19 Best Rank Tracking Tools For 2022: Monitor Keyword Rankings With Ease

Want to know if your SEO efforts are paying off? Looking for the best rank tracking tools to check your keyword rankings?

In this post, we’ve compiled a roundup of the top 19 best rank tracking tools available in 2022. We’ve reviewed each rank tracker in detail, outlined their pros and cons, and specified what kind of businesses they’re best for.

Plus, stick around until the end for answers to some of the most commonly asked questions about rank tracking.

Want to dominate the search engines? Let’s get started!

The best rank tracking tools – summary

TL;DR:

  1. SE Ranking – Best for rank tracking software for most users. Includes powerful report builder, and more tools. Includes large backlink database and one of the biggest keyword databases for competitive research.
  2. Semrush – Best for professional SEOs, larger teams, and enterprise customers. A complete toolset to handle all of your SEO.
  3. Mangools – Best for beginners who need simple but powerful position tracking.

#1 – SE Ranking

SE Ranking is the best rank tracker for most users, in our opinion. It’s an all-in-one SEO platform that includes a powerful rank tracking tool. It’s affordable and includes collaboration tools, white-label capabilities, and flexible pricing plans.

SE Ranking Homepage

SE Ranking’s Keyword Position Checker helps you to stay on top of your ranking position across all locations and major search engines, including Google, Yahoo, Bing, and even YouTube.

You can see data from both desktop and mobile results separately to see how you’re ranking on different devices.

Aside from monitoring your organic search engine rankings, SE Ranking also lets you track maps results, ad positions, videos, rich snippets, etc.

You can track your own keywords as well as up to 20 competitors, so you can keep a close eye on the competition.

If you’re running an agency, you can let your clients access a version of the rank tracker with your branding, through your own domain. Plus, you can stay organized by creating sub-accounts for clients and team members with different access privileges.

Aside from the rank tracker, SE Ranking also comes with a keyword research tool, backlink checker, on-page SEO checker, website auditing tool, and more.

Pros and cons

ProsCons
Accurate dataComplicated pricing system
Track maps, SERP features, organic search engine rankings, and moreFeels a little ‘bloated’ with features
White labeling
Collaboration tools
All-in-one SEO suite

Pricing

SE Ranking uses a flexible pricing system. Plans start from $23.52/month, but you’d need to use the pricing calculator on the site to work out the costs based on your specific needs.

Exact prices will be based on factors including rank checking frequency, features, keywords, and subscription length. A 14-day free trial is available.

Read our SE Ranking review.


#2 – Semrush

Semrush is an enterprise-level, all-in-one marketing platform. It offers all the tools you need to run sophisticated SEO campaigns in one package and is the best choice for professional SEOs, large teams and enterprises.

SEMrush Homepage

There’s a reason Semrush is one of the biggest names in the SEO SaaS software industry. It offers an unparalleled feature set with some of the most advanced tools you’ll find anywhere.

This includes a fantastic set of SERP tracking tools. The position tracking feature lets you track any keyword or domain across search engines like Google and Baidu. You can use this valuable data to measure your campaign progress and spot/fix problematic keyword cannibalization.

You can also track Google and Baidu’s SERP volatility by monitoring changes in organic ranking positions, and look out for signs that there may have been an important update to the ranking algorithm. Plus, gain valuable insights into your competitors and identify the domains with the most organic and paid visibility.

And that’s not even scratching the surface of what Semrush can do. Aside from the rank tracking software, it comes with a ton of other tools to help with all aspects of your digital marketing operations. 

There are tools to help with keyword research, on-page SEO auditing, competitor analysis, content marketing, local SEO, social media management, link building, content creation and optimization, PPC, website monetization… I could go on.

It’s a little pricier than some other options but, if you have the budget for it, there’s no better choice.

Pros and cons

ProsCons
Complete digital marketing toolkitExpensive
Enterprise-level features
Accurate and reliable data
Daily ranking data updates

Pricing

Plans start from $119.95/month (or $99.95/month billed annually).

