The Best Products To Sell On eBay: 2024 Top Sellers
Do you want to get started selling on eBay but have no idea which products to sell?
Not to worry. We’ve got you covered.
Building an ecommerce business that thrives is no easy task. And a big part of that comes down to deciding on the right products to sell.
Marketplaces like eBay simplify the process of selling online and clearly, given the billions of dollars they rake in each year, there’s plenty of opportunity.
In this post, we’re breaking down the best-selling products on eBay. Use this post to jump-start your product selection and get some inspiration.
Once you know what you’ll be selling, you’ll need an eBay seller account, then you’re good to go.
Jewelry and watches
When I was younger, I used to don a ton of jewelry. We’ve all been there I guess but that’s not the point.
Jewelry and watches fly off the shelves and data can back that up. A simple “necklaces for men” search on Google returned nearly two billion results, and I’m not kidding.
Fashion jewelry is one of the most popular product categories on eBay. Be it necklaces, bracelets, chakras, rings, etc., you will strike gold in the jewelry and watches categories.
In the watches categories, smartwatches perform especially well. Don’t get me wrong: other watches work too but don’t forget to add smartwatches to your inventory.
The products in this category are lightweight and easy to ship, which means you will save a lot on shipping costs.
There are millions of best-selling items (including best-selling brands) and plenty of variety that you can easily niche down if that is your style.
Do you run a physical jewelry shop and would love to start selling items in an online store?
If so, eBay offers you just the platform you need to boost online sales and drive high demand for your physical store.
Generic brands perform amazingly well in terms of online sales but make sure to add top-selling brands to grow your business over time.
While it is one of the top-selling eBay categories be careful with some of the items.
Don’t believe everything you see or you will end up with counterfeit products that nobody wants to buy.
Keep in mind that eBay will restrict your seller account if you step outside of the line.
I think we’ll all agree that selling items that don’t meet standards is bad for business. If you do so, you will annoy customers and tarnish your eBay rating.
Print-on-demand merch
For the artsy, print-on-demand (POD) is one of the easiest ways to start an eBay store. I mean it; you can sell online on eBay in a matter of minutes.
If you can create a design, you can sell it via the print-on-demand business model and garner lots of international sales.
It’s the perfect business model for people who want to make money from their creativity. Selling clothes? POD is a great way to add value to your brand.
You can have print-on-demand sites like Printful and Printify handle everything and smile to the bank. You only handle the design part.
And your designs can be on anything: hoodies, t-shirts, mugs, stamps, posters, hats, postcards, and everything else you can imagine.
It all boils down to how well you market your products because print-on-demand goods make great selling items on eBay, especially during the holidays.
Partner with a couple of POD companies to start your online business on eBay without breaking a sweat or spending millions.
The best part is they easily integrate with eCommerce platforms such as eBay, Amazon, and Esty, which makes it easy to start selling items.
Home & garden
Just to put it out there: I hate glass coffee tables. I mean, they break too easily. And wooden coffee tables are purely evil, especially when they catch your little toe.
There are tons of best-selling items in the home category that perform well across multiple eCommerce platforms, not just eBay.
And do you know why? There is always high demand from homeowners looking to make their homes more – can we say – homely?
Most of them can be customers of your eBay business. Top-selling products in this category include the likes of air fryers, bed sheets, pillowcases, ovens, and everything in between.
You will need a grill out back, and perhaps some supplies for the swimming pool during the summer. Guess what? Your customers need them too!
Home is one of the top-selling product categories for many eBay sellers for one obvious reason. Inherently, people will always want to make their home the best place to be.
As an eBay seller, you don’t have to worry about popular brands. Leave that to IKEA or create your brand if you must.
Did you say, “but I’m on a budget, amigo?” We have your back. Online selling is all about lots of market research.
You can use the Bay research tool we share later. Or, if you want to start without delay, find home and garden items from estate sales and flip them on eBay.
Just remember to factor in all of your costs, including shipping and handling because top-selling products in this category can be a bit on the bulky or fragile side.
Also, repairs and replacements can be a pain in the neck.
