Looking for a way to stay at the top of your TikTok game and make informed decisions about your strategy? You need a TikTok analytics tool.
TikTok is a relatively new player in the social media game, but it’s fast becoming an important channel for marketers. However, many of the most popular social media toolkits are yet to add TikTok analytics and reporting to their arsenal.
But don’t worry, if you’re in need of a TikTok analytics tool, we’ve got you covered. In this list, you’ll find a comparison of the best tools to use for tracking, analyzing, and gaining valuable insights about your TikTok content.
So without further ado—let’s get into the list.
The best TikTok analytics tools – summary
- Iconosquare – Best TikTok analytics tool overall. Also supports Facebook, LinkedIn, and more. Social publishing is included for some platforms.
- SocialBee – Best social media scheduler that includes TikTok profile analytics. Also supports other popular platforms.
- Social Status – Best dedicated social analytics platform. Track your own TikTok profile, along with competing TikTok profiles. Also supports Facebook, Instagram, Twitter, and YouTube.
- Brand24 – Best for monitoring hashtags, brand mentions, and keywords. Supports TikTok, Facebook, Twitter, and more.
#1 – Iconosquare
Iconosquare is my top pick for the best TikTok analytics tool on the market right now. Aside from TikTok, it also supports all your other favorite social networks including Facebook, and LinkedIn.
There are a lot of social media management platforms out there, but too many of them treat analytics like an afterthought.
Iconosquare is different. Unlike its competitors, it puts analytics front and center. It offers deeper insights and more advanced reporting than its rivals. And the customizable dashboard makes it easy to explore the metrics that matter most to your business through easy-to-read graphs.
You can track all the core metrics needed to measure your TikTok performance and plan your strategy, like total likes, comments, shares, views, follower growth, average engagement rate, best time to post, etc. And if you want to take a closer look at the performance of a specific post, you can zoom in on individual videos.
Similar insights are available for other social platforms. Plus, depending on the social media platform you want to look at, you may be able to dig into more advanced data like community analytics (which tells you more about your follower demographics), link tracking, hashtag performance, etc.
You can even compare your organic vs promoted posts on Instagram side by side to see which is driving the best results.
But my overall favorite feature is Iconosquare’s industry benchmarks. You can use it to keep an eye on your closest social media competitors and measure your performance against other brands and influencers in your industry with metrics like follower growth, engagement, reach, etc. It’s available for over 100 industries.
Aside from analytics, Iconosquare also comes with built-in social media publishing and brand monitoring tools for some platforms.
- Customizable dashboard
- Advanced TikTok analytics
- Best time to post graph
- Industry benchmarks
- Publishing and monitoring tools for some platforms
- Campaign reporting
- Supports TikTok, Instagram, LinkedIn, Facebook, and Twitter
|Advanced analytics||Quite pricey|
|Good for competitor analysis|
Plans start at $49/month when billed annually. A 14-day free trial is available.
#2 – SocialBee
SocialBee is an all-in-one social media management tool that lets you create, schedule, publish, and analyze your posts across different social media channels (including TikTok) from one intuitive interface.
SocialBee’s powerful analytics tools enable you to extract data-driven insights to inform your social strategy. You can uncover your follower demographics, evaluate page growth across all your accounts over specified timeframes, monitor your post reach and engagement, discover your top-performing posts and post formats, identify the best time to post, and much more.
The exact metrics you can view vary from platform to platform. For TikTok, available metrics include page analytics, post analytics, category metrics, account activity, and daily engagement mapping.
If you want to share your analytics with your clients, team members, or stakeholders, you can export your data in a PDF report.
On top of the core analytics features, SocialBee also gives you access to a bunch of other useful SMM tools, including an integrated Canva editor to help you design graphics, social media scheduler, an automatic hashtag generator, and collaboration tools.
Aside from TikTok, SocialBee works with Facebook, Instagram, Twitter, Pinterest, Linkedin, and Google My Business (GMB).
