21+ Top Quora Statistics For 2022 (Users + Growth)

How popular is Quora? And how much money does it make?

The Quora platform is a great place to post questions and get answers from like-minded members of the community. 

In this post, we’re sharing the latest Quora statistics that you need to know.

We’re covering everything from Quora’s active monthly users, how much time users spend on Quora compared to other social media sites, and how much Quora is worth (yes, it’s in the billions!).

Let’s take a look at the most important Quora stats first:

Quora statistics – Editor’s picks

  • Quora receives more than 300 million unique visits every month. (Quora Business)
  • Quora is estimated to be worth $2 billion. (Vox)
  • Quora got an average of 614.3 million visits (in 3 months). (SimilarWeb)
  • The majority of Quora users are from the United States at 37.94%. (SimilarWeb)
  • 75% of Quora traffic is from mobile devices. (Quora Business)

Key Quora statistics

The following Quora statistics will give you a closer look at where the company is today and how much it’s growing. What information do most Quora users look for? What is Quora’s valuation? What does Quora’s traffic situation like?

You’ll find the answers to these questions and more below. 

How many unique visitors does Quora get?

In 2018, Quora reported getting more than 300 million unique visits every month. This number—coupled with technologies that help advertisers target the right audience on its platform—makes Quora a good deal for marketers looking to promote to a new audience.

Source: Quora Business

How much is Quora worth?

As of 2019, Quora is estimated to be worth $2 billion. At the time, Quora was in the final stages of a $60 million investment round led by Valor Equity Partners.

In its last round of financing back in 2017, Quora was valued at $1.7 billion.

Source: Vox

How much traffic does Quora get?

Quora got an average of 614.3 million visits from April to June 2022. To be more specific, the site got 543.7 million visits in April, 579.8 million visits in May, and 614.3 million visits in June.

Quora got an average of 614.3 million visits from April to June 2022

The average bounce rate is 64.92% with an average visit duration of 2 minutes and 39 seconds.

Source: SimilarWeb

Which Quora topics are popular in the community?

Everyday Life is the topic with the most followers (86,627,366) and questions (1,878,791) as of 2019.

Everyday Life is the topic with the most followers (86,627,366) and questions (1,878,791) as of 2019

Other popular topics include:

  • Auto — 7+ million followers, 400,000+ questions
  • Dating and Relationships — 13+ million followers, 700,000+ questions
  • Cultural Traditions — 7+ million followers, 300,000+ questions
  • Technology — 71+ million followers, 1+ million questions
  • Entertainment — 83+ million followers, 1+ million questions
  • Shopping — 12+ million followers, 150,000+ questions
  • Higher Education — 16+ million followers, 615,000+ questions
  • Fashion and Design — 42+ million followers, 236,000+ questions
  • Health — 73+ million followers, 962,000+ questions
  • Travel — 57+ million followers, 872,000+ questions
  • Politics — 27+ million followers, 657,000+ questions
  • Learning — 54+ million followers, 1+ million questions
  • Business — 58+ million followers, 1+ million questions
  • Science — 63+ million followers, 1+ million questions
  • Marketing — 29+ million followers, 362,000+ questions
  • History — 34+ million followers, 429,000 questions

Source: Quora Business

How many views can a Quora advertiser expect to get?

After Brian Schuster started a cryptocurrency business and focused his attention on interacting with users on Quora, he had 1 million views in one month. He also had 3,500 upvotes and 23 shares within the same period.

Another business called Wish Pond got more than 23,000 Quora views which translated to 13,470 views for its website.

Source: Business2Community

Quora user statistics

These Quora statistics are all about the platform’s users. Where do they come from? What does its demographic look like? Are there more mobile users than there are desktop users? What is their average income?

Let’s find out.

Where are the majority of Quora users from?

The majority of Quora users are from the United States at 37.94%. Quora also has a presence in India (15.39%), the United Kingdom (5.99%), Canada (4.45%), and Australia (3.09%).

The majority of Quora users are from the United States at 37.94%

Source: SimilarWeb

What do Quora user demographics look like?

Quora users are 61.35% male and 38.65% female. 

Quora users are 61.35% male and 38.65% female

31.12% of Quora users are aged 25 to 34. 29.63% are 18 to 24 years old. 17.17% are 35 to 44 years old. 10.76% are 45 to 54 years old. 7.02% are 55 to 64 years old. 4.30% are 65 years old or older.

Source: SimilarWeb

What device do Quora users prefer when using the platform?

75% of Quora traffic is from mobile devices. Only 25% of Quora traffic comes from desktop computers.

75% of Quora traffic is from mobile devices

This data is as recent as 2019.

Source: Quora Business

How many Quora users were hacked in 2018?

100 million users were compromised back in 2018. The names and email addresses were breached but have been “contained” according to company representatives.

100 million users were compromised back in 2018

Source: BBC

Is the typical Quora user highly educated?

Yes. 65% of Quora users have a college degree while 28% have a graduate college degree. 

Source: B2B Marketing Guide on Quora

What’s the average income of Quora users?

28% of adults (18+ years old) on the platform have an annual income of $100,000 or higher. Compared to LinkedIn users, these adults are 2x more likely to spend time on Quora.

37% of adult Quora users are more likely to be in a management position.

Source: B2B Marketing Guide on Quora

Quora business statistics

Do you want to learn more about Quora as a company? These Quora statistics can help with that. Learn more about the Quora team and how much an average user spends on the platform.

How much do users pay for Quora+?

Quora+ used to be $5 per month or $50 a year. Today, the service costs $6.99 per month or $48.88 per year. There is a 30-day free trial.

This service allows users to access content that content creators lock behind a paywall. It also allows publishers to get paid as Quora distributes earnings based on how users are consuming their content.

Source: TechCrunch, Quora Plus

What kind of companies are using Quora Ads?

According to JD Prater of Quora, 60% of companies that advertise on Quora are B2B while 40% are B2C. It should also be pointed out that Quora has country, state, and city geotargeting options.

Source: Karooya

Do Quora Ads work?

According to the company, businesses that use Quora Ads see up to 4x more conversions than on other platforms.

Source: Quora Business

Quora statistics sources

Final thoughts

There we have it – over 20 statistics about Quora.

With over 300 million monthly visitors, Quora is one of the biggest Q&A platforms on the internet, and is a great resource for connecting with a new audience.

If you’ve enjoyed this post, check out our other statistic roundups: