11 Best Landing Page Builders For 2023 (Pros & Cons)

Welcome to our roundup of the best landing page builders.

If you want to create landing pages that convert like crazy, you’re going to need the right tool for the job.

That’s why in this post, we’ll be sharing what we think are the very best landing page builders on the market this year. 

And to help you figure out which of them is the best choice for your needs, we’ll be reviewing each of them in detail and highlighting their key features, pros and cons, pricing, and more.

Ready? Let’s get started.

The best landing page builders – summary

---

#1 – Leadpages

Leadpages is our top pick and the best choice for most users. It’s more than just a landing page builder, it’s an all-in-one lead generation platform that gives you everything you need to turn clicks into customers in one place.

With Leadpages, you don’t need to be an expert web designer or know how to code to get the job done. The intuitive drag-and-drop builder lets you put everything together in a beginner-friendly, visual interface.

You can drag pre-built page sections and widgets in from the left, then customize them in the real-time preview window. And you can switch between desktop, tablet, and mobile view to see how the page will look on different devices.

It’s not just landing pages that you can build, either. You can also use it to create pop-ups, alert bars, and even full-fledged websites.

There are templates for all of the above, for all sorts of campaign types and use cases, so there’s no need to start from scratch each time. 

And to make the process even quicker and easier, you can now use Leadpage’s built-in AI engine to craft compelling headlines and copy for your pages in seconds.

Once you’ve built your pages, you can use the built-in split testing tool to run A/B tests and further optimize them for conversions. And you can keep track of your performance with Leadpages’ real-time analytics.

The leads that you collect through your landing pages can be automatically routed to your email service provider and CRM thanks to Leadpage’s broad selection of integrations. And you can set up automated notifications so that you get new subscriber data sent straight to your inbox.

If you’re using a lead magnet on your landing pages, you can automatically deliver your opt-in rewards to your subscribers as digital files using Leadpage’s Lead Magnet Delivery System too. 

Oh, and I haven’t mentioned the best bit yet: Leadpages offers unlimited traffic and leads on all paid plans. So unlike a lot of other tools, there are no limits on your growth—it’s super scalable.

Key features

• Landing page builder
• Websites
• Alert bars, pop-ups. and forms
• AI engine
• Digital file delivery
• Templates
• Image library
• Lead notifications and routing
• Online sales and payments
• Publishing
• Analytics
• A/B testing

Pros

• Easy to use
• Excellent drag-and-drop builder
• Great selection of templates
• Unlimited traffic and leads

Cons

• Clunky A/B testing
• The website builder is fairly basic

Pricing

Plans start at $49/month, save $144/year when billed annually. 14-day free trial available.

---

#2 – Unbounce

Unbounce is the best landing page builder for professional marketers. It stands out for its advanced AI-powered smart tools and sophisticated personalization features

For professional marketers, time is money. Unbounce knows this, which is why they’ve made the process of building landing pages as efficient as possible.

Their AI-powered builder is twice as fast as old-school builders. All you have to do is enter some information about your campaign, niche, and goals, and Unbounce will suggest a template that’s designed to resonate with your audience for you.

Then, you can fill that page out with content in no time by using the AI copywriting tool to instantly generate on-brand copy.

Another thing that makes Unbounce great for marketers is that it makes it easy to personalize your landing pages for different marketing channels. 

Dynamic text replacement allows you to personalize the copy on your page for different types of visitors. So for example, you could show a different CTA or headline to customers that land on the page after clicking a particular search ad than those that come through social media, email, etc.

And there’s also the AI-powered Smart Traffic feature. This one’s a real game-changer and one of our personal favorite things about Unbounce. 

When you switch it on, it’ll automatically start routing visitors to the landing page variation that’s most likely to resonate with them, which leads to a 30% uptick in conversion, on average.

How does it figure that out? Well, when enabled, it first goes through a ‘learning phase’ in which it gathers data about your site visitors and how they behave on each page variant. 

