The Best Sales Funnel Analytics Tools Compared (2024)

Is your sales funnel leaking money? Would you know if it was?

Tracking and analyzing your sales funnel is essential if you want to optimize your funnels and boost your conversion rates. But without the help of a great funnel analytics tool, properly analyzing your funnel can be tough.

In this post, I’ll be comparing the best funnel analytics tools to help you to track all your most important metrics and optimize your funnel conversion rate and improve sales.  

The best sales funnel analytics tools – summary

  1. Plerdy – Best overall sales funnel analytics tool.
  2. Instapage – Best funnel analytics tool with landing page creation.
  3. OptimizePress – Best for WordPress users. Build full sales funnels, landing pages, and monitor analytics.
  4. Clicky – Best overall web analytics tool with goal tracking.
  5. Google Analytics – Best FREE web analytics tool with goal tracking.
  6. Woopra – Best end-to-end customer journey analytics tool.

#1 – Plerdy

Plerdy is an all-in-one conversion rate optimization software that includes a conversion funnel analysis tool. The conversion funnel analysis tool can help you to better understand your customer journey.

Plerdy Homepage

The tool creates detailed visual diagrams so that you can quickly identify problem zones and get a good sense of which parts of your funnel are causing customers to drop-off. 

In addition to the conversion funnel analysis tool, Plerdy includes a heatmap tool, an SEO checker tool, and an event and goal tracking tool that can all help you to optimize your sales funnel.

Plerdy’s sales funnel diagrams make it easy to visualize sales funnels, making it a great tool for usability and CRO experts that are working with many different clients.


Plerdy offers a limited free version of its software that is suitable for light usage.

Paid plans start from $26/month.

#2 – Instapage

Instapage is a landing page creation tool with built-in conversion tracking. If you’re in need of a good landing page builder, Instapage is the tool for you as it covers everything from page creation to conversion tracking and ad integration.

Instapage Homepage

Instapage makes it easy to build landing pages with conversion in mind. Once the landing pages are built you can use the ‘experimentation’ tool to track conversion, view heatmaps for your pages, and run a/b tests to ensure all your pages are optimized.

It even has tools that help you to ensure that your load speed is super fast so that you don’t lose leads due to slow load speeds.


Plans start from $199/month (billed annually).

Instapage also offers a 14-day free trial of the business plan and a demo of their custom plan.

#3 – OptimizePress

OptimizePress is a powerful all-in-one platform that will allow you to build landing pages and sales funnels in WordPress. The funnel tool will allow you to build a range of different funnels from list building funnels to sales and webinar funnels.

OptimizePress Homepage

OptimizePress makes it easy to create funnels and design pages that will push customers through the funnel and optimize conversions. You can choose from a range of funnel styles and optimize it for your niche. Once your funnel pages are created, you can then use OptimizePress to track conversions, leads and run A/B tests.

And thanks to their funnel analytics functionality, you can see exactly where people are dropping out of your sales funnel.


Plans start at $129/year for 1 site.

#4 – Clicky

Clicky is a powerful web analytics tool with funnel analysis and real-time goal tracking included. Unlike with other tools, Clicky will allow you to track your goals in real-time so you’ll be able to track exactly what your customers are doing and which ones are completed your desired goals. This makes it really easy to analyze your customer’s journey.

Clicky Homepage

In addition to this, Clicky also has some other optimization tools like heatmaps to allow you to really get to grips with what customers are doing on your site. Clicky is a great tool across the board and offers a range of web analytics features, so if you’re looking for a tool that covers all your web analytics needs, this is the one for you.


Clicky prices start from $9.99.

Clicky also has a free plan and all new accounts get an automatic 21-day free trial of premium features.

#5 – Google Analytics

Google Analytics is the most popular analytics tool on the internet – and for good reason. Their funnel visualization reports feature lets you map the entire conversion/sales process right the way through from your lead-generation ads to your post-sales follow up.

Google Analytics Homepage

There are 4 types of funnels you can track using Google Analytics: goal funnels (non-transactional), sales funnels, multi-channel goal funnels, and multi-channel sales funnels.

Setting up your goals and creating funnels using Google Analytics has a bit of a learning curve, but once you get the hang of it, it’s very powerful. And the best part? It’s completely free.


The standard version of Google Analytics is free.

A premium version of Google Analytics (Google Analytics 360) is available for $150,000 per year. The 360 version is built to meet the needs of Enterprise-level businesses.

#6 – Woopra

Last but not least, we have Woopra. Woopra is a complete end-to-end customer journey analytics tool you can use to analyze your customer journeys and get the insights you need to make smarter, data-driven decisions.

Woopra Homepage

You can use Woopra to quickly set up a basic funnel analytics report: just define your goal and steps and run the report to see where your users are dropping off. Their Journey Reports tool lets you combine any set of actions to visualize how your users are moving through your website.

If you want to dig a little deeper, you can do that too. You can set up a retention report to see how long users continue to take action. For example, you can find out how long they continue to make purchases, or if customers are continuing to use your app after signing up.


Woopra Core is available for free.

Woopra Pro starts at $999/month. Upgrading to their Pro version unlocks access to more data and advanced features.

An Enterprise version of Woopra is also available on request (contact them for pricing).

Frequently asked questions

Want to learn more about sales funnel analysis? Here are the answers to some of the most frequently asked questions about sales funnel tracking and analysis.

What is sales funnel analysis?

Sales funnel analysis is the process of analyzing the various aspects of your customer’s journey (or your sales funnel) in order to gather information about how to improve your conversion rate and sales.

You can use funnel analysis to work out which parts of your sales funnel are working well and which parts need to be improved in order to get more customers to make a purchase.

How do I track sales in my funnel?

You can track your sales funnel by using one or more of the tools above to gather information about your customer journey.

Metrics that you can track include things like your conversion rates, clicks, and the way customers interact with your sites or ads.

Which sales funnel metrics should I use?

The most important metric to keep your eye on when it comes to funnel analysis is your conversion rate. Here’s a simple equation to help you to calculate your conversion rate:

Conversions (purchases, signups) / total clicks x 100 = Conversion Rate (%)

Most tools will display this metric for you. Alternatively, check out our CR calculator.

What is a good sales funnel conversion rate?

It really depends on the industry, but most people agree that anything about 2% is a good sales funnel conversion rate. According to an article by Databox, the Adobe Index Report 2020 found that the overall average across industries is 3%.

How do you optimize a sales funnel?

There are a few different ways in which you can optimize your sales funnel. Common optimization methods include split-testing using tools like VWO or heatmap analysis.

You can use tools like Plerdy or Hotjar to analyze site heatmaps and make changes to your site layout based on customer interaction information.

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