You can get started with a limited free account or free trial.

Read our Semrush review.


#3 – Nightwatch

Nightwatch is one of the best rank tracking software tools on the market. It provides incredibly accurate and reliable data (especially local ranking data) based on our tests.

Nightwatch Homepage

Nightwatch excels when it comes to local rank tracking. Unlike most other rank trackers, it doesn’t just pull its data from the nearest Google Data Center. Instead, it lets you access every Google Data Center on the planet.

What does this mean? It means you can track your keyword rankings in specific geographic areas all over the world—over 100,000 of them. This matters because Google often personalizes search results for its users based on their location.

For example, let’s say you run a luxury hair salon in Los Angeles, and you’re trying to rank for your brand name and keywords like hairdressers in LA. 

Obviously, you’re not interested in whether or not your business shows up when someone in New York searches for these types of queries—you only want to know how you’re ranking in LA. 

So, you simply plug your zip code or location into your Nightwatch tracking settings. Now, you can see only what potential customers in LA see when they search for your target keywords.

Aside from the Google SERPs, you can also track how your ranking in the local map results, and on all major search engines (Bing, DuckDuckGo, etc.)

And it doesn’t end there. On top of their incredibly accurate rank tracking system, Nightwatch also gives you access to a bunch of other marketing tools, including keyword research, website auditing, and reporting tools.

Pros and cons

ProsCons
Advanced custom segments featureDashboard can feel cluttered
Incredibly accurate dataNo free plan
Ideal for local businesses
Includes other SEO tools

Pricing

Nightwatch plans start from $32/month billed annually. That includes 500 daily keywords, 50 websites, and 5 competitors tracked. Higher-priced plans are available.

You can try it out with a 14-day free trial.


#4 – Serpstat

Serpstat is a growth hacking tool and all-in-one SEO platform. It’s excellent value for money and offers a good balance of features and affordability.

Serpstat Homepage

Like many of the platforms we’ve looked at so far, Serpstat offers many tools (30+, actually) rolled into one. It’s not just a rank tracker, but also a site auditor, keyword research tool, backlink checker, etc.

The built-in keyword tracking tool lets you check both global and local ranking positions for any domain in search engines Google and Yandex. You can keep track of both organic and paid keyword rankings, set up automatic rank reports, track your market share of analyzed keywords, group keywords by tags, and more.

Aside from rank tracking, we also really liked Serpstat’s auditing tool. It runs an in-depth, expert-level analysis of your entire site and uncovers invaluable SEO insights. You can quickly identify issues that may be affecting your SEO performance and fix them

The keyword research feature is pretty good too. You can generate a list of missing keywords from any domain, or input a broad keyword to find related search strings and questions your customers are searching for. Alongside your keyword suggestions, you can see search volume, competition, CPC, and other important metrics to help you decide whether or not to target them.

Pros and cons

ProsCons
30+ SEO toolsNot very beginner-friendly (higher learning curve)
Organic and paid rank tracking
Excellent site auditing and keyword research tools
Good value for money

Pricing

It’s free to sign up to Serpstat for basic access and daily credits. To unlock more credits and features, you can upgrade to a paid plan, which starts from $45 per month.


#5 – Mangools

Mangools is a collection of beginner-friendly SEO tools. Its rank tracker—SERPWatcher—is one of the most reliable and easy to use we’ve seen.

Mangools Homepage

SERPWatcher aims to keep things simple and give you all the data you need to work out the organic traffic potential of your website without any of the usual headaches. It isn’t as complex as other rank tracking software and provides easy-to-understand data in a neat interface.

It’s built for beginners and eliminates all the advanced settings and complicated data so you can get straight to what matters most. The Performance Index is a metric developed by Mangools that helps you to get to the heart of the data and tells you your website’s true performance in the SERPs at a glance.

SERPWatcher also gives you daily updates so you can track movements in your organic keyword positions day by day. If there are any important rank changes, you’ll be notified by email alerts. You can also get precise rank tracking data for over 50,000 locations, across both mobile and desktop.

