17+ Top Voice Search Statistics For 2024: Usage & Demographics

Voice searches are gaining popularity among search engine users. And we’re not just talking about smart speaker owners.

We have voice search stats showing that smartphone, desktop, laptop, and tablet users are all starting to use voice search.

Voice search queries will become mainstream if these voice search statistics are any indication.

Here are the latest voice search stats you need to know.

Key voice search statistics

These voice search statistics will show you just how many people use voice search these days. Some people have managed to incorporate voice searches into their daily lives. That’s how big it is right now. 

That’s the reason why it’s so important to pay close attention to these voice search usage statistics. You want to be ahead of the curve, especially with how smart speakers are gaining popularity among consumers. 

27% of people are using voice search on mobile.

Google reports that 27% of the global population is using voice search on mobile devices.

In addition, Voicebot’s voice search statistics show that 58.6% of US-based consumers have tried using voice search. Only 41.4% stated that they have not used voice search yet.

Source: Think With Google, Voicebot

The most popular age group for voice search is 18-34.

The 18-34 age group uses voice search the most. 77% of them have used voice search on smartphones. 38% used it on desktops or laptops. 37% used voice search on tablets and 34% used a smart speaker.

By comparison, the 35-54 age group isn’t as keen on using voice search. Only 63% used it on smartphones, 32% on desktop/laptops, 32% on tablets, and 19% on smart speakers.

It’s even lower for those that belong in the 55+ group. 30% used voice search on smartphones, 15% on laptops/desktops, 9% on tablets, and 4% on smart speakers.

Source: Brightlocal

72% of people have used a digital assistant in the past 6 months.

A survey by Microsoft showed that 72% of its respondents had used a digital assistant in the past six months. So while it’s still early to say that voice technology is mainstream, it’s certainly getting there.

Source: Microsoft

Google recognizes 119 languages for voice search.

Google supports 119 languages for voice search. And in the United States, you can even use voice dictation to use emojis.

Source: Google

Voice search results load faster than the average search results page.

A voice search result can load in 4.6 seconds. That is 52% faster than an average search results page. 

In addition, the average voice search result is only 29 words in length.

Source: Backlinko

Keywords are not a huge factor in voice search results.

Keywords don’t appear to be a huge factor in voice search results. Backlinko’s voice search statistics show that 1.71% of exact keywords appeared in the title tag of voice search results.

Google can scan an entire page and cherry-pick the most relevant section. That’s why keywords in the meta title aren’t as important.

Source: Backlinko

Voice search statistics for businesses

These are voice search statistics for business owners and marketers. The following voice search stats can show you how smart speaker owners are using their voice assistants. You’ll also see how an average person uses voice search to find information.

Is voice search good for local businesses? What industries would benefit the most from optimizing their sites for voice search?

These voice search stats will answer all of these questions. 

Voice search users want information about deals and promotions from brands.

52% of smart speaker owners expressed a desire to receive information about deals, sales, and promotions from brands.

48% said that they want to receive personalized tips and information that’ll make their lives easier. 42% want info on upcoming events or activities. 39% need options on how to find business information. And 38% want to learn how to gain access to customer service or support.

Source: Think With Google

18% have not used voice search before.

56% of surveyed users said that they have used voice search to look up information about a business through their smartphones. 28% said they did the same thing though they used a desktop or a laptop. 26% used their tablets while 18% used smart speakers. 

25% admitted to not using voice search but are open to it. Only 18% said that they have not used voice search and have no plans to do so.

Source: Bightlocal

The most popular industry for voice search is the restaurant/cafe businesses.

At 51%, the restaurant business is the industry that consumers would most likely use voice search to find. 

Other top contenders include grocery stores (41%), food delivery (35%), clothing stores (32%), and hotels or bed and breakfasts (30%).

Source: Brightlocal

Smart speaker statistics

One of the reasons why voice search is so popular today is the growing popularity of smart speakers. These voice search statistics will show the correlation between voice searches and smart speakers.

Voice-enabled devices are getting into the hands of more users. So you do want to optimize your pages for smart speaker users.

The following voice search stats will help you understand how voice-enabled device owners do voice searches. These voice search stats will also give you an idea of how big voice search technology will be in a couple of years.

Voice-activated speakers are left in a common room at home.

52% of voice search users would leave their speakers in a common room such as the family room. 

25% of users put their speakers in the bedroom while 22% said they place them in the kitchen.

In addition, 72% of people who own a voice-activated speaker said they use their devices often. It even became part of their daily routine.

Source: Think With Google

As at 2019, 146.9 million smart speakers had been sold.

In 2019, sales of smart speakers reached 146.9 million units. That is 70% more than 2018’s sales. 

Amazon Echo was the leader in smart speaker sales with a market share of 26.2%. Google is at a close second gaining a 25.9% share. 

Source: TechCrunch

Smart speakers are essential to their lives for 42% of those who own one.

42% of surveyed smart speaker owners said that their devices are now essential to their lives. In addition, 65% of those that own an Amazon Echo or Google Home device can’t imagine going back to the days when they didn’t have them.

It is worth pointing out, however, that only 7% of the population owns a smart speaker. 

Source: Geo Marketing

The smart speaker market is expected to grow to $30 billion by 2024.

The smart speaker market is expected to grow to $30 billion by 2024. This optimistic outlook is being attributed to the growing need for consumer convenience plus rising network connectivity.

Source: Global Market Insights

Sources

Final thoughts

That wraps up our look at voice search statistics to keep you up-to-date with the latest voice search trends.

Voice search devices are growing in popularity with the majority of smart phones having voice search features; Alexa and Siri being the most well-known voice assistants on devices.

Fancy reading about more statistics? Check out our other statistics roundups such as search engine statistics, SEO statistics, and local SEO statistics.

Or if you’d like to level-up your SEO, you might find our articles on SEO auditors and keyword research tools useful.