36 Best Lead Generation Software Tools For 2023
Are you looking for the best lead generation software tools to get your business flying?
Lead generation is hard work but it gets far easier with the right tools.
In this post, you’ll find the best lead generation software tools to use in your business.
The majority of these tools will help with a different type of lead generation so you can combine these tools in your marketing stack for better results.
Let’s get started:
The best lead generation software – TL;DR
- ActiveCampaign – Best for email marketing automation
- ConvertBox – Best for email opt-in forms
- ManyChat – Best for chatbot creation
- Trafft – Best online scheduling and booking tool
- Google Ads – Best online advertising platform
- Instapage – Best for landing page creation and optimization
- Agorapulse – Best all-in-one social media management software
Email marketing and outreach tools
#1 – ActiveCampaign
ActiveCampaign is an email automation tool that will help you to improve your customer experiences. It’s by far the best email automation tool on the market, but it’s the added features that make it really great for boosting lead generation.
ActiveCampaigns comes with live chat, landing pages, and other features designed to help you get more leads.
This tool is pretty extensive and can help you set up some really intricate campaigns that will help you with lead generation and sales and marketing. It’s pretty user friendly too, so it’s great if you’re looking for an easy-to-use tool.
Price: Starts from $29/month (billed annually).
Learn more in our ActiveCampaign review.
#2 – BuzzStream
BuzzStream will allow you to easily find influencers and run outreach campaigns that deliver results. It’s ideal for sales or other types of outreach.
The tool includes digital PR features that will help you to build press links and prepare pitches. It also has features to help you to organize your link building campaigns and promote content.
If you’re thinking about running large scale outreach campaigns, BuzzStream is the tool you need. It will help you to manage all areas of your campaign and ensure that they are organized and efficient.
Price: Starts from $24/month
#3 – Hunter
Hunter is an email marketing tool that can help you to supercharge your outreach campaigns. It takes all the guesswork out of cold emailing for sales and outreach campaigns by allowing you to gather contact information and validate emails.
By using Hunter, you can find a range of email addresses associated with companies so that you can easily get in touch and personalize your outreach emails.
No more starting your emails with ‘hey there’ and sending it straight through the contact page. You can bypass all of this and find direct contacts within companies to reach out to.
If you’re a B2B business trying to generate leads via outreach, Hunter is a must-have.
Price: Starts from $49/month. Free limited version available.
#4 – Mailfloss
Mailfloss is a simple but powerful tool that can help you to make your email lead generation campaigns more organized and effective. The tool helps you to cleanse your email list of spam addresses before launching your campaign.
It will automatically remove hard bounces, misspelled email addresses, and fake addresses from your list so that your campaign is only targeting worthwhile leads. It’s a super useful toolkit addition for anyone embarking on a lead generation campaign via email.
Price: Starts from $17/month
#5 – Semrush
Semrush is an SEO toolkit that can help you to jump to the top of the SERPs and boost your website’s organic search traffic. And more organic search traffic means more qualified leads.
There’s a lot you can do with Semrush. For example, you can use their domain search tool to run an SEO audit on your domain (or your competitor’s).
In the report, you can find useful insights like traffic estimates and detailed analytics, view the domain authority score, uncover new keywords, and much more.
You can also see a list of referring domains, which comes in really useful for link building. You can spy on your competitors to see what backlinks they’ve acquired and then use that to inform your outreach campaigns.
Price: Starts from $99.95/month when billed annually. A 7-day free trial is available.
Read our Semrush review.
#6 – GetResponse
GetResponse is a full-stack marketing kit with lead generation features built-in. Using GetResponse you can use email automation for deal closures, build opt-in forms, and create sales funnels.
The software can also be used for a variety of lead generation activities like running webinars and newsletter and landing page creation.
GetResponse has an expansive range of features that can help you to generate leads and optimize your site for making sales. If you want an all-in-one tool that will meet most of your lead generation and sales needs, GetResponse can’t be beaten.
Price: Starting from $12.30/month (paid annually). Free plan for 500 contacts and limited features.
Learn more in our GetResponse review.
On-page lead generation
#7 – ConvertBox
ConvertBox is a new tool that will allow users to deploy highly targeted email opt-in forms on your website. The intelligent targeting feature uses ESP/CRM data, site activity, and other metrics to create personalized messages that make option forms more effective.
