The Best Social Media Marketing Tools For 2023 (Top Picks)
Trying to find the best social media marketing tools for your business?
We’ve got you covered.
In this post, you will find the best social media marketing software tools compared. You’ll find tools that take an “all-in-one” approach and others that assist with specific social media tasks.
Let’s get started:
The best social media marketing tools
- Agorapulse – Makes social media marketing a breeze with its scheduling and management features for teams and agencies. Includes reporting, analytics, social listening, and the best social inbox we have tested.
- Sendible – Fully fledged social media management software with a great feature set.
- NapoleonCat – Offer better customer support across all platforms through its social inbox and unique automation features.
- StoryChief – Streamlines your social media and content marketing efforts with your team to deliver optimized content and smartly scheduled posts across multiple channels.
- Missinglettr – Great for creating social media campaigns automatically with a few clicks to promote your latest blog posts. Content curation and promotion add-on available.
- Hootsuite – Tried-and-tested software to manage your social profiles and improve your team’s approval workflow, among others. Somewhat more clunky than others on this list.
- TweetDeck – Ideal for users managing all their and client Twitter accounts without breaking the bank.
#1 – Agorapulse
When it comes to social media marketing tools, Agorapulse offers end-of-end solutions to all your needs.
First, its scheduling features allow you to set your social media posts in advance manually or via bulk upload and queue evergreen content.
If you’re receiving multiple DMs from all your social media accounts, the tool’s Social Inbox lets you manage and reply to all queries in a single place.
In fact, Agorapulse has the best social inbox amongst other social media software that we’ve tested.
If you’re working with a team, you can add them as members in your account and assign them tasks to complete for your different projects. Social media analytics and social listening are included as well.
Finally, Agorapulse helps you create unlimited PPT or PDF reports with just a single click that you can use for your reference or to send to your clients. PowerPoint reports are especially helpful because you can customize them easily.
Pricing:
Paid plans start at €59/month/user. Yearly discounts available.
Plans come with a 30-day free trial, or you can try their free plan for individuals just starting out. You can schedule up to 10 posts per month across 3 social profiles with one user.
Learn more in our Agorapulse review.
#2 – Sendible
If you want to establish your brand’s voice on social media and cut through the noise, then Sendible will help you get the job done.
The platform includes a great social inbox to streamline your social media management efforts. Scheduling functionality lets you customize the same post for each social network to increase your engagement.
There’s also a built-in Canva integration so you can design graphics from within the tool to publish alongside the post.
You can also set up approval workflows across each member to ensure that the posts are on-brand with your business or your clients before scheduling them.
Its one-click reporting tool generates reports on the go containing information to help you gauge your performance and scale your efforts even further.
Sendible also lets you monitor mentions of your brand or client’s so you can engage with users and address their concerns quickly.
Pricing:
Sendible lets you choose from up to four plans starting at $29/month ($25/month billed annually) for a single user, 12 social profiles, and 8 quick reports.
All plans have a 14-day free trial, which gives you time to test out its features before you commit to a subscription.
Learn more in our Sendible review.
#3 – NapoleonCat
For beefing up your customer experience efforts on social media, NapoleonCat provides all the features you need.
For starters, you can answer all customer queries across major social media platforms without logging in to different social networks at the same time.
This social media management tool’s automation features also allow you to set answers for pre- and post-sales questions so you can put your social sales on autopilot.
NapoleonCat’s data dashboard lets influencers showcase relevant social media metrics to help them land higher rates for brands looking to promote their business on their social networks.
Finally, the tool not only lets you set your social media content calendar in advance, but it also has an Instagram scheduler directly from your desktop.
Pricing:
Its pricing plans are divided into Standard ($27month) and Pro plans ($55/month) for three profiles and a single user. Upon signup, you can use the tool for free for the next 14 days before you pay.
The former is for small to medium businesses looking for a better solution at managing their social inbox. The latter gives access to automation features for big brands receiving lots of queries on their social media.
Learn more in our NapoleonCat review.
#4 – StoryChief
For publishers that want to merge their content marketing and social media marketing efforts using a single platform, you can’t go wrong with StoryChief.
