At this point, everybody’s aware of Snapchat. It’s a social media app that has introduced several innovations that made it the go-to platform for the younger generation.
And what’s even more surprising is that despite launching almost a decade ago, it’s still growing. The app still gets millions of daily active users to this day.
So maybe it’s about time we all take a closer look at Snapchat and see how well it’s performing.
In this post, we’re breaking down the latest Snapchat statistics facts and trends that you need to know.
Let’s jump right into it.
This list of statistics will now only give an idea of how big Snapchat is today but also how it’s being used throughout the world every day. Not only that — we’ll also share some data that explains why people prefer Snapchat over other social media platforms.
Here are a few interesting usage statistics about Snapchat.
1. Snapchat has 293 million daily active users
Snapchat has an impressive number of daily active users — 293 million to be exact. And users tend to open the app 30 times per day on average.
One other thing: 75% of the US population aged 13 to 34 use Snapchat according to the company itself.
Source: Snapchat Investor
2. Snapchat daily active users were 293 million in Q2 2021
Snapchat user statistics show that it had 293 million daily active users in Q2 of 2021. That’s an improvement over the previous year where it had 55 million fewer daily active users. Overall, it’s a 23% increase year-over-year.
In the same period, daily active users increased sequentially and year-over-year in each of North America, Europe, and the rest of the world. It also increased on both iOS and Android platforms.
Source: Snapchat Earnings Slides Q2 2021
3. The Snapchat app had 281 million downloads in 2020
In 2020, Snapchat was downloaded 281 million times globally. That makes it one of the most downloaded apps during the year.
It’s also the 7th most downloaded app in the United States in 2020.
4. Snapchat is the “feel good” app
According to 95% of the 1,005 users that Snapchat surveyed, they use the app because it makes them feel happy more than any other social app. Some users even went so far as to say that it makes them feel more playful and silly while using it.
Snapchat is associated with feelings of happiness, playfulness, and silliness.
Source: Snapchat Business Blog
5. Snapchat Spotlight is taking off splendidly
Snapchat is happy with the growth of Spotlight which is a clone of its competitor, TikTok. It shows users a feed of short video clips and provides cash incentives for the most engaging shorts. Prizes can go as high as $1 million per day.
The company reports that in March 2021, over 125 million Snapchat users have used Spotlight. It’s even expanding the community to include three new countries: India, Mexico, and Brazil.
Several creators have already made a lot of money using Spotlight.
Source: Social Media Today
6. One user earned at least $15,000 from one Snapchat clip
A 24-year-old man named Caren Babaknia earned at least $15,000 from a clip he posted on Snapchat through its Spotlight feature. Overall, he said he’s earned more than $100,000 from a handful of videos that have gone viral.
He did lament, however, that his viral videos did not translate to fame as they would likely have if they were on TikTok. At the time of his interview, he had 5,000 followers on Snapchat and 45,000 on TikTok.
7. Snapchat is working with other social media apps to promote vaccination
With vaccine hesitancy in England for those aged 16 to 29 at its highest, four social networks—Snapchat, YouTube, TikTok, and Reddit—are working together to encourage young people to get their vaccine shots.
13% of people in the said age group are hesitant to get vaccinated. The hope is for the collaboration to prevent the spread of misinformation about Covid-19 and vaccines.
Source: Sky News
8. Snapchat is a camera company
Snapchat positions itself as a camera company and has made great advances in that direction. One of its main goals right now is to create memorable camera experiences for users.
For instance, Snapchat launched Screenshop where users can scan someone’s outfit or use a saved photo to find shops that sell similar looks. It’s also using True Size technology to sunglasses and other types of eyewear that’s accurate to the user’s size.
Soon, Snapchat hopes to have similar technology for full apparel outfits.
Source: B and T
Ever wondered who uses Snapchat? Who is its biggest demographic? Is it still growing?
In this section, we’ll answer all of these questions and more. Here now are some Snapchat user demographic statistics.
9. Most Snapchat users are women
A Statista report states that there are more females using Snapchat than there are males. 54% of users are women compared to men that only represent about 41.9% of users.