In addition to this ConvertBox has a range of other conversion-boosting features to help you gather more leads like A/B testing, real-time tracking, and lead capture forms. And what’s more, ConvertBox has a super simplistic drag and drop style digital editor that makes it easy to match your opt-in forms to the design and branding of your site.
Price: $495/ one-time payment
#8 – Getsitecontrol
Getsitecontrol is a tool that will allow you to create a range of different lead generation widgets. The great thing about this tool is that it has a variety of different widget choices from forms to popovers and more.
The tool is stocked with a wide selection of templates for a variety of purposes which makes designing and implementing new widgets extremely easy.
If you’re planning to try out a few different approaches and split test to see what works best, this tool will allow you some flexibility when it comes to design.
Price: Starts from $7/month
#9 – Optinly
Optinly is a dedicated pop-up builder that can help you to generate more leads by utilizing goal-based pop-ups. The tool provides a range of different templates, including gamification.
If you haven’t heard of it, gamification is basically incentivizing the CTA’s in your popups by using mini-games. Ever loaded a site that offered you a free wheel spin if you input your email? Well, that’s gamification.
Optinly also provides a range of pop-up templated for other purposes too, such as coupon pop-ups, audience building pop-ups, and cart abandonment reminders.
Price: Starts from $20/ month (billed annually). Limited free version available.
#10 – Plerdy
Plerdy is a CRO toolkit that will help you to optimize your site in order to make it a lead generation machine. It’s a great tool that includes pop-up form software, heatmap functions, and session replay software. It also has some other useful marketing functions thrown in such as funnel analysis and SEO checker.
Plerdy is a great piece of kit if you’re looking to improve your site and get an overall view of how people interact with your site. Using the various functions together will help you to create a clear picture of which of your lead generation elements are working well, and what needs improvement.
Price: Starts from $26/month. Limited free version available
#11 – Webinar Ninja
Webinar Ninja will help you to run webinars that convert like crazy. This tool ensures that even technophobes can run smooth and professional webinars without too much hassle.
Using Webinar Ninja, you can run live webinars, and create pre-recorded evergreen webinar content. It can also be used to create webinar series’ and hybrid webinars that blend pre-recorded and live content.
Webinars are super useful for lead generation, and Webinar Ninja makes it extremely easy to create and manage your webinar campaigns from registration to feedback polls and post-webinar analytics.
Also, if you’re creating a paid online course or webinar series, you can use this tool to create this content too.
Price: Starts from $39/month (billed annually)
Communication and CRM tools
#12 – ManyChat
ManyChat is a chat marketing tool designed specifically for sales and marketing activities. You can use the tool to build chatbots that generate leads by providing an automated point of contact for your site users to find support and answers to common questions.
Using a chatbot, you can automatically welcome customers to the site, send messages and provide product information and generally improve their experience. You can also use chatbots to nurture your leads whilst they’re on your site to guide them towards sign-ups and sales.
Price: Starts from $10/month. Limited free version available
#13 – JivoChat
JivoChat is a live chat tool that will help you to capitalize on the existing traffic to your site. By offering a live chat feature, your customers can contact you easily and directly for help and support, and you can start turning those leads into paying customers.
JivoChat makes it easy to add live chat to your site, and their chat windows are perfectly designed to fit into the sidebar of your website so they don’t negatively impact the design of the site. JivoChat widgets are supported on any device and are also available in a range of languages, making them suitable for most websites.
Price: Starts from $13/agent/month (billed annually). Limited free version available.
#14 – Freshsales
Freshsales is a complete CRM platform built for sales teams. It includes powerful lead nurturing and lead generation software and can help your team to close more deals.
With Freshsales, you get a complete 360-degree view of your customers and all the tools you need to streamline your sales process.
AI-powered chatbots enable your team to chat with your site visitors in real-time, while the Web Forms tool makes it easy to set up high-converting opt-in forms to capture visitor information and add them to your contact database.
From there, the AI-powered Predictive Contact Scoring feature can help you to sort through opportunities so that your team can prioritize following up with the most qualified leads that are most likely to buy. You can communicate seamlessly with your contacts across all channels (email, phone, SMS, etc.) from one unified inbox.