Aside from SERPWatcher, Mangools also offers other tools including SERPChecker (for search analysis) KWFinder (for keyword research), LinkMiner (for backlink analysis), and SiteProfiler (for insights and analytics).

Pros and cons

ProsCons
Easy to useNot as advanced as some other rank tracking software
Very affordable
Local rank tracking
Daily updates

Pricing

Mangools offers several paid plans starting from $29.90/month. A 10-day free trial is available.

Read our Mangools review.


#6 – Wincher

Wincher is a powerful, flexible rank tracking tool that’s suitable for businesses of all sizes. You can use it to track your SEO performance, spy on your competitors, and uncover new keywords and useful insights.

Wincher Homepage

We really like the look of Wincher’s dashboard. It’s simple and gives you a quick overview of all the websites and keywords you’re tracking. 

Another thing we like about Wincher is the fact that it provides you with historical data. You get up to 6 months of ranking history for all the keywords you add, which is something few other tools offer.

You can pull local ranking data from over 100k locations (spanning 180 countries). Wincher also lets you keep track of how your competitors are performing, with daily competitor ranking updates and automatic notifications of any important changes to their ranking positions.

And let’s not forget the keyword research tool. It’s fully integrated with the rank tracker and helps you to identify new keyword opportunities with automatic recommendations, alongside search volume, estimated traffic volume, CPC data, etc. 

Wincher’s good value for money too. All plans include unlimited users, which makes it very affordable for marketing teams and agencies.

Pros and cons

ProsCons
Powerful and flexible keyword trackingNo keyword difficulty score
Historical ranking data
Fully-integrated keyword research
Customizable, white-label reports

Pricing

You can get started with a limited free plan. Paid plans start from €24/month.


#7 – SEO PowerSuite

SEO PowerSuite is a downloadable SEO software solution with everything you need for your campaigns. It comes with a built-in Rank Tracker, Website Auditor, SEOSpyGlass (for competitor research), and LinkAssistant (for link building and management).

SEO Powersuite Homepage

The Rank Tracker tool is very advanced. Unlike some tools, it isn’t limited to Google — it lets you monitor over 300 global and local search engine rankings. You can match keywords to specific landing pages, track your performance over time, sort and filter data to uncover useful insights and more.

Another thing that makes SEO PowerSuite different from its competitors is that it isn’t a cloud-based platform. You actually download it (for free) and access it from your own computer. Because it’s a desktop tool, the company doesn’t have to pay for expensive servers to process and manage their user data. 

This keeps their costs low, which in turn, means they can offer better prices. As a result, SEO PowerSuite offers one of the most reasonably-priced paid plans on the market and an incredibly generous free plan.

Aside from the Rank Tracker, we also really like the built-in backlink checker and competitor research tool. There’s also a nifty PPC ad optimization tool that can really come in useful if you’re running paid ad campaigns. 

Pros and cons

ProsCons
Affordable plans You have to download it to use it
Generous free planNo monthly subscription option
Over 300 search engines supported
Local and global rank tracking
Suite of SEO tools

Pricing

You can try out SEO PowerSuite with the limited free plan, but it doesn’t include rank history and other premium features. You can purchase a premium license for $299/year.


#8 – Raven Tools

Raven Tools is an all-in-one platform with a suite of powerful SEO and reporting tools, including one of the best rank trackers around.

Raven Tools Homepage

The rank tracker provides daily, weekly, and monthly SERP ranking data across all major search engines, including Google, Bing, Yahoo, Baidu, and Yandex.

You can track universal keyword positions or based on zip code (for local ranking keyword positions), language, device type, and more. 

If you have a ton of keywords you want to track, you can upload them in a list format or just copy and paste them in separate rows to track everything in one click. Raven Tools also offers historical ranking data, so you can look back at past results and track your SERP movement over time. To better visualize your ranking data, you can export it in detailed, white-label SEO reports.

Aside from rank tracking, you can also take advantage of Raven’s website auditing, backlink, and competitor research tools. 