10. There are 105.25 million Snapchat users in the US
There are 105.25 million Snapchat users in the United States, making it the platform’s biggest market. Just behind it is India with 99.8 million users.
Other entries in the list of countries with the biggest Snapchat audience size include France (23.4 million), United Kingdom (19.8 million), Saudi Arabia (19.1 million), Mexico (17.65 million), Pakistan (14.8 million), Germany (14.45 million, and Iraq (12.15 million).
11. Snapchat’s fastest-growing demographic is users over the age of 50
It might surprise you to know that Snapchat’s fastest-growing demographic as of January 2021 is 50+-year-olds. It rose by 25% compared to the previous quarter the data was taken from.
Male users in this age group increased by a third compared to the previous quarter as well.
Source: We Are Social State of Digital 2021
12. 65% of 18- to 29-year-olds say they use Snapchat
The Pew Research Center says that 65% of 18- to 29-year-olds still use Snapchat while 71% said they use Instagram. Roughly half of those surveyed said they use TikTok.
The shares of US-based users who use Pinterest, Instagram, Snapchat, LinkedIn, Twitter, and WhatsApp are statistically unchanged since 2019.
Source: Pew Research Center
How is Snapchat doing as a business? You’ll be surprised at how big it is even to this day. Not only is it growing in the United States, but it’s also showing growth in countries like India. It’s even partnering with content providers to bring new shows to the platform.
Here are some figures.
13. Snapchat’s revenue increased by 116% in Q2 2021
Snapchat’s revenue increased to $982 million (or 116%) in Q2 2021 compared to the prior year. Its net loss also improved to 53% during the same period.
There’s also been a significant improvement in terms of free cash flow. In 2020, it was only $67 million. But in 2021, it increased to $116 million.
Source: Snapchat Quarterly Results Q2 2021
14. Snapchat is doubling down on the Indian market
Because Snapchat had a 150% growth rate in India, the company is planning on doubling its expansion efforts in the country.
Earlier in 2021, Snapchat revealed that it crossed 60 million users in India. It had triple-digit growth in the region for five quarters straight. That’s the reason why it’s considering the country a significant part of its global community.
It’s now looking to expand on local augmented reality, partnerships, market development, and creative strategy.
Source: Business Insider India
15. Snapchat is partnering with Australian content houses
Snapchat is currently working with six Australian content houses to bring TV shows and series that are reimagined for mobile screens.
This deal will bring popular programmings like Bondi Rescue, Masterchef Australia, and Shark Tank Australia to Snapchat. This will help publishers and brands to connect with audiences that are unable to subscribe to particular channels.
Australia has about 6.3 million monthly active subscribers.
Source: Financial Review
16. Snapchat is investing in original programming
Snapchat just launched a Snap Original in India—the first for the country—called Phone Swap India. It’s a localized version of Phone Swap.
The company’s original content plays a huge role in attracting new users and boosting in-app engagement. Right now, there are 20 million people watching the Ryan Reynolds-led series Ryan Doesn’t Know.
Source: Social Media Today
17. Snapchat is eyeing growth in Western Europe
eMarketer predicts that Snapchat will see slow but steady growth in Western Europe. Its user growth is estimated to be 6.8% which is equivalent to 76.2 million new users on the platform. That’s around 22% of the region’s internet users.
Unfortunately, eMarketer sees TikTok’s rise will halt Snapchat from growing more robustly. It says that Snapchat’s growth in the three biggest economies in the region—the UK, Germany, and France—will vary.
The UK will likely have the smallest increase in numbers at 3.4%.
18. Snap’s stock rose by 6% after announcing Q1 2021 results
After Snap—Snapchat’s parent company—announced its Q1 2021 results, its stock rose by about 6%. It beat Wall Street’s expectations on earnings, user growth, and even revenue.
Its adjusted loss was 0 cents when Wall Street predicted it would be 6 cents. Its revenue was $770 million whereas the forecast was only $743.8 million.
Snap said that the year-over-year revenue growth for the second quarter should be 80% to 85%. As far as daily active users go, the company is optimistic that it would reach approximately 290 million.
