16 Best Social Media Scheduler Tools For 2023: Tried & Tested
Are you looking for the best social media scheduling tools to grow your business?
Maybe you want best-in-class social scheduling software for your clients or in-house team.
Or maybe you’re a small business owner or solopreneur that needs a dedicated social media tool that includes scheduling + everything else you’ll need to manage your social presence.
In this post, we’re breaking down the best social media scheduling apps to save you time.
Ready? Let’s get started:
The best social media scheduling tools – TL;DR
We’ll be covering all tools in depth but if you’re short on time, here’s a quick look at our top recommendations:
Choose SocialBee if you want the best dedicated social media scheduling software. It includes content libraries, a social media calendar, and a range of other features. Schedule social media posts automatically from RSS, recycle existing content, and more.
If you need an all-in-one social media management tool that includes scheduling, Agorapulse is a great option. You get access to scheduling, social media inbox, social listening, reporting, and more.
Pally is perfect for anyone who’s focusing mainly on visual social networks like TikTok and Instagram. It comes with a visual planning grid that lets you preview how your scheduled Insta posts will look in your feed so you can nail your aesthetic
Now, the best tool depends on your specific needs. So I highly recommend reading the full article. Most tools offer free trials and you’ll find those links below.
#1 – SocialBee
SocialBee is our top pick for the overall best social media management tool. It will help you to create content fast, schedule it to all your favorite platforms, collaborate with your team, and get more out of your social media campaigns.
SocialBee is jam-packed with useful scheduling and publishing features.
First off, there’s the content calendar, which you can use to schedule, manage and publish content as far in advance as you’d like. It’s very intuitive to use and makes it super easy for your team to collaborate on content and get approval before a post goes live.
Another thing we really like about its scheduling tool is the content category feature. You can use it to separate your posts into specific categories so you can manage groups of posts at once rather than individually.
For example, you can set up automatic publishing of certain content categories to your chosen platforms to ensure you get the right content mix. And if you have to change your strategy suddenly, you can pause whole categories at once.
We also really like SocialBee’s automation features. Evergreen posting sequences let you recycle your best-performing content and share it again and again to maximize its value.
And that’s just the tip of the iceberg. So far, we’ve talked about some of the scheduling features, but SocialBee also comes with some incredibly powerful tools to help you create your social posts.
For example, its content curation tools help you to find inspiration for your next post. You can use RSS feeds to pull content from your favorite online publications, and then share them to your own social feed.
Creating social media visuals is a breeze too, as the tool integrates with Canva, which is preloaded with tons of editable social media templates.
And recently, SocialBee even added an AI tool that can automatically generate high-converting social posts for you. This is a real game-changer.
And on top of all that, SocialBee also gives you access to analytics that can help you plan your social strategy. You can use the competitor analysis features to keep a close eye on your competition, analyze their strategy, and gain insights about their audience, and your own.
- Social media calendar
- Social media publishing
- AI post generation
- Automated publishing options
- Content categories
- Evergreen content features
- Canva integration
- Competitor and performance analysis
- AI-powered content creation is a game-changer
- Great collaboration features for teams
- Good competitor analysis tools
- Content categories make posting new and evergreen content easy
- No social inbox feature yet
- Agency plans aren’t the cheapest
Standard plans start from $15.80/month when billed annually.
Read our SocialBee review.
#2 – Agorapulse
Agorapulse is our runner-up pick for the best social media scheduler. It’s also our top recommendation for anyone looking for an all-in-one social media management platform.
Agorapulse is one of the most feature-rich social media marketing tools you’ll find anywhere.
It gives you everything you need to manage your social media presence in one place, including a unified social inbox, scheduling/publishing tool, social listening feature, reporting capabilities, and much more.
Despite its broad feature set, it holds its own against dedicated social media schedulers and has some really great publishing features.
For example, it comes with a beautiful publishing calendar that you can use to schedule your posts visually, and preview how they’ll look before they go live. There are also in-app design tools like an image cropper and thumbnail customizer so you can personalize the content you schedule for each network.