Then, it uses this data to work out which page performs best for certain types of visitors based on their attributes and uses that information to route traffic in a way that maximizes conversions. 

This takes all the hassle out of experimentation. No more micro-managing A/B tests and manually checking the results—Unbounce takes care of it all for you from start to finish. 

Key features

• Create unlimited landing pages
• AI copywriting
• Smart Traffic (AI optimization)
• Personalized content
• Templates
• Popups
• Sticky bars

Pros

• Very advanced platform
• Sophisticated personalization features
• Fast landing page builder
• AI-powered time-saving tools

Cons

• Expensive
• Doesn’t offer unlimited conversions & visitors

Pricing

Plans start from $99/month, save 25% with annual billing. Get started with a 14-day free trial.

---

#3 – Landingi

Landingi is a pixel-perfect landing page builder that offers the best selection of templates we’ve seen anywhere.

Landingi’s drag-and-drop landing page builder is ‘pixel perfect’. What this means is that you can control exactly where every element on the page goes, down to the pixel.

And that’s a big deal. Because most other landing page builders don’t give you that kind of control and design freedom. They typically use grid-based systems so that elements snap into place to the nearest cell to where you drop them, rather than staying put exactly where you drop them—but not Landingi.

Of course, that’s not the only thing Landingi has going for it.

It also has a huge template library, with over 400 stunning, conversion-driven designs for you to choose from.

Templates can be sorted by goals to make it easier to find what you’re looking for. For example, there are templates optimized to get more click-throughs, sales, webinar signups, newsletter signups, e-book downloads, and so on.

Alternatively, you can also sort them by industry, i.e. automotive, consulting, finance, health & beauty, etc.

Aside from landing pages, you can also use Landingi to build pop-ups, forms, and sales funnels. And you can even sell products through your Landingi pages thanks to its PayPal integration.

Speaking of integrations, Landingi also integrates with all your other favorite tools including Google Analytics, HubSpot, ActiveCampaign, Shopify, WordPress, Zapier, and more.

Key features

• Pixel-perfect landing page builder
• Form creator
• Pop-up builder
• 400+ templates
• A/B testing
• Custom traffic split
• WordPress plugin
• Dynamic text
• Lead management
• Free digital assets
• Analytics & reporting
• Integrations

Pros

• Pixel-perfect editor
• Great templates
• Very flexible
• Easy to use

Cons

• Analytics could be better
• ‘Unlimited’ plan is very expensive

Pricing

Free plan available. Paid plans start from $29/month, get two months free when billed annually.

---

#4 – Woorise

Woorise is an all-in-one lead generation and marketing platform, and the best choice for anyone working on interactive lead gen campaigns.

Woorise is designed to help you build all sorts of interactive content that generates leads. Not just landing pages, but also forms, surveys, quizzes, and even viral giveaways and contests.

There are tons of templates for all these interactive content types, which you can customize inside the drag-and-drop builder.

Once you’re done, you can publish your pages and interactive content anywhere online in a couple of clicks. Flexible publishing options allow you to choose whether you want your campaigns to appear on a standalone page, as a popup, in chat, in an email, etc. 

Woorise also integrates with payment gateways like Stripe, PayPal, and Square so, if you wanted to, you could even use it to sell products, kind of like a very basic ecommerce platform but without all the bells and whistles.

Woorise is also a pretty good choice for teams and marketing agencies. The Workspaces feature lets you create and add multiple sites to the same account, so you can have a completely separate workspace for each client/brand you work with.

Key features

• Landing pages
• Forms
• Surveys
• Quizzes
• Contests & giveaways
• Payments
• Email notifications
• Team users
• Templates
• Flexible publishing
• Bio Link feature
• Workspaces

Pros

• Build lots of interactive content types
• Feature-rich
• Good value for money
• Great template catalo\g

Cons

• Drag and drop builder could be better
• Limited entries on all plans

Pricing

Free plan available. Paid plans start from $29/month and you can save 20% with yearly billing.

