Welcome to our Linkjoy review.
Instagram is a powerful social media platform but in its current state, it still has some limitations.
For instance, it’s not totally optimized for e-commerce. And it doesn’t help that you can only add one link in your Instagram bio which limits potential sales.
But that’s changed thanks to products like Linkjoy…. or has it?
Read on to learn more:
What is Linkjoy?
Linkjoy is a social media tool specifically engineered to help Instagram users make the most of their IG profiles. It promises to help you target one-time visitors and generate more leads for your business. The company also states that it can help marketing agencies improve their clients’ return on investment (ROI).
There are three main features: Link In Bio, Instagram Bio Link, and Link Retargeting.
Let’s explore what each one does.
Link In Bio lets you insert multiple links in your Instagram bio. Now, you can add all the important links that you’d like your audience to have access to. Create Instagram bio links to grow your social media followers, redirect users to your e-commerce site, or introduce people to your blog.
You basically create micro landing pages that your followers can access through the IG bio link.
These landing pages are customizable. You can change the column as well as the profile and tile layouts. Options like these help with the presentation of your products, social links, reviews, and other types of content you may have.
Of course, you need to be able to monitor your progress. And with the included analytics tool, you can track how many clicks your links receive and determine what type of content your followers like to see.
This will enable you to make adjustments to the content you include in your Link In Bio. For example, if you start to notice your audience gravitating toward a particular product category, you can lean into that more.
An Instagram Bio Link is different from a Link In Bio. The former allows you to add links to your posts. So if an IG follower likes a product that you featured in a post, that person can click a link in the post that’ll redirect them to the product’s landing page.
This gives you the chance to generate site traffic through Instagram.
And product page links are just an example. You can pretty much link to any page that you want. Do you have a YouTube channel? Then feel free to redirect users to your most viewed videos. Want to inspire confidence? Then send users to your most positive reviews.
Add links to articles, blogs, forums, social media posts — anywhere you want.
You can convert your whole Instagram page into a powerful e-commerce site.
It’s not just important to have a link in your IG bio. You want the URL itself to stand out and appear trustworthy. Otherwise, your followers would hesitate to click on it.
Luckily, Linkjoy thought of a solution — Link Retargeting.
Using this feature, you can share short URLs with a custom domain. You can also embed links with custom scripts across all channels and platforms.
After signing up for an account and logging in, you’ll find the main dashboard. Here you’ll find analytics information about your current Link In Bio, Instagram Bio Link, and Link Retargeting setup.
Not only will this give you an idea of how many clicks you got but also the location of the users who clicked on your link. There’s also a breakdown of the device and browser used to access the link.
You can select a date range if you only want to see analytics data for a specific period.
The dashboard is pretty easy to navigate and almost everything is self-explanatory. It’s non-intimidating as far as social media tools go.
On the left-hand side of the dashboard, you’ll find the sidebar. This will give you access to Linkjoy’s other features.
When you head on over to the Link In Bio section, you’ll see a list of all the Link In Bio that you’ve added plus links to tutorials and references.
To add a new Link In Bio, just click the Add Link In Bio button found on the upper-right side of the screen. This will prompt a pop-up box to appear where you can add a Link In Bio Name and edit the short URL.
When you’re ready, click Get Started.
The Editor page will allow you to customize your landing page. All pages are mobile-first pages, meaning they’ll work across different devices. You can even preview what your page will look like on phones, tablets, and desktop/laptop devices.
To add new elements to the page, you’ll need to add a block and drag it into place. A block can come in many forms. It can be a title, text, image, button, YouTube video, Medium feed, or social links.
You can also update the appearance of the page. You can choose a theme, a background, buttons, and fonts.
If you need inspiration or a starting point, you can always select a template from Linkjoy’s library.
By the way, Linkjoy supports third-party content through integrations.
To see the full potential of the Link In Bio feature, we encourage you to explore the tool yourself. When you’re done, just hit either the Save as Draft or Save and Publish button.
The Instagram Bio Link dashboard looks just about the same as the Link In Bio. The only difference is all the stuff you can do once you edit a bio link.
When you create a new Instagram Bio Link or edit an existing one, what you’ll first notice is the option to add links to your posts.
Scroll through your posts to find the one that you want to add a link to. Enter the URL and click the checkmark to save it. If you want to delete the link, you can by clicking the x mark instead.
There are other customization options available. You can make changes to your profile by uploading a profile photo and editing the title of your page or CTA button.
You can also make changes to the layout, add integrations, and personalize your branding.
