19+ Crucial Search Engine Statistics For 2022 (Market Share, Usage, & Demographics)

Are you curious about the state of the search engine market? We’ve got you covered.

Search engine statistics like the ones we have here today will help you understand the current search engine market.

In this post, you’ll learn which search engines have the largest market share, gain insight into who is using them, uncover how much money popular search engines make, and more.

Here are the latest search engine statistics for marketers and businesses alike:

Search engine statistics – Editor’s picks

  • With a 94% market share, Google is the most popular search engine. (SparkToro)
  • 45.25% of Google searches result in organic clicks. (SparkToro)
  • Google Search traffic rose by 22% in 2020 for the 1,000 most-visited sites in the world. (Semrush)
  • Bing gets 1 billion visits each month. (Backlinko)
  • China’s Baidu search engine had total revenue of $16.4 billion in 2020. (Baidu)

Key search engine statistics

How do the most popular search engines stack up against one another? Which search engine has the most users? 

These are the questions we’ll be answering using these search engine user statistics.

Which search engines have the largest market share?

Google has the biggest search engine market share with 94%. This percentage includes other search engines under the Alphabet umbrella like Google Images (20.45%), YouTube (2.98%), and Google Maps (0.75%).

Google has the biggest search engine market share with 94%

Yahoo has a 1.41% share of the search engine industry while Bing has 1.18%.

According to Backlinko, Bing’s market share is 2.47% as of 2021.

According to Backlinko, Bing’s market share is 2.47% as of 2021.

Source: SparkToro, Backlinko

Do internet users enter short-tail or long-tail keywords when making a query?

91.8% of queries entered on search engines are long-tail keywords. However, long-tails are responsible for a small percentage of total search volume according to Backlinko.

91.8% of queries entered on search engines are long-tail keywords

It’s also worth noting that 14.1% of searches are entered as questions.

Source: Backlinko

Do internet users recognize paid ads?

77% of search engine users said that they’re confident that they can recognize paid ads when they see them. 

In addition, 75% said that paid search engine advertisements make it easier for them to find the information that they’re looking for. 33% click on ads because they directly answered their query.

Source: Clutch

Google Search statistics

These search engine usage statistics focus on the biggest one out there — Google. These Google Search stats will help you understand where the company stands today.

How many Google searches result in clicks?

45.25% of Google searches result in organic clicks while 4.42% of clicks come from ads according to a search engine optimization study by SparkToro.

45.25% of Google searches result in organic clicks while 4.42% of clicks come from ads according to a search engine optimization study by SparkToro.

50.33% of Google searches end up not getting clicked.

Source: SparkToro

How often do Google Search features appear on the search engine?

The Image Search Pack and People Also Ask appear the most on Google Search at 19.4% each. This is followed by Video Thumbnails at 17.9%.

The Image Search Pack and People Also Ask appear the most on Google Search at 19.4% each. This is followed by Video Thumbnails at 17.9%.

Other features worth mentioning include Top Stories (15.4%) and Sitelinks (11%).

The most-paired features are Thumbnails and Top Stories at 14.6%.

Source: Backlinko

Related Reading: 25+ Critical Google Search Statistics You Need To Know.

How did Google Search perform in 2020?

Google Search traffic rose by 22% in 2020 for the 1,000 most-visited sites in the world. In that time, 66% came from mobile search traffic. 

17% of sites retained their search engine ranking positions. 37% of URLs were removed from the top ten results when queries were made from a mobile device.

Source: Semrush

Are Google ads more effective than those from other search engines?

According to research, Google (63%) users are four times more likely to click on a paid search ad than those on other search engines. Amazon (15%), YouTube (9%), and Bing (6%) scored significantly less.

Source: Clutch

Who uses Google Voice Search?

55% of teens said that they use voice search daily. These are teens aged 13 to 18 years old. 

Source: Marketing Dive

Do all sites get web traffic from Google Search?

90.63% of content gets no web traffic from Google Search. That’s the equivalent of 800+ million pages, give or take. 

90.63% of content gets no web traffic from Google Search. That’s the equivalent of 800+ million pages, give or take.

Only 0.21% get more than 1,000 visits which are about 2+ million pages.

Source: Ahrefs

Bing search engine statistics

While this search engine may not be as popular as Google, you’ll be surprised at just how many users search for information through Bing. Here are a couple of search engine stats about Bing and its users.

How many visits does Bing get?

Bing gets 1 billion visits each month. It’s considered to be the second-largest search engine in the world with a 2.47% search engine market share.

Bing gets 1 billion visits each month

Bing is available in 105 languages and can be accessed in 238 countries.

Source: Backlinko

Are there more male Bing users than female Bing users?

There’s a 50/50 split between male and female Bing users according to Statista.

There’s a 50/50 split between male and female Bing users according to Statista.

Source: Statista

How many advertisers rely on Bing?

Microsoft says that it serves more than 500,000 advertisers globally. Because of that, it managed to earn $7 billion in revenue. It has 1,800 partners in 20 countries.

Source: Microsoft Ads

Which age group uses the Bing search engine the most?

At 20%, the 45-54 age group are the heaviest Bing users globally. This is followed closely by the 25-34 and 35-44 age groups both having 18%.

At 20%, the 45-54 age group are the heaviest Bing users globally.

The 55-64 age group has 17%. The 65+ group got 16% and the 18-24 group had 11%.

Source: Market.US

Related Reading: The Latest Microsoft Bing Statistics You Need To Know.

Other search engine statistics

While they may not be the top search engines in the market, Yahoo, Baidu, and DuckDuckGo have their fair share of search engine users. Here are a couple of search engine stats to give you an idea of their market share.

How many visits did Yahoo get in 2021?

Yahoo got an average of 3.555 million visits between March and August 2021. Search engine traffic peaked in July at 3.652 million visits.

Yahoo got an average of 3.555 million visits between March and August 2021

In August 2021, Yahoo had 3.646 million visits.

Source: Markey.US

How much is Baidu worth?

Baidu, China’s biggest search engine, had total revenue of $16.4 billion in 2020. Its core, non-marketing revenue grew 54% year-over-year in the fourth quarter.

Source: Baidu

How many active users does the Baidu app have?

Baidu reports that its monthly active app users surpassed 580 million.

Source: Baidu

How many queries does DuckDuckGo receive?

On May 29, 2022, DuckDuckGo received 98+ million queries. This search engine has had an upward trend in queries since 2010. At the search engine’s start back in 2010, it only received 33,209 queries.

May 29, 2022, DuckDuckGo received 98+ million queries.

Its all-time searches are currently at 113+ billion with its daily record at 111+ million.

Source: DuckDuckGo

Search engine statistics sources

Conclusion

The search engine market is always changing, however, Google still prevails at being the biggest search engine in the World.

And although traffic from mobile devices has increased for the top 1,000 websites, over 90% of content gets no traffic from search engines.

How search engines are being used by the younger generation is changing, with over half of all teenagers using voice search on a daily basis, compared to typing in the search bar.

If you’ve enjoyed our search engine statistics roundup, check out some of our other statistics posts: