17 Best Moz Alternatives & Competitors Compared (2022 Edition)

Looking for an SEO tool, however, are looking for alternatives to Moz?

In this post, we’re going to be comparing the 17 best Moz alternatives and competitors available this year. We’ll be looking at what Moz features they can replace, outlining their pros and cons, discussing pricing, and more. 

Ready? Let’s get started!

The best Moz alternatives & competitors – summary

TL;DR:

  1. Semrush – Best Moz alternative overall. Advanced SEO and content marketing toolkit that covers Moz Pro’s features and more.
  2. SE Ranking – Best balance of features and affordability. Extremely affordable for large numbers of projects + additional team members.
  3. Mangools – Best Moz alternative for beginners who need a simple SEO tool to cover all the basics.

1. Semrush

Semrush is our top pick for the overall best Moz alternative. It’s an advanced all-in-one SEO and content marketing toolkit that can do everything Moz can do and more.

SEMrush Homepage

Like Moz, Semrush is a hugely popular, industry-leading SEO software suite. It’s used by over 10 million marketers and is the go-to marketing platform for over 30% of Fortune 500 companies, including big-name brands like Apple, Amazon, and Tesla.

It comes with all the most important SEO features: a powerful keyword research tool, rank tracker, link building tool, on-page SEO checker, site auditor, etc.

Semrush is ranked first in this Moz alternatives list because we found all these SEO tools to be just as good as those on Moz, and some are arguably even better. For example, Semrush’s keyword research tool is the best on the market. There are 21 billion+ keywords in the Semrush database, compared to just 500 million in Moz’s Keyword Explorer.

Likewise, Semrush’s Traffic Analytics tool offers deeper insights into your competitors’ inbound traffic. You can view traffic stats for up to 200 websites in one report, uncover which marketing channels and keywords are driving their page views, and more. This is something Moz doesn’t yet provide.

But the biggest difference between Moz and Semrush is that while Moz focuses exclusively on SEO, Semrush branches out to cover other digital marketing channels too. As such, it offers some additional tools that Moz lacks, including social media marketing, paid advertising, and website monetization tools.

For example, you can use the Social Media Poster to schedule posts across networks like Twitter, Facebook, Instagram, and Pinterest, or the Social Media Ads tool to launch and manage Facebook Ad campaigns within Semrush.

You can use the built-in PPC marketing tools to analyze competitor ad strategies and discover the keywords they’re targeting. Plus, view ad copy examples, analyze the performance of Google Shopping ads, etc.

And despite the extra features, Semrush starts at a similar price point to Moz, making it (arguably) better value for money.

Pricing

You try out Semrush with a free account, but it’s very limited. You can’t use all the SEO tools and can only make 10 Analytics reports per day and track 10 keywords per day.

Paid plans start from $99.95/month if you opt to pay annually. A 7-day free trial is available on monthly subscriptions.


2. SE Ranking

SE Ranking is another all-in-one SEO software solution like Moz. It offers the best balance of features and affordability, with flexible pricing plans suitable for agencies and in-house marketing departments that need additional team member access.

SE Ranking Homepage

SE Ranking can replace pretty much all of the features Moz offers. It includes various SEO tools such as a keyword rank tracker, on-page SEO checker, backlink analysis and tracking, keyword research, and competitor analysis.

The keyword rank tracker is incredibly accurate. We also really liked the on-page SEO checker, which performs a detailed, comprehensive analysis of your website pages and checks them against dozens of ranking factors.

SE Ranking also offers a unique feature that you won’t find on Moz: the Marketing and SEO Plan. It’s an invaluable SEO tool for agencies as it provides a detailed roadmap and SEO strategy that you can follow for each of your clients. 

You’ll get a checklist of all the SEO tasks you need to do to optimize the website. These tasks are grouped into pre-launch steps (such as setting up tracking, etc), keyword research tasks, on-page optimization tasks, off-page optimization tasks, social media management, etc. You can also customize your SEO to-do list by adding your own tasks based on your client’s needs.

And that’s not the only reason SE Ranking is great for agencies. The White Label tool is another invaluable feature. 

It lets you use SE Ranking with your own logo, brand colors, and domain. That way, when you share access with your clients, they’ll see a version of SE Ranking under your branding. If you email them a report, that’ll be under your branding too and come from your corporate email.

You can set up custom access privileges for all your team members, and utilize the page changes monitoring feature to make sure none of your team accidentally jeopardizes your SEO efforts.

Pricing

Depending on what plan you sign up for, SE Ranking can be a much cheaper alternative to Moz, with plans starting from as little as $23.52/month. Use the price calculator on SE Ranking to get an exact price based on your needs. A 14-day free trial is available.


3. Mangools

Mangools stands out for its ease of use, simple UI, and fantastic value for money subscription plans. Out of all the SEO tools on this Moz alternatives list, Mangools is the best for beginners.

Mangools Homepage

Mangools is actually five different tools rolled into one: KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler.

KWFinder is the equivalent of Moz’s Keyword Explorer. It’s a keyword research tool you can use to generate keyword ideas from a seed keyword or domain, and then analyze them with core metrics like Keyword Difficulty and monthly search volume. There are 2.5 billion related keywords in the Mangools database, which is more than Moz.

You can also see what keywords your competitors are ranking for, and dig into historical search volume data to identify changing trends. 

SERPChecker is Mangools answer to Moz’s STAT plan. It’s a SERP analysis tool that offers a good mix of simple and advanced data. Use it to evaluate the impact of rich snippets and other SERP features, analyze your competitor’s SEO authority, and more.

SERPWatcher is Mangools rank tracker. It makes it easy to track your organic ranking positions on a daily basis, in any location. You’ll get automatic email alerts when something important changes and can keep track of your organic traffic potential with Mangools Performance Index metric.

LinkMiner is Mangools answer to Moz’s Link Explorer. It’s a powerful backlink checker with a database of over 9.5 trillion backlinks. LinkMiner can be used for backlink analysis to spy on your competitors’ referring domains and evaluate the best backlink opportunities using metrics like Citation Flow, Trust Flow, etc.

The final tool in the Mangools toolkit is SiteProfiler. It’s an SEO analysis tool that lets you analyze any domain and find information like its authority, social media shares, Alexa rank, etc.

One of the biggest differences between Moz and Mangools is that Mangools is all about simplicity. Its mission is to make SEO simple and true to that goal, all its SEO tools are fantastically easy to use. Unlike other platforms, you don’t need to be an expert to navigate the interface and get everything set up—it’s all very intuitive.

Pricing

Mangools offers several plans starting from $29.90/month. You can get started with a 10-day free trial.

Read our Mangools review.


4. Serpstat

Serpstat is a growth hacking toolkit for content marketing, SEO, and PPC. Like Moz, it offers an all-in-one solution with over 30 SEO tools rolled into one.

Serpstat Homepage

The rank tracker is one of Serpstat’s standout features. It’s comparable to Moz, with highly accurate data and advanced features like historical data, keyword grouping, market share fluctuations, local search data, etc.

Aside from that, you can also use Serpstat for backlink analysis, keyword research, competitor research, running site audits, etc.

The PPC research tool is another nice feature to have if you plan on launching paid ad campaigns to complement your SEO strategy. You can use it to spy on your competitors’ ads, find PPC keywords, analyze trending landing pages, and more.

Serpstat gets stellar reviews across most review platforms, with a five-star rating on TrustRadius 4.5 on G2, and 4.5 on Capterra. It also boasts an impressive list of enterprise users, including Uber, Samsung, Shopify, and Philips, so you know it’s a platform you can trust.

Pricing

You can sign up for Serpstat for free and try it out with basic access and daily credits. 

Paid plans start from $45/month if you sign up for 24 months or more.


5. Ahrefs

Ahrefs is another long-standing competitor of Moz, with a number of different SEO tools.

Ahrefs Homepage

Ahrefs is one the most popular all-in-one SEO solutions on this Moz alternatives list, with a broad feature set that rivals Moz.

There are five core tools that make up Ahrefs: the Site Audit tool, the Site Explorer, the Keywords Explorer, the Content Explorer, and the Rank Tracker. These are very similar to the tools that Moz comes with.