To create a retargeting link, you’ll need to enter the original URL then customize the short URL.
From there, you can go to advanced options or save what you have so far. You’ll have the choice to add a tag.
Link Retargeting helps you keep track of your progress, especially when you’re trying to generate leads.
This Linkjoy review wouldn’t be complete without a closer look at Linkjoy’s competitors.
What other Instagram bio link tools are out there? And what can you get for your money?
Pallyy is far more than a bio link tool. It’s a complete social media toolkit with a strong focus on Instagram.
You get a lot for your money with this tool. Post scheduling, analytics, comment management, content research, and more.
And one of the best bio link tools around. You get access to both types of bio link tools – grid-based and button-based. Click data from your bio link pages is also available with in the analytics section.
The social media scheduling and analytics features support other social networks so this tool has the ability to power your entire social media strategy.
Shorby is a powerful tool that makes it easy to create conversion-focused bio link pages.
Lead generation functionality is included. This allows you to create a “click to contact” shortlink to add to your pages. You can set this link to call a specific number, or open up a chat inside of WhatsApp or Facebook Messenger.
3. Tap Bio
This tool has a slightly different approach to other bio link tools but it’s one of the best out there. It allows you to create slides that lead your loyal followers to your latest and greatest Instagram posts.
Linkjoy offers three plans: Lite, Pro, and Ultimate.
You get access to all the features. However, there is a limit set for certain features depending on which plan you choose.
The exception is the Ultimate plan, which is the most expensive out of all the options. There, any cap that you’ll find in lower-tier plans is removed.
The Lite plan allows users to get up to 300,000 clicks per month. You’d also get 100 campaign links, 50,000 retargeting links, and 500 campaign links.
As far as branding goes, you can have up to 3 custom domains.
The Pro plan raises the clicks per month limit to 10 million. You will also get 1,000 campaign links, 300,000 retargeting links, and 5,000 campaign links.
The cap on custom domains also gets raised to 10.
As mentioned earlier, the Ultimate plan removes the cap limit on all of Linkjoy’s features. And you’ll also receive one-on-one training from a Linkjoy representative to help you get started.
This is the ideal plan for those of you who are running a social media marketing agency.
Linkjoy pros and cons
Is Linkjoy a worthy investment? Here’s a list of Linkjoy’s greatest strengths and weaknesses.
- Ease of use — This tool is a great introduction to Instagram marketing tools if you’re just starting out as a marketer.
- Both types of bio link pages — Most other link in bio tools on the market either allow you to create a bio link page that is just a list of links, or they allow you to replicate your IG profile and include links for each image. Linkjoy supports both types of pages.
- Link retargeting campaigns — This goes beyond basic URL shortening and allows you to include things like your Facebook Pixel for retargeting purposes.
- Tutorials — Even the most basic plan comes with dedicated onboarding and video tutorials.
- Price — Linkjoy is priced for power users. While their starting plans are priced quite high, the limits on those plans are adjusted accordingly. Still, an introductory plan for those who don’t need such high limits on clicks and bio link pages would be nice.
- Support — Our personal experience with their support hasn’t been great. While live chat is available, we’ve struggled to get replies to queries via email.
- Technical issues — We’ve experienced several technical issues with the platform. Linkjoy sent an email update about one of the issues but they never followed up to let customers know when/if the issue was resolved.
Linkjoy review: final verdict
While Linkjoy has a feature set that rivals any other bio link tool. And what’s great is that it supports both types of bio link pages – grid-based and button-based pages.
That means you can display a page with a list of links or you can replicate your Instagram profile and add links directly to each of your images. Both have their merits but having them both in a single tool is great.
And you’ve got access to advanced features such as link retargeting, which comes complete with A/B testing and more useful stuff.
A lot of bio link tools don’t offer this functionality so it’s nice to see Linkjoy have included so much.
Linkjoy is priced towards power users such as influencers and agencies. So, for the average user, their pricing is expensive. If you find yourself in that situation, I’d highly recommend checking out Pallyy. It includes social media management features and it’s very affordable.
But do we recommend Linkjoy? Our trust has been shaken significantly by technical issues and poor experiences with support. And as such, we cannot fully recommend Linkjoy.
That said, Linkjoy is available so you can try it out for free and make your own mind up.
Any tool can have technical issues. And may face issues with support. It’s just the nature of running a business. So, your experience may be completely different to ours.
I’m a firm believer that every startup deserves the benefit of the doubt, so I’d highly encourage you to try out the tool for yourself.
Disclosure: If you buy through links on our site, we may make a commission.