Consumer electronics
People will always want to upgrade their electronics meaning there will always be a high demand for these products.
Consumer electronics are some of the best-selling items on eBay. Many buyers are looking for products such as Bluetooth speakers, TVs, audio systems, virtual reality sets, and smart home devices.
Popular brands in this category include Apple, JBL, Sony, and Samsung. People are particularly interested in Google Chromecast, and Meta Quest 2 at the time of writing.
If you sell electronics, you must be vigilant to avoid bad customer reviews. For instance, check the products to ensure they don’t have dead-on-arrival issues.
Additionally, you might face some Lithium-ion restrictions for some battery-powered products such as Bluetooth speakers, and laptops.
Additionally, prepare to provide customer service to customers who are not tech-savvy. All in all, electronics is a fantastic category to explore on eBay.
Smartphones & watch accessories
Nowadays, nearly everybody has a cell phone. You are probably reading this article on a smartphone at the moment. We practically live on our phones.
With over six billion smartphone users worldwide, smartphones and cell phone accessories have a high demand.
Thanks to this huge demand, cell phone accessories are some of the best selling items on eBay. These product categories offer you the perfect way to start your online store.
Plus, you have the entire world at your disposal, meaning you can quickly generate a lot of international sales to keep your business afloat.
Note, however, that eBay is full of businesses selling the same products so expect stiff competition as you go in.
Still, smartphones and accessories are easy to ship, which means you can save on shipping costs, and redirect the money towards marketing campaigns.
In my opinion, there is no need to niche down here.
Most popular cell phones will always need accessories. You can sell everything from earbuds, chargers, smart watches, mounts, covers, screen protectors, and in-car iPhone holders.
Popular brands in this category include Apple, Samsung, Sony, HTC, Huawei, and others, which means you’re spoilt for choice.
And as you can see in the chart below, there is consistent interest in smartphones and accessories categories.
As such, it is safe to say that you can create a great and sustainable business around the smartphones and accessories categories.
Health and beauty
Unless you live in a cave, you must already know that people generally care about their health and beauty.
It’s no secret that there is a huge demand for health and beauty products the world over. People desire to be healthy, fit, and look good.
It’s quite the broad category with millions of best-selling products. It’s precisely why the beauty industry is booming.
Many businesses have sold items on the eBay marketplace for years. It is one of the most profitable selling categories on eBay.
There is a diverse selection of product categories from which to choose, meaning you will never have a shortage of products.
Additionally, top-selling items in this product category have high-profit margins, which means you can recuperate your costs, and make a killing fast.
In this product category, you can take a broad approach or choose a niche as you see fit. The best part is you can even make your products and build a brand.
You can create a long-lasting business in the health and beauty category since people are always interested in beauty products.
Popular products in the health and beauty category include fragrances, makeup, vitamins, alternative remedies, skincare, and much more.
Clothing, shoes, and accessories
Clothes maketh the man they say. While it is permissible on some beaches, it would be a catastrophe if we pranced around buff. We also must protect ourselves against the elements.
Clothing is an evergreen category on eBay and other eCommerce platforms. The styles and trends come and go, but people will always buy clothes, shoes, and accessories.
There are a lot of options, which means selling products in any vertical will be fruitful. But as with any other business, expect high competition in this area.
When selling items on eBay, think of the things that can differentiate you. You can even work with a print-on-demand company to add some style to your offering.
Also, you can start selling items as bundles instead of separately which helps you to move your stock quickly.
If you plan to import your products, note that some importers have high minimum order quantity (MOQ) requirements.
Some may ask you to order as high as 1,000 items, which might be an issue if you are on a tight budget.
On top of that, no matter what you do to ensure you get sizing right, expect some customers to return items due to sizing issues.
Also, seasons change which leads to changes in fashion. Due to this, it’s hard to avoid overstock.
Not to worry, however, people are interested in clothing throughout the year. Still, keep an eye on your stock and match your items to the season.
Popular brands on eBay include Adidas, Nike, Puma, and Under Armour. Generic brands perform well as well.
Clothing is one of the top-selling categories on eBay and a great way to generate international sales, and build a sustainable business over time.
