17 Best Lead Generation Software Tools For 2021

Are you looking for the best lead generation software tools to get your business flying?

Lead generation is hard work but it gets far easier with the right tools.

In this post, you’ll find the best lead generation software tools to use in your business.

The majority of these tools will help with a different type of lead generation so you can combine these tools in your marketing stack for better results.

Let’s get started:

What are the best lead generation tools?

  1. ConvertBox – Best for email opt-in forms
  2. TryInteract – Best for viral quiz creation
  3. Getsitecontrol – Best for creating lead generation widgets
  4. Instapage – Best for landing page creation and optimization
  5. Optinly – Best for lead generation pop-ups & gamification pop-ups
  6. Vyper – Best for social media lead generation
  7. ManyChat – Best for chatbot creation
  8. Webinar Ninja – Best for running lead generation webinars
  9. ActiveCampaign – Best for email marketing automation
  10.  JivoChat – Best live chat tool
  11. Plerdy – Best for site optimization
  12. BuzzStream – Best for influencer marketing lead generation
  13.  GetResponse – Best full-stack marketing tool with lead generation features
  14.  Awario – Best social media listening tool
  15.  Hunter – Best for email outreach
  16.  GetGist – Best full-stack marketing tool with chatbot and live chat features
  17.  Mailfloss – Best for email list verification

#1 – ConvertBox

Convertbox Homepage

ConvertBox is a new tool that will allow users to deploy highly targeted email opt-in forms on your website. The intelligent targeting feature uses ESP/CRM data, site activity, and other metrics to create personalized messages that make option forms more effective.

In addition to this ConvertBox has a range of other conversion-boosting features to help you gather more leads like A/B testing, real-time tracking, and lead capture forms. And what’s more, ConvertBox has a super simplistic drag and drop style digital editor that makes it easy to match your opt-in forms to the design and branding of your site.

Price: $495/ one-time payment


#2 – TryInteract

TryInteract Homepage

TryInteract is a quiz building tool designed for creating quizzes that can help you to generate leads and sales and learn more about your audience. The tool allows you to create a range of different quizzes from personality quizzes to scored and assessment quizzes.

Quizzes are a fun way to generate leads and segment your audience whilst giving a little back to your customers in return. Plus, quizzes have great viral potential, you only have to look at sites like Buzzfeed to know that. The tool is pretty easy to use and has some great features that will allow you to tailor your quizzes to feature exactly what you need.

Price: Starts from $17/month (billed annually). Limited free version available.

Learn more in our TryInteract review.


#3 – Getsitecontrol

getsitecontrol Homepage

Getsitecontrol is a tool that will allow you to create a range of different lead generation widgets. The great thing about this tool is that it has a variety of different widget choices from forms to popovers and more.

The tool is stocked with a wide selection of templates for a variety of purposes which makes designing and implementing new widgets extremely easy.

If you’re planning to try out a few different approaches and split test to see what works best, this tool will allow you some flexibility when it comes to design.

Price: Starts from $7/month


#4 – Instapage

Instapage Homepage

Instapage is a toolkit that can help you to create conversion-focused landing pages for your marketing campaigns.

It has a range of CRO features that can help you optimize your pages for lead generation such as heatmaps and personalization. Instapage deals with all areas of landing page optimization from the page layout and design to the load speed.

If you feel that your site needs a little touch-up in order to make it more user-friendly and guide people towards your lead generation elements, this is the tool for you.

Price: Starts from $149/month (billed annually)

Learn more in our Instapage review.


#5 – Optinly

optinly Homepage

Optinly is a dedicated pop-up builder that can help you to generate more leads by utilizing goal-based pop-ups. The tool provides a range of different templates, including gamification.

If you haven’t heard of it, gamification is basically incentivizing the CTA’s in your popups by using mini-games. Ever loaded a site that offered you a free wheel spin if you input your email? Well, that’s gamification.

Optinly also provides a range of pop-up templated for other purposes too, such as coupon pop-ups, audience building pop-ups, and cart abandonment reminders.

Price: Starts from $20/ month (billed annually). Limited free version available. 


#6 – Vyper

Vyper Homepage

Vyper is a lead generation tool that will allow you to easily run social media contests and referral campaigns. You can use the tool to create giveaways that have great viral potential and are incredibly effective for generating leads.

You can choose to post your giveaway via a landing page that can be created within Vyper, an embed form, or a widget. With just 8 giveaway templates to choose from, it’s a super simple tool to get the hang and you can create professional and engaging contest designs with just a few clicks.

Price: Starts from $75/month (annual discounted plan)


#7 – ManyChat

Manychat Homepage

ManyChat is a chat marketing tool designed specifically for sales and marketing activities. You can use the tool to build chatbots that generate leads by providing an automated point of contact for your site users to find support and answers to common questions.

Using a chatbot, you can automatically welcome customers to the site, send messages and provide product information and generally improve their experience. You can also use chatbots to nurture your leads whilst they’re on your site to guide them towards sign-ups and sales.

Price: Starts from $10/month. Limited free version available


#8 – Webinar Ninja

Webinar Ninja Homepage

Webinar Ninja will help you to run webinars that convert like crazy. This tool ensures that even technophobes can run smooth and professional webinars without too much hassle.

Using Webinar Ninja, you can run live webinars, and create pre-recorded evergreen webinar content. It can also be used to create webinar series’ and hybrid webinars that blend pre-recorded and live content.

Webinars are super useful for lead generation, and Webinar Ninja makes it extremely easy to create and manage your webinar campaigns from registration to feedback polls and post-webinar analytics.