---

#5 – MailerLite

MailerLite is our top pick for the best value-for-money landing page builder. It’s super affordable and packed with features, so you get a lot of bang for your buck.

Unlike the other platforms that we’ve looked at so far. MailerLite isn’t advertised as a landing page builder—it’s advertised as an all-in-one marketing platform.

In fact, it actually started out as a dedicated email marketing platform (hence the name), and that’s still one of its core features.

But since then, it’s added lots of lead generation tools including a landing page builder, automations builder, analytics/reports, pop-up maker, and website builder.

And all of those tools are seamlessly integrated together so that you can manage your entire marketing campaigns from start to finish with ease.

Collect leads through your landing pages and signup forms, then tag and segment them automatically with marketing automation, and nurture them to conversion through email marketing campaigns all from one platform.

But despite the fact that it’s an all-in-one tool, MailerLite’s integrated landing page builder holds its own against dedicated landing page builder platforms.

The drag-and-drop interface is both easy to use and flexible. There are a bunch of interactive widgets that you can drag into your pages to create your own custom landing page design, including things like countdown timers, limited coupons, embedded quizzes and surveys, animations, etc.

Plus, there are also a bunch of well-designed templates for every niche and use case, including coming soon pages, product pages, event pages, and lots more.

You even get access to powerful optimization tools to help you maximize your conversions, including click heatmaps (so you can see where on the page your visitors are placing most of their attention), A/B testing, customizable SEO settings, analytics, etc.

Key features

• Landing page builder
• Signup form builder
• Website builder
• Blog
• Email marketing
• Automation
• Newsletter editor
• Transactional email
• Ecommerce features
• A/B testing
• Click heatmaps

Pros

• All-in-one marketing solution
• Easy to use
• Fantastic email editor
• Great templates
• Powerful optimization tools

Cons

• Limited flexibility
• Customer support could be better

Pricing

Free plan available. Paid plans start from $10/month, and you can save 10% by paying yearly. You can also try out the premium features with a 30-day free trial.

---

#6 – Instapage

Instapage is the best landing page builder for teams and agencies. It’s very expensive but comes with a best-in-class feature set and strong collaboration tools.

Instapage is designed for businesses that want the very best and are willing to pay for it. It has a very steep price tag, but if you have the budget for it, it’s more than worth it.

Its landing page builder is one of the best we’ve tried and has some unique features like an AI content generator, reusable content blocks (Instablocks), 500+ pre-built layouts (that are tested and optimized for conversions), etc.

It also supports AMP (accelerated mobile pages) and uses its own proprietary Thor Render Engine technology to ensure you get the fastest possible page loading times.

And we’re only just getting started. There’s a lot more that Instapage can do.

For example, there are also advanced personalization tools that let you create unique landing pages for each of your campaigns, and match copy to visitor-level data like demographics, keywords, and firmographics.

There are experimentation tools like A/B testing, heatmaps, multi-variant testing, etc. to help you optimize your pages for conversions.

And there’s the AdMap tool, which lets you contextually visualize all your ad campaigns from inside Instapage, connect ads to post-click landing pages, and streamline your ad management with two-way synchronization.

And of course, you can work on all your projects alongside the rest of your team with ease thanks to Instapage’s robust collaboration features. 

Make real-time edits on the same page as your team for seamless collaboration, leave comments and feedback, share landing pages securely with clients and stakeholders, and more.

Key features

• Landing page builder
• Instablocks
• AMP Pages
• Personalization
• A/B testing
• Heatmaps
• Analytics
• AI content
• AdMap 
• Real-time visual collaboration

Pros

• Best-in-class features
• Strong collaboration tools
• Very advanced
• No conversion limits

Cons

• Extremely expensive
• No free plan (only free trial)

Pricing

Plans start at $299/month, but you can save 25% if paid annually. Try it out with a 14-day free trial.