And that’s not all. Other powerful features like the visual sales pipeline, automated sales sequences, and AI-powered Deal and Forecasting Insights all work together to make Freshsales one of the best lead generation software solutions on the market.
Price: Starts from $15/user/month (billed annually). A limited free plan is also available.
#15 – Hotjar
Hotjar is a powerful analytics and feedback software solution that can help you to better understand how visitors interact with your site.
The integrated heatmaps tool shows you a visual representation of how users click, scroll, and move around your site. This can help you identify any problem areas or ‘hotspots’ where they’re devoting most of their attention to.
Session recordings let you view live playbacks of each user’s visit to your site. You can also collect direct feedback with suggestion boxes and surveys. Then, you can use this information to inform your lead generation strategy and optimize your landing pages.
Price: The Basic version of Hotjar is free but limited to 35 sessions/day. Paid plans start from $31/month.
#16 – Google Forms
Google Forms is an online tool that you can use to create online forms and surveys. It’s super easy to use.
You can choose from multiple different types of questions and then use the drag-and-drop tool to rearrange the order. You can also use branching logic to serve up personalized questions to users based on their answers to previous questions.
After that, customize the design of your form to match your branding by changing the colors, images, and fonts, then embed it on your website or share it on social media to generate leads.
Once the responses start rolling in, Google Forms enables you to analyze the results in real-time. View an automatic summary of your response data in an easy-to-digest format and if you want to dig even deeper into the results, open up the raw data in Google Sheets for further analysis.
Price: Free for personal use. Business plans start from $12/month.
Sales automation tools
#17 – Trafft
Trafft is a premium online scheduling and appointment booking tool that could be a useful addition to your lead generation software stack.
You can use Tafft to schedule appointments and bookings, manage services, accept payments, and send reminders to your customers. It’s fast and easy to use, which streamlines the booking process and can boost your visitor-to-lead conversion rate by as much as 30%.
Price: Starts from $12/month. A limited free version and free trial are available.
Learn more in our Trafft review.
#18 – IFTTT
IFTTT is an innovative automation tool that enables users to connect their favorite apps and devices together.
IFTTT is an acronym that stands for “If This, Then That”; a reference to the simple conditional statement that forms the backbone of the tool. You can use these if, then statements to automate pretty much anything.
For example, if you post an image to Instagram, then that same picture is automatically added to a specific Pinterest board. There are lots of ways you could use automations like this to help generate and nurture leads — the only limit is your imagination.
Price: Starts from $5/month. A free plan and free trial are available.
#19 – HubSpot Sales Hub
HubSpot Sales Hub is another sophisticated lead generation software solution. Part of the HubSpot CRM, it brings lots of advanced tools together with your data in one powerful, fully-integrated platform.
There’s a lot you can do in HubSpot Sales Hub, from setting up automated sales processes and email sequences to uncovering new opportunities and insights with AI-powered conversion intelligence.
It also comes with advanced features like predictive lead scoring, conversation routing, a meeting scheduler, sales forecasting tools, and much more.
Price: Starts from $45/month. You can also start with a limited free trial version.
#20 – Zapier
Zapier is a popular automation tool that lets you connect up multiple web applications together and automate your workflows.
If you want to connect two tools together, but they don’t natively integrate with each other, Zapier can help. There are lots of ways that this can help with your lead generation campaigns.
For example, you can set up Zapier so that when a prospect fills out a survey on Typeform, Zapier automatically drafts a follow-up email inviting the lead to book a meeting, and sends it to them via Gmail. The possibilities are endless.
Price: Starts from $19.99/month. You can also sign up for a 14-day free trial.
#21 – Google Ads
Google Ads is Google’s own online advertising platform. You can use it to launch PPC ad campaigns that generate a ton of new leads for your business.
It works like this: marketers first target specific keywords through the platform and make bids on those keywords. You choose a bidding model and can pay per click, per 1000 ad impressions, or per engagement.
Once you launch your campaign, Google will display your ads at the top of the SERPs for your target keywords until it’s eaten up your daily budget. The actual amount you pay per click/view/engagement will depend on your Quality Score and how competitive the keywords you’re bidding on are.
If you set it all up right, it’s possible to generate a great return on investment (ROI).
Price: Varies for each campaign. You set your own budget and bidding price.
#22 – AdRoll
AdRoll is a performance marketing platform that can help you to reach more customers and drive leads and sales.
