47 Spotify Revenue & User Statistics For 2024

Curious about the state of Spotify? We’ve got you covered.

In this post, we’re breaking down all the important Spotify statistics you need to know.

We’ll be including user stats, revenue stats, and more for this popular music streaming platform.

Are you interested in learning more about the top artists on the platform, the most listened to tracks, and the listening habits of Spotify’s users?

Then check out all of this Spotify data:

Spotify revenue and expenses statistics

Both Spotify and its top artists are making a lot of money based on the company’s latest financial report. 

If you were to join the top Spotify artists, how much money could you make? How much revenue is Spotify generating? And can you be one of the top artists even if you’re self-distributing your work?

Find out the answers to these questions and more below.

What is Spotify’s total revenue?

Spotify’s total revenue as of Q2 2022 is €2.9 billion which is a 23% year-over-year (YoY) growth.

Source: Spotify Q2 2022 Update

What is Spotify Premium’s revenue?

Spotify Premium’s total revenue as of Q2 2022 is €2.5 billion which is a 22% year-over-year (YoY) growth.

Source: Spotify Q2 2022 Update

What is Spotify’s ad-supported revenue?

Ad-supported revenue for Q2 2022 is €360 million which is a YoY growth of 31%.

Source: Spotify Q2 2022 Update

What is Spotify’s gross margin?

Spotify’s gross margin for Q2 2022 finished at 25.3% which doesn’t include Car Thing charge and accrual benefits.

Source: Spotify Q2 2022 Update

Did Spotify’s operating expenses increase?

Yes. Spotify’s operating expenses grew by 38% YoY in Q2 of 2022. 

Source: Spotify Q2 2022 Update

What is Spotify’s free cash flow situation like?

Spotify’s free cash flow as of Q2 2022 is €37 million. This is the 9th quarter in a row that the platform’s free cash flow was positive.

Source: Spotify Q2 2022 Update

What will Spotify’s total revenue be by Q2 of 2023?

Spotify believes that its total revenue by Q3 2023 will be €3.0 billion.

Source: Spotify Q2 2022 Update

How much can artists earn on Spotify?

Spotify reports that over 13,000 artist catalogs earned $50,000 or more in royalties in a year.

Source: The Verge

How many artists earned more than $1 million?

There are over 1,000 artists that managed to earn more than $1 million on Spotify.

Source: Loud and Clear

How many artists earned more than $10,000?

There are over 50,000 artists that managed to earn more than $10,000 on Spotify.

Source: Loud and Clear

How much did record labels earn in 2021?

Major record labels earned at least $4 billion in profit. This is mainly thanks to streaming.

Source: Loud and Clear

Can artists earn even though they’re self-distributing their works?

Over 28% of artists on Spotify who earned more than $10,000 did so by self-distributing their works through platforms like DistroKid, TuneCore, and CD Baby.

Source: Loud and Clear

Did the pandemic affect Spotify?

Spotify experienced a decline in usage at the start of the pandemic. One in six US-based subscribers cited the pandemic as their reason for canceling their accounts.

Source: CNN

Will Spotify users renew their subscriptions when the economic situation improves?

80% of surveyed respondents said that they are “extremely likely” or “likely” to renew their Spotify subscriptions once the economic situation improves.

Source: CNN

Spotify user statistics

Curious about the Spotify listening habits of its users? How many users does Spotify have in the first place?

Who is using Spotify and what does Spotify data say about them? 

You’ll be surprised with some of the Spotify stats we’ve found about its users. Let’s learn more about what the typical Spotify user’s listening habits are like.

How many monthly active users does Spotify have?

Spotify has 433 million monthly active users. That’s a YoY growth of 19%.

Source: Spotify Q2 2022 Update

How many Spotify users are premium subscribers?

188 million Spotify users are premium subscribers. That’s a YoY growth of 14%.

Source: Spotify Q2 2022 Update

How many users have ad-supported accounts?

256 million Spotify users have ad-supported accounts. That’s a YoY growth of 22%.

Source: Spotify Q2 2022 Update

How many monthly active users will Spotify have by 2023?

Spotify predicts that it will have 450 million monthly active users by Q3 2023.

Source: Spotify Q2 2022 Update

How many Spotify Premium subscribers will be on the platform by 2023?

Spotify predicts that it will have 194 million Premium subscribers by Q3 2023.

Source: Spotify Q2 2022 Update

What do Spotify users like about the platform?

81% of Spotify users said that they like the platform’s personalization and discoverability.

Source: Spotify Investor Day 2022

What’s been the biggest driver of new users to Spotify?

28% of new Spotify registrations come from new integration partners from third party apps. That makes ubiquity the biggest reason why people discover and sign up for a Spotify account.

Source: Spotify Investor Day 2022

How many markets is Spotify in?

Spotify is now available in 183 markets around the world. This is up from 65 markets just four years prior.

Source: Spotify Investor Day 2022

Do Spotify users play music for their pets?

Spotify conducted a study and found that 71% of pet owners do play music for their pets.

Source: ABC News

Do Spotify pet owners think they share the same taste in music as their pets? 