---

#7 – OptimizePress (WordPress only)

OptimizePress is the best landing page builder for WordPress users. It comes with everything you need to build landing pages, funnels, and courses in the WordPress CMS.

The other platforms we’ve looked at so far have all been web-based landing page builders: You build your pages on their web apps and then publish them to your site or to their subdomain after the fact.

But OptimizePress is different. 

It’s a dedicated WordPress plugin, so you do everything from inside your WordPress dashboard. All you have to do is install and activate it and you have everything you need at your fingertips.

It comes with all the features you’d expect, like a huge library of 400+ page templates and a no-code drag-and-drop page builder.

Plus, a bunch of features you might not expect, like a marketing funnel builder and conversion-optimized checkout (so you can accept payments on your website).

It even comes with its own online course builder (OptimizeMentor), which gives you everything you need to sell educational content online.

OptimizePress integrates well with lots of industry-leading tools including CRM solutions, email marketing services, etc.

And it’s pretty affordable too. There’s no monthly payment option so you have to sign up for a year upfront, which makes the initial cost seem a little steep, but it actually works out at a fraction of the cost of most other platforms over the course of the year.

Key features

• OptimizeBuilder (drag and drop page builder)
• OptimizeFunnels (funnel builder)
• OptimizeCheckouts (sell products & subscriptions)
• OptimizeMentor (online courses)
• OptimizeUrgency (scarcity alerts)
• OptimizeLeads (lead capture tools)
• Templates
• Integrations

Pros

• Great for WP users
• Good value for money
• Lots of unique features
• Great templates
• Easy to use

Cons

• No monthly payment option
• No free trial
• WordPress only

Pricing

Plans start from $129/year with discounts. There’s no free trial but all plans include a 30-day money-back guarantee.

---

#8 – Wishpond

Wishpond is another all-in-one marketing platform that comes with a fantastic landing page builder, plus lots of other useful features for lead generation.

Wishpond works like most other landing page builders: You start by choosing a template that’s a good match for what you’re trying to build and then customize it in a drag-and-drop, what-you-see-is-what-you-get editor.

You can enhance your landing pages with nifty widgets like forms, calendars, buy now buttons, and more.

Then, quickly align all the text and objects on your page for mobile so that they look great on any screen size with the one-click mobile optimization feature.

But landing pages are just the start. Wishpond is also jam-packed with lots of other useful tools. One of our favorites of which is the social promotions tool.

It lets you build and run 12 different types of engaging social media contests (like Instagram hashtag giveaways, photo submission contests, referral contests, etc.) to quickly grow your email list and collect leads.

Aside from that, Wishpond also comes with marketing automation software, as well as a funnel builder, website builder, popups tool, payments tool, form builder, appointment scheduler, and lots more.

Key features

• Landing page builder
• Website builder
• Funnels
• Templates
• Social promotions (contests)
• Pop-ups
• Forms
• Payments
• Automations
• Shopify marketing
• Appointments

Pros

• Broad feature set
• Good template selection
• Easy to use
• Doubles up as a social media giveaway tool

Cons

• Support could be better
• Free trial is only available on yearly plans

Pricing

Plans start from $49/month when billed annually. Get started with a 14-day trial (annual plans only)

---

#9 – ShortStack

ShortStack is a marketing platform that makes it easy to create branded interactive marketing content that converts visitors to leads and customers.

Like Wishpond, ShortStack is actually more focused on contests than landing pages.

It gives you all the features you need to build successful social media giveaways, games, and quizzes that generate leads for your business fast.

And it makes it easy to publish them to standalone landing pages on a ShortStack domain or your own website/custom domain, manage leads, and select winners.

There are dozens of page templates available for all sorts of use cases, including standard subscription forms and opt-in forms, squeeze pages, polls, re-engage popups, instant win giveaways, download popups, spin the wheel games, and lots more.