It’s powered by over a decade of advertiser data and can help you to reach audiences anywhere on the web, across multiple channels.
It boasts some of the most advanced advertiser tools on the market, including a powerful AI-bidding system (BidIQ), a sophisticated Prospecting product, advanced retargeting tools, an integrated email marketing solution, and more.
Price: Starts from $19/month. You can get started with a 30-day free trial.
#23 – AdEspresso
AdEspresso is another digital advertising solution that can help you to create, manage, and advertise ad campaigns across Facebook, Instagram, and Google.
You can manage all your campaigns from one place so you don’t have to keep switching between multiple ad managers and can instead benefit from a wide-angle view of all your data.
It’s super easy to use and integrates with all your favorite CRM and email marketing tools, as well as your Facebook Ad account, so you can make sure your leads and contacts are always in sync.
Price: Starts from $49/month. A 14-day free trial is available.
Landing page tools
#24 – Instapage
Instapage is a toolkit that can help you to create conversion-focused landing pages for your marketing campaigns.
It has a range of CRO features that can help you optimize your pages for lead generation such as heatmaps and personalization. Instapage deals with all areas of landing page optimization from the page layout and design to the load speed.
If you feel that your site needs a little touch-up in order to make it more user-friendly and guide people towards your lead generation elements, this is the tool for you.
Price: Starts from $199/month (billed annually). Free trial available.
Learn more in our Instapage review.
#25 – Leadpages
Leadpages is a useful landing page-building tool with a ton of lead generation features thrown in. With Leadpages you can create optimized landing pages using the drag and drop builder and templates.
You can also use features like pop-ups, alerts bars, and more to supercharge lead generation and conversions.
Leadpages also includes useful features like a/b testing that can help you to further optimize your pages, and you can find real-time conversion tips in the easy-to-use analytics dashboard.
Leadpages is a great option for everyone, from beginners to expert marketers.
Price: Starts from $37/month.
Learn more in our Leadpages review.
#26 – Landingi
Landingi is a simple but effective landing page builder. With this tool, you can build highly optimized landing pages in just a few clicks.
Landingi takes a back-to-basics approach. It doesn’t have a ton of smart features, but what it does offer is a beginner-friendly landing page builder that’s highly intuitive.
You can choose from over 300 templates, and drag and drop elements to customize your pages. Landingi is perfect for marketers that want to A/B test landing page designs, as you can easily create multiple landing pages without too much hassle.
Price: Starts from $29/month.
Learn more in our Landingi review.
#27 – Unbounce
Unbounce is a powerful landing page-building tool that includes a range of smart features for optimizing your website for conversions.
The classic Unbounce product offers an intuitive drag and drop builder for landing pages, pop-up and form builders, templates, and more.
However, Unbounce recently released their Conversion Intelligence Platform which also includes an AI-powered landing page builder.
The Unbounce Conversion Intelligence Platform also comes complete with a smart copy feature that can help you to easily create well-optimized landing page copy. Unbounce is a great option for any business looking to supercharge their on-page lead generation efforts.
Price: Starts from $74/month (billed annually).
Learn more in our Unbounce review.
Social media and content tools
#28 – Agorapulse
Agorapulse is an all-in-one solution for social media management. The tool can help you to plan and optimize your social media campaigns for lead generation, and nurture leads generated through social media.
It has a unified inbox feature that can help you to stay on top of your social interaction, and ensure that no new customers slipped through the net when it comes to communications.
You can also use Agorapulse to manage your social media scheduling, monitor brand sentiment, and more. It’s a great choice for marketing teams and agencies.
Price: Paid plans start at €59/month/user. Yearly discounts available.
Learn more in our Agorapulse review.
#29 – SocialBee
SocialBee is a social media management tool that focuses on lead generation. With SocialBee you can plan your social media content with ease, making it super simple to grow your following and generate new leads.
You can use SocialBee to create and schedule your posts ahead of time, and you can optimize them for each individual platform using Social Bee’s customization features.
SocialBee can also help you to track the success of your campaigns, and choose high-performing posts to reuse in your strategy.
Price: Plans start from $29/month, save 16% when billed annually. Get started with a 14-day free trial.
Learn more in our SocialBee review.
