12 Best Social Media Monitoring Tools & Software Compared

What tools should you get to help you monitor your social media activity?

In this post, we’ll show you the best social media monitoring tools and software for businesses, online marketers, and agencies.

We’ll break down what each tool can offer, who it’s for, and how much it costs. You’ll have a better idea of what features they include so you can determine which one matches your needs.

TL;DR

  • Choose Brand24 if you want the best dedicated social media monitoring tool.
  • Agorapulse is the best option for those who need an all-in-one social media tool with social listening.
  • Focused on Instagram? Iconosquare is the best Instagram monitoring tool and the best social media analytics tool in general.
  • Choose Audiense if you want the best social media monitoring tool for Twitter. The depth of data is mind-blowing.

Let’s begin.

1. Brand24

Brand24 Homepage

Brand24 is, in our opinion, the best dedicated social media monitoring tool on our list. It comes packed with features that will take your social media strategy to the next level. It has social listening tools to help you keep track of what people are saying about your brand or website.

The Mentions Feed tells you what people say about your brand online. And if you find that you’re suddenly getting a ton of mentions, the Discussions Volume Chart gives you an idea of whether the sudden spike is positive or negative in nature.

You can set Alerts to notify you via email or in-app notification whenever there’s a change in your mentions.

Data Exporting is available so you can download reports in PDF, XLS, or even infographic format so you can process data away from the tool.

There’s also Slack integration to help you respond and collaborate with other team members.

Brand 24 has a 14-day free trial period.

Pricing: Plus ($49/month), Premium ($99/month), Max ($299/month)


2. Agorapulse

AgoraPulse New Homepage

Agorapulse is an all-in-one social media management software with built-in social monitoring. If you’re looking for a tool that goes beyond social listening, then this will definitely grab your interest.

Social Media Inbox consolidates all of your conversations so that you can reply to them from one place. You can even label conversations so that they’re easier to share with the rest of your team.

The Social Media Publishing features let you plan and publish content from within Agorapulse. It also makes it easier to collaborate with your content creators. You’ll see everything that’s planned through the calendar.

Social Reporting keeps you up-to-date with everything that’s happening across your social media platforms. Plus, there are specific solutions designed for growing marketing agencies.

And then there are its Social Media Monitoring solutions that allow you to track social media conversations about your brand. It gives you the option to respond immediately using retweets, replies, DMs, PMs, and more. You can even block specific users if needed.

Pricing (Billed Annually): Free, Pro ($79/month), Premium ($159/month), Enterprise (Custom Pricing)

Learn more in our Agorapulse review.


3.  Iconosquare

Iconosquare Homepage

Iconosquare is fantastic software, especially for Instagram users. It also keeps things simple which is great for those of you who are new to social media management tools.

Social Media Scheduling lets you manage your accounts under one roof. As we said, this tool’s main focus is Instagram but it does have the capability to post on other mainstream social networks like Facebook and Twitter. There’s also a media library where you can store images for future use.

The Social Media Analytics features will help you assess the success of your social media campaigns. It provides crucial metrics like impressions and reach which helps social media marketers adjust their strategy. There’s even an analytics tool for monitoring Instagram Stories.

Then there’s the Social Media Monitoring feature that lets you react to all comments and tags. Not only that, you can use the same feature to spy on your competitor’s social media performance.

Pricing (Billed Annually): Pro ($49/month), Advanced ($79/month), Enterprise ($139/month)

Learn more in our Iconosquare review.


4. Audiense

Audiense Homepage

Audiense is the best social media monitoring software for Twitter. It has two main features — Audiense Insights and Audiense Connect.

Audiense Insights is a feature that makes it easier to identify your audience through data like user profiles, affinities, demographics, and job roles. Using this information, you can make informed decisions about your social media posts to improve their performance.

It uses machine learning to identify your audience. So you can go beyond the usual metrics that you’ll find on other social media monitoring tools. You’ll finally be able to understand your audience on a deeper level.

Audiense Connect is a Twitter-specific feature that allows you to create Twitter direct message chatbots in just a few clicks. It also has advanced monitoring and listening capabilities. It helps with community analysis and management.

The only thing to note is that the Audiense Insights feature does cost a lot so it’s better suited for large companies who really need help with managing their Twitter accounts.

Pricing (Billed Annually): Free, Twitter Marketing ($79/month), Audiense Insights ($696/month)

Learn more in our Audiense review.


5. Sendible

Sendible Homepage

Sendible is a social media marketing tool that includes a social listening tool and great collaboration features. Through it, you can plan and execute your marketing strategy much faster especially if you’re working with a large team or with multiple clients.

You can tailor-fit your content to match the different social platforms that you’re in. You can even edit images using Canva without having to leave the software. And when you’re happy with your posts, you can use the scheduler to post them automatically on the time and date of your choosing.

It’s also a great tool for social listening. It lets you keep track of your brand as well as your competitors. You’ll see your followers’ comments and be able to respond to them immediately. And since you’re responding to all comments from one platform, there’s no need to switch between social channels, making it more convenient for you.

You can set keyword alerts and also assign conversations to team members who are in a better position to respond.

There is a 14-day free trial period.

Pricing (Billed Annually): Creator ($25/month), Traction ($76/month), Scale ($170/month), Expansion ($340/month)

Learn more in our Sendible review.


6. Awario

Awario Homepage

Awario discovers brand mentions from articles, blogs, forums, news, and social networks. This makes it easier to track conversations and respond to user-generated content. It also allows you to talk with your customers on social media which can only help your customer engagement.