And you can completely customize the look of all your landing pages, forms, and contests with ShortStack’s Style Panel. Change fonts and colors, modify the background, add button effects, change the layout, and make it look exactly the way you want it.

Flexible publishing options let you control how/when you want your interactive content to appear. You can publish campaigns as standalone landing pages, or embed them as exit intent pop-ups, timed pop-ups, or scroll position pop-ups.

The biggest downside is that ShortStack is a little on the pricey side. However, you get a lot for your money, including unlimited campaigns, emails, and page views. The only limits are on the number of entries you can collect/store from your campaigns.

Key features

• Landing pages
• Forms
• Sweepstakes & contests
• White label campaigns
• Templates
• Website embedding
• Flexible publishing
• Integrations
• Style editor

Pros

• Supports lots of interactive content types
• Fantastic contest management features
• Flexible page publishing options
• Easy to use
• Feature-rich

Cons

• More focused on contests than landing pages
• Some templates look amateur
• A bit pricey

Pricing

Plans start from $99/month, discounted to $79/month when billed annually. You can get started with a limited free trial.

---

#10 – GetResponse

GetResponse is a reliable email marketing solution that can help you grow your email list, generate leads, create landing page content, and much more. 

GetResponse has a huge selection of over 200 free landing page builder templates for you to choose from and you can filter the templates based on your specific business goals. 

Then, you can use the intuitive built-in editor to fine-tune and customize the templates to suit your needs. The drag-and-drop editor is extremely easy to use and you can improve the look of your designs by adding GIFs and stock photos from the GetResponse database. 

GetResponse also has an analytics tool that can be used to track all the most important metrics and KPIs, such as visits, conversions, and clicks. You can also use the A/B testing tool to optimize your pages and increase conversions. 

If you’re looking for a tool that can help you build landing pages and run high-level email marketing campaigns, then GetResponse could be the right option for you. 

In addition to its intuitive landing page functions, GetResponse also has a selection of tools that can help you manage every aspect of your email marketing campaigns. 

You can use it to set up email sequences, workflows, autoresponders, and much more. They’ve also recently added an AI email generator that can help you fine-tune your email copy instantly and it’s a huge time-saver.

There are also some other marketing and sales functions such as popups and form-building tools, ecommerce integrations, and paid ad tools. 

Overall, it’s the perfect solution for anyone looking for an all-in-one email marketing tool with a powerful landing page builder. 

Key features

• Landing page builder 
• Over 200 landing page templates 
• Email marketing 
• Website builder 
• AI email generator 
• Conversion funnels 
• Marketing automation
• Popups and forms

Pros

• Easy to use 
• Great selection of templates 
• Good testing and analytics tools

Cons

• The free plan only includes 1 landing page 
• AI tools not included in the free plan 

Pricing

GetResponse has a limited free plan available. Paid plans start from $19/month with an 18-30% discount available for yearly and 2-yearly plans

---

#11 – HubSpot

HubSpot is a well-known CRM and marketing platform that has tons of useful tools including a fantastic landing page builder. 

Getting started with HubSpot is completely free, and the landing page software is pretty simple to use. 

It comes preloaded with tons of mobile-optimized landing page templates for you to choose from. Once you’ve chosen the template that’s right for you, you can easily customize and edit the page using the drag-and-drop editor. 

It takes just a few minutes to build custom landing pages using HubSpot, and you can preview your pages on different devices before they go live. 

With HubSpot, you also have the option to personalize your own landing page content to suit different types of visitors, and you can segment your audience based on metrics like location, device, lifecycle stage, and more.

After you’ve launched your pages, you can also use HubSpot to analyze results, optimize your layout and test your page performance. 

And that’s not all. In addition to the landing page tool, HubSpot offers a range of lead generation and marketing tools to help you make the most of your website traffic. 

For example, you can also use it to manage email campaigns, generate forms, manage and automate marketing campaigns, and generate in-depth reports. 