But what makes Ahrefs better is the data that powers its tools. It boasts the world’s largest third-party database of search queries and the world’s largest index of live backlinks.

They have 10 billion pages in their content index, 19.8 billion keywords in their keyword index, plus 26.9 trillion internal backlinks and 3.4 trillion external backlinks in their backlink index—numbers that dwarf that of Moz.

Ahrefs also processes a huge amount of clickstream data. As such, monthly search volume estimations and other keyword metrics on Ahrefs tend to be more accurate than its competitors.

Another difference between Ahrefs and Moz is the way each platform measures a website’s SEO authority. Moz uses its own Domain Authority metric, while Ahrefs uses its proprietary Domain Rating metric.

The jury’s out on which is a more accurate predictor of your ranking power. However, in my experience, both can throw up wildly different figures for the same domain. Therefore, if you’re not ranking as well as you’d expect based on Moz’s metric, it’s worth double-checking on Ahrefs to see if you get different results.

Pricing

You can sign up for Ahrefs Webmaster Tools and get limited free access to Site Explorer and Site Audit for your own verified projects. Paid plans start at $99/month (discounted to $83/month if you pay annually). However, no free trial is offered for their premium service.

Ahrefs now bill for overages automatically and only allows for 500 reports per month, even on their $999/month plan.


6. Morningscore

Morningscore is a fun, simple SEO tool that uses gamification to make SEO more enjoyable (and easier). Like Moz, it’s an all-in-one platform with several SEO tools under one roof.

Morningscore Homepage

It comes with all the standard SEO tools you get on Moz and similar SEO platforms: keyword research, rank tracking, competitor analysis, website auditing, backlink analysis, reporting, etc.

On top of that, it offers a few unique features that Moz lacks. For example, built-in game mechanics help you to understand how SEO contributes to business growth by measuring its worth in monetary figures at any time. 

This allows you to plan ahead more efficiently and focus your energy on the most profitable SEO tasks that provide the best ROIs.

If you’re looking for an SEO tool with similar features but at a significantly lower price, Morningscore on this Moz alternatives list fits the description.

Pricing

Morningscore offers several paid plans starting from $65/month. Different plans come with access to different tools, so check before you buy.

You can also try Morningscore out with a 14-day free trial (no credit card required). Alternatively, sign up for a very limited basic version for just $6/month.


7. SEO PowerSuite

SEO PowerSuite is a desktop SEO software solution that stands out for its pro-level features and powerful keyword research, rank tracking, and competitor analysis tools.

SEO Powersuite Homepage

SEO PowerSuite gives you four powerful SEO tools rolled into one: Rank Tracker, Website Auditor, SEO SpyGlass, and Link Assistant.

The Rank Tracker doubles up as a keyword research toolkit (with 17 different keyword research tools rolled into one). You can use it to generate thousands of keyword ideas your competitors have missed and track your performance in over 300+ search engines.

The SEO SpyGlass tools are great for competitor research and finding new backlink opportunities. You can use it for backlink analysis on any domain’s backlink profile in detail, with 50+ metrics.

You can use the Website Auditor to run a full, detailed website audit with detailed crawl stats, and uncover important SEO issues that may be holding you back.

SEO Powersuite is one of the only downloadable software solutions on this Moz alternatives list, and it’s the main difference between it and Moz, which is a cloud-based platform.

Because SEO PowerSuite is a desktop tool, the guys behind it don’t have to pay for expensive servers to process user data. As a result of these low overheads, they can afford to keep prices as low as possible, which is why SEO PowerSuite is at least 3x cheaper than Moz. It also has one of the most generous free plans you’ll find anywhere.

Pricing

You can download and use SEO PowerSuite for free with limited access. Paid licenses start from $299/year.


8. Surfer SEO

Surfer SEO is a powerful content optimization platform. It’s a great alternative to Moz’s on-page SEO functionality but takes a different approach.

Surfer SEO Homepage

Unlike the other platforms we’ve looked at so far, Surfer SEO isn’t an all-in-one toolkit and it can’t replace everything Moz has to offer. However, if you just want an alternative to Moz’s on-page analysis tool, there’s no better choice.

You can use Surfer to prepare a content strategy optimized for your specific niche and audience. From there, you can use the AI-powered Outline Builder and SERP analyzer to create detailed, SEO-optimized content briefs for your writers based on over 500 ranking factors. All you have to do is specify the target keyword and Surfer will do the rest.

After that, use Surfer’s built-in editor to write your content with personalized keyword suggestions and SEO tips. Surfer will grade your content in real-time on a scale of 1-100 based on how well-optimized it is. Just add more suggested keywords and follow the suggested structure to improve your score.

If you’d prefer not to write in the Surfer SEO editor, you can integrate it with Google Docs and WordPress.

Surfer SEO also offers a free chrome extension that lets you see estimated monthly keyword search volume in the Google search results pages.

Pricing

Paid plans start from $49/month (billed annually). You can try it risk-free with a 7-day money-back guarantee.


9. WebCEO

WebCEO is another SEO and digital marketing toolkit that’s great for SEO teams and digital agencies. It’s used by over 1.4 million businesses.

WebCEO New Homepage

All in all, WebCEO offers 23 different pro-level marketing tools. These include tools for SEO, PPC, SMM, and competitor research.

Like Moz, you can use WebCEO to perform keyword research, check your rankings, run detailed SEO audits, analyze and monitor backlinks, and gain valuable insights into your competitors.

It also doubles up as a social media marketing platform, with tools and analytics to help you track your performance across platforms like Facebook and Twitter.

The content submission tool is another nice feature. It saves you a ton of time by submitting your site URL to over 90 directories, RSS feeds, and media-sharing sites. This can help you quickly secure some easy-win backlinks.

The reason WebCEO is ideal for agencies and teams is due to its powerful reporting capabilities, collaboration tools, and white-label interface.

You can create 90+ in-depth reports, delegate project management to your team members, manage hundreds of clients and multiple projects in an intuitive interface, host WebCEO on your own domain under your own branding, and more.

Pricing

Plans start at $33/month if you pay annually. You can also sign up for a 14-day free trial.


10. SpyFu

SpyFu is an SEO marketing suite that stands out for its powerful competitor analysis tools.

SpyFu Homepage

It can replace many of the SEO tools available in Moz Pro with a built-in backlink builder, keyword research tool, rank tracker, and SERP analysis solution.

But the best thing about SpyFu is its competitor analysis capabilities. You can use it to easily find all the SEO and PPC keywords your competitors are using, uncover insights into their ad campaigns and search performance, and more.

Pricing

Plans usually start at $33/month, but they’re currently running a limited-time offer with plans starting at $9/month when you start a free trial with ClickCease. See their pricing page for all the details.

There’s also a 30-day money-back guarantee.


11. Labrika

Labrika is a powerful, AI-led SEO toolset that can replace three of Moz’s core features. It includes a fantastic SEO auditor, content optimizer, and rank checker.

Labrika Homepage

The auditor checks your site against over 200 ranking factors and generates an actionable, easy-to-understand report showing you how you can improve.

The interactive content optimizer can help you to create the perfect content and rank for your target keywords, with recommendations based on data pulled from the top-10 ranking pages in Google.

Pricing

Labrika plans start from $15/month when you pay annually. You can also try it risk-free with a 30-day money-back guarantee.


12. Raven Tools

Raven Tools is an SEO platform that comes with powerful white label reporting and SEO tools.

Raven Tools Homepage

It’s a full-featured solution like Moz that you can use to perform many SEO tasks, including website audits, keyword research, rank tracking, competitor research, link building, and reporting.

You can sign up for Raven Classic if you just want to do the basics or Raven Reimagined to unlock deeper competitive insights and enhanced visualization.

The interface is clean and simple and onboarding is a breeze. 

Pricing

Raven Tools offers multiple pricing plans starting from $39/month. You can try it for free for 7 days.


13. RankWatch

RankWatch is a powerful SERP checker and rank monitoring software solution. It provides actionable, accurate data on your organic ranking positions, backlink analysis, and competitors.