With Raven Reimagined (the new and improved version of the platform), you can take advantage of some cutting-edge features to uncover the ad copy your competitors are using, spy on their keyword choices and landing pages, and get a better look at your ranking data with enhanced visualizations.

Pros and cons

ProsCons
Good local rank trackingInterface can be clunky
Easy to use
Enhanced data visualization
All major search engines

Pricing

Plans start from $39/month. You can start with a free 7-day trial.


#9 – Morningscore

Morningscore is another all-in-one SEO tool — with a difference. It uses gamification to make tedious SEO tasks a lot more fun. 

Morningscore Homepage

Like other all-in-one solutions, Morningscore offers the complete gamut of SEO tools. It comes with a powerful rank tracker, keyword research tool, SEO reporting tool, backlink monitor, and auditing tool

All of these different tools are seamlessly integrated together. For example, you can start by using the keyword research tool to uncover new opportunities. Once you’ve found some you want to target, add them to the rank tracking tool in one click for daily updates.

You can use the domain keyword analysis tool to quickly find all the different keywords your site ranks for in google, alongside the exact ranking position. You can also find out how your competitors are ranking for the same keywords (or vice versa) using the comparison tool. 

The Rank Tracker interface is really intuitive and straightforward. You can see all the keywords you rank for at a glance and right-click them to perform various actions. For example, you might want to view historical data, add them to a group/folder, or look them up on Google.

Pros and cons

ProsCons
Built-in game mechanics make SEO funLow number of tracked keywords on Growth plan
Seamlessly integrated tools
Simple and intuitive interface
Accurate data

Pricing

Paid plans start from $65/month. A 14-day free trial is available.


#10 – AccuRanker

AccuRanker claims to be the world’s fastest rank tracker. It’s a powerful rank tracking solution that’s ideal for enterprises and SEO agencies.

AccuRanker Homepage

Aside from lightning-fast speeds, Accuranker offers a lot of other features that enterprises will appreciate. 

For example, the REST API makes it easy for developers to integrate Accuranker with your business’ own applications. The propriety segmentation and data cubing technology make it easier to handle very large data sets. Other advanced features include dynamic tagging, share of voice (SoV) analysis, pixel tracking, etc.

The organic site explorer gives you a visual overview of the keywords you’re ranking for, as well as your competitors. Aggregated SERP analysis also tells you what different SERP features you’re ranking for (e.g. knowledge panels, featured snippets, FAQs, etc.)

Pros and cons

ProsCons
Advanced, enterprise-level featuresNot very beginner-friendly
Plenty of integrations (and REST API)
Lightning-fast speeds
Perfect for agencies and enterprises

Pricing

Plans start from $99/month (billed annually). Prices depend on how many keywords you need to track. You can get started with a 14-day free trial.


#11 – Advanced Web Ranking

Advanced Web Ranking is the world’s longest-standing rank tracker. It’s been around for over a decade and is used by over 24,000 leading brands and agencies.

Advanced Web Ranking Homepage

Advanced Web Ranking offers all the core features you’d expect. You can get daily, weekly, or on-demand rankings for all devices (desktop and mobile) and local searches. Aside from organic rankings, you can also track all types of SERP features to see how you’re showing up in the snippets.

Powerful SEO reporting tools allow you to create custom, white-label reports and share them with your clients in minutes, and competitor research tools let you monitor the competitive SEO landscape and conduct side-by-side SERP performance monitoring. 

Pros and cons

ProsCons
30-day free trialNot an all-in-one SEO solution (no auditing, etc.)
Reputable company
Custom white-label reports
On-demand rankings
Local rank tracking

Pricing

Plans start from $49/month. A 30-day free trial is available.


#12 – RankWatch

RankWatch is another powerful and simple online rank tracker and all-in-one SEO platform worth checking out. It’s used by over 25,000 happy customers.

RankWatch Homepage

You can use RankWatch to uncover insights about your ranking position and SERP competitors, conduct a site audit with over 100+ checks, discover new keyword and content optimization opportunities, analyze and track your backlinks, and more.