HubSpot has quite a lot of different features which might seem a little over-facing if you’re a marketing newbie, but the limited free plan makes it a good choice even if you want access to a professional landing page builder without spending too much. 

Key features

• Drag and drop landing page builder 
• Landing page templates 
• Form builder 
• Email marketing tools 
• Ad management tools
• Segmentation and Personalization 
• SEO tools

Pros

• Free plan available 
• Good selection of optimized templates
• Useful personalization tools

Cons

• The free plan is quite limited 
• Complicated pricing structure 

Pricing

HubSpot offers a free plan that includes limited access to landing page features. Paid plans start from $20/month with a 10%+ discounts available for annual plans 

---

Landing page builders FAQ

Before we wrap up, here are the answers to some FAQs about creating landing pages.

What is a landing page?

A landing page is a standalone website page that’s designed to get users to take a specific action. That action might be to fill out a form, make a purchase, download an app, or anything else.

The reason it’s called a ‘landing page’ is because it’s the page that users ‘land on’ when they click a link. That link might be in your email newsletter, on Google, in a Facebook post, or any other traffic source.

Do I need a website for a landing page?

Not necessarily. 

Most people publish their landing pages to their existing website on their own domain. However, if you don’t have a website, a lot of landing page builders will also let you publish it to their branded subdomain instead (Leadpages does this, for example).

How do I build a landing page in WordPress?

The easiest way to build a landing page in WordPress is to use a landing page plugin. We’d recommend OptimizePress.

Alternatively, you can build your landing pages in the WordPress editor just like you’d build regular posts/pages. But keep in mind that this won’t be as easy as you won’t get the same drag-and-drop functionality, templates, and pre-built widgets you get with landing page plugins.

What should I include in a landing page?

There’s no definitive rulebook that says what you should or shouldn’t include in your landing page.

That said, there are some elements that I’d consider pretty essential in most cases:

• An above-the-fold CTA (call-to-action)
• A strong headline and subheadline
• An eye-catching Hero image
• A feature/benefit list
• Social proof
• An opt-in form (if you’re trying to build your email list)

You can find more information about what to include in your landing pages in our guide to landing page best practices.

What’s the average landing page conversion rate?

The average landing page conversion rate is around 26%, according to statistics.

However, while the mean (average) conversion rate is 26%, the mode (most common) conversion rate is 1-10%.

How do I optimize my landing page?

The best way to optimize your landing page for conversions is to experiment with different designs and see what works. 

Leadpages’ A/B testing tool makes this easy. It allows you to split your traffic between two variations of your landing page and collect data to see which one converts best. 

Plus, it also provides you with a detailed analytics dashboard and real-time optimization tips to guide your optimization strategy.

How do I drive traffic to my landing page?

There are lots of ways to drive traffic to your landing pages. One of the most effective strategies is to run PPC campaigns on Google Ads or Facebook Ads. 

Paid ads offer pretty much guaranteed results but you’ll pay per click, so you’ll have to make sure your landing pages are converting those clicks to customers in order to generate a positive ROI.

Aside from paid ads, you can also try optimizing your landing pages for search to drive organic SEO traffic and promoting your landing pages on social media.

Choosing the best landing page builder for your business

That concludes our roundup of the 11 best landing page builders on the market.

All of the platforms in this list come with everything you need to create custom landing pages that convert well, but the best choice for you will depend on your budget and the specific features you’re looking for. 

Here’s what we’d suggest:

• Leadpages is the best choice for general users. It offers the best balance of ease of use, features, and affordability. It comes with an excellent drag-and-drop editor, a  good selection of templates, and powerful optimization and experimentation tools.
• Unbounce is a better fit for marketing professionals. It’s a little pricier than Leadpages but its AI copywriting, personalization, and optimization features are next-level.
• Landingi is the best choice for designers. It has the best template library we’ve seen and a pixel-perfect editor that gives you more control over your page layouts.

We hope you found this helpful. Good luck!

---

Disclosure: If you buy through links on our site, we may make a commission.