RankWatch Homepage

RankWatch is the least well-known tool on this Moz alternatives list with just over 25,000 customers, but it’s a great alternative to Moz’s rank tracking tools.

You can also use RankWatch to conduct site audits against over 100+ parameters, including backlink analysis, keyword research, and more.

It also offers a white-label interface and reports, so it’s perfect for SEO agencies and freelancers.

Pricing

Prices vary depending on how many keywords you need to add to your projects, with plans starting at $26/month when billed annually.

You can get started with a 14-day free trial.


14. Wincher

Wincher is another SEO tool that can help you to track your keyword positions in Google.

Wincher Homepage

It gives you a bird’s eye view of your SEO performance with data on how you rank for different keywords and tips on what you can do to improve. 

Automated ranking reports, alerts, and daily updates make sure you never miss a beat. We also like the fact that Wincher provides you with up to 6 months of historical keyword ranking data so you can measure performance over time.

You can also use Wincher to discover new high-volume, low-competition keywords that you might be able to rank for.

Pricing

You can get started with a limited free plan. Paid plans start from €24/month.


15. JetOctopus

JetOctopus is one of the best alternatives to Moz’s site auditor. It’s a powerful crawler and logs analyzer for large websites that aims to make technical SEO simple.

JetOctopus Homepage

It has lots of features that its competitors lack. It’s also lightning-fast and super easy to use, even for complete beginners.

The best thing about JetOctopus is that it has no crawl limits and no project limits, so you can do more while spending less. This makes it great value for SEOs working on huge database-driven websites.

If your main focus is site auditor functionality, then JetOctopus on this Moz alternatives list is the best choice.

Pricing

JetOctopus offers flexible pricing based on the number of pages and log lines. Plans start from $132/month billed annually.


16. Netpeak Spider

Netpeak Spider is another great alternative to the Moz site auditor. It’s a desktop tool for in-depth technical SEO analysis.

Netpeak Spider Homepage

Netpeak Spider crawls your site to check for hundreds of website optimization issues like broken links, duplicate pages, etc. In a few clicks, you can discover all the issues negatively impacting your site’s SEO and fix them.

If you sign up for the Pro plan, you can crawl multiple domains at once and display the data in one table, which comes in useful if you work with a large number of sites.

The built-in website scraper allows you to extract data from a website with up to 100 conditions and four types of search. You can also use Netpeak Spider to generate HTML, TXT, and XML sitemaps, validate your existing sitemap, and more.

Pricing

You can get started with Netpeak Spider’s Freemium plan. When you’re ready to upgrade, paid plans start from $20.80/month.


17. Nightwatch

Nightwatch is a fantastic alternative to Moz’s Enterprise rank tracking tool “STAT”. It’s our favorite rank tracking solution on the market.

Nightwatch Homepage

The cool thing about Nightwatch is its local rank tracking capabilities. Unlike most rank trackers, it doesn’t just use a random Google Data Center to pull its ranking data from. Instead, it lets you access any Google Data Center on the planet.

This means you can choose the specific location worldwide where you want to track your rankings. And this matters because Google search results aren’t the same globally — they’re personalized and geo-targeted to different users. 

Internet users in New York will see very different results when they type in a local search query like “hotels near me” than Internet users in LA, for example.

With Nightwatch, you can discover your exact ranking position in both the SERPs and map pack across over 107,000 locations worldwide and track data down to the zip code level. 

And it doesn’t end there. Nightwatch also replaces other SEO tools in Moz Pro, with website auditing, keyword suggestion, and global reporting functionality.

If your main focus is on local rank tracking capabilities then consider Nightwatch from this Moz alternatives list.

Pricing

Plans start at $32/month if billed annually. Monthly plans cost more. A free 14-day trial is available.


Moz alternatives FAQ

Is Moz free?

Moz offers several free SEO tools, including Link Explorer, Keyword Explorer, Competitive Research, Domain Analysis, and MozBar. However, free accounts are limited to 10 requests per day and only be able to pull a limited amount of data. To unlock the full power of Moz, you’ll need to purchase Moz Pro. 

How much does Moz Pro cost?

