Are you curious about the state of Reddit?
In this post, we’re taking a deep-dive into the latest Reddit statistics.
We’ll be exploring questions like:
- How many people are on Reddit?
- How much money does Reddit make?
- What type of people use Reddit?
Let’s get started:
Reddit statistics – Editor’s picks
- Reddit has an average of 52 million daily active users. (Wall Street Journal)
- Reddit gets 166,277,100 monthly visitors. (Ahrefs)
- Reddit was valued at $10 billion after a recent funding round. (Reuters)
- There are 3.5+ million subreddits on Reddit. (Front Page Metrics)
- 26% of Reddit users belong to the Gen Z category. (Reddit Blog)
Key Reddit statistics
Here are some of the latest Reddit statistics that’ll shed some light on what Reddit visitors are like, how many users there are, and how they interact with the platform.
52 million users are active on Reddit everyday.
Reddit has an average of 52 million daily active users as of October 2020. That is 44% more than what it had the same month one year prior.
And according to Reddit, it is home to 430+ million monthly active users that interact with 100,000+ interest-based communities.
Source: The Wall Street Journal, Reddit Blog
Reddit is the 10th most used social media platform.
Reddit ranks 10th among social media platforms. Only 18% of US adults said they ever used the platform.
For reference, 81% of adult internet users in the United States said they use YouTube and 69% said they use Facebook.
Source: Pew Research Center
Reddit is the 9th most-visited website with over 166 million monthly visits.
Ahrefs data shows that Reddit gets 166,277,100 monthly traffic. This makes Reddit the 9th most-visited website in the United States.
Wikipedia is the most-visited website in the United States with 1,134,008,294 monthly traffic.
Reddit is valued at $10 billion as at August 2021.
As of August 2021, Reddit was valued at $10 billion after a funding round. It was able to raise $700 million in that round. The company already raised $410 million earlier that same year.
Reddit has 700 employees working globally.
In 2021, there were 700 Reddit employees working for the company globally. However, an influx of cash after a successful funding round made it possible to add more employees.
Reddit’s target is to raise its employee count to 1,400 or double its current numbers.
Source: The Verge
82% of Reddit users access the platform weekly.
52% of Reddit users log into the platform daily. 82% said they access Reddit weekly. 95% said that they access Reddit monthly.
All respondents were based in the United States. Data is as recent as Q3 2020.
Reddit content statistics
These Reddit stats are all about the site’s content. These will give you an idea of how long posts should be and what post types generate the most responses.
60-80 characters is the ideal length for a Reddit post.
A Reddit post should be under 120 characters according to research done by Foundation Inc.
Foundation Inc. adds that the best Reddit posts are between 60 and 80 characters in length. Reddit posts within that length consistently generated the most upvotes.
Source: Foundation Inc.
Questions get twice the amount of comments than regular posts.
Posts with questions get 2x more comments than regular posts.
However, statements tend to generate more upvotes. Statements average 1,000 more upvotes than posts that include a question.
Source: Foundation Inc.
There are over 3.5 million subreddits.
As of May 2022, there are 3.5+ million subreddits on the platform.
According to the same source, Reddit users are still creating new subreddits. In 2022, there can be 40,000 to 50,000+ new subreddits every month.
Source: Front Page Metrics
Reddit users submit around 11 million posts every month.
Reddit users submit around 11 million posts every month. There are about 2.8 million comments and 58 million upvotes or downloads made daily.
The same source also notes that 79% of Reddit’s monthly active users are in the 18 to 34 age group.
Source: Digital Trends
Reddit user statistics
These latest Reddit statistics deal with Reddit demographics. Here you’ll find out who is on Reddit and how long they tend to stay on the platform.
Over 8 billion views are generated by Gen Z users alone.
26% of Reddit users belong to the Gen Z category. This equates to 8+ billion monthly views by Gen Z users alone.
Reddit statistics show that 51% of Gen Z Redditors love the platform because of its user-driven nature. 60% of Gen Z users also believe that things are big on Reddit before they are big elsewhere on the internet.
Source: Reddit Blog
Reddit users stay on the platform for over 9 minutes on average.
While Reddit users can star on the platform for hours a day, the average visit duration only lasts 9 minutes and 58 seconds.
In addition, Reddit statistics reveal that the site gets an average visit of 1.7 billion (3-month average) and has a bounce rate of 35.61%.
There are over 13 billion posts and comments on Reddit.
Reddit users have made over 13 billion posts and comments on the platform.
Source: Reddit Press
47.1% of Reddit’s desktop traffic comes from the United States.
Statista’s Reddit statistics reveal that 47.1% of the platform’s desktop traffic comes from the United States.
7.46% come from the United Kingdom, 7.43% are from Canada, 4.26% are from Australia, and 3.34% come from Germany.
Reddit statistics sources
The Reddit community has over one million monthly active users. And yet, Reddit statistics show that not every brand has established some presence on the platform.
And there’s a good reason for that.
Unlike on other social media platforms, most Reddit users are wary of advertising. It has active communities that can smell paid ads a mile away. But if done right, an advertiser can take part in Reddit marketing and find success.
Looking for more statistics? Check out our post on social media statistics for an overview of popular social media platforms.