13+ Top WooCommerce Statistics (2024 Market Share Data, Growth + More)

Are you curious about the state of WooCommerce? We’ve got you covered.

A lot of websites use WooCommerce as an ecommerce platform. And thanks to all the available WooCommerce plugins and extensions, you can make any site function just the way you want it to. You have plenty of WooCommerce themes to work with as well.

In this post, we’re breaking down all of the WooCommerce statistics that you need to know.

Key WooCommerce statistics

The following WooCommerce usage statistics will show you just how big its market share is out of all ecommerce platforms. There are even details here about its acquisition by Automattic.

WooCommerce is being used on over 6.6 million live websites.

6,694,025 live websites use WooCommerce. And there are an additional 6,119,892 sites that used WooCommerce in the past.

Barn2 adds that according to the WordPress plugin directory there are at least 5 million stores that have active installs of the free WooCommerce plugin.  

Source: BuiltWith, Barn2

23% of the market share goes to WooCommerce, 2nd behind Squarespace.

The WooCommerce ecommerce platform has a market share of 23.43%. It ranks second behind Squarespace which has a 23.51% market share. 100sklepow ranks third with 15.13%.

Built With shows different numbers. In its analysis, Shopify has the biggest market share with 26%. WooCommerce market share is at 24% which puts it in second place.

Wix comes in third place at 12%. Other ecommerce platforms mentioned include Squarespace (8%), Ecwid (6%), and OpenCart (3%).

Source: Statista, Built With

WooCommerce was acquired by Automattic.

Yes. Automattic acquired WooCommerce back in 2015. While the financial details were not made public, there’s speculation that it was in the $30 million range.

With the acquisition, Automattic acquired 55 new employees from 16 countries.

Source: WP Tavern

WooCommerce plugins and extensions statistics

One of the great things about this ecommerce platform is all the WooCommerce plugins that you can use to add more functionality. But just how many WooCommerce plugins are out there? Will you have trouble finding the right WooCommerce plugin for your site?

These WooCommerce statistics will show just how many WordPress plugins there are.

WooCommerce has 765 extensions, 83 developed by WooCommerce itself.

There are plenty of WooCommerce extensions available. There are currently 765 extensions in the WooCommerce library right now.

Of the 765 extensions available, 83 of them were developed by WooCommerce itself.

These extensions include Google Analytics, Stripe, WooCommerce Tax, WooCommerce Payments, WooCommerce Product Add-Ons, WooCommerce Subscriptions, and Square.

Source: WooCommerce

There are over 1,300 WooCommerce themes and templates.

On ThemeForest, you can find as many as 1,300 WooCommerce themes and templates. Prices vary but the average price of a WooCommerce theme is around $40 to $70.

ThemeForest is one of the largest theme marketplaces on the web. However, it’s important to note that there are a lot of other smaller platforms and dedicated theme developers that are also creating ecommerce WordPress themes that are compatible with WooCommerce, and other platforms.

Source: ThemeForest

How popular is WooCommerce?

A lot of people trust and love the WooCommerce platform. It’s such a customizable ecommerce platform. You can make your online store look just the way you want it to. That’s why it’s so popular with WordPress website owners.

These WooCommerce stats will prove to you why the WooCommerce plugin is one of the best you could use if you’re launching ecommerce websites.

More than 1 million stores with active sales use WooCommerce.

There are more than 1 million WooCommerce stores that have made at least one sale. Together, these stores were able to pull a gross merchandise volume (GMV) of $11.8 billion.

Source: WooCommerce

As at June 2022, WooCommerce has over 5 million active installations.

WordPress’s own WooCommerce stats reveal that the WooCommerce plugin has had a total of 194,934,627 downloads in its lifetime.

There are more than 5 million active installations as of June 2022. It has an average rating of 4.5 out of 5 stars.

Source: WordPress

WooCommerce is the most popular ecommerce platform for WordPress.

According to W3Techs, WooCommerce is the most popular ecommerce platform for WordPress. It is used by 3.5% of all websites. This equates to 11.5% of all WordPress sites.

As a content management system (CMS), it is the second most popular just behind WordPress. WordPress has a CMS share of 30.4% while WooCommerce is at 3.5%. 

Joomla (3.1%), Drupal (2.2%), Magento (1.1%), and Shopify (1%) round up the list.

Source: W3Techs

Sources

Final thoughts

That wraps up our look at WooCommerce stats.

As you can see, it’s an incredibly popular ecommerce platform. And thanks to the availability of WooCommerce plugins and themes it’s incredibly flexible.

For example, if you wanted to add dropshipping, you can. Just install a WooCommerce plugin that enables that functionality. 

However, the flexibility of WooCommerce can be a double edged sword. There’s a steeper learning curve, and it’s easier for conflicts to occur between plugins (and themes). 

With a simple but powerful ecommerce platform like Sellfy, you wouldn’t have that issue. There are plenty of other WooCommerce alternatives to consider too.

Ultimately, when deciding whether WooCommerce is right for your online store, you’ll need to consider what’s most important – flexibility or simplicity.

If you’d like to check out more stats, I’d recommend checking out our posts on ecommerce stats, Shopify stats, and eBay stats.