Like SocialBee, it also comes with a nifty rescheduling feature. You can requeue content as many times as you like to maximize its potential: Just set an end date and let Agorapulse keep publishing it at new times to tap into more viewers.
There’s even a native mobile app for iOS and Android, so you can schedule social posts on the go.
Aside from scheduling, you can also use Agorapulse to manage all your incoming messages. The unified social inbox puts all your comments and DMs across platforms in one place. And the Inbox Assistant keeps things organized by automatically labeling and assigning them to your team members based on keywords or phrases.
There’s also a built-in Social Media Monitoring tool; which lets you listen in on conversations about your brand or industry across social media, and some of the best analytics and reporting tools we’ve seen anywhere.
Agorapulse is one of the only platforms that doesn’t just track the basic metrics like impressions, likes, shares, and clicks, but also tracks the ROI of your social efforts so you can see which social posts and campaigns are having the biggest impact on your bottom line.
- Team collaboration
- Broad feature set
- Native mobile apps
- Excellent analytics and reporting
- Nice UI
- Each plan is priced per user
- Doesn’t support Pinterest
Agorapulse offers a 30-day free trial, limited to 3 social profiles and 1 user. Paid plans start from €59/month/user.
Read our Agorapulse review.
#3 – Sendible
Sendible is another powerful social media management tool with a built-in scheduler. It’s a good choice for agencies and brand managers thanks to its best-in-class team collaboration tools and one-click reporting.
The thing we like most about Sendible is the way it streamlines the social media marketing workflow. It’s packed with time-saving tools and automations that help you to get tasks done quicker.
For example, its Smart Queues feature allows you to categorize your social media content so you can schedule content in bulk.
And the content library means you can store your hashtag and response templates to use again and again, so you don’t have to type them out from scratch every time.
If the brand you’re managing has a blog, you can automatically share new blog posts on social media as soon as they go live with RSS feeds, rather than doing it manually.
And for agencies, one-click reporting means you can create and deliver performance reports to your clients in seconds, without having to pull in all the relevant data and organize it every time.
There are a few other features we really like on Sendible too. The built-in editor is pretty great as far as design tools go, and the native Canva integration is a welcome addition.
There’s also a content suggestions tool that can help you to replenish your social feed by sharing popular posts in your industry when you’re running low on original content.
- White label
- Image editor
- Content suggestions
- RSS feeds
- Good choice for agencies
- White label option
- One-click reports
- Unlimited scheduling on all plans
- Lower entry-level plans compared to some all-in-one tools
- Doesn’t support TikTok
- No free forever plan (only free trial)
Plans start from $29/month and a free 14-day trial is available.
Read our Sendible review.
#4 – Pallyy
Pallyy is the best social media scheduler for Instagram (and other visual social networks like Pinterest and TikTok).
The main reason Pallyy is perfect for Instagram is that it’s one of the few platforms that come with an Instagram Feed Planner.
This is essentially a social media calendar that’s laid out just like your Insta feed. As you schedule posts, you can use it to visually preview and plan out the way you want it to look holistically so that you nail your aesthetic.
It has a drag-and-drop interface that makes it super easy to work with. Just drag media onto the planning grid, rearrange them, add your captions, and schedule or share with your team for approval.
Aside from feed posts, Pallyy also lets you plan and schedule other Instagram content, like Reels, Stories, and Carousels. Again, this is something you can’t do on many other platforms.
And there are a few more Instagram-specific features too, like first comment scheduling and a bio link tool. You can use the bio link tool to create your own custom landing page to house all your promotional links, then add the URL to your Insta bio and other social profiles.
Aside from Instagram, Pallyy also supports other social networks including Facebook, Twitter, LinkedIn, Pinterest, and TikTok.
And on top of the scheduling tool, it also has a unified social inbox where you can manage and automate your incoming messages, analytics and reporting, and team collaboration features.
