Metricool Review 2024: How Good Is This Social Media Tool?

Welcome to our comprehensive Metricool review.

It’s hard to grow an online presence without the help of a third-party social media tools.

Having all the data you need in one place makes managing all your profiles more convenient. Plus, you can compare your figures side-by-side for a more accurate analysis of your success.

But with so many options available, finding the right social media management tool can be challenging. And by the end of this post, you’ll have one more tool to consider.

In this Metricool review, we’ll show you why this product just might be the best social media and advertising analytics tool out there today.

And we’ll cover all of Metricool’s extra features that go beyond analytics.

What is Metricool?

Metricool Homepage

Metricool is a comprehensive social media program that keeps track of your digital presence across all the major social media platforms.

It’s a fantastic tool for social media marketers since it unifies all social accounts in one place. So they don’t need to log into multiple accounts every time they want to check on their progress.

We should point out that Metricool does more than just track social analytics. It can help with other tasks as well such as content planning and scheduling, manage ad campaigns, and reporting.

You can even use it to monitor your competitor’s social media activity.

Metricool features

Now let’s take a closer look at all of the features that Metricool has to offer. It’s worth noting that all the features we’ve mentioned so far barely scratch the surface of what Metricool has in store for its users.

So it’s really a disservice to not mention everything this product can do as far as social media management is concerned.

These are all of the things this robust platform can do for you.

Social media analytics

Let’s start with the big one — social media analytics. The truth is that Metricool not only allows you to connect social media accounts but your website as well. Yes, you’ll be able to tell how many visits your site gets along with other crucial information like traffic sources.

But since most of the people who get Metricool will likely use it as a social media manager, let’s focus on that instead.

What kind of social media metrics can you generate using Metricool?


If you link your Facebook account, you’ll be able to track the activity of your Facebook page or group. You’ll also be able to see your audience’s demographic data as well as stats for each post.

Metricool - Facebook overview

All the data is presented as graphs so they’re really easy to understand. And if you need to, you can download copies of your previous posts and other related data in one CSV file.

You can also promote your Facebook posts with a click of a button.


Linking your Instagram account will help you better understand your community and how they interact with your posts on the platform. You’ll also have the ability to store all of your posts and the metrics that go along with each one.

You can link a business, personal, or creator Instagram account.

There are tools that’ll allow you to monitor hashtags. Plus, you’ll also gain access to data from your Instagram stories.


With your Twitter linked, you can stay on top of all the interactions and impressions that you receive through this social media site.

Metricool - Twitter overview

This is for both organic and promoted tweets, by the way.


Managing your LinkedIn account will be a breeze when you link your LinkedIn account to Metricool. Now you’ll see how customers interact with your posts on the platform.


Using Metricool, you’ll see who your subscribers are and monitor all the revenue that your channel generates. You can also use this tool to spy on other YouTube creators and see what they’re up to.


Twitch is now one of the biggest streaming platforms on the planet. So naturally, you’d want to have some presence there. With Metricool, you can observe your audience growth and create reports to understand your performance better. And yes, you can also spy on other Twitch streamers.

Google Business

While it’s not a social media platform in the strictest sense, Google Business is essential for any entrepreneur who wants to establish an online presence. And with Metricool, you can monitor customer reviews and all the other stats you’ll find on Google about your business.

You can also use it to see the stats behind your posts, photos, and videos.

Content planner

One of the things that make social media managers need is a way for them to handle social posts from one location. There are just too many advantages to having this capability including posting consistency.

Metricool has this functionality. You can schedule posts for Facebook (including Facebook Ads and Groups), Instagram, Twitter, LinkedIn, Google Business, and Google Ads.

Now you can schedule all of your posts for the day, week, or month well in advance so that you can focus on working on other projects. And since you’re seeing all scheduled posts in one platform, you will know immediately if you missed posts for specific social media channels.

Metricool - Content planner

You can even preview posts so you’ll know what they’ll look like even before they go live.

There’s another key scheduling feature called Optimal Time. This lets you know when’s the best time to schedule your posts to go live. It’s a feature commonly found on other analytics tools that Metricool conveniently incorporates directly into its social scheduling calendar. This lets you know when a post can get maximum engagement.

Metricool - Optimal time

Other notable features include the URL shortener, one-click Facebook promotion, the use of emojis on posts, and a Link In Bio tool for Instagram.

Competitor research

To gain an advantage over your competitors, sometimes you’ll need to take a peek at what they’re doing right. Metricool gives you that option.