The 100% white label interface and robust reporting make it perfect for agencies.

Pros and cons

ProsCons
Ranking data refreshes dailyNo free version
Automated alerts
Local rank tracking
Competitor analysis
White label reporting

Pricing

Plans start from $29/month. A 14-day free trial is available.


#13 – Keyword Revealer

Keyword Revealer is an all-in-one SEO tool that can help you to track rankings and much more. You can use Keyword Revealer to create powerful rank tracking automations and measure changes in your rankings over time. 

Keyword Revealer Homepage

You can also use the tool for keyword research and brainstorming to inform your SEO strategy.  

Keyword Revealer also has tools for backlink analysis and competitive analysis. The tool is extremely intuitive and easy to use, making it a great option for independent website owners.

Pros and cons

ProsCons
Rank tracker with automation optionsFree plan is very limited 
Backlink and competitor analysis

Pricing

Keyword Revealer has a limited free plan available for up to 3 keywords daily. Paid plans start from $7.50/month when billed annually.


#14 – WebCEO

WebCEO is a digital marketing and SEO software solution that includes a wide selection of agency-level SEO tools. When it comes to rank tracking, WebCEO offers an advanced rank tracking tool that allows you to keep track of your own rankings and your competitors. 

WebCEO New Homepage

You can access detailed breakdowns of ranking data from any time period and examine variables like country, state, region, city, and zip code.  You can also access information about a variety of ranking results including ads, images, videos, and more. It’s also easy to create ranking reports in just a few clicks. 

In addition to the rank tracking software, WebCEO can also be used to carry out SEO audits, research keywords, manage internal links and generate sitemaps. Overall, this is a great all-in-one solution with powerful rank tracking features. 

Pros and cons

ProsCons
Detailed rank tracking with tons of useful filtering optionsQuite expensive for unlimited keyword searches
Site auditingNo free plan available
Sitemap generating tool

Pricing

Prices start from $37/month when billed annually. Plans start from $99/month for unlimited keyword searches and projects.


#15 – SpyFu

SpyFu is a full-featured SEO toolkit with rank tracking features. The toolkit can help you to track your current rank positions and ranking history, build backlinks, analyze SERPs, and much more. You can also use the tool for keyword research and domain comparison. 

SpyFu Homepage

As the name suggests, SpyFu is one of the best competitor analysis tools and can be used to spy on what your competitors are up to in order to inform your own SEO strategy. It can help you to create an in-depth picture of what your competitors are doing, from where they rank to what keywords they’ve purchased on Google Ads and more. 

Overall, SpyFu is one of the best options available for tracking your own rankings and your competitors. 

Pros and cons

ProsCons
Current and historical ranking data availableNo free trial available 
In-depth competitor analysis options 

Pricing

Plans start from $33/month when billed annually.


#16 – Labrika

Labrika is an SEO toolkit that is powered by AI. The toolset can help you to increase traffic and conversion with the help of a range of SEO and content tools.

Labrika Homepage

Firstly, Labrika comes complete with an advanced rank checking tool. Using the rank checker, you can access up-to-date ranking information for any keywords that you’re interested in. You can also automate ranking checks on key dates or on a set schedule. 

Labrika also includes an AI SEO auditor that will check your site based on over 200 different ranking factors that can be used to create reports and strategize ways to improve your site’s ranking power. 

You can also make use of the Labrika content editor that reviews new and existing content to provide suggestions for improving and optimizing the content. The content editor uses data gathered from your top 10 competitors to help you improve your own pages. 

This tool is perfect for anyone looking to improve SEO across all areas of their site.

Pros and cons

ProsCons
Automated rank checking optionsNo free trial available 
Useful SEO Auditor
Competitor based content suggestions

Pricing

Plans start from $19/month for up to 500 keywords and 10,000 page crawls.