- Instagram feed planner
- Social inbox
- Team collaboration
- Instagram bio link
- Slick scheduling workflow
- Fantastic design tool
- Visual planner is great
- Good free plan
- Ideal for visual social networks
- Analytics isn’t available for all social platforms
- You have to pay separately for additional social sets
Pallyy offers a generous free plan that lets you schedule up to 15 posts per month for 1 brand account.
The Premium plan starts from $13.50/month when billed annually. It lets you schedule unlimited posts and add more brands as needed.
Add-ons are also available for additional users and AI caption generator.
Read our Pallyy review.
#5 – Metricool
Metricool is one of the most popular full-featured social media management platforms out there. Over 1 million agencies, brands, and social media professionals use it to power their social media campaigns.
Metricool comes with so many features that it’s tough to know where to start.
First off, there’s the content calendar. You can use it to plan and schedule content across all your favorite platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok, etc.
It’s more than just a standard drag-and-drop scheduler and comes with features to help you save time and increase your post’s reach.
That includes features like batch scheduling, evergreen content autolists, link shortening, Canva editing, optimal time to post suggestions, one-click post boosts (paid promotions), hashtag suggestions, and more.
I especially like that the ‘best time to post’ suggestions are overlaid on top of the social media calendar. You don’t have to dig around in your analytics, then jump back to the scheduler.
Then on top of the scheduling stuff, there are a bunch of other tools to help with other aspects of social media management.
There’s a link-in-bio tool (SmartLinks), analytics, competitor analysis and benchmarking, hashtag tracker, social inbox, and even a social ads tool to help you manage and measure your PPC campaigns.
We also like the fact that Metricool has its own Chrome extension, so you can share and schedule content directly from your browser in one click without having to copy-paste it to the app.
- Competitor analysis
- SmartLinks (link in bio)
- Unified inbox
- Ads management
- Data Studio connector
- Hashtag tracker
- Supports most social media platforms
- All-in-one solution
- Advanced scheduling features
- Chrome extension
- Excellent value for money
- White labeling only available in more expensive plans
- Zapier integration only available on team plans
Metricool offers a free forever plan for 1 brand, but it only lets you schedule up to 50 posts per month.
Paid plans have much higher usage limits and start from $12/month when billed annually.
Read our Metricool review.
#6 – Missinglettr
Missinglettr is a social media scheduling tool that stands out for its outstanding automation and content curation capabilities. It’s a great choice for busy entrepreneurs that want to run their campaigns on autopilot.
Missinglettr’s USP is its ability to create and schedule social media content for you, automatically, while you’re doing something else.
Manually creating social media posts, optimizing them for different platforms, and scheduling them takes time, and this can be a drain on your resources. But with MissingLettr’s automated drip campaigns, it’s much easier.
Once you’ve set everything up, MissingLettr will ‘drip’ pre-written social posts to your audience over time, without you having to do a thing.
Missinglettr automatically detects when you publish content to your company blog, YouTube channel, Medium account, or anywhere else online.
Then, it syncs everything together, turns your content into social media posts, and shares them across your social media platforms.
It’s powered by artificial intelligence and utilizes sophisticated algorithms to automatically pick out the most engaging images and quotes from your content. Then, it matches them with trending social hashtags/topics, ensuring you achieve the highest possible engagement.
It’s even smart enough to identify the posts that perform best, and the times they tend to get the most engagements. Then, it uses this knowledge to automatically repost your best content at the perfect time to squeeze out every last bit of value from it.
Aside from sharing your brand content on social, Missinglettr’s curation tool can also automatically fill out your profiles with high-quality curated content from other influencers and brands in your space.
If you want, you can mix in your own original content for a more diverse content mix and schedule it on the built-in content calendar.
- Drip campaigns
- Automated content curation
- Automatic reports
- URL shortener
- Free image library
- Huge time-saving benefits
- Excellent automation capabilities
- Advanced features
- Nice UI
- The entry-level paid plan is capped at 50 scheduled posts
- Many advanced features only included in the most expensive plan
Plans start at $7/month when billed annually. You can get started with a free trial.
Read our Missinglettr review.
#7 – Publer
Publer is another feature-rich social media scheduler. It’s super affordable, with flexible pricing plans that make it a good choice for SMM professionals.