This platform lets you monitor your competitors and all their social media posts to better gauge what works and what doesn’t. You’ll see which of their posts are getting attention and see what kind of engagement they’re getting from followers.

You can draw inspiration from their performance and adjust your strategy to catch up with them. And all you’ll need to start tracking is a username.

Inbox management

You can also use Metricool to view and reply to messages that you receive in your inbox — and you can do this in real-time.

This gives you a way to answer all queries about your brand and products across all of your social media channels.

Only messages are supported at this time but there will likely be the option to manage comments in the future.

Hashtag tracker

Metricool lets you keep track of all the hashtags that you use on Instagram and Twitter. You’re able to track the success of your hashtag campaign in real-time.

Google and Facebook ads support

This is a feature that you won’t find on most social media analytics tools. Metricool lets you create and compare Google and Facebook ads. Just to be clear — this means you can use Metricool’s ad campaign creator to start ads and monitor their performance from the same platform.

Google and Facebook ads support

You can even get keyword optimization tools using Metricool’s Quality Score tool that gives recommendations that help reduce your cost per click.

Custom reports

Now you can generate reports for all social networks straight from one platform. You can personalize these reports based on what your team or clients require.

There are templates available so you don’t have to design a report from scratch. Also, you can customize reports by adding your company logo. You can add or remove metrics so that you only get exactly the social metrics that you need to see.

Google Data Studio integration

Metricool makes it so easy to import all the social media metrics data you collected and import all of them into Google Data Studio.

Google Chrome extension

Metricool’s Google Chrome extension allows you to share articles, videos, and other posts on all your social networks with just one click directly from your browser.

User interface

After creating an account, logging in, and connecting your social media profiles, you might find Metricool’s user interface intimidating. But after a minute of familiarization, you’ll find that the platform isn’t that difficult to navigate.

Let’s take a tour.

Analytics tab

After logging in, you’ll default to Metricool’s Evolution tab. This is where you’ll find all the analytics for the social media accounts that you connected.

Analytics tab updated

The panel on the left-hand side of the dashboard will show you a list of your social media profiles. You can connect a social account by clicking the plus icon. Clicking on a connected profile will bring up the analytics data for the selected account.

The options available for each social media dashboard will vary. For instance, selecting Facebook will enable you to see your page overview, demographics, clicks on page, posts, and competitors data.

However, when you click on Twitter, you get a different set of options — community, tweets, and competitors.

Twitter - Community Tweets and Competitors

You can scroll up and down to reveal more data about your social media presence on that particular platform. There’s also an option to edit the date range so you can access data from a specific period.

Inbox tab

You’ll find some of the other Metricool features tucked underneath the Real-Time tab. If you connect your website, you’ll find real-time information about it in this section.

Then there’s the hashtag tracker feature. You can enter the hashtag that you want to track, the social network it’s on, the period covered, and the duration.

Inbox tab updated

Once you’re set, just click Save. Metricool will keep you updated on the status of the hashtag including the number of tweets it generated. This is useful if you want to keep track of a Twitter or Instagram campaign that you launched.

The Twitter section will give you a closer look at your published tweets as well as your community engagement. You can add competitors to the list so that you can see how well they’re performing.

Metricool - Twitter hashtag example

You’ll also find your messages in this tab. Not only will you see who’s been messaging you across different platforms, but you’ll also be able to reply to them instantly.

Planning tab

The Planning tab contains your social media calendar. Here you can create and schedule posts for publishing.

As previously mentioned, Metricool provides data on the best times to post per social media platform. The calendar is color-coded. The more solid the color, the better chances the post has of reaching users.

Planning tab updated

You’ll also find a button here that will allow you to import or export posts in CSV format. There are also filters that’ll help you to narrow down the posts by status. You can also view previously published posts in the History section.

Another interesting Metricool feature is Autolists. It works exactly as it sounds. You can create a list of posts and set the days and hours that you want them to be published.


Finally, there’s the Instagram Link feature. That’ll give you an Instagram Link that you can add to your Instagram bio. Then you’ll have the option to add photos and buttons to redirect users to your online store or wherever you need them to go.

SmartLinks updated

This will help increase your conversions and site traffic.

Ads tab

Use the Ads tab to prepare, launch, and review your Facebook and Google Ads campaigns. There are four sections under this tab: Campaigns, Keywords, Create Campaign, and Recommendations.

  • Campaigns — This is where you monitor your published ad campaigns.
  • Keywords — This is where you do your keyword research.
  • Create Campaign — This is where you add a new ad campaign in Metricool.
  • Recommendations — This is where you’ll find campaign recommendations from Metricool.

