75 Top Sales Funnel Statistics You Should Know (2022 Data)

Are you developing a sales funnel for your client or business?

Sales funnel conversions dramatically increase the revenue generated by an online business.

In this post, we’re taking a deep dive into the most important sales funnel statistics that you need to know.

You’ll gain a better understanding of how sales funnels work, how they can improve the sales process, and more.

Let’s get started:

Sales funnel statistics – Editor’s picks

  • 48% of marketers are prioritizing the improvement of their sales funnel. (HubSpot)
  • 570,000 sites use at least one sales funnel building technology. (Markin Blog)
  • 47% of consumers said they spend more time researching B2B purchases. (Demand Gen Report)
  • The average landing page conversion rate is 2.35%. (Wordstream)
  • Pages with one call-to-action have an average conversion rate of 13.50%. (Unbounce)
  • Pages with social proof in the form of content have an average conversion rate of 12.50%. (Unbounce)
  • 1.84% is the average conversion rate for those in the e-commerce industry. (Wordstream)
  • User-generated content can increase a site’s conversion rate by as high as 200%. (Yotpo)
  • 69% of marketers said their main priority is to convert their contacts or leads into customers. (HubSpot)
  • 54% of marketers are planning on increasing their email engagement rate. (Ascend2)

General sales funnel statistics

The revenue a business can make from sales funnels can be massive if done right. But are marketers doing it right? What’s their biggest challenge? And what factors can influence potential buyers?

These sales funnel stats have all the answers.

How many marketers said that improving their sales funnel is their priority?

48% of marketers said that improving the efficiency of their sales funnel is their main priority.

01 Companys top sales priorities

Source: HubSpot

Are site visitors ready to buy when they land on a website?

96% of visitors are not ready to make a purchase when they land on a website. However, they are willing to provide their contact information in exchange for valuable content.

Source: Marketo

What’s the biggest challenge for marketers?

61% of marketers said that generating marketing leads is the biggest challenge that they’re facing.

02 Companys top marketing challenges

Source: HubSpot

Should you ask for customer information through signup forms?

If you want to increase your conversion rate by 10% (on average), you should ask for up to 3 pieces of information using signup forms.

Source: Omnisend

Are more people researching B2B purchases?

47% of consumers said they spend more time researching B2B purchases than they did in the past.

Source: Demand Gen Report

Do B2B buyers involve more people when making purchasing decisions?

38% of B2B buyers said that they involve more team members when making purchasing decisions.

Source: Demand Gen Report

What influences buyers when making purchases?

79% of buyers said that their web search influenced their product selection process. The same number said that a business’s website’s content played a decisive role.

50% of buyers said that social media influenced their product selection process.

55% of buyers said that the white papers they downloaded influenced their product selection process.

Source: Demand Gen Report

Sales funnel conversion stats

This section is all about sales funnel conversions. Learn what factors affect sales funnel landing page conversion rates.

What is the average landing page conversion rate?

The average landing page conversion rate is 2.35%.

Source: Wordstream

Is site speed a factor in improving conversion rates?

Sites that load in 1 second have an e-commerce conversion rate that’s 2.5 times higher than sites that load in 5 seconds. 

03 Page load times and conversion rate

And sites that load in 1 second have an e-commerce conversion rate that’s 1.5 times higher than sites that load in 10 seconds. 

Source: Portent

What’s the conversion rate for pages that load in 1 second?

The conversion rate for pages that load in 1 second is 40%.

04 Conversion rate that load in one second

The conversion rate for pages that load in 2 seconds is 34% and 29% for 3 seconds.

Source: Portent

What’s the conversion rate of pages with one call-to-action?

Pages with one call-to-action have an average conversion rate of 13.50%.

05 Conversion rate of pages with one CTA

Source: Unbounce

What’s the conversion rate of pages with 5 or more call-to-actions?

Pages with 5 or more call-to-actions have an average conversion rate of 10.50%.

Source: Unbounce

What’s the conversion rate of pages that have no images?

Pages that have no images that require compression have an average conversion rate of 11.40%.

06 Image size related to conversion rate

Pages that have over 1 MB worth of images that require compression have an average conversion rate of 9.80%.

Source: Unbounce

What’s the conversion rate of pages that have social proof?

Pages with social proof in the form of content have an average conversion rate of 12.50%.

07 Pages with social proof in the form of content

Pages with no social proof have an average conversion rate of 11.40%.

Source: Unbounce

What’s the conversion rate of pages that get traffic from email?

Pages that get their traffic from email campaigns have an average conversion rate of 13%.

Source: Unbounce

What’s the conversion rate of mobile-responsive pages?

Mobile-responsive pages have an average conversion rate of 11.70%.

Pages that are not mobile-responsive have an average conversion rate of 10.70%.

Source: Unbounce

What’s the average conversion rate in the e-commerce industry?

1.84% is the average conversion rate for those in the e-commerce industry.

08 Conversion rate table in the ecommerce industry
  • 2.07% is the average conversion rate for those in the legal industry.
  • 2.23% is the average conversion rate for those in the B2B industry.
  • 5.01% is the average conversion rate for those in the finance industry.

Source: Wordstream

When did the US conversion rate peak?

The US conversion rate peaked at 3.1% in Q2 of 2020. This was at the height of the pandemic.

Source: Kibo

Can user-generated content increase conversion rates?

User-generated content can increase a site’s conversion rate by as high as 200%. Also, customers who interacted with user-generated content were 152% more likely to convert than those who didn’t.

Source: Yotpo

Statistics on sales funnel builders

A sales funnel building tool makes it so much easier to launch sales funnel pages. Here are stats related to sales funnel landing page builders.

