instagram Reels statistics and facts you need to know.

Then, you can use this data to bring some clarity to your social media strategy.

Let’s get started:

Instagram Reels usage statistics and facts

Marketers and everyday users alike want to know if Instagram Reels is worth investing in. What kind of audience can you even attract when you use this feature? And what do other marketers think of its potential?

In this section, you’ll find out who your target audience could possibly be and why you’d want to use Reels to promote your business.

1. Reels generate more engagements than traditional IG videos.

According to Conviva, Instagram Reels generate more engagements compared to traditional Instagram videos. It analyzed all the teams within the NBA, NFL, NHL, and MLB and compared their average engagements per Reel to their traditional videos.

The results showed that Reels content had better engagements across all leagues. On average, NFL teams generate 67% more engagements than traditional IG videos.

Source: Conviva 

2. 70% of marketers plan on increasing video activity on Instagram.

In a survey of 5,243 marketers—the majority of whom work for small businesses—a whopping 70% said that they plan on increasing their activity on Instagram with only 15% saying they don’t have any plans of doing so.

70% of marketers plan on increasing video activity on Instagram

That’s the highest among all social media platforms that were included in the survey. Only 19% said they’d increase their activity on TikTok with 74% saying they don’t have any plans of using that specific social media app.

Other platforms that social media marketers are keen on are YouTube and Facebook at 69% and 66% respectively.

Source: Marketing Charts

Related Reading: The Top Video Marketing Statistics Marketers Should Know.

3. 25% of surveyed teens say they prefer Instagram over other platforms.

25% of teens said they’d use Instagram over other social platforms. This puts it 4% behind TikTok that got 29%. But the biggest platform for teens at this time is Snapchat with 34% of teens saying it’s their social app of choice.

25% of surveyed teens say they prefer Instagram over other platforms

Source: Marketing Charts

4. Instagram will now prioritize videos over photos.

No less than the director of Instagram himself, Adam Mosseri, said that Instagram is no longer a photo-sharing app. That’s why the company is making changes and focusing more on videos to compete with the popularity of TikTok.

Other platforms like YouTube (Shorts) are also trying to compete with TikTok. 

Instagram believes that by focusing on videos, it’ll be able to attract more younger users. Other Facebook apps are also testing new strategies which include the ability to play full-screen videos even from accounts that a user doesn’t follow.

Source: Entrepreneur

5. Instagram Reels is a better platform for brands.

While TikTok might be better for influencers, a study suggests that Instagram Reels might be better for brands. 

Reasons cited by Forbes include Instagram’s multiple platform extensions from IG Stories to IGTV. 

An influencer marketing agency called Markerly analyzed posts from 80 influencers and 10 brands from both Instagram and TikTok. It concluded that celebrities and influencers received 2x the likes and engagement on TikTok compared to Reels.

But when a brand like the NBA posted the same content on TikTok and Instagram, it received more likes on Reels (450,000) than TikTok (63,000).

Source: Forbes

Note: There’s even more good news for brands and social media managers – Instagram Reels can be scheduled in advance using third-party tools. Not all Instagram schedulers support this feature, but several of them such as Pallyy do. It’s worth noting, however, that scheduling Reels isn’t fully automated in that it requires app reminders. This is a limitation of Instagram’s API.

6. Instagram will have more users than Facebook in some countries.

There are certain countries where Instagram is more popular than Facebook. Japan, South Korea, and Russia will have more users than Facebook. Aside from that tidbit, Instagram is also projected to be more popular with teens in the United States.

Instagram will have more users than Facebook in some countries

Instagram is expected to continue its growth past 2020, capitalizing on its gains during the pandemic. But after 2020, it’s expected to grow not because of the pandemic but because of the changes in the competitive landscape such as the ban on TikTok in India.

Source: eMarketer

7. Most Instagram users are under the age of 35.

Statista data shows that as of July 2021, the majority of Instagram users worldwide are under the age of 35. 

32.1% of Instagram users are aged between 25 and 24. 29.9% are between 18 and 24 years old. Only 7.5% are between the ages of 13 and 17 years old. 

Most Instagram users are under the age of 35

There’s a big drop-off in users as the age groups go higher. Only 16.3% of users are in the 35 to 44 age group. 8.1% represent the 45 to 54 demographic.

There are older people on the platform though there aren’t as many. 3.8% are between 55 and 64 years old. 2.3% of users are aged 65 and above.

Source: Statista

Instagram Reels business facts and statistics

Facebook Inc. is focused on making Instagram Reels the next big thing in social media. But at this point, it is struggling to keep up with TikTok according to the latest statistics. But it’s certainly putting up a fight.

Find out what Instagram Reels is doing to compete in the short-form video category.

8. Instagram Reels now allows advertising.

Don’t be shocked to find Instagram Reels ads. The company just released the feature globally, meaning 30-second ads will now appear in between clips. All ads will have a small sponsored tag just below the name of the advertiser’s account.

Unfortunately, Instagram did not give information as to how well Instagram Reels was performing at the time of the announcement.