You can toggle between different periods to see only the data that matters most to you.


The nice thing about Metricool is that it has a lot of plans. That means you have more flexibility as far as pricing is concerned. This means you likely won’t find yourself overpaying for features you don’t need.

The main difference between plans is the number of brands that you can add to each account. Basically, you can add one social platform per brand. So for example, if a plan lets you add 10 brands then you can add up to 10 Facebook profiles/pages, 10 Twitter profiles, 10 Instagram accounts, 10 websites, and so on.

Metricool Pricing

There are four plans overall:

Free version

The free version of Metricool lets you add one brand and one account per social media platform except for LinkedIn. There are other limitations too. You don’t get Data Studio, reports, customizable templates, CSV downloads, Instagram links, API access, and white label capability.

Metrics storage is also limited to three months. And you’ll only be able to monitor up to five competitors.

There’s also a post limit of 50 per month.

Starter ($22/month or $18/month billed annually)

The Starter plan bumps up the brands to five. This plan also unlocks the reporting, CSV downloads, and Instagram link features. The metrics storage from here on out becomes unlimited. And you’ll be able to analyze up to 100 competitors from this point up to the highest plan.

You can now publish up to 2,000 posts per month.

Advanced ($54/month or $45/month billed annually)

Aside from getting up to 15 brands, you’ll also unlock the option to add unlimited team members. This will also give you access to Data Studio, customizable templates, and API access.

This will also bump the post limit to 5,000.

Enterprise ($172/month or $139/month billed annually)

With the Enterprise plan, you’ll have the option to add up to 50 brands. This plan unlocks everything including white-labeling (via consult). You can now publish 10,000 posts per month.

Note: We should point out a couple of things before we continue. Regardless of what plan you choose, the Hashtag Tracker feature is a paid add-on. Also, you can only analyze up to 10 YouTube competitors no matter what plan you pay for (except for the free account where you can’t analyze YouTube competitors at all).

Metricool pros and cons

Here are the things we like and dislike about Metricool.


  • Powerful social publishing tool — It’s easy to schedule social media content at the right times. It’s particularly nice that the “best times to post” feature is built right into the social media calendar.
  • AI writing assistant — Metricool can help you create social media captions with AI. In our test, it proved to be a huge time saver and the quality of content output is quite high.
  • Analytics for more platforms — Most social media tools don’t touch advertising analytics. It’s great that Metricool provides such a comprehensive analytics featureset.
  • Social inbox — While the social inbox doesn’t include comments (yet), It’s a great way to ensure you can respond promptly to messages from fans and customers.
  • Instagram Link In Bio tool — Get more mileage out of your IG bio without needing to subscribe to a separate Link In Bio tool.
  • Flexible pricing — With so many plans to choose from, you’ll find one that’ll suit your budget and needs.
  • Metrics storage — Paid plans will allow you to store all of your analytics data for future reference.
  • Facebook and Google Ads — You can plan and execute ad campaigns from the same platform.
  • Native video editor — This is a rare feature to find in any social media tool. Native video editing capabilities? Yes please!
  • Regularly rolls out new features — Metricool do a good job of keeping up with changes to social media platforms and rolling out new features. For example, they were one of the earlier platforms to add support for direct TikTok scheduling.


  • Hashtag tracker — This useful feature is a paid add-on at $9.99 per month.
  • Templates — Reporting templates are only available if you’re on a team plan or higher.
  • White labeling — The white label is only available in the Enterprise plan.
  • UI could do with an update — I wouldn’t say the UI is bad, it isn’t. It’s quite easy to navigate but it could definitely do with some refining.

Metricool: final thoughts

Metricool is a solid choice for anyone that needs an affordable social media management tool. It combines traditional social media features while expanding into the realm of paid advertising.

Metricool seem very pro-active in terms of rolling out new features and improving existing features. And they continue to add more value like they did with the addition of a Link In Bio tool.

And while the social inbox is somewhat limited compared to other tools like Sendible, they do have improvements planned. Such as the addition of finding and responding to comments and mentions. Rather than just messages.

One particularly unique feature is the way they handle the “best time to post” analytics. In most tools you can only find this in your analytics. Metricool, however, overlay this data in their social media calendar & publishing tool. This is great for optimizing workflow.

Overall, Metricool is a fantastic social media and advertising analytics tool. What’s even cooler is that if you’re only managing one brand, you can use Metricool for free. At the very least, you should consider trying it out and see if it’s right for your business.

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