Among marketing software in this list, StoryChief is the only one that lets you create optimized content on your blog using its SEO and readability score.
Before hitting “Publish,” you can promote the post on multiple social accounts by scheduling them days or weeks after the blog post is published to maximize your reach.
You can analyze the progress of your campaigns and determine the top-performing content based on these metrics so you can repromote them again on your content calendar.
You can include your marketing team on your StoryChief account. Give them permission to write the content and to approve it for publishing.
Pricing:
As more than a just social media marketing tool, StoryChief has a high price point starting at $120/month billed quarterly ($90/month paid annually) for four team members and one workspace. There’s a 14-day free trial for all plans so you can take it for spin first.
Learn more in our StoryChief review.
#5 – Missinglettr
If you want a social media scheduling tool that automatically comes up with posts for you to publish, Missinglettr is what you need.
This social media marketing tool is all about amplifying your content pieces across your social channels.
First, enter your blog’s RSS feed or URL so the tool can automatically pull quotes and images from the blog post.
To create your social media campaigns, you must choose which quotes and images to schedule for each post.
The tool will generate posts that you can approve on to go. However, you can customize each one by flipping through the quotes and images until you find the best match.
Once scheduled, you can monitor the performance of the posts and see the best posts by clicks and engagement, the best times to schedule your posts, and more.
There’s also an add-on available called Curate. You can use this tool to find extra content to share with your audience, and get your content shared by other users.
Pricing:
Missinglettr has a free plan for a single user and workspace and 50 scheduled posts. The paid plans start at $9/month ($7/month paid annually) for a single user and workspace, 500 scheduled posts, and an extra user.
All paid plans come with a 14-day free trial.
Learn more in our Missinglettr review.
#6 – Hootsuite
Hootsuite remains one of the oldest and most proven social media management tools guaranteed to help you engage with your audience and grow your business.
It starts with its ability to schedule posts, manage your social inbox, and save your brand assets in a library so you can build your social media campaigns easily.
You can also customize your dashboard to show you columns of the most relevant social media activities so you can organize the priorities for your different social channels.
For teams, assign the respective roles and tasks for each member on your account so you can schedule optimized posts across your social channels.
What separates this social media management tool from the rest is the ability to connect to a wide variety of third-party apps to your dashboard.
You can display data from other social media planning tools for easy viewing – no need to go back and forth among the apps you use!
Pricing:
Hootsuite has a free plan for three social profiles and 30 scheduled messages. The paid plans (all with a 30-day free trial) start at $19/month for 10 social profiles and unlimited messages for scheduling.
#7 – TweetDeck
As a social media management tool dedicated to Twitter, TweetDeck gives you a bird’s eye view of all the Twitter profiles you manage.
The tool shares the same dashboard layout as Hootsuite.
Each Twitter feature (Home, Notifications, Messages, and Trending) are organized into columns. You can move them around the page or add new columns (List, Collections, Followers, etc.) to populate your dashboard.
From here, you can check your feed, engage with the notifications and mentions, and reply to messages.
You can add as many accounts that you contribute to and want to oversee using TweetDeck. There’s no limit to how many accounts you can connect to the tool, which is a big plus.
While it’s simple and straightforward compared to the other social media marketing tools above, the platform gets the job done especially if you’re just managing Twitter accounts.
Pricing:
TweetDeck is free for all to use.
As a Twitter tool, you can’t add your profiles from other social accounts. But again, it’s not meant for any other purpose than to manage all your Twitter profiles at no cost to you.
What’s the best social media marketing tool for you?
It’s impossible for the social media management tools above to not share similarities since they help users accomplish the same goal.
Nonetheless, there are subtle differences among the apps featured above.
If you want a robust platform that will help take care of your and your team’s social media marketing needs, Agorapulse should be your choice.
And while Sendible appears to be a more budget-conscious alternative to Agorapulse, it includes a solid feature set which includes social listening and monitoring.
Finally, NapoleonCat positions itself not only as the tool for customer service reps but also for influencers who want to get the most ROI from the authority they’ve built throughout the years.
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