- Page analytics
- Post analytics
- Daily engagement maps
- PDF reports
- Post creation
- Supports multiple platforms
|Supports lots of platforms||UI could be better|
|Great integrations (Canva, GIPHY, Unsplash, etc.)|
Plans start from $29/month, save 16% when billed annually. Get started with a 14-day free trial.
#3 – Social Status
Social Status is a dedicated social media analytics platform. It doesn’t have as broad a feature set as all-in-one tools and is missing scheduling/publishing tools, but its analytics and reporting capabilities are second to none.
As you’d expect from a dedicated analytics tool, Social Status offers more sophisticated insights and reporting features than most of its competitors.
You can use it to create automated, boardroom-ready reports that are guaranteed to impress your clients in minutes and track both organic and paid post stats in real time across all your social platforms.
It supports most of the big social media networks, including Facebook, Instagram, LinkedIn, Twitter, YouTube, and of course, TikTok.
Social Status offers 4 different types of analytics:
- Profile analytics. Track the performance of pages and profiles you manage with metrics like page growth, follower growth, link clicks, audience demographics, engagement, views, etc.
- Competitor analytics. Benchmark your performance on social against your competitors, and uncover competitive insights to inform your strategy.
- Ads analytics. Measure your social paid ad campaign performance against your objectives and track KPIs.
- Influencer analytics. Track full-funnel metrics for all the influencers you work with and automate reporting on influencer activity.
Of these, TikTok is only available for the first two (Profile and Competitors).
- Powerful reporting
- Profile analytics
- Competitor analysis
- Influencer tracking
- Paid and organic analytics
|Deep insights||Lacks other social media management tools (scheduling, publishing, etc.)|
|Good for agencies and teams||White label reports are only included on more expensive plans|
|100% focus on social media analytics|
Social Status offers a free plan but it’s very limited. Paid plans start from $26/month when billed annually.
#4 – Brand24
Brand24 is a media monitoring tool. It’s great for tracking hashtags, brand mentions, and keywords on TikTok and across the entire social media landscape.
On the TikTok app, you can only track mentions if someone tags you. But occasionally, someone might mention your brand or product in their videos without tagging you—and there’s no way for you to know about it.
That’s where Brand24 comes in.
You can set it up to monitor TikTok mentions and notify you about all of them, even if the user doesn’t link or tag you. Just specify the keywords or hashtags you want to track and Brand24 will do the rest.
Once you’ve set it up, you’ll be able to access useful TikTok analytics including brand mention volumes, reach, trending hashtags, popular influencers, etc.
Plus, you’ll get access to some unique data points you won’t get with many of the other tools on this list, like your brand sentiment, share of voice, and reputation.
You can then use all that data to discover what TikTokers are saying about your brand and whether those mentions are positive, negative, or neutral. It can also be used as an influencer marketing platform so you can find influencers for future collaborations.
Aside from TikTok, Brand24 can also monitor mentions across all online media. That includes other social media apps, as well as news sites, blogs, forums, podcasts, reviews, and beyond.
- Web monitoring
- Mention tracking
- Influencer discovery
- Sentiment analysis
- Share of voice
|Great for reputation management||Not an all-in-one tool|
|Unique metrics||Lacks some common metrics|
|Tracks the whole web|
Plans start at $49/month when billed yearly. A free 14-day trial is available.
#5 – Metricool
Metricool is another powerful social media management tool platform analytics, scheduling, and planning tools.
Metricool includes all the usual features you’d expect in an all-in-one platform, including a drag-and-drop social media content scheduler, link in bio tool, unified analytics dashboard, and reporting capabilities. You can also manage your comments and messages across different social accounts from your Metricool inbox.
In addition to TikTok, Metricool supports a ton of other social platforms, including Facebook, Twitter, Instagram, GMB, Pinterest, LinkedIn, YouTube, and Twitch.
- Unified inbox
- SmartLinks (bio link tool)
- Real-time data
- Chrome extension
|Huge range of social networks supported||No monthly payment option|
|Broad feature set|
Metricool offers a limited free plan, and paid plans start from $22/month (annual discounts available).
#6 – Analisa.io
Analisa.io is an AI-powered social analytics tool for Instagram and TikTok. It’s incredibly easy to use and makes it easy to analyze any TikTok profile or hashtag in seconds.
