Looking for the best SEO tools for on-page SEO? We’ve got you covered.
In this post we’ll be sharing the best paid and free SEO tools to help optimize your website so you can rank higher and gain the most relevant organic traffic from search engines.
Each SEO tool has a different approach when it comes to helping you streamline your on-page SEO strategy.
Some tools are 100% focused on on-page SEO optimization. Whilst others will include, on-page SEO optimization, website auditing, and additional features to help your on-page SEO strategy.
Ready? Let’s get started:
On-page SEO tools to analyze & optimize your content – summary
- Surfer SEO – Best on-page SEO tool to optimize new content or audit existing content. Scores your content based on content that already ranks.
- SE Ranking – An all-in-one SEO tool that includes everything you need. Includes powerful site auditor, content editor, and on-page SEO analyzer. There’s also backlink analysis, rank tracking, keyword research, and more.
- Frase – This tool will help you research and optimize your content. Excellent for speeding up the process of writing briefs. And has a few extra tools hidden away. We particularly like their Google Search Console integration that helps you find opportunities to optimize existing content. Includes AI tools to speed up content creation.
- PageOptimizer Pro – A powerful on-page optimization tool based on large numbers of experiments. Each report contains plenty of recommendations to optimize your pages & improve organic rankings.
- Semrush – Another powerful all-in-one SEO tool that can help with your on-page SEO. Their site auditor can uncover technical issues, their writing assistant helps you optimize written content, and their on-page SEO checker provides suggestions to improve your rankings.
- Netpeak Spider – Software based SEO crawler that can audit your website and run on-page SEO checks. Google Analytics integration can be useful for running content audits.
Surfer SEO is one of the best SEO tools because of its versatility and extensive SEO features. Powered with artificial intelligence, it automates almost every part of the manual research process of writing optimized content.
It analyzes the top-ranking search results for a particular keyword and gives you comprehensive details on how to optimize your content to make it rank.
Our favorite feature of Surfer is its SERP Analyzer. The SERP Analyzer gives you an in-depth analysis of the first page results of Google. It analyzes over 500 on-page signals to give you the needed SEO data.
The analyzed data includes the ideal content length, density, and frequency of the target keyword, secondary keywords, number of headings, the structure of headings, ideal image count, number of paragraphs, and more. It even shows you the average number of links the top results contain to guide you in link building and internal linking.
Another feature, the Content Editor, has an in-built outline builder. With its help, you can see the titles and headings of top-ranking results in the same place and build your outline in line with the final optimized content.
You don’t have to research the questions that your target audience is asking. The Content Editor gives you a section of “questions” to address based on the search intent.
Not only that, it’s great for updating existing content, too. You can also audit and identify gaps in your published content with its Audit tool to make them rank higher.
The best part?
It makes collaboration with freelance writers and the internal content team extremely easy. You can generate a sharable link to the Content Editor and share it with your writers to make the process easy, quick, and hassle-free for whoever is working on the project.
The Editor will score your content out of 100 based on how optimized it is. If it has a low score, you can make suggested changes and optimize your content even further. For example, it highlights broken links so you can ensure all the links redirect to web pages you want.
Surfer comes with a 7-day money-back guarantee and starts at $59 per month for the basic plan and goes up to $239 per month.
2. SE Ranking
SE Ranking is an all-in-one SEO tool offering everything from website audits and backlink monitoring to on-page SEO and keyword research.
With its on-page SEO checker, you can view how well web pages are optimized for the search engines based on your target keywords. It analyzes the quality of your content along with the technical aspects.
For example, on one hand, it reviews the technical aspects based on SEO metrics like the internal and external links, page load speed, page URL, index status, and more. On the other hand, it scans your content for keyword density, header tags, title, and meta tags to analyze if your written content is SEO-friendly.
You also get access to the Content Editor tool. This allows you to optimize your content as you write it. You’ll get recommendations on phrases to include and ideas to optimize the structure of your content.
SE Ranking has other features like a backlink checker, keyword research and rank tracker, website audit, and competitor research to cater to other important SEO requirements at the same place.