Publer can do most of the same things the other platforms we’ve looked at so far can do.
It comes with a social media calendar where you create, schedule, and manage all your upcoming social posts. Plus, tools to help you design and curate posts, create reports, recycle top-performing content, automate new posts from your RSS feeds, and more.
But on top of that, Publer also has a few unique features we haven’t seen elsewhere.
For example, it’s one of the only tools we’ve tried that lets you schedule whole Twitter Threads. Instead of limiting you to single Tweets, you can create and schedule chains of up to 15 tweets in one Thread.
It also has some very advanced collaboration features, with flexible workspaces and the ability to assign custom user rules and access limits to your team members.
But the thing we like most about Publer is the pricing system.
Unlike most other tools, it lets you customize your plan and choose exactly how many social accounts and team members you want. That way, you only have to pay for what you actually need.
This also makes it a scalable solution for growing agencies. As you get new clients or team members, you can just add more social accounts and additional members to your plan. And it’s great value for money too, with plans starting at a fraction of the cost of some of its competitors.
- Curate posts
- Bulk scheduling
- Post recycling
- Link in bio
- Browser extension
- Twitter threads
- Scalable solution
- Flexible pricing plans
- Some unique features (e.g. Twitter Threads)
- Excellent collaboration features
- Supports most platforms (including TikTok & Telegram)
- UI could be better
- Many features only available on Business plan
Publer offers a limited free plan for up to 10 pending scheduled posts. Paid plans start from $12 per month.
#8 – Later
Later is a social media management platform that helps you to create, plan, and schedule content across all your favorite social platforms.
It’s packed with features to help you manage your entire social media campaigns from start to finish, including a visual planner, auto-publishing, team management tools, full analytics data, best time to post recommendations, link in bio tool, and more.
But one of its coolest and most unique features is the Creator & Brand Collabs tool. It connects influencers and brands together for influencer marketing campaigns.
If you’re an influencer, you can join the Later creator database and automatically generate a profile from your Instagram profile. Once you’re on the database, you’ll be discoverable by hundreds of brands, which can open up tons of opportunities for collaborations.
And to make your creator database profile stand out so that you win more deals, you can use Later’s media kit creator to put together a winning promotional kit that showcases your services, rates, past collaborations, and most important metrics.
Brands can also create and manage their entire influencer marketing campaigns from the Later app.
- Multi-platform scheduling
- Bulk scheduling
- Content creation tools
- Visual planner
- Bio link tool (Linkin.bio)
- Instagram hashtag suggestions
- First comment scheduling
- Best time to post suggestions
- Brand collaboration tools (creator database)
- Great choice for influencer marketing
- Unique tools (like Brand Collabs)
- Nice visual UI
- Good content creation tools
- No social listening
- No social inbox
- Reports are fairly basic
Plans start from $15/month when billed annually, and a 14-day free trial is available.
#9 – NapoleonCat
NapoleonCat is a versatile all-in-one social media management platform with tools to help you engage and support customers on Facebook, Twitter, LinkedIn, Instagram, and GMB (Google My Business)
You can use NapoleonCat’s intuitive content calendar to post or schedule content across all the platforms that you’re active on with ease.
It’s easy to tailor your posts for individual platforms with adjustable image ratios. And UTM tags allow you to track the conversions and sales that your social posts generate.
NapoleonCat is built for both independent marketers/influencers and teams/agencies. If you’re working alongside others, you can assign posts to different team members and set up a clear approval workflow. Plus, communicate and exchange feedback in the built-in discussion panel.
Aside from the publishing tools, NapoleonCat also comes with a social inbox, automation tools, in-depth analytics and reporting, and a nifty auto-moderation feature that can help to automate your conversations on Facebook and Instagram
- Social inbox
- All-in-one feature set
- Simple interface
- Easy to use
- Auto-moderation tool is a great time-saver
- Doesn’t support all platforms (no TikTok, Pinterest, etc.)
Plans are customizable and the price depends on the number of social media profiles and users, starting from $25.82/month. You can try it out with a limited free trial.