It couldn’t be easier to use Analisa.io. Just head to the website and enter the TikTok profile or hashtag you want to analyze into the search bar, then hit enter.
Analisa will then instantly pull up an in-depth report that’s easy to read and jam-packed with useful insights.
At the top of the profile report, you’ll see key metrics like total follower count, views, likes, comments, shares, engagement rate, like rate, and share rate.
Scroll down, and you’ll see a graph that visualizes average likes and comments over time so you can identify long-term trends. Below that, there are even more insights including metrics like average posts per day/week/month, most-used hashtags, most-used caption words, and more.
With all that data at your fingertips, you can reverse engineer your competitors’ TikTok strategies, vet TikTok influencers you’re considering partnering with, and measure your own performance
- AI-powered report
- Hashtag analytics
- Profile analytics
- Supports Instagram and TikTok
- Web-based search tool
|Easy to use||Limited platforms (only TikTok & Instagram)|
|Free to use (with limitations)|
Basic analytics are free (with limited metrics and daily limits). Paid plans start at $59.35/month when billed yearly.
#7 – Exolyt
Exolyt is an all-in-one TikTok analytics tool perfect for brands, creators, and agencies. Using the tool, you can track unlimited TikTok accounts to gain key insights like posting habits, mentions, and more.
You can also keep an eye on your competitors and monitor the accounts of brands and creators that you’re collaborating with.
Exolyt also allows you to track individual videos to see how they perform over time and the impact that each video has on your overall following.
Exolyt is filled with TikTok-specific features too, like hashtag and sound tracking, features that help you find out what is trending, and much more. It also has brand monitoring features that allow you to keep track of what people are saying about your brand on TikTok.
Whether you’re an individual creator, or a brand or agency, Exolyt is a great analytics tool that is fully dedicated to TikTok marketing.
- Unlimited account tracking
- Individual video tracking
- Hashtag and Sounds monitoring
- Brand and mention monitoring
- What’s trending today? Search feature
|Dedicated TikTok analytics tool||Expensive if you want to track more than one account|
|Full range of analytics features|
Plans start from $49/month to track 1 account. For unlimited account tracking, plans start from $199/month.
#8 – Social Blade
Social Blade is a social media statistics tool that can be used to track analytics for accounts on TikTok, Instagram, Twitch, Twitter, and more. This free-to-use tool can help you gain insights into your own performance on TikTok and your competitors.
To use the tool, all you have to do is search for an account name, and you’ll be presented with key metrics such as likes and uploads for the last 30 days, weekly followers gained, and weekly likes gained. You’ll also be able to view graphs and tables that can help you to visualize trends in your performance over time.
Although this isn’t the most in-depth analytics tool available, it’s a great choice for creators that are on a budget, but still want to keep an eye on their overall performance and their competitor’s activity. Social Blade also offers paid plans, which include ad-free browsing, discounts on custom reports, and more.
- Easy to use creator search
- Key TikTok analytics metrics
- Graphs and tables to make analyzing data easier
- Free-to-access analytics for multiple social platforms
|Free forever creator search||Limited analytics metrics available|
|Easy-to-use and no sign-up requires|
Social Blade is a free-to-use tool with Premium options available. Premium plans start from $3.99/month
#9 – Popsters
Popsters is an all-in-one analytics tool that can be used to monitor and track any of your social media accounts, including TikTok. You can use the tool to sort and analyze your posts based on date posted, popularity, engagement, and many other key attributes.
You can also use it to monitor hashtag performance, and analyze the best publishing times for your content.
If you’re managing a full social set, as well as your TikTok account, then Popsters is a great choice, as you can compare and measure key metrics from different social platforms all in one place. This can help you to determine which social channels are best for your business, and which areas your strategy needs work.
Another great thing about Popsters is that you can quickly and easily generate analytics reports, making it a good choice for social media managers, agencies, and teams.
