19+ Shopify Statistics For 2024: Market Share, Revenue, And More

A lot of retail ecommerce sales come from Shopify stores. So if you’re looking for an ecommerce platform that can help you generate more online retail sales, Shopify isn’t a bad choice.

But how much do you know about Shopify?

Here’s a roundup of the most relevant Shopify statistics to help you learn more about this global ecommerce giant.

Key Shopify statistics

These Shopify statistics will give you an idea of how many Shopify stores belong to a specific industry. There are also Shopify statistics here that deal with how much potential online sales a Shopify user can earn by using the platform.

How many Shopify stores are there?

There are over 3.9 million websites running on Shopify. With over 2.6 million Shopify stores being based in the United States.

That is followed by 165,052 in the UK, 112,019 in Australia, 98,280 in Canada, and 87,761 in Germany.

Source: BuiltWith

Which industries use Shopify Plus?

Based on a survey, 18% of Shopify stores are in the retail space — the largest out of all industries. 11% are in the apparel and fashion industry. 6% of Shopify stores are in the consumer goods business.

Other popular categories that use Shopify Plus include wholesale, health and wellness, cosmetics, computer software, manufacturing, food and beverages, and the internet.

Source: Enlyft

What’s the average Shopify conversion rate?

According to Littledata’s Shopify statistics, the average conversion rate for Shopify is 1.4%. That data is as recent as June 2022.

A good conversion rate for Shopify would be 3.2% as that would put a Shopify store in the upper 20%. A bad conversion rate would be 0.3% which would put a business in the lower 20% of Shopify stores.

Source: Littledata

How many Shopify themes are available?

Shopify is a force in the global ecommerce market that offers 18 free and 81 paid Shopify store themes within the platform. 

There are 9 free and 76 paid themes that fall under Online Store 2.0 which are themes that offer flexible customization options for Shopify Merchants and developers. 

Source: Shopify Themes

How much impact did Shopify merchants have on the global economy?

In 2020, Shopify merchants were able to generate more than $307 billion in the global economy. 

If we were to combine all Shopify stores, it would make up the 7th largest company in the world behind the likes of Apple, Volkswagen, and BP.

Source: Shopify Blog

Do Shopify merchants earn repeat business?

There are over 62 million buyers from around the globe that buy from the same Shopify stores twice.

On average, a Shopify buyer will order 3.8 times from the same Shopify store.

Source: Shopify News

Where are the best Shopify customers from?

Americans tend to shop more frequently than those from other countries. They order 6 items on average whereas others only buy 2 to 3 items.

Germans make the fastest online shopping decisions. They will buy in less than 18 minutes.

Japanese buyers will spend the most per transaction. They spend $142 on average while US customers will only spend around $81.  

Source: Shopify News

How much did Shopify users earn during Black Friday and Cyber Monday?

Shopify merchants broke records in 2019 after earning $2.9 billion in worldwide sales over Black Friday and Cyber Monday.

That is up from the previous year’s $1.8 billion. 

From the start of Black Friday to the closing of Cyber Monday, there were 25.5 million customers who contributed to online sales. 

At the event’s peak, there was $1.5 million worth of sales per minute.

Source: Shopify News

Shopify business statistics

The following Shopify statistics tell us more about the kind of business the company does. 

How much did Shopify earn in 2021?

The Shopify platform had total revenue of $1 billion — and that’s in Q4 2021 alone. Shopify’s total revenue for 2021 was $4.6 billion. 

That is an increase of 57% year-over-year. Shopify merchants were able to sell $157.4 billion worth of products using the platform. That’s also up by 47% from the previous year.

Source: Shopify News

How much traffic does Shopify get?

Shopify got 56.2 million visits in March 2022, 53.5 million in April, and 55.8 million in May. That’s a 3-month average of 55.17 million per month.

Shopify traffic gets a bounce rate of 57.42% and an average visit duration of 3 minutes and 10 seconds.

Source: SimilarWeb

How much has Shopify paid for hacker bounties?

Shopify paid more than $850,000 in bounties to hackers for helping the company secure its customer transactions and data.

This resulted in resolving 759 vulnerabilities.

Shopify sellers can rest assured that the company’s 50-man team of bug bounty hunters will continue working to keep the platform protected.

Source: Hacker One

Did the pandemic affect Shopify in any way?

Shopify statistics reveal that there was a 62% growth between March and April 2020 compared to the previous six weeks. The influx of Shopify stores was due to merchants shifting to ecommerce after the pandemic hit.

The fact that the free trial for standard plans was extended from 14 days to 90 days also helped according to the company.

Source: Shopify News

Competitors vs Shopify statistics

These Shopify statistics compare the platform to its competitors. You’ll learn if Shopify is still growing and how it’s stacking up against other e-commerce platforms.

Which ecommerce technology do users prefer?

27% of surveyed respondents prefer using WooCommerce Checkout. Shopify comes second at 20%.

Magento is third at 9% while Shopify Plus is at 3%. 41% of respondents use other ecommerce solutions.

Source: BuiltWith

Is the Shopify platform growing compared to its competitors?

The global ecommerce market grew by 21% in 2018. But businesses built on the Shopify platform were able to grow by 59% during the same period.

That means Shopify stores are growing at a faster pace than other ecommerce platforms.

Source: Statista

Shopify statistics sources

Final thoughts

Shopify is a powerful ecommerce platform that makes it easy to create an online store. 

The platform is continuing to grow its market share, despite steep competition. And thanks to this growth, the platform is continuing to improve, and more third-party integrations are being added via Shopify apps.

The platform is accessible and affordable for small stores, as well as enterprise customers via Shopify Plus. As such, it powers a huge amount of online stores.

If you’re curious about other ecommerce platforms and business models, check out our posts on Shopify alternatives and Shopify print on demand apps.

Alternatively, If you’d like to dig deeper into ecommerce in general, be sure to check out our article on ecommerce statistics.