Source: The Verge

9. Instagram Reels is struggling to catch up with TikTok.

Instagram launched Reels days after the US government threatened to shut down Chinese-owned TikTok in the country. And yet, TikTok managed to survive and grow. Reels, on the other hand, is still struggling to take off in the way Facebook would like.

According to MediaKix CEO Evan Asano, TikTok is lightyears ahead of Instagram Reels. The former has a better recommendation system and it’s better focused than the latter. 

The head of Instagram Adam Mosseri admitted that Reels need to work on simplifying its different product offerings. He even went as far as admitting that he’s not happy with where they are right now.

Source: CNN

10. Instagram is the 5th most downloaded app worldwide in Q2 2020.

Instagram is the 5th most downloaded worldwide in Q2 of 2020. With TikTok, it’s main competitor, landing 2nd position in the list.

Instagram is the 5th most downloaded app worldwide in Q2 2020

Other apps in the top ten include Facebook, WhatsApp, Messenger, and YouTube.

Source: Sensor Tower

Instagram Reels features facts

Instagram Reels is not without impressive features. In fact, it’s continuously coming out with new features that aim to improve user experience on the platform. It’s releasing auto-caption stickers, extending the video limit, and even adding a montage feature.

Find out more about the Instagram Reels features that the platform has in store for its many users.

11. Instagram Reels now have a 60-second video limit.

Instagram Reels used to have two length options. You either upload a 15-second clip or go for the full 30 seconds. That is no longer the case. The new Instagram Reels video length limit is now 60 seconds.

This is a potential response to TikTok which also upped its video limit. TikTok videos can now go as long as 3 minutes.

The social media platform is also releasing another update. Teenage users will now default to private accounts. This is to make it harder for suspicious accounts to find younger users on Instagram.

Source: Gadgets 360

12. Instagram Reels might soon have a caption option.

Instagram is making moves to make it more accessible by adding a “captions sticker” that’ll allow users to watch a video even with the audio off. This feature will first roll out on Instagram Stories before finding its way to Reels.

Not only will this make it easier for those without headphones to watch videos, but it will also be a huge benefit for people who are deaf or hard of hearing.

The captions sticker will work just like any other sticker. Once added, it will automatically convert speech to text. No need to do anything else.

Source: TechCrunch

13. Instagram Reels is getting a montage feature.

In an effort to get more users to try its Reels feature, Instagram is adding a montage feature that’ll let people convert their stories into short-form videos.

For now, the feature is only available internally as it’s still being tested. But it could soon be made available to everyone.

Instagram Reels is getting a montage feature

Using it is simple. Instagram will display your Stories in sequence. After which, you could let Instagram create a video by combining elements of each frame. It will then recommend audio clips that you could use in the background which would automatically sync to transitions.

Source: Social Media Today

Instagram Reels competitor facts and statistics

TikTok is the main competitor of Instagram Reels. So Instagram is doing whatever it can to get a leg up on its rival. But there are other platforms that have released their own version of TikTok videos.

Learn all about Instagram’s competitors in this collection of Instagram Reels competitor stats and facts.

14. TikTok reposts will get less reach on Instagram.

Instagram made moves to downrank content within the Reels tab that originated from other apps, which is seen as a dig at TikTok. What this means for users is that they’ll want to avoid reporting their TikTok clips if they want to reach a wider audience.

However, Instagram won’t keep you from sharing TikTok clips if that’s what you really want to do. They’ll still be seen by your followers. But you run the risk of not getting discovered by other people.

This could be a good thing though since TikTok re-shares tend to be lower in quality which is why there are fewer users engaging them.

Source: Social Media Today

15. YouTube is set to take on TikTok and Instagram Reels.

YouTube is launching YouTube Shorts, Google’s answer to TikTok and Instagram Reels. And it’s set to go all out. YouTube is setting aside $100 million to reward creators for viral short videos over the course of 2021 to 2022.

At the time, the only eligible countries to earn from the YouTube Shorts Fund are India, United States, United Kingdom, Brazil, Russia, Japan, Mexico, Indonesia, Nigeria, and South Africa.

Source: The Times of India

16. Snapchat launched its own version of TikTok.

Snapchat Spotlight is a new TikTok-like feature that’ll enable users to post short-form videos. What makes it different, though, is that Snap Inc. is going to “democratize monetization”. 

Unlike other platforms, Snapchat won’t require users to have a minimum number of followers to qualify for monetizable content. Instead, it will be based on the number of views that a specific video gets.

Depending on how many views a video gets, a content creator can get a share of the $1 million daily bounties.

Source: First Post

Related Reading: The Top Snapchat Statistics You Need To Know.

Instagram reels statistics sources


Instagram Reels still has a long way to go before it catches up with the success of TikTok. But with its release of newer features, it stands a chance.

Many marketers believe that while TikTok is a great platform for influencers, it’s not the best for brands. Instagram has a great infrastructure for online marketing specialists, making Reels a good feature to invest time and resources into.

So if you’re looking for a platform to promote your products or services, then look no further than Instagram. It’s still one of the best platforms for reaching an audience that’s in the mid-20s to early-30s age bracket.

That said, if you’d like to learn more about the situation with TikTok, check out our roundup of the latest TikTok statistics and trends.

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