Welcome to our Pallyy review.
Social media is a marketing channel that can be incredibly time consuming. Especially if you don’t have the right tools.
And those challenges are compounded when you manage multiple accounts across popular social platforms.
Enter Pallyy. A social media tool that could be exactly what you need to save time managing your social media efforts.
For those of you that focus on Instagram – you’ll find Pallyy especially useful.
Let’s get started.
What is Pallyy?
Pallyy is a social media scheduler that works for different social media sites including Facebook, Twitter, LinkedIn, and Google My Business. However, Pallyy works best with Instagram.
You can even say that Instagram is its main focus. After all, it was first a tool that focused solely on Instagram analytics called ShareMyInsights.
Beyond analytics, it also offers these Instagram specific features: custom reporting dashboard, competitor tracking, hashtag research, comment management, and a bio link tool.
You can achieve different goals with Pallyy through its three core features.
Pallyy can provide all the Instagram analytics you’ll need to effectively measure and manage your campaign. Through this feature, you’ll have a better idea of what exactly it is a customer of yours wants to see on your Instagram feed.
You even get access to your full history. You can choose to see how your Instagram account performed from the very start and see how you progressed over the years.
Now you can share posts that align with the type of content that users desperately need.
Pallyy also gives you the option to automate reporting. Choose to send daily, weekly, or monthly Instagram analytics reports straight to your email account. We can all agree that drafting reports manually can be a drag. Now it doesn’t have to be.
With Pallyy, anyone can simplify Instagram analytics. The main overview is easy to understand. You shouldn’t have any trouble coming up with a strategy based on the results. That’s why this is a great tool for beginners in online marketing.
You’ll find your best-performing content including videos and carousel posts.
Best of all, you can use the same feature to track the progress of your competitors. Pallyy provides the same data from other Instagram users. In fact, you can add up to 10 accounts at a time. You’ll see their engagement, likes, posts, followers, and other relevant information.
You’ll have the data you’ll need to figure out what’s working for other profiles in your niche and use it to improve your own account.
Social media scheduling
If you want to reach every customer, you’ll have to post regularly. But if you’re working alone or with a small team, finding the time and manpower to post content can be difficult.
If your social posts start dwindling, you might start losing visitors. That’s not good for business.
The good news is that Pallyy does provide a scheduler that lets you continue publishing content automatically. You can do it for Instagram, Facebook, Twitter, LinkedIn, and Google My Business.
The scheduler has a great workflow for sharing visual media and includes hashtag & caption lists.
Are you not publishing posts yourself? That’s not a problem. With Pallyy, you can give access to members of your in-house marketers—or anyone, really—and let them draft and schedule posts on your behalf.
Here’s more great news:
Planning and scheduling posts on Pallyy only takes minutes thanks to features like bulk image upload and preset sizing options. You’ll be able to see all of your posts for the entire month too, making it easier to see if there are dates that you’ve missed.
Instagram bio link
If you’re new to Instagram, you’ll soon learn that you can only have one link in your Instagram bio. And if you’re running a business, you’ll probably need more than one link especially if you have more than one product to sell.
That’s where an Instagram Bio Link tool comes in handy.
An Instagram Bio Link is a landing page where you can consolidate all of your important links. So no matter what devices a customer uses, that person ends up on the same product landing page.
That’s an elegant solution, don’t you agree?
As long as your followers click on the link in your bio, you can continue to provide information about your product or service. And it doesn’t even have to be a link to your e-commerce site. You can link to your social profiles, blogs, articles, videos, forums, and more.
Features like this give you an opportunity to increase your sales and site traffic.
Bio links are customizable so you can make them uniquely yours. You can even change the colors to match your branding. What’s even cooler is that you can track its analytics so you’ll know which of the links in your bio link are getting the most traction.
Having this data will give you the kind of feedback you’ll need to learn what product your audience loves the most. Or if you’re linking to blog posts, it’ll tell you what type of articles to write and share.
The Pallyy user interface
We can’t write a review and not explore Pallyy’s user interface and features, right?
You’ll be happy to hear that Pallyy has a clean user interface. And you shouldn’t have any issue navigating through the site.
When you log into your account, you’ll be introduced to the calendar straight away which is under the Scheduling section. From here, you can upload an image then draft and schedule your social media post.
If you have more than one profile connected, you can change it using the drop-down menu. And you’ll see what social media platform you’re about to post to.
Under the Scheduling section, you’ll also have access to the Media Library, Saved Captions, and Saved Hashtags. Saving all these assets makes it easier to use them when needed and ensures that all posts use consistent captions and hashtags. It also saves you from having to write the same stuff over and over.
The Analytics section is where you get a breakdown of your campaign’s progress. It has all the information you’ll need to see just how many people interact with your account.
It has data like your overall likes, comments, and engagement rate. You’ll also see how many followers you gain on a daily basis. More importantly, you’ll find which posts users like the most and how many comments each of these posts get.
Other related data that you’ll find include the top countries and cities as well as hashtag popularity. So if you find yourself popular in Canada, for example, then you can write posts with that audience in mind.