Also, if you’re creating a paid online course or webinar series, you can use this tool to create this content too.

Price: Starts from $39/month (billed annually)


#9 – ActiveCampaign

ActiveCampaign Homepage

ActiveCampaign is an email automation tool that will help you to improve your customer experiences. It’s by far the best email automation tool on the market, but it’s the added features that make it really great for boosting lead generation.

ActiveCampaigns comes with live chat, landing pages, and other features designed to help you get more leads.

This tool is pretty extensive and can help you set up some really intricate campaigns that will help you with lead generation and sales and marketing. It’s pretty user friendly too, so it’s great if you’re looking for an easy-to-use tool.

Price: Starts from $9/month (billed annually).

Learn more in our ActiveCampaign review.


#10 – JivoChat

JivoChat Homepage

JivoChat is a live chat tool that will help you to capitalize on the existing traffic to your site. By offering a live chat feature, your customers can contact you easily and directly for help and support, and you can start turning those leads into paying customers.

JivoChat makes it easy to add live chat to your site, and their chat windows are perfectly designed to fit into the sidebar of your website so they don’t negatively impact the design of the site. JivoChat widgets are supported on any device and are also available in a range of languages, making them suitable for most websites.

Price: Starts from $13/agent/month (billed annually). Limited free version available.


#11 – Plerdy

Plerdy Homepage

Plerdy is a CRO toolkit that will help you to optimize your site in order to make it a lead generation machine. It’s a great tool that includes pop-up form software, heatmap functions, and session replay software. It also has some other useful marketing functions thrown in such as funnel analysis and SEO checker.

Plerdy is a great piece of kit if you’re looking to improve your site and get an overall view of how people interact with your site. Using the various functions together will help you to create a clear picture of which of your lead generation elements are working well, and what needs improvement.

Price: Starts from $23/month. Limited free version available


#12 – BuzzStream

BuzzStream Homepage

BuzzStream will allow you to easily find influencers and run outreach campaigns that deliver results. It’s ideal for sales or other types of outreach.

The tool includes digital PR features that will help you to build press links and prepare pitches. It also has features to help you to organize your link building campaigns and promote content.

If you’re thinking about running large scale outreach campaigns, BuzzStream is the tool you need. It will help you to manage all areas of your campaign and ensure that they are organized and efficient.

Price: Starts from $24/month


#13 – GetResponse

GetResponse Homepage Screenshot

GetResponse is a full-stack marketing kit with lead generation features built-in. Using GetResponse you can use email automation for deal closures, build opt-in forms, and create sales funnels.

The software can also be used for a variety of lead generation activities like running webinars and newsletter and landing page creation.

GetResponse has an expansive range of features that can help you to generate leads and optimize your site for making sales. If you want an all-in-one tool that will meet most of your lead generation and sales needs, GetResponse can’t be beaten.

Price: Starting from $12.30/month (paid annually). Free plan for 500 contacts and limited features.

Learn more in our GetResponse review.


#14 – Awario

Awario Homepage

Awario is a brand monitoring and social media listening tool that can help you to stay in tune with what your customers are saying about your business. Using the tool you can leverage the power of social media listening to gain more leads and customers.

The best part about Awario is the social selling feature. It’s a powerful lead generation feature that will monitor posts that are asking for recommendations of products similar to yours. It will also provide you information about people who are complaining about other products in your niche. Using this insight, you can recommend your products to generate more leads and sales.

Price: Starting from $39/month


#15 – Hunter

hunter Homepage

Hunter is an email marketing tool that can help you to supercharge your outreach campaigns. It takes all the guesswork out of cold emailing for sales and outreach campaigns by allowing you to gather contact information and validate emails.

By using Hunter, you can find a range of email addresses associated with companies so that you can easily get in touch and personalize your outreach emails.

No more starting your emails with ‘hey there’ and sending it straight through the contact page. You can bypass all of this and find direct contacts within companies to reach out to.

If you’re a B2B business trying to generate leads via outreach, Hunter is a must-have.

Price: Starts from $49/month. Free limited version available.


#16 GetGist

Getgist Homepage

GetGist is a full-stack marketing tool that offers helpful lead generation functionality. It includes a range of features that are suitable for lead generation such as email marketing, opt-in forms, live chat, chatbots, and more.

If you’re just getting started with lead generation, GetGist is a great option, as its tool range can help you to improve your lead generation prospects both on your site and via email marketing.

Price: Starts from $48/month. Limited free version available.


# 17 Mailfloss

mailfloss Homepage

Mailfloss is a simple but powerful tool that can help you to make your email lead generation campaigns more organized and effective. The tool helps you to cleanse your email list of spam addresses before launching your campaign.

It will automatically remove hard bounces, misspelled email addresses, and fake addresses from your list so that your campaign is only targeting worthwhile leads. It’s a super useful toolkit addition for anyone embarking on a lead generation campaign via email.

Price: Starts from $17/month


Finding the best lead generation software tools for your business

As we mentioned above, which tool is right for your business will depend on what sort of strategy you are planning to use when it comes to lead generation.

Tools like ActiveCampaign and GetResponse are a great choice if you are looking for an all-in-one marketing tool that also has lead generation features you can utilize.

However, it’s often a good idea to choose specialized tools that are geared towards your specific lead generation strategy if you really want to supercharge your lead generation.

Once you’ve decided on a strategy, this list should help you to select the right tool for your needs.

If you’d like to learn more about lead generation, check out these 30+ lead generation statistics that every marketer should know.


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