The Best Marketing Automation Software Compared

Are you looking for the best marketing automation software to empower your business?

It’s not ideal to automate everything but by automating certain marketing tasks you can save a lot of time – allowing you to focus on the bigger picture.

That’s why these marketing automation tools below exist.

This post will help you decide which among the best marketing automation tools you should use for your organization and why.

The best marketing automation software tools compared

  1. ActiveCampaign – Perfect for SMBs looking to create more meaningful customer experiences. Includes email automation, email marketing, landing pages, live chat and more.
  2. GetResponse – A full-stack marketing tool with powerful automation & email marketing features. Also includes landing pages, webinars, and a powerful funnel builder.
  3. Drip – The best marketing automation software for ecommerce. Great lightweight alternative to ActiveCampaign.
  4. ConvertKit – Perfect for content creators searching for an easy-to-use email and marketing automation platform.
  5. Sendinblue – Ideal for marketers who need a platform to manage engagement across different touchpoints.
  6. AWeber – People who are new to email marketing will find lots to love with this tool.
  7. GetGist – Combines multiple tools to allow you to automate more. Includes email automation, live chat, chatbots, knowledge base creation, CRM and more.
  8. Automizy – Another solid email marketing automation tool. Lacking in third-party integrations compared to others.

#1 – ActiveCampaign

If you want your brand to deliver the best customer experience, ActiveCampaign checks all the boxes to make this possible.

ActiveCampaign Homepage

You can personalize your email marketing by sending messages that your subscribers are only interested in for maximum engagement.

To automate your campaigns, use triggers to build workflows so customers will receive an email by performing a specific action on your site.

To win more customers, its CRM features help you score your leads to the highest probability of converting into one based on their website activity.

Other features include landing page building, predictive content and sending, and more.

Pricing:

Its paid plans start at $9/month for 500 contacts and its basic features. The more contacts you gather, the higher the monthly costs become.

Before paying for the tool, you can take it for a free spin for 14 days.

Learn more in our ActiveCampaign review.


#2 – GetResponse

GetResponse allows you to take your email marketing to autopilot using its variety of features.

GetResponse Homepage Screenshot

Collect as many subscribers as you can by building forms and pages using pre-made templates in minutes.

You can then automatically send emails to new sign-ups based on certain conditions to ensure that they receive relevant messages from you.

To help you sell more, GetResponse’s webinar features let you onboard people to your business in real-time and connect with them better.

Pricing:

This marketing automation software offers three paid plans starting at $15/month (or $10.50/month paid biannually) for 1,000 contacts and its basic features.

The webinar capabilities are available on the $49/month ($34.30 month paid biannually) plan.

All plans give you a 14-day free trial upon sign up.

Learn more in our GetResponse review.


#3 – Drip

For online stores looking to scale their business, Drip is tailor-made to automate their e-commerce marketing campaigns.

Drip Homepage

The software uses your data to provide you with suggestions to connect with your customers and encourage them to purchase your products.

To ensure that you get your message across, its multi-channel automation feature lets you reach out to your contacts on different channels.

Finally, you can segment your audience in your list according to their behavior and purchasing activity on your site.

Pricing:

For $19/month, you can send unlimited emails to 500 contacts max and unlock all its features. The price increases if you exceed your contact limit.

Upon subscribing, you get a 14-day free trial of the tool.

Learn more in our Drip review.


#4 – ConvertKit

Regardless of what your online business is, ConvertKit will help turn your passion into a profitable career with its marketing automation features.

ConvertKit Homepage

To grow your list, create forms to feature on your site pages, and build landing pages to publish on your website.

You can then engage with them by sending beautiful emails with a 99% deliverability rate.

To organize your subscribers, divide them into segments so you can send each one personalized emails to increase engagement.

The tool also has one of the most intuitive automation workflow builders as you can connect triggers and campaigns with relative ease.

Pricing:

ConvertKit’s free plan lets you create forms and landing pages and send emails to up to 1,000 contacts.

To gain access to its automation features, you need to pony up $29/month for the same number of contacts.

All paid plans come with a free trial. Also, the price increases if your contacts grow.


#5 – Sendinblue

Sendinblue makes multi-channel marketing simple with its collection of no-frills tools that are sure to help you engage with your audience.