It’s also a wonderful lead generation tool, allowing you to find potential clients who need the services you offer. You can answer lead queries and hopefully convert them into paying customers.

You can also use Awario to get in touch with influencers, work with them on promotional content, and establish working relationships.

Awario offers non-stop monitoring so that you’re never out of the loop about your own social media presence. Backed by powerful analytics, you’ll have the historical data you’ll need to determine if you have generated positive, neutral, or negative sentiment among your audience.

There’s also an option to generate white-label reports so it’s a good option for marketing agencies.

Pricing (Billed Annually): Starter ($24/month), Pro ($74/month), Enterprise ($249/month)


7. Mention

Mention Homepage

Mention has the features you need to publish, listen to, and monitor your social media channels.

Alerts let you enter keywords that you want Mention to keep its eye out for. It uses a query builder that allows you to combine keywords and operators so that you can narrow down your alerts to only show data that you care about.

The Monitor feature is also quite useful. Mention will scan over a billion sources to find mentions of your brand. Once you start using it, you’ll never miss out on what others are saying about your company. It’s a great way to find social media mentions from other sources.

Mention also uses Listen to filter and analyze posts from other users. This is crucial for audience management. You’ll be able to measure the impact of your online marketing efforts.

The Publish feature keeps you on top of your social media activity. You can plan posts and schedule them ahead of time — all from under one roof. It also lets you create content based on relevant social insights. Use the Mention mobile app to stay connected wherever you are in the world.

Pricing (Billed Annually): Solo ($25/month), Pro ($83/month), ProPlus ($167/month), Company ($450+/month)


8. Sprout Social

Sprout Social Homepage

Sprout Social is another all-in-one social media management platform that also has a built-in monitoring feature.

The Publishing Tools are simple to use. It can let anyone jump right in and schedule posts right away. It even comes with training and education materials to help its users publish more effectively. It also tells you the optimal time to schedule your posts. You can also schedule posts from the mobile app.

The Social Media Analytics feature gives you the freshest data about your social activity so you can make informed decisions about your social media accounts. 

It also has an Engagement tool that lets you manage your social media inboxes conveniently from one location. This improves customer engagement and audience behavior.

Finally, you have Listening Tools that inform you how your target audience perceives your brand across different social media sites. It can even monitor activity on Reddit and YouTube.

Sprout Social offers a 30-day free trial which is longer than what most social media monitoring tools offer.

Pricing (Billed Annually): Standard ($89/month), Professional ($149/month), Advanced ($249/month)

Learn more in our Sprout Social review.


9. Talkwalker

Talkwalker Homepage

Talkwalker is another great option for those that want to focus on online reputation management. It uses AI to look at all of your social media platforms to determine if there are issues or complaints that you need to address immediately.

It also goes beyond social platforms since it can also go through blogs, news sites, forums, and even offline databases to give you a picture of how users see your brand.

It covers 187 languages, can monitor about 150 million websites, and listen to discussions on more than 10 social networks. It also claims to be the only platform with fully integrated visual listening.

Talkwalker does an impressive job of covering all bases to give you actionable insights that can help your brand succeed. However, its pricing might give startups and small businesses a reason to look into more affordable social media monitoring tools.

Pricing: Listening ($9,000/year), Analytics (Available on Request), Research (Available on Request)


10. Google Alerts

Google Alerts Homepage

Google Alerts has two things going for it — it’s both simple and free. All you need is a Google account. From there, you can enter keywords that you want Google to send alerts about. You’ll see a list of all the articles, blog posts, forums, and other resources that talk about you.

You can specify which sources to get alerts from, the language, and the region. You can have the alerts delivered to your email or through an RSS feed.

Granted, it’s not nearly as powerful as the other social media monitoring tools in this list. But if all you need is a quick look at different outlets that talk about your brand, it’s not a bad alternative especially considering that you can use it for free.

Pricing: Free


11. SEMrush

SEMrush Homepage

SEMrush is more popular as an all-in-one SEO solution. However, it does a bang-up job as far as social media monitoring as well. It has a ton of features that can help your brand grow not only on social media but on search engines too.

Let’s focus on its Brand Monitoring tool.

Like the other tools in this list, SEMrush can track your brand mentions online. However, it can do so for your competitors as well. It can check for brand sentiment, track referral traffic, evaluate your PR’s effectiveness, and show you your estimated reach.

It will show you the weak points of your social media marketing strategy and help you find new growth opportunities.

If you’re serious about optimizing your site and improving your social media game, you should seriously consider getting SEMrush.

Pricing (Billed Annually): Pro ($99.95/month), Guru ($191.62/month), Business ($374.95/month)


12. TweetDeck

TweetDeck Homepage

TweetDeck is Twitter’s built-in monitoring solution. That said, it only works for Twitter and cannot work with different social media platforms.

But it’s free. And all you need to get started is a Twitter account. It provides real-time tracking, organizing, and engagement.

If you need a more powerful solution with more advanced features, you should look into the other entries in this list. However, TweetDeck isn’t bad if you only need basic information. It’s also good for those who are just starting out.


Final thoughts

Technology has come a long way in recent years. As such, social media monitoring is easier than ever.

These tools take several forms. You can either choose a dedicated tool such as Brand24, an all-in-one social media tool like Agorapulse, or a platform specific tool.

Of the platform specific tools we have tested, Iconosquare works great for Instagram and Audiense provides an exceptional level of data for Twitter.

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