#17 – Authority Labs

Authority Labs by traject is a powerful SEO software tool and rank tracker. The Authority Labs rank tracker can help you closely monitor your site performance and gather accurate and detailed keyword data. 

Authority Labs Homepage

With Authority Labs you can keep track of your page rankings on autopilot, by providing automated daily reports for local and mobile rank tracking. Unlike many SERP tools that will often list some keywords as ‘not provided’, Authority Labs can recover these organic keywords in order for you to gain valuable insights into your visitor’s search intent. 

Authority Labs also offers tools that can be used to track your competitors and stay at the top of your SEO game. The software is 100% white label and can be used to send individualized dashboards to clients, making it a great choice for agencies. You can also have unlimited users at no extra cost. 

Pros and cons

ProsCons
Automated daily rank reportsNo free plan available
Ability to recover ‘not provided keywords’Limited feature set

Pricing

Plans start from $49/month for up to 250 keywords. All plans include a 14-day free trial. 


#18 – Diib 

Diib is an SEO and traffic monitoring tool that can help you keep a close eye on selected keyword rankings, backlinks, and much more. 

Diib Homepage

With Diib’s keyword tracker, you can track all of your important keywords and backlinks, monitor your and your competitor’s rankings and changes, and generate new ideas for keywords and content. Pro account holders will also get a weekly RankGuard® scan which will check all of your current ranking positions, and give your actionable tips on how to help your pages reach the top of the SERPs. 

In addition to this Diib can also be used to manage some social media tasks, monitor your website’s speed and security, and even monitor email deliverability. 

Diib can also be used for benchmarking and improving your website in relation to your competitors. All in all, this tool has everything you need to keep track of where your pages are ranking and make necessary changes to improve your rankings positions. 

Pros and cons

ProsCons
Rank tracking alerts Only 1 RankGuard® scan per week included in Pro plan
Limited free plan available Price increase after 1st month
Useful competitor analysis tools 

Pricing

Diib offers a free plan that includes limited rank tracking and website monitoring. Paid plans start from $7.99/month for the first month and renew at $29.99/month. 


#19 – Google Search Console

Google Search Console is a useful, multifunctional tool that can be used to track the rank of your individual pages, keep tabs on your most popular queries and see how your pages are performing in the SERPs. 

Google Search Console Homepage

In order to track your rank on Google Search Console, all you need to do is select the query that you want to track from your top queries list, and then your average ranking position for this page will be displayed above the graph. 

You can also view data like average click-through rate, impressions, and clicks. Google Search Console can also be used to get a detailed view of how your pages are performing in the SERPs, which countries clicks are coming from, and which devices are being used to access your pages. 

In addition to all this, Google Search console can also be used to submit sitemaps to help your pages rank, and gain insight into your page experience and core web vitals. You can also use it to generate and export reports. Overall, it’s a great tool for tracking page ranking and performance, and it’s free!  

Pros and cons

ProsCons
Easy to use intuitive dashboardOnly provides average rank positions 
Accurate rank tracking and performance metricsNo real-time rank change updates 
Completely free 

Pricing

Google Search Console is completely free to use. 


Rank tracking tool FAQ

What is rank tracking?

Rank tracking is the act of measuring and monitoring a website’s organic ranking position in the search engine results pages (SERPs) for certain keywords (search terms). 

Most people want to rank as close to the top spot in search engines like Google as they can for their target keywords that their target audience is searching for. This is because pages that rank on page one (and ideally, in position one) get the most clicks.

A rank tracker tool will tell you where you’re currently ranking for different search queries and how that position has changed over time. For example, you may have moved up from position five to position one, or vice-versa. You can use these insights to guide your SEO strategy and measure your performance.

How often do keyword rankings change?

Keyword rankings tend to fluctuate throughout the year. There’s no definitive frequency to the changes: ranking positions can change at any time. That’s why it’s important to choose a rank tracker tool that updates its data daily.

Generally speaking, the more competitive a keyword is, the more frequently the ranking positions will fluctuate. It’s not uncommon for the top-ranking results for highly-competitive keywords to change by the week. However, for less-competitive keywords, you could retain your ranking position for years.