Sendinblue Homepage

This marketing automation tool allows you to communicate with people via chat, SMS, email, and live chat so no conversation goes to waste.

You can also do lead scoring using its CRM features and segment them to ensure they receive personalized messages from your brand.

If you run paid ads, you can retarget visitors back to your pages, and forms you can build from the tool for increased conversions.

Pricing:

Sendinblue has a free plan for 300 emails per day and unlimited contacts.

The paid plans start at $25/month for 10,000 monthly emails (no daily sending limits) and basic premium features. The price increases if you want greater monthly sending limits.

Learn more in our Sendinblue review.


#6 – AWeber

There are numerous reasons why AWeber remains one of the more trusted email marketing tools in the industry for decades.

AWeber Homepage

You can create beautiful emails by choosing from the software’s collection of prebuilt templates and customizing them using its smart designer and drag-and-drop builder.

But before you can send emails, you must create forms from the tool that you can embed on your site to build your list.

AWeber now has marketing automation features so you can send personalized emails to subscribers based on triggers and flows of your workflow.

Pricing:

The tool has a free plan for up to 500 subscribers and with limited features.

The paid plan starts at $19 per month ($16.15/month paid annually) for the same number of subscribers but with access to all its features.

Learn more in our AWeber review.


#7 – Gist

For big businesses with even bigger demands for their customer support, Gist is a marketing automation software that is up to the challenge.

Getgist Homepage

You can add seats to your account to get help from answering questions from the software’s collaborative inbox.

To make things easier for you, create a knowledge base containing useful articles instead to answer the most common questions customers ask.

Finally, Gist’s chatbot and live chat widgets engage site visitors with your brand in real-time or on autopilot to convert them into brand ambassadors.

Pricing:

Gist offers the Support and Marketing suites separately. Each suite has a free plan for two seats (Support) and 200 contacts (Marketing).

Its paid plans start at $19/month for Support (1,000 contacts and five support seats) and $29/month for Marketing (1,000 contacts).

If you want to bundle both suites, there’s a free plan and paid ones starting at $48/month.


#8 – Automizy

As an email marketing automation software, Automizy is geared towards increasing your open rates so more people can read what you have to say.

Automizy Homepage

To do this, create conversion-optimized email templates and automation workflows using the software guaranteed to maximize your open rates.

You can A/B test email variants and create up to four versions of your headline.

From here, the tool’s AI will predict the best-performing variant so you can get more of your contacts to open your emails.

Finally, Automizy has all the tools you need for effective email marketing such as segmentation, campaign analytics, and more.

Pricing:

For $9/month, you can with up to 200 contacts using its marketing automation features. The more contacts you collect, the higher the monthly price will be. There are a 14-day free trial and a 60-day money-back guarantee so you don’t have to pay for the tool unless you want to.

Learn more in our Automizy review.


Frequently asked questions

Do I need marketing automation?

If your business is at the point where it needs to qualify leads for sales opportunities and scale marketing campaigns, then you should at least try out any of the marketing automation software above.

What is the best marketing automation software?

The answer will depend on a variety of factors. However, as far as the best overall marketing automation software is concerned, it’s hard to beat ActiveCampaign’s robust and smart features.

How do I choose a marketing automation software?

You need to determine the type and size of your business, your budget for such a tool, the tasks in your organization that require the need for marketing automation, how easy it is to use the platform, and how helpful its customer support is.

What is the difference between CRM and marketing automation?

The purpose of CRM is to identify sales opportunities and help you grow your revenue while marketing automation’s goal is to simplify the process of developing, implementing, and scaling your marketing campaigns.

What is the marketing automation tool for you?

Even after breaking down the different marketing automation tools above, the answer to this question hinges on a lot of factors.

However, let’s at least identify the better ones to choose from.

ActiveCampaign offers the best features for giving your customers what they want and need to help grow your brand.

GetResponse is not only a great marketing automation platform, but it’s also a competent webinar software that rivals the best of them.

Among the tools in this list, Drip is the only one dedicated to helping e-commerce sites scale their performance for better sales.

To be clear, identifying the best tool for you is subjective. Best if you can try out the different platforms yourself to help you make an informed decision.


Disclosure: If you buy through links on our site, we may make a commission.