Moz Pro costs $99/month (or $79/month billed annually) when you sign up for the Standard plan. There are also several other plans available with different features and access limits: Medium ($179/month), Large ($299/month), and Premium ($599/month).

Which is better: Moz or Semrush?

Moz and Semrush are both fantastic SEO toolkits, and each has its own pros and cons. In our opinion, Semrush is better for keyword research and traffic analytics. It also has a larger link and keyword database than Moz.

On the other hand, we really like Moz’s link intersect tool, and the MozBar is much better than the equivalent Semrush Chrome Extension (Semrush Rank). Moz also offers best-in-class proprietary metrics like Domain Authority and Page Authority.

On the whole, we prefer Semrush, but it comes down to personal preference. You’d have to try them both out for yourself to decide which is best for your business.

What’s the best Moz Local alternative?

Semrush is the best alternative to Moz Local. It comes with a suite of SEO tools to help you perfect your local SEO strategy, including listing management, reputation/review management, and local rank tracking.

How do I cancel my Moz subscription?

To cancel your Moz Pro plan or free trial, go to your Subscriptions page and click Cancel Plan > Continue with cancellation. Then, fill in the survey and click Cancel my subscription to confirm. Always double-check your account details to make sure it’s successfully been canceled.

Does Moz have a site audit tool?

Yes, Moz does have a site audit tool. Site Crawl, as it is known, allows you to find technical issues with your website.

Moz also offers an on-page SEO tool that allows you to optimize your content for organic search.

What’s a good Moz Domain Authority?

Domain Authority (DA) is a comparative metric so there’s no such thing as a ‘good’ score — only in relation to your specific competitive landscape. Generally speaking, if your Domain Authority score is higher than your competitors (the websites you want to outrank in the SERPs), then you’re doing great.

Established websites with lots of inbound links like Wikipedia will have a very high DA score (90+), but small businesses and blogs will typically have much lower scores (30-50+). If you have a DA of less than 20, it’s probably worth investing more of your time in link building and off-site SEO.

But, your goal shouldn’t be to increase your DA. Having a higher DA doesn’t help you rank in Google. It’s a third-party metric that has no impact on your rankings.

How do I increase my Moz Domain Authority?

Your Domain Authority will naturally increase as your website acquires more backlinks and referring domains. Naturally, it’s the quality of those links that counts.

However, as I mentioned earlier, increasing your DA won’t help your content rank. It won’t help you increase your traffic either.

DA is a third-party metric designed to give site owners an idea of how well they are doing versus their competitors.

Our best advice is this: don’t chase a higher DA. Work on marketing, SEO, and link building activities that will offer real-world benefits to your site.

Experts agree that link building is one of the most important ranking factors. But it’s the quality of the links that counts.

There are lots of ways to build backlinks, but we’d suggest sticking with white hat link-building methods such as blogger outreach.

Compile a list of popular blogs with a good amount of traffic in a related niche to your own, and then contact them and ask if you can contribute a free guest post (with the understanding that this will include a DoFollow link back to your site). Some sites charge for guest posts, which can cost $77.80 on average. But you should avoid paying for links from site owners since that’s a red flag and could lead to a penalty if done at scale.

And of course, you should also focus on producing great content that people will want to link to and share with their audience. This will help you to earn links, rather than build them, and your rankings/traffic will increase over time.


Moz alternatives – which is best?

That concludes our roundup of the best Moz alternatives and competitors. Still not sure which one to use? Here’s a recap of our top three favorite toolkits:

  1. Use Semrush if you just want the overall best like-for-like Moz alternative. It offers all the same SEO features as Moz Pro (some of which are even better), plus a bunch of other digital marketing tools.
  2. Choose SE Ranking if you’re looking for a cheaper alternative to Moz, or if you’re running an agency or in-house marketing team. It offers the best balance of features and affordable pricing, especially for large projects and additional team members.
  3. Try Mangools if you’re a beginner and you want a simple Moz alternative. It doesn’t offer quite as many features as Moz, but it does all the basics really well and it’s very beginner-friendly.

We hope this list of alternatives to Moz helped you find your perfect SEO toolkit.

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