#30 – SweepWidget
SweepWidget is a cloud-based app that’s perfect for lead gen campaigns. You can use SweepWidget to create contests, giveaways, and competitions to generate website leads, increase your social media following and boost sales.
This tool is super easy to use, and you can create unique and professional competitions in less than 60 seconds.
Each contest or giveaway can be customized to suit your needs, and there’s a wide selection of different formats available, including social media caption contests, email coupon giveaways, and more.
Price: Starts from $29/month for paid plans. Free Basic plan available.
Learn more in our SweepWidget review.
#31 – Interact
Interact is a quiz building tool designed for creating quizzes that can help you to generate leads and sales and learn more about your audience. The tool allows you to create a range of different quizzes from personality quizzes to scored and assessment quizzes.
Quizzes are a fun way to generate leads and segment your audience whilst giving a little back to your customers in return. Plus, quizzes have great viral potential, you only have to look at sites like Buzzfeed to know that. The tool is pretty easy to use and has some great features that will allow you to tailor your quizzes to feature exactly what you need.
Price: Starts from $17/month (billed annually). Limited free version available.
Learn more in our Interact review.
#32 – Wishpond
Wishpond is an all-in-one marketing platform that can help you with lead generation, social promotions, and more. The tool is complete with an intuitive landing page builder, which makes it easy to create optimized pages for each and every campaign.
Wishpond is also complete with a social promotions tool that can help you to create contests and giveaways for social media platforms including Facebook, Instagram, Pinterest, and more.
In addition to the lead generation tools, Wishpond also gives you access to tools that can help you manage paid ads, SEO, email marketing, and much more.
Price: Starts from $75/month.
#33 – Vyper
Vyper is a lead generation tool that will allow you to easily run social media contests and referral campaigns. You can use the tool to create giveaways that have great viral potential and are incredibly effective for generating leads.
You can choose to post your giveaway via a landing page that can be created within Vyper, an embed form, or a widget. With just 8 giveaway templates to choose from, it’s a super simple tool to get the hang and you can create professional and engaging contest designs with just a few clicks.
Price: Starts from $75/month (annual discounted plan)
#34 – Brand24
Brand24 is a powerful monitoring tool that can help you stay up to date with what your followers are saying about your brand on social media.
When it comes to lead generation, it’s important to analyze your campaigns and see how they’re being received by your target audience.
With comment and brand mention tracking, Brand24 can help you to do this in real-time. You can also use Brand24 to measure brand sentiment and analyze competitors too. You can also use the tool to create reports, track your campaigns, and more.
Price: Starts from $49/month.
Read our Brand24 review.
#35 – Social Status
Social Status is a social media reporting tool that can help you to track your lead generation campaigns in detail.
The tool can be used to analyze and generate in-depth reports for all social media channels including Facebook Business manager, Instagram professional accounts, LinkedIn company pages, and more.
You can also use Social Status to track your social media lead gen campaigns in real-time, which will allow you to make results-driven changes to your campaigns in order to optimize them.
Overall, it’s a great social media analytics tool perfect for social media managers, or anyone running large-scale lead generation campaigns.
Price: Starts from $29/month for paid plans. Limited free plan available.
#36 – Outgrow
Outgrow is a super useful tool that can be used to create interactive content for lead generation.
The tool is beginner-friendly and doesn’t require any coding knowledge. You can use Outgrow to create everything from interactive lead generation quizzes to polls, business calculators, and even chatbots.
Outgrow is complete with an archive of over 1000 templates for interactive content, which makes it extremely easy to create your own interactive lead generation elements in just a few clicks. It’s the perfect tool for increasing visitor engagement and upping your on-page or social media lead generation game.
Price: Starts from $14/month.
Learn more in our Outgrow review.
Finding the best lead generation software tools for your business
As we mentioned above, which tool is right for your business will depend on what sort of strategy you are planning to use when it comes to lead generation.
Tools like ActiveCampaign and GetResponse are a great choice if you are looking for an all-in-one marketing tool that also has lead generation features you can utilize.
However, it’s often a good idea to choose specialized tools that are geared towards your specific lead generation strategy if you really want to supercharge your lead generation.
Once you’ve decided on a strategy, this list should help you to select the right tool for your needs.
If you’d like to learn more about lead generation, check out these 30+ lead generation statistics that every marketer should know.
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