Read our NapoleonCat review.
#10 – Crowdfire
Crowdfire is a simple but powerful social media scheduling tool for Instagram, Facebook, Twitter, LinkedIn, and Pinterest.
Crowdfire shares a lot of the same features as the other schedulers we’ve looked at so far, but its UI is better than most. The Calendar view is easy to work with, and posts are ‘automagically’ tailored for each social media platform to help save you time. It also supports bulk scheduling.
We also really like Crowdfire’s content curation tools. You get unlimited article and image curation on every plan, which makes it easy to fill out your feed with content. And you can also curate content from your own blog, online stores, and YouTube account.
Other features include social mentions tracking, reply management, post analytics, competitor research, and more.
- Scheduling and publishing
- Content curation
- Mentions tracking
- Team collaboration
- Hashtag recommendations
- RSS feeds
- Easy to use
- Excellent content curation tools
- Good time-saving features
- No unlimited post scheduling option (limited to 10-800 per account, depending on your plan).
Crowdfire offers a free plan for up to 10 scheduled posts and 3 accounts. Paid plans start from $7.48/month when billed annually.
#11 – PromoRepublic
PromoRepublic is our top recommendation for local businesses. It’s more than just a social media scheduler—it’s a complete local marketing intelligence platform that comes with a bunch of tools to help you improve your local visibility on both social and search.
On the social media side of things, PromoRepublic comes with all the usual features: a social media calendar to schedule/publish posts, a unified inbox to manage messages and comments, a social listening tool to keep an eye on your latest brand mentions, and a built-in Graphics Editor to aid with content creation.
We also really like the fact that PromoRepublic comes with its own template library. There are thousands of fully editable templates that you can use to craft beautiful social posts quickly.
PromoRepublic’s social media toolkit also includes some features specifically designed for local businesses, like a tool to help you launch and manage hyper-localized social ads, automatically localized content, etc.
But social media management is only the start. PromoRepublic also comes with many other tools for local businesses.
That includes built-in review management software to manage your online reputation and local SEO software to help you improve your local search strategy, track ranking changes, and boost local visibility across over 130 platforms.
- Content creation
- Template library
- Social advertising
- Local SEO tools
- Review management
- Supports multi-channel local marketing campaigns
- Excellent templates
- Great for reputation management
- All-in-one social inbox
- More focused on content/SEO than social
- Might be overkill if you’re only focusing on social media
- A little expensive
Plans start at $49/month when billed annually. You can get started with a free 14-day trial.
Read our PromoRepublic review.
#12 – Sprout Social
Sprout Social is an enterprise-level social media management software solution.
It’s significantly more expensive than most of the other tools on this list. But for enterprises with a large budget to work with, there’s no better option.
It has a lot of the same tools as other platforms, like social listening, publishing/scheduling, inbox management, analytics, etc., but with advanced features that take it to the next level.
One of the things that stands out most about Sprout Social is its best-in-class campaign planning tools and automated workflows. This is especially valuable if you’re managing large in-house social teams or running an agency.
The reporting tool on Sprout Social is also much more sophisticated than most. It’s very flexible and lets you get super granular with the data you choose to showcase. You can generate paid social reports, internal reports, ROI reports, engagement reports, advocacy reports, reports for specific platforms… I could go on.
- Publishing and scheduling
- Unified social inbox
- Employee advocacy
- Team collaboration
- Ideal for enterprises and agencies
- Advanced feature set
- Excellent reporting tool
- All-in-one social media management solution
- Very expensive
- Scheduling functionality isn’t as good as other tools
Plans start from $249/month. You can try it for free for 30 days. Additional users are $199/month/user.
Read our Sprout Social review.
#13 – TweetDeck
TweetDeck is a completely free tool that lets you schedule Tweets in advance. If you’re focusing exclusively on Twitter, it’s all you need.
TweetDeck’s interface is unique. Instead of a single-screen dashboard, it splits your dashboard into multiple columns, or ‘Decks’, which appear side by side. You can choose what you want to display in each deck.