It’s worth pointing out that if you don’t like the default dashboard, you can always customize one that will better suit your needs.
There are also subsections here that are worth exploring: Audience, Posts, Stories, Competitors, and Locations.
Clicking on these subsections will give you an in-depth look at your numbers so they’re absolutely worth exploring.
This is also where you can add the competitors that you want Pallyy to keep track of. You can enter up to 10 Instagram profiles.
If you’re getting a lot of comments, product inquiries, and personal messages, you can read and write back to every single one of them through the Reply feature.
It’s much easier to read and write back to users when you have dedicated tools for it. This is even truer for Pallyy because you can write and save replies. This is perfect for those of you who frequently answer the same product questions. This feature has the potential to save a huge amount of time.
The Bio Link section is where you can create a link for your Instagram bio. You can change the theme, appearance, settings, and links to include.
If you’re new to this type of tool, let me explain.
An Instagram bio link is a mobile optimized landing page designed for use on Instagram. The idea is that instead of relying on your single bio link, you add all your important links to this one page. It is surprisingly effective.
When you’re ready to add a link, just click Add a Button. Here you can name your button, insert an image, add a title, and enter the URL.
But it doesn’t have to be a button. It could be a drop-down option, social media link, or a YouTube video link.
If you want to see the analytics of your Instagram Bio, just click Insights in the sidebar. You can even add these analytics to your custom reporting dashboard in Pallyy.
Explore is one of the other Pallyy features that you could use to do research. You can enter a hashtag, a user, or image tags to find out what users post and share online.
It’s the answer for marketers that need a sign as to what hashtags they should use on their posts.
Settings is where you create teams (and add members), download (or automate reports), review your subscription, and configure your general settings.
This is also where you go to connect your different social media accounts.
Pallyy removes the need for a mobile app since Instagram scheduling is direct through this platform. The web version of Pallyy is mobile-responsive so you can use it even while you’re on the go.
What about direct video scheduling? Pallyy has that too.
Pallyy has a very simple pricing structure. In fact, there aren’t any plans to speak of. There’s just one price: $15/month per social group.
You get everything we discussed for that low price. That’s what makes it stand out from its competitors.
However, you can unlock a volume discount if you need 5 or more social groups. So, if you have a large number of clients, Pallyy can get even more affordable.
And you want to know something else? This plan comes with unlimited team members. Other social media marketing tools will only provide access for other team members for a fee. That’s not the case with Pallyy.
Even dedicated Instagram bio link tools will apply limits to the number of clicks per month. No such limits here.
What a deal.
Pallyy pros and cons
We can’t end this review without looking at Pallyy’s pros and cons. While there are plenty of things to like about this social media scheduling platform, it’s nowhere near perfect.
Here now is a list of everything we love about Pallyy and some things that might serve as a dealbreaker for some users.
- Affordability — There’s no denying that Pally is an affordable tool at $15/month per social group. If you’re just starting out and your main focus is on Instagram, you might want to consider starting with Pallyy before jumping into more advanced (not to mention expensive) tools.
- Clean UX/UI — A clean interface is a must especially if you’re a beginner. It makes it less overwhelming and easier to navigate.
- Visual-first scheduling — The scheduling workflow is designed with the sharing of visuals in mind. The workflow is extremely efficient and includes Canva integration for designing images on the fly. And you get caption/hashtag lists.
- Easy content curation — The hashtag research tool allows you to curate content directly into the scheduling tool. This means you can easily repost content from other Instagram users. However, you should always ask permission and credit the copyright owner.
- 14-day trial — You can start a 14-day free trial. And you don’t need to enter your credit card details to do so.
- Automation — Having the option to automate the reporting and send it to your email is a huge bonus.
- Bio link — It’s great that this platform comes with a feature that lets you add a bio link to your Instagram profile. And you aren’t forced to display Pallyy branding!
- Great for teams — Unlimited team members across the board.
- Lacks some advanced scheduling functionality — The visual-first approach to scheduling may not be ideal for everyone and lacks features such as post recycling.
- Instagram-centric — It would be nice to see analytics and comment management for other social networks. But remember, you can schedule posts to other social networks which is the most important thing.
- No white labeling — There doesn’t seem to be a white label feature but unlimited team members for a crazy low price should make up for this.
Should you get Pallyy?
If you need an affordable social media scheduling tool with a focus on visual media, Pallyy could be ideal for your needs.
But a lot of the other features Pallyy offers are focused solely on Instagram. So if you need analytics for other social networks, it might not be ideal.
However, if you want a complete Instagram marketing toolkit – you should definitely give Pallyy a try.
It is crazy affordable, and no other tool is quite as complete on the IG front. At least, not for this price.
Also, it is worth remembering that unlimited team members are supported no matter how much you pay. And going beyond 5 social groups means you unlock a bulk discount. The neat thing about this is that the discount keeps scaling as you increase the number of social groups.
Ultimately, it is your opinion that matters most and the best way to know whether Pallyy will fit your needs is to take that free trial and see for yourself.
What more can you ask for?
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