What’s more, if you’re an agency and provide SEO as a service, you can use its white-label service to present the tool as your own, all with an affordable price tag.
SE Ranking offers a 14-day trial and its plans start at $23.52/month.
Frase is an end-to-end solution for your entire content workflow, from content planning and creation to optimization and analytics.
Frase’s AI templates can kickstart your drafts with intelligent outlines, intros, and headings. It can even autocomplete your sentences and paraphrase your text to generate high-converting and SEO-optimized copy every single time.
On-page SEO is a breeze with Frase’s content optimization and analytics tools that benchmark your content against that of your competitors and identify high-ranking opportunities automatically.
And thanks to automated content briefs, you can generate well-researched guidelines for your drafts in no time.
Frase also has Google Search Console integrated into its comprehensive content analytics, to uncover areas where you can improve your existing content.
You can also unlock features like additional monthly search volume, SERP data analytics, and unlimited access to the Frase AI writer by purchasing their SEO add-on.
Pricing plans start from $14.99 a month, with premium plans available for bigger teams and enterprises. The SEO add-on costs an additional $35 a month.
Start a 5-day trial for $1.
4. PageOptimizer Pro
PageOptimizer Pro (POP) is an on-page search engine optimization tool based on a patented scoring system backed by 400+ tests on Google’s SEO algorithm. It aims to produce SEO-optimized content for both professional agencies and marketers as well as individual copywriters and freelancers.
POP is equipped with a Content Brief feature that generates SEO recommendations for your content and provides a score for you to measure the performance of your content before you make it live.
And with its Content Editor, you can work on your content based on real-time recommendations on how your changes will affect your content when it’s published. POP’s patented ranking factor scoring system checks your content with more than 400 tests to produce the most optimized content.
Your technical SEO is taken care of thanks to POP’s suggestions for keywords, header tags, schema, and LSI terms.
Pricing starts from $22 a month, with premium plans offering unlimited reports at no additional cost. You can also avail a 7-day free trial for their Basic plan.
Semrush is an all-in-one marketing platform covering SEO, PPC, social media, and more. Its on-page SEO checker analyzes your content and suggests intelligent ideas on not just technical SEO, SERP, and content but also strategy, semantics, and user experience.
You can use Semrush as a keyword research tool, too, as it gives you keyword ideas, ranks them based on keyword difficulty (KD), and gives you monthly search volume & other SEO metrics.
Backlink analysis, technical SEO audits, and Google trends research are added bonuses. What’s more, it offers recommendations to optimize not just your content but also your overall SEO strategy.
Just enter the URL you want to optimize, your target keywords, and your target location. It then analyzes the pages that outrank you and generates actionable insights to improve your rankings in SERPs.
Its integration with Google Analytics and Google Search Console, combined with its own site audit tools, produces data-backed ideas on how you can produce high-ranking content, ace technical SEO, crack SERP, and unlock strategy recommendations on which areas of your site to prioritize.
Pricing starts from $119 a month and you can also try it out with a 7-day free trial. Semrush also offers a 7-day money-back guarantee on all of its plans.
Read our Semrush review.
6. Netpeak Spider
Netpeak Spider is a professional desktop tool for SEO audit and website scraping. It packs in a ton of on-page SEO optimization, website optimization, and site scraping tools in a single application.
Netpeak Spider is essentially an SEO Crawler that performs an in-depth analysis of your website and uncovers the issues that are stopping you from ranking in the top 10 Google’s search results and other search engines, too.
Equipped with the ability to check your content for 80+ on-page SEO parameters, and 100+ website optimization issues, Netpeak Spider removes the barriers to achieving SEO success. Integrated with web analytics tools like Google Analytics, Google Search Console, and Yandex.Metrica, you never need to move out of the tool to access your traffic, conversion, and goals.
Its website scraping features can help you generate XML sitemaps in a few clicks and extract segmented data from your website using its powerful web scraping tools. And you can also calculate internal PageRank for your web pages to determine which pages need your attention.
Agencies can leverage its white-label SEO audit reports to recommend content strategies to clients.