For example, you might choose to view your scheduled Tweets in one deck. And next to that, have a deck that displays all your latest messages.
There are also Decks for viewing recent notifications, searching Twitter, exploring trending Tweets and topics, etc. And they all update in real-time.
This is really cool and makes it easier to do everything in one place without having to open multiple tabs.
Another neat thing about TweetDeck is that it lets you add as many accounts as you want. So if you’re a social media marketer that manages multiple client accounts, you can keep them all organized in one place.
The only real downside is that TweetDeck is, of course, only useful for Twitter. It can’t be used to schedule posts on other social media platforms, like Instagram or TikTok.
- Tweet scheduling
- Customizable dashboard (Decks)
- Explore tool
- Message management
- Easy to use
- Fun interface
- Completely free
- Good choice for Twitter users
- Twitter-only scheduler
TweetDeck is completely free to use.
#14 – Buffer
Buffer is one of the most affordable social media scheduler tools on the market. It has a generous free plan and paid plans that start at a fraction of the cost of some of its competitors.
Aside from the low price tag, we also really like how simple Buffer makes the scheduling process.
The idea is that you first create a preset publishing schedule for each of your social accounts. Then, you and your team just create posts using the Composer tool and they will all be automatically queued within that preset schedule.
Or if you want to override it, you also have the option of choosing a custom schedule time for each post.
Buffer supports all the usual social media channels: Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok, and GMB. It’s also one of the only tools we’ve seen that supports Mastodon—the up-and-coming decentralized Twitter alternative.
- Preset publishing schedules
- Custom publishing schedules
- Composer tool for creating posts and collaborating with your team
- Auto-queuing and publishing
- Affordable pricing plans
- Easy-to-use and intuitive
- Includes scheduling for some lesser-known platforms
- Not many additional features
- No social inbox feature
Buffer offers a limited free forever plan. Paid plans start from $5/social channel/month.
#15 – Hootsuite
Hootsuite is another advanced social media marketing platform targeted mainly toward enterprises and agencies.
Like Sprout Social, it has a pretty intimidating price tag and is probably out of the budget range of most small businesses and solopreneurs. But if you can afford it, it’s worth every penny.
It’s an all-in-one tool that can help with everything from campaign planning to content curation, publishing and scheduling, monitoring and engagement, analytics tracking, and beyond.
And if there’s a feature you’re looking for that isn’t available out of the box, the chances are you can find an integration that does what you want in the Hootsuite App Directory.
In terms of UI, Hootsuite has a similar interface to TweetDeck in that you can customize your dashboard to manage multiple social media accounts in columns.
Managers can also assign team members to different projects and then keep an eye on their progress, share assets, and collaborate with ease.
- Campaign planning
- Content curation
- Social media scheduler
- Analytics and engagement monitoring
- Lots of integrations
- Collaboration and team features
- All-in-one tool
- Good for managing large teams and workflows
- High price point
- Not great for smaller businesses and entrepreneurs
- Many other tools offer far better value
Plans start from $49/month.
#16 – StoryChief
StoryChief is an AI-powered, multi-channel content marketing platform that bridges the gap between social media and SEO.
It’s a good choice for bloggers and content marketers that are targeting multiple channels—not just social.
On the social side of things, there’s a content calendar that you can use to plan your strategy, schedule posts across social media, and track campaign performance.
On the content side of things, StoryChief comes with a powerful AI writer that can help you to craft content 50x faster. It can write engaging social media posts for you, and generate other types of content like press releases, blog post ideas, and much more.
And StoryChief will even automatically publish the content you create to your CMS or social accounts for you.
The built-in content editor is useful if you’re also working on website content like blog posts and landing pages. It comes with an integrated SEO assistant that scores your content for readability and SEO and gives you tips to help you to optimize it for search so that it stands a better chance of ranking.
And that’s just the tip of the iceberg. StoryChief comes with plenty of other features too, including employee advocacy tools, analytics and reporting, content collaboration, and more.