Pet supplies
Owning a pet is the best feeling in the world. Don’t you love it when your dog friend greets you when you get home? And we’ve all seen those amazing pet videos on social media.
In America alone, more than 87 million people own a pet, according to the National Pet Owner Survey.
The best part is that most of these people own more than one pet, which means there is a huge demand for pet supplies.
It’s the reason why pet supplies are profitable products for any merchant to explore. And also some of the top-selling items on eBay.
You can make good money here since pet owners will always need supplies for their pets. And as you can see in the chart below, people are highly interested in buying supplies for their pets.
It is a broad category with tons of top-selling items to fill your inventory and keep your palms itching.
You can sell everything from pet food, beds, harnesses, clothes, collars, car seats, treats, bird supplies, nail grinders, aquarium water pumps, and so much more.
Collectibles, and vintage clothing
Are you looking for fast items to sell on eBay? If so, say hi to one of the top-selling categories on eBay. Collectibles are some of the most sold items online.
Collectible items such as movie character toys are one the top-selling items on eBay. They are especially popular with both amateur and long-time collectors.
The toys and games industry is worth over $36 billion in the US and is expected to grow by 3.67% between 2022 and 2026.
This is great news for the interested merchant. It means there is a huge demand for all sorts of collectibles such as paper crafts, stamps, coins, comics, antiques, and vintage or used games.
On top of that, movie franchises such as Marvel and DC Comics have also increased demand for collectibles such as action figures, entertainment memorabilia, props, and other merch.
Collectibles are top-selling items on eBay since there is interest in these products all year long.
Additionally, you can make a killing during the holidays since collectibles make great gifts.
Video games, and consoles
I love playing video games. When I’m free, you will probably catch me playing Call of Duty or Pro Evolution Soccer. My daughter loves Candy Crush but I’m sure she will catch up 🙂
According to Statista, it is estimated that the global gaming market will amount to 268.8 billion U.S. dollars annually in 2025, up from 178 billion U.S. dollars in 2021.
That’s a huge market for consoles, games, and video game merchandise. You can tap into this demand to create a successful online store on eBay.
The gaming industry also boomed during lockdown which led to an increase in demand for video gaming products.
There are plenty of options to explore in the video gaming product category. Mobile phone players need headsets and controllers.
Other top-selling items under video games include consoles, cables, batteries, bags, skins, chargers, and other video game accessories.
Don’t know what to sell on eBay? Consider exploring gaming because it is one of the most popular product categories as more people take to playing games.
The above chart shows there is enough user interest to consistently generate enough online sales to keep your business going.
Top-selling brands include PlayStation, Xbox, and Nintendo. The most popular video games include Call of Duty, Fortnite, GTA, and FIFA.
Now that you know the key product-focused categories to target, let us learn how to find the best-selling products to sell on eBay.
How to find the best-selling items on eBay
Finding the best-selling products to sell online is easier than you think. eBay offers you a brilliant tool that makes the process as easy as pie.
Sellers can take advantage of the Terapeak tool that is available right inside your eBay seller account.
In your eBay account, click the Research Tab, as shown below.
Next, enter your keyword and hit the Research button. For example, “coffee cup,” as we highlight below.
eBay will generate a beautiful and detailed report, as shown below.
The above report offers you a lot of information that can help you to choose the best-selling items on eBay.
You can see important details such as the average sales price, price range, average shipping fee, total sales, and the total number of sellers. You can also see when the item was last sold.
With this report, you have the vital info you need to determine things such as demand, competition, and price.
If you find a product you like, you can sell a similar item directly from the report by clicking Edit and selecting Sell Similar next to each product.
That will lead you to another page where you can create and publish your listing on eBay. As simple as A, B, and C.
Final words
Finding the top-selling items to sell on eBay needn’t be a challenging task. Sourcing trending products to sell needn’t be a problem either.
With solutions such as dropshipping and print-on-demand, you don’t even need to have stock or storage space to start selling items on eBay.
You just need a little market research and a powerful product research tool such as eBay Terapeak.
I hope today’s article offered you the products and inspiration you need to start a successful online store on eBay.
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