- TikTok content analytics
- Hashtag analytics
- Cross-platform comparison features
- Easy-to-use reporting feature
|Analyze all your social with one tool||Prices increase based on the number of social networks|
|Easy reporting which is great for agencies and SMMs|
Plans start from $9.99/month/social network. Free trial available.
#10 – TikBuddy
TikBuddy is an affordable and comprehensive TikTok marketing tool that can be used to manage your accounts, discover new trends and influencers, and more. The tool comes complete with a free browser extension that allows you to easily manage your TikTok accounts from your desktop.
TikBuddy offers a daily creators ranking table that can help you discover the best performing influencers from around the world, or from specific countries like the US, UK, Japan, and more. You can also use TikBuddy to gather video and creator analytics in real time and track them over time.
By the look of things, TikBuddy is a Chinese tool that has been adapted for the western market. As such, some of the language used on the website is a little confusing.
However, the basic functions of the tool are extremely useful for brands and individuals looking to gain more insight into their own TikTok content and other influencers on the platform.
- Influencer rankings
- Account management
- TikTok management browser extension
- Real-time video and creator monitoring
|Great for influencer tracking and discovery||Language translations make it a little hard to use|
|Free browser extension|
TikBuddy plans start from $69/month with a free trial available
#11 – Pentos
Pentos is a TikTok analytics tool that markets itself as ‘the best way to track TikTok content’. The tool focuses on helping users to measure and analyze their TikTok content, as well as keeping track of the competition.
You can use the tool to analyze different users and keep an eye on follower counts, comments, and more for multiple accounts at one time, including competitor accounts. You can also track video metrics such as likes, views, and comments.
One of the most unique features that Pentos offers is the soundtracking tool. You can use this to keep track of how often sounds and songs are used in video content, and how often they are played, making it easy to stay ahead of the game when it comes to new trending sounds on the platform.
Pentos also allows you to collect and track data over time, to monitor your growth on the platform. Overall, it’s got all the tools you need to really scale up your TikTok strategy.
- User and competition monitoring
- TikTok video analytics
- Content sounds tracking
- Hashtag monitoring
|Competitor analysis and benchmarking features||Cheaper plans have low limits for video, user, and sounds tracking|
|Sounds and hashtag monitoring are great for staying ahead of trends and content planning|
Plans start from $49/month with a 14-day free trial available.
#12 – Melody Socials
Melody Socials is a TikTok-focused tool perfect for brands and businesses looking to engage in influencer marketing on TikTok. Unlike some of the tools on this list, Melody Socials focuses on automating TikTok searches, rather than analyzing your own or competitor’s content.
According to the founders, searching for influencers and profiles on the platform was time-consuming and difficult, so they automated the process to make it easier to find the best influencers for your TikTok campaigns.
When using the tool, you can search by similar profiles, hashtags, sounds, and more to find the right influencers for your target audience.
In addition to this, the tool can be used to automatically gather influencer contact details, to make the process of reaching out to new influencers at scale much quicker and easier.
Overall, this tool can save your team a lot of time and effort when it comes to planning influencer marketing campaigns. Melody Socials also offers a similar tool that can be used for influencer marketing on Instagram.
- Efficient profile searches on TikTok
- Automated contact gathering
- Search by location, hashtags, sounds, and more
|Easy-to-use||Lacking other TikTok analytics features|
|Makes searching for TikTok influencers quick and efficient||Quite expensive when taking into account the limited features|
Plans start from $199/month when billed annually
And that concludes our list of the best TikTok analytics tools on the market right now. If you’re still undecided, why not choose one of our top 3 picks? They are:
- Iconosquare – A great all-in-one social media tool with powerful TikTok analytics included.
- SocialBee – A powerful social media scheduler with TikTok analytics features thrown in.
- Social Status – A dedicated analytics tool that you can use to track your own TikTok performance, and your competition.
If you want to learn more about TikTok planning and scheduling or social media marketing in general, be sure to check out some of our other posts:
- 11 Top TikTok Statistics: Usage, Demographics And Trends
- The Best Time To Post On TikTok: The Complete Guide
- How To Create A Social Media Strategy: The Beginner’s Guide
- 41+ Top Social Media Statistics You Need To Know
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