19. Snapchat is working with DistroKid for music licensing
With Snapchat’s partnership with DistroKid, artists will be able to license their music to Snapchat. This means users can add soundtracks to the five billion photo and video posts created on the platform every day.
DistroKid artists need to own 100% of their recordings and publishing rights to be able to participate in the program.
20. Snapchat is slowly pushing toward diversity in its workforce
While Snapchat’s push for more diversity in the workplace is slow, it still managed to make significant progress. While it’s still dominated by white males, the company increased the number of women on its board of directors by 50% — that’s up from the previous 37.5% that was reported.
There’s also been an increase in the underrepresented racial groups among leadership from 12.1% to 13.6%.
The company’s current goal is to increase the underrepresented racial and ethnic groups across the company from 18.7% to 20% by 2025.
Source: The Verge
21. Snapchat is making a hard push for AR ecommerce
Snapchat is taking on AR ecommerce anew through one acquisition and one partnership. First, the company acquired Vertebrae, an AR startup that helps different brands make digital 3D renders of their products.
Second, it partnered with the luxury ecommerce site, Verishop, to bring a mini version of the shop’s fashion and beauty catalog to Snapchat. Users will be able to try on products virtually using AR and then purchase the products straight from the platform.
Snapchat is still great for marketers looking to reach a younger audience. And the company is going out of its way to introduce online shopping features that could potentially make it more attractive to businesses like the integration of AR into the online shopping experience.
Here are some statistics that will show the potential of Snapchat for ecommerce.
22. Snapchat users are open to influencer marketing
In a GWI survey, Snapchat users emerged as the most receptive to influencer marketing. Almost 4 out of 10 users revealed that they discovered brands through celebrity endorsements or from online posts by bloggers or vloggers.
Because 44% of Snapchat users are in the 16- to 24-year-old demographic, companies that want to target younger users will find plenty of opportunities on this platform.
23. Snapchat is improving its shopping tools
Snapchat announced its plans to launch new augmented reality (AR) shopping tools and ads in Minis. There’s also a data partnership with Salesforce in the works.
This is an attempt to stay on the same level playing field as other social media companies that are also developing new monetization and ad products. Facebook, for instance, launched Facebook Shop ads. Instagram Reels has ads and a native affiliate tool.
24. Short-form videos are still popular with Gen-Z
Short-form videos such as the ones seen on Snapchat and other social platforms are still popular with Gen Z users.
71% of 18- to 29-year-olds still use Instagram while 65%said they use Snapchat. Only 48% said that they use TikTok. This is from a survey of 1,500 Americans from Jan 25 to Feb 8, 2021.
Helen Wang, an associate communication professor from the University of Buffalo, said that these three platforms are better suited for this demographic.
Source: USA Today
25. Snapchat’s Cartoon 3D Lens has been viewed 1.7 billion times
Snapchat’s AR Cartoon 3D Lens is a big hit with its users, having been viewed 1.7 billion times. This particular feature lets you look like a background character from the movie Frozen.
There were over 215 million Snapchat users who engaged the Cartoon 3D Lens. This isn’t the first time that Snapchat played with cartoon AR. In August 2020, the company released Cartoon Face Lens which enabled users to make their pets look like Disney characters.
26. Ad spend is coming back to Snapchat
The pandemic saw advertisers pull back on their ad spending given the uncertainty of the times. This wasn’t great for companies like Snapchat that rely on advertising for revenue.
However, the most recent quarterly earnings reports are an indication that ad spends on Snapchat is about to bounce back. It also implies that Snapchat is still benefiting from the shift from traditional advertising to digital.
Snapchat is still the best platform for advertising to the younger generation based on the demographic it’s currently pulling which is the 18- to 24-year-olds.
Snapchat statistics sources
It’s true — Snapchat is no longer the hottest item on the shelf. It’s got new competitors and despite its excellent Q1 2021 numbers, some are still skeptical of where those figures will go from here.
But with its push for AR ecommerce and its daily average users growing in countries like India, there’s still plenty of reasons why you should invest in the platform.
And let’s not forget that Snapchat is still one of the most downloaded apps both in the US and globally. There’s no reason to believe that this trend is going to stop anytime soon.
The future’s still looking bright for Snapchat.