Why do keyword rankings fluctuate?

There are many reasons keyword rankings fluctuate. For example, an authoritative domain could publish a new piece of content that’s better optimized for the target keyword and outrank the competition, pushing everything else down the SERPs.

One of the main reasons rankings fluctuate is due to algorithmic updates. Search engines like Google regularly update the algorithms that they use to determine ranking positions. And every time they roll out a new update, it has the potential to change the current ranking landscape.

Some updates are more disruptive than others. For example, following the notorious Google Medic update in 2018, a huge number of websites in the health and medical, financial, and legal niches reported a massive change in their rankings. 

Aside from these large core updates, Google changes its algorithm over 500 times per year. However, these smaller tweaks don’t usually have as much of a noticeable effect on search results. And are usually referred to as the “Google dance”.

There is also a Google patent that discusses an approach for handling spam. This patent explains that when transitioning from one ranking to another, anything can happen. For example, you could temporarily lose rankings, or gain rankings in the process.

Does ranking position depend on location?

Yes, ranking positions are personalized to each search user. Many factors influence the results a searcher sees, but one of the most important factors is their location. This is especially important for local search queries as Google looks at proximity to decide which business listings to rank.

That’s why it’s important to choose a rank tracker that allows you to track local rankings in specific locations.

How do I improve my ranking position?

You can improve your ranking position through SEO (search engine optimization). This involves optimizing your website around different ranking factors. 

There are a lot of different steps you can take to optimize your site but I’d suggest starting with a site audit to identify any glaring technical SEO issues that are holding you back from ranking higher in the SERPs. There are lots of SEO software tools out there that can help you conduct a site audit

Other ways to improve your ranking position include optimizing your on-page content, building backlinks, etc.

And if you use WordPress, you’ll be able to make the most of powerful WordPress SEO plugins such as Rank Math. This will give you more control over your SEO.

However, it is worth noting that improving your rankings won’t always mean you’ll get more traffic. You’ll need to ensure you’re targeting keywords that get traffic. For that, you’ll need a keyword research tool to help you.

What are the most important ranking factors?

There are dozens (maybe hundreds) of ranking factors and nobody knows exactly how Google’s algorithm works. However, we do have a good idea of which ones matter most based on various studies.

One study found direct website visits to be the most important ranking factor. Other ranking factors that seem to have a big effect include content relevancy, total backlinks / referring domains, loading speed, and bounce rate.

How accurate is Google Search Console’s ranking data?

Google Search Console’s data is accurate and reliable. It’s calculated based on actual search results shown to search users. GSC tracks the position of a URL in the SERPs for multiple search queries and calculates the average ranking position across these different queries.

However, while Google Search Console gives you an accurate average, your position can vary dramatically from location to location due to geo-targeting. That’s why it’s best to use a rank tracker like Nightwatch that tracks ranking data for specific locations. That said, Google Search Console is still a very useful free SEO tool.

Why does my rank tracking tool data not match the results I see on Google?

You may not always see your site ranking in the same position expected based on your rank tracking tool data when you check it yourself on Google. This is usually due to personalization, geo-targeting, or short-lived visibility in search.


Choosing a rank tracking tool for your business

That concludes our roundup of the best rank tracking tools on the market. 

Having a rank tracker tool makes it easier to monitor your keyword rankings, but if you’re not sure which one to choose, here’s what we’d suggest:

  • Use SE Ranking if you want the best all-round rank tracking tool. It’s affordable and includes a number of other powerful SEO tools. It’s also a good choice for freelancers and agencies thanks to its white labeling, robust reporting tools, and flexible pricing plans.
  • Try Semrush if you’re looking for an enterprise-level rank tracking solution or something suitable for SEO professionals or large teams. It’s a full-featured, all-in-one SEO toolkit with everything you need under one roof.
  • If you’re a beginner looking for simple rank tracking software that’s also affordable, check out Mangools. It’s incredibly intuitive.

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