55% of Spotify survey respondents said that yes, they do think their pets like the same type of music that they do.

Source: ABC News

How many minutes did Spotify users stream K-Pop music?

Since 2014, Spotify users have played 134 billion minutes of K-Pop on the platform.

Source: Music Business Worldwide

How many console gamers stream music while playing?

55% of surveyed console players said that they stream music while playing.

Source: NME

Spotify content statistics

The following Spotify stats will explore the music taste of its users. 

What are the most played songs on Spotify? Who are the most favorite artists on the platform? What does the listening data tell us? 

These stats for Spotify users will show us the top tracks on this streaming service today.

How many podcasts are there on Spotify?

There are 4.4 million podcasts on Spotify.

Source: Spotify Q2 2022 Update

How many podcasts were released in Q2 of 2022?

Spotify released 100 new original and exclusive podcasts in Q2 of 2022.

Source: Spotify Q2 2022 Update

How many potential listeners can audiobooks get on Spotify?

Because audiobooks have been integrated into Spotify’s main app, they are now available to over 400 million potential listeners.

Source: Spotify Q2 2022 Update

What’s the retention rate for Spotify’s Discovery Mode program?

Spotify’s Discovery Mode program has a retention rate of 98% from Q1 2021 to Q1 2022.

Source: Spotify Investor Day 2022

How did Spotify’s Discovery Mode program affect listenership?

Spotify’s Discovery Mode program led to an increased listenership of 40% on average.

Source: Spotify Investor Day 2022

Who is the most streamed artist on Spotify?

With over 9.1 billion streams, Bad Bunny is Spotify’s most streamed artist in 2021.

Source: What the World Streamed Most in 2021

What is the most streamed song on Spotify?

Olivia Rodrigo’s Driver’s License got over 1.1 billion streams which makes it the most streamed song in 2021. 

Source: What the World Streamed Most in 2021

How many tracks are added to Spotify in a day?

Users add over 60,000 tracks every day on the platform. For reference, that’s equivalent to adding one song every 1.4 seconds.

Source: Music Business Worldwide

How many tracks did Spotify expect to have by the end of 2021?

Spotify expected to have as many as 90 million tracks in its database by the end of 2021.

Source: Music Business Worldwide

How many creators will be on Spotify by the end of 2025?

Spotify expects to have as many as 50 million creators by the end of 2025.

Source: Music Business Worldwide

How many songs will be uploaded to Spotify daily by 2025?

Spotify believes that by 2025, there will be 375,000 new tracks added to the platform every day.

Source: Music Business Worldwide

How many streams does K-Pop get on Spotify?

K-Pop has received more than 41 billion streams since 2014.

Source: Music Business Worldwide

Who’s the most listened-to pop artist on Spotify?

With 85.6 million monthly listeners, The Weeknd became the most listened-to artist on Spotify.

Source: Yahoo

Spotify playlist statistics

Anyone with a Spotify account knows that one of the platform’s biggest features is Playlists, and a newer feature of Spotify Wrapped. By having the ability to create a playlist, you can customize a song list that fits your music taste. 

You can add songs based on your favorite artists. Or you can add all your favorite songs. You can even add your top five obscure artists if you want.

Playlists say a lot about the music tastes of those who subscribe to them. Here are some interesting Spotify genre stats about its playlists.

What’s the latest playlist trend that people should pay attention to?

Spotify says that the Music for Plants playlist has grown by as much as 1,400% during the pandemic.

Source: What the World Streamed Most in 2021

How many plant-based playlists does Spotify have?

According to the company, its users have cultivated more than 2.9 million playlists relating to plants and gardening.

Source: What the World Streamed Most in 2021

How many sea shanty playlists are on Spotify?

As of 2021, there are 187,000 user-generated sea shanty playlists on Spotify.

Source: What the World Streamed Most in 2021

How many playlists are about getting out of bed or not?

There are 1,500 playlists on Spotify that are either about standing up or staying in bed.

Source: What the World Streamed Most in 2021

Are vaccine-related streams popular on Spotify?

In 2021, there were more than 42 million streams of vaccine-related playlists.

Source: What the World Streamed Most in 2021

How many playlists are about astrology and horoscopes?

Spotify users have generated more than 10 million astrology- and horoscope-related playlists on the platform.

Source: What the World Streamed Most in 2021

How many Spotify playlists are space-themed?

There are more than 25.5 million space-themed playlists on Spotify which tackles topics like UFOs and aliens.

Source: What the World Streamed Most in 2021

How many Spotify playlists include K-Pop songs?

Spotify says that its users have added K-Pop music to over 96 million playlists.

Source: Music Business Worldwide

Sources

Conclusion

By the looks of it, Spotify account owners have nothing to worry about. As these Spotify stats show, this music streaming service isn’t going away anytime soon.

If you look closely at the most recently played tracks and the most recent Spotify releases, you’ll know that the platform has done a good job celebrating the top songs and artists at any given moment.

It’s still worth working with Spotify to promote your music, podcast, and other audio projects.

If you enjoyed reading this statistics roundup, check out our posts on: Patreon statistics and Reddit statistics.