Pricing starts from $26 a month, with premium plans offering white-label reports and multi-domain crawling. There’s also a free-forever plan with basic functionality.
7. SEO PowerSuite
SEO PowerSuite is an all-in-one SEO software including various performance-enhancing SEO tools. Its Website SEO audit tool is one of the most comprehensive on-page SEO tools available.
WebSite Auditor combines on-page SEO auditing, technical SEO guides, and reporting in a single tool. You can optimize all your technical SEO issues, generate XML sitemaps, and optimize your content without ever leaving the tool.
You also get instant suggestions on your content as you type, thanks to the in-app content optimization. You can optimize pages either in a user-friendly interface or HTML.
You can also use its site structure visualization and user-friendly SEO audit reports to share results with key stakeholders.
You can download SEO PowerSuite for free. Premium plans are available for $299 or $499 a year.
8. Moz Pro
Moz Pro is another all-in-one suite of SEO tools making on-page optimization, site audits, rank tracking, backlink analysis, and keyword research available in a single tool.
Moz Pro’s on-page optimization functionality will not only scan your site to suggest improvements to existing content but it will also suggest new content ideas based on other pages that rank for your keywords.
You can prioritize which pages to optimize first based on the ranking potential of the pages or how well they’re optimized for their target keywords. The tool makes this information available to you seamlessly.
Combined with its keyword explorer and link explorer tools, you’ll have on your hands a powerful SEO machine geared for success.
However, usage limits are lower than other SEO tools such as SE Ranking and Semrush.
Moz Pro offers four plans starting from $99 a month to $599 a month. You can also opt for a 30-day free trial.
RankMath is potentially the most complete WordPress SEO plugin that offers limitless features to optimize your site content based on SEO best practices.
RankMath’s strength lies in its vast set of features that comprehensively cover content optimization, technical SEO audits, and local SEO optimization.
You can run detailed SEO analysis on your pages based on 30 known factors. And if you want to deliver the best content always, Content AI helps you with AI-generated suggestions as you type.
Beyond on-page SEO, you can generate video sitemaps, automatically add meta tags, check your site and post ranks, and view all your Google Search Console settings, all within WordPress. You can also add your Google Analytics tracking code to RankMath.
Thanks to its automatic setup wizard, simple UI, and well-categorized feature set, you can get started with RankMath in an instant.
You can download RankMath for free. Paid plans start from $59 a year for the Pro plan and $199 a year for the Business plan. There’s also an Agency plan available for $499 a year.
10. Squirrly SEO
Squirrly SEO is a popular WordPress SEO plugin that boasts more than 650 features without compromising on speed, thanks to all the heavy lifting being done on Squirrly’s private servers.
Squirrly SEO employs AI to optimize your site content as you type it. It also suggests useful changes to your existing content based on its technical SEO and site audit features.
It aims to be the one-stop-shop, combining all the SEO tools you need in a single WordPress plugin – content optimization, rank tracking, performance metrics, keyword research, and more.
Squirrly SEO also offers a feature called Focus Page, that lets you focus on the web pages you want to rank most. You can complete a set of page-specific tasks and improve the SEO rankings for the pages you want.
Squirrly SEO have a free WordPress plugin. Paid plans start from $71.99 a month.
Serpstat is a powerful SEO tool geared toward professionals who’re looking to optimize their on-page content, overall SEO performance, and PPC performance. This SEO tool also has a free pricing tier.
Serpstat offers comprehensive site audit and page audit tools that help you iron out the technical SEO issues as well as improve the content of your website with useful suggestions.
The site audit tool catches crucial SEO issues related to indexing, meta tags, redirects, headings, and more that can hurt your SERP rankings in the background.
You also have access to other essential features like rank tracking, keyword analysis, text analytics, keyword clustering, SERP crawling service, and more to enable a 360-degree optimization for your website.
You can choose a free plan that provides basic access. Premium plans start at $69 a month.
Labrika brings an intelligent content optimizer and an SEO auditing tool as part of its AI-powered toolset. With its Site Auditor and Interactive Content Optimizer, you can be sure your technical SEO and on-page SEO optimization needs are taken care of.