How many sites use at least one sales funnel technology?

570,000 sites use at least one sales funnel building technology.

Source: Markin Blog

Which sales funnel builder has the biggest market share?

ClickFunnels is the most popular sales funnel builder with a 55.8% market share.

09 ClickFunnels most popular builder

At 19.9%, OptimizePress is the second-largest sales funnel builder in the market, and Builderall is the third-largest sales funnel builder in the market with 9.4%.

Source: Markin Blog

Note: Sales funnel builders are sometimes referred to as landing page builders. However, some tools are better suited to building entire sales funnels than others.

Sales funnel statistics: inbound marketing

Here are a couple of stats that discuss the relationship between sales funnels and inbound marketing.

How many organizations globally prioritize inbound marketing?

74% of organizations globally say that they prioritize inbound marketing.

10 Prioritize inbound marketing
  • 79% of organizations in North America prioritize inbound marketing.
  • 75% of organizations in Latin America prioritize inbound marketing.
  • 75% of organizations in Europe, the Middle East, and Africa prioritize inbound marketing.
  • 76% of organizations in New Zealand and Australia prioritize inbound marketing.
  • 64% of organizations in Southeast Asia prioritize inbound marketing.

Source: HubSpot

Sales funnel statistics: marketer objectives

Having goals is important when you create sales funnels. Otherwise, all your marketing and sales efforts will amount to nothing. 

Below are some of the goals that digital marketing experts set for themselves.

How many marketers say they’re prioritizing lead conversion?

69% of marketers said their main priority is to convert their contacts or leads into customers.

11 Companys top marketing priorities
  • 54% of marketers said their main priority is to grow their website traffic.
  • 44% of marketers said their main priority is to increase the revenue derived from existing customers.
  • 42% of marketers said their main priority is to prove the ROI of their marketing activities.
  • 37% of marketers said their main priority is sales enablement.
  • 29% of marketers said their main priority is to reduce the cost of lead acquisition.

Source: HubSpot

Sales funnel statistics: email

These are sales funnel stats that revolve around email campaigns. Learn more about the customer sales journey that potential leads take when they’re sent sales emails.

Does customer reactivation increase during Black Friday?

Customer reactivation orders can increase by 106% during Black Friday.

Source: Omnisend

Which month/s have the best email open and click rates?

February has the best open rates at 17.9%.

June has the best click rates at 3.6%.

Source: Omnisend

What’s the open rate of order confirmation emails?

Order confirmation emails have an open rate of 64.4%.

Source: Omnisend

What’s the click rate of order confirmation emails?

Order confirmation emails have a click rate of 18.1%.

Source: Omnisend

What’s the order rate of cart recovery emails?

Cart recovery emails have an order rate of 2.4%.

Source: Omnisend

How many marketers prioritize increasing their email engagement rate?

54% of marketers are planning on increasing their email engagement rate.

12 Most important goals of an email marketing strategy
  • 48% of marketers are planning on increasing their customer acquisition.
  • 43% of marketers are planning on improving their email personalization.
  • 42% of marketers are planning on improving their customer retention.
  • 38% of marketers are planning on improving their brand awareness.
  • 34% of marketers are planning on enriching their contact data quality.
  • 14% of marketers are planning on reducing marketing costs.

Source: Ascend2

How many marketers consider themselves “very successful” at email marketing?

36% of marketers said their email marketing strategy is very successful.

13 Best describes success compared to competitors
  • 47% of marketers said their email marketing strategy is somewhat successful.
  • 15% of marketers said their email marketing strategy is somewhat unsuccessful.
  • 2% of marketers said their email marketing strategy is somewhat successful.

Source: Ascend2

What do marketers think is stopping them from achieving email marketing success?

51% of marketers think that the biggest barrier to achieving email marketing success is enriching contact data quality.

14 Most significant barriers to success

Increasing engagement rate comes second at 43%.

Source: Ascend2

How important is training to reach email marketing success?

83% of marketers believe that training is important if an organization wants to reach email marketing success.

Source: Data and Marketing Association

Are organizations conducting email marketing training?

30% of organizations are not currently making ongoing training in email marketing.

Source: Data and Marketing Association

Cart abandonment statistics

A potential customer can work his or her way down a sales funnel only to abandon their cart at the end of their customer journey. 

Here are some sales funnel stats on why some internet users ditch their carts at the last minute.

How many users abandon their carts because of high costs?

48% of users abandon their carts during checkout because of high costs.

15 Reasons for abandonment during checkout
  • 24% of users abandon their carts during checkout because they were asked to create an account.
  • 22% of users abandon their carts during checkout because they felt that the delivery time was too long.
  • 18% of users abandon their carts during checkout because they did not trust the e-commerce site with their credit card information.
  • 17% of users abandon their carts during checkout because the checkout process was either too complicated or took too long.
  • 16% of users abandon their carts during checkout because they can’t find information on how much their order would cost up-front.
  • 13% of users abandon their carts during checkout because the website either crashed or showed some errors.
  • 12% of users abandon their carts during checkout because they felt that the return policy wasn’t satisfactory
  • 9% of users abandon their carts during checkout because they did not find enough payment options.
  • 4% of users abandon their carts during checkout because their credit cards were declined.

Source: Baymard

Sources

Conclusion

Having a sales funnel will not only result in getting more sales leads but also fosters customer loyalty. It improves the overall buying experience for a new or existing customer. 

Invest in improving your email and content marketing. Learn how to structure your sales landing pages. And know what your top inbound marketing priority should be. 

All of these will help you create sales pages that will outperform your competitors.

Enjoyed our statistics roundup on sales funnels? You may be interested in reading our posts on customer services statistics and marketing automation statistics.