- AI-powered writer
- Content calendar
- Auto-publishing feature
- Content editor
- SEO assistant
- Good for SMM and blog planning
- AI tools speed up content creation
- Collaboration and advocacy tools are great for teams
- Quite expensive, especially for teams plans
- Complicated pricing structure with add-ons
Plans start from $30/month for single-user plans.
Read our StoryChief review.
Social media scheduling tools FAQ
Before we wrap up, here are the answers to some frequently asked questions about social media scheduling.
Can’t I just schedule posts natively through my social media account?
Until recently, most social media networks didn’t offer a native tool for scheduling posts in advance.
However, LinkedIn recently started offering native social media scheduling. And Creator Studio added a feature that lets you schedule posts on Instagram in advance.
That said, these native tools are very basic and there are limits to what you can do with them. For example, certain post types aren’t supported (you can’t schedule Instagram stories), and you can’t edit scheduled post times, or view scheduled posts in a visual planning grid.
And you can’t schedule to multiple social networks at the same time. My personal experience with these native schedulers has not been positive.
If you’re serious about social media scheduling, it’s still definitely worth investing in a third-party social media scheduler like those on this list. They’re much more advanced and should dramatically improve your workflow.
Are there any free social media scheduling tools?
Most of the scheduling tools on this list offer some sort of free plan or trial. For example, Agorapulse is free for your first 30 days. And Pallyy is free forever for up to 15 posts per month.
That said, most scheduling tools with free plans are limited in one way or another. If you want to be able to schedule unlimited social posts across multiple social platforms, you’ll probably have to invest in a paid plan.
How often should you post on social media?
There’s no magic formula when it comes to social media posting. The ideal posting frequency will depend on many different factors including your audience, resources, the platforms you’re focusing on, and your wider strategy.
That said, scheduling at least 3 posts per week on each of the social media networks that you’re active on seems to be a steady social media strategy for most brands.
But if you’re going all in on one platform—like Instagram, for example—you might increase that to as much as 3 posts per day.
What’s the best time to post on social media?
Again, there’s no broadly applicable ‘best time’ to post on social media. It’s all relative and varies from brand to brand.
Ultimately, the best time to post on social media is when your audience is the most active and engaged. And the easiest way to determine this is to look at your analytics.
Are there certain times/days when your posts tend to get more likes, comments, shares, and follows? If so, this is probably when you should be posting.
If in doubt, use a social media scheduler that automatically works it out for you.
For example, Sendible’s Optimal Times feature uses data from your posting history to calculate when your posts get the most engagement and can use this to automatically schedule future posts at the perfect time.
Choosing the best social media scheduler for your needs
That concludes our roundup of the best social media scheduler tools.
Now, you can’t go wrong with any of the platforms we’ve suggested here.
But if you’re not sure which one is the best fit for your needs, here’s what we’d suggest:
- Go with SocialBee if you just want the best all-around scheduler. It’s our top pick for the number one dedicated social media scheduling app on the market this year thanks to its wide support for different social platforms, best-in-class feature set, outstanding automation features, and more.
- Agorapulse is perfect for users who are looking for an all-in-one social media marketing tool. Aside from a powerful scheduling tool, it also offers other useful features to help you manage your social efforts including a unified social inbox, social media monitoring, reporting, etc.
- Sendible is another solid all-in-one tool. The interface is a little more complex than that of Agorapulse and it doesn’t support TikTok (yet). That said, the price point is lower and it offers a great feature-set.
- Give Pallyy a chance if you’re focusing exclusively on Instagram, TikTok, or Pinterest. It’s the best choice for these sorts of visual social media platforms thanks to its visual post planner and built-in image editing and design tools.
- If you’re only active on Twitter, TweetDeck should do the trick. It’s completely free to use with no user limits. But obviously, it can’t help you schedule posts on other social media platforms outside of Twitter.
And remember—most of the tools we’ve included here offer some sort of free trial. So if you’re on the fence, it’s worth trying a few of them out to see which one feels right.
And if you still can’t find what you’re looking for, you might prefer one of the platforms that made the cut in our roundup of the best social media marketing tools.
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