Labrika focuses on providing easy-to-use features with a clean UI and UX at affordable prices. Its AI-led Interactive Content Optimizer uses competitor analysis, keyword analysis, and more to suggest content improvements. By optimizing issues like missing keywords, keyword density, and H1 title optimization, you can improve your SERP rankings instantly.
Moreover, you can also choose the best meta tag snippets based on the ones currently ranking in the top 10 pages, increasing your CTR.
And with its SEO Auditor, you can leverage over 200 critical ranking checks to ensure your technical SEO is on point, always. Lastly, its Advanced Rank Checker lets you check your SEO rankings on desktop and mobile in easy-to-consume reports.
Pricing for Labrika starts from $19 a month. You get a 30-day money-back guarantee on all the plans.
On-page SEO tools FAQ
What is SEO?
SEO (search engine optimization) is a broad term which refers to improving your website to increase its visibility within search engines.
You can tell if your SEO efforts are paying off usually by an increase in traffic to your website, this would be the result of improved rankings in Google’s search results, or any other search engine.
What is the difference between on-page, off-page and technical SEO?
There are 3 main types of SEO strategies: on-page, off-page and technical. Each deals with a specific function of your website, however, with some overlap.
- On-page – Focuses primarily on the content on the website and how well optimized it is for specific keywords.
- Off-page – Focuses primarily on links you receive from other websites, the more authoritative the source, the higher the link quality.
- Technical – Focuses primarily on how well search engines can crawl your websites.
What are SEO tools and do I need one?
SEO tools act as the Doctor within your website, as they assess the overall health of your site and identify its strengths and weaknesses, as well as how to improve or fix them.
From finding broken links to fix and link building opportunities to take, as well as helping you improve your content so it’s well optimized to receive more from organic search.
Time is one of the biggest struggles for many businesses, and using SEO tools lessens this burden.
Analyzing your competitors’ content, researching keyword ideas and checking their search volume, checking for broken links and backlink monitoring MANUALLY is not something you can do easily.
This is why businesses, bloggers and solopreneurs use SEO tools to assist them – as it saves them time and money.
Is there a free SEO tool?
If you’ve just started your website and are looking for the best free SEO tool, consider using one or all of these free tools:
- Semrush – With their free plan you can run a site audit for a limited number of pages, check position tracking for 10 keywords daily and have limited use of their on-page SEO checker.
- RankMath – With their free plan you get 5 content AI credits each month, access to their advanced SEO analysis tool. RankMath also integrates with Google Search Console, and you can add your Google Analytics tracking code.
- SEO PowerSuite – You can download the software for free and get over 1,000 backlinks monitored, run a technical audit on up to 500 pages of your website and more.
Choosing the best on-page SEO tool for your business
That concludes our roundup for the best SEO tools you can choose for your on-page SEO needs.
When making the final choice, you need to shortlist the aspects that matter to you the most – depth of features, UI, ease of use, pricing, or something else.
If you’re looking for the best free SEO tools consider choosing the free plans that Semrush, RankMath and SEO PowerSuite have to offer, or try a free trial of a premium plan of a different SEO tool if you’re on the fence.
All of the tools have some advantages over the others like most SEO tools offer SEO audits for existing content, which will help you in refreshing your old content to make them rank higher.
Some tools such as SE Ranking and Semrush are all-in-one SEO tools so they can take care of a lot of your other SEO tasks. That includes SEO reporting, backlink analysis, keyword research, etc.
SEO tools like RankMath and Squirrly SEO are available as a WordPress SEO plugin, making the process even easier for you. Other tools like Surfer and Frase assist you in writing the content itself as a content writing tool.
What’s more, with tools like SE Ranking and Semrush, you get to track the rankings of your posts in search engines. You can also conduct several types of keyword research, find who is linking to your website and more.
You can take into consideration the above features of the tools before you finalize one. Last but not the least, keep yourself updated with the SEO statistics to understand the trends and facts to optimize your content further.
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