Are you looking for an alternative to Hootsuite?
The best social media management tool depends on your needs.
Maybe you’re looking for a tool with better pricing, more features or both. Either way, you’re in the right place.
In this post, we’re comparing the best Hootsuite alternatives so you can decide which platform is right for you.
Let’s get started.
Hootsuite alternatives for social media management
To save you some time, here are our 3 top social media management tools for replacing Hootsuite:
- Agorapulse is our top Hootsuite alternative thanks to its deep social media feature set, excellent user interface, team functionality, and limited free account for casual users.
- Choose Sendible if you want an all-in-one social media tool that includes social streams, and powerful scheduling functionality.
- Choose Crowdfire if you want the best balance of features and affordability of any Hootsuite alternative.
Now, let’s take a look at the full list of tools in more depth:
Agorapulse combines everything you need from a social media management tool and places them inside its platform. Here you can manage all of your social media messages, comments, and reviews.
It also lets you schedule posts and attach thumbnails. You even get a preview of your post so you can review what it would look like once it’s live.
The social listening features show you trends about your business. And this platform also provides actionable reports that tell you if your campaign is effective or not.
If you run into issues while using Agorapulse, you can expect a reply from its customer service within 30 minutes. The company boasts of a 96% satisfaction score from its users. It’s also rated highly on both Capterra and TrustRadius.
Pricing: Free, Pro ($79 per month), Premium ($159 per month), Enterprise (Custom)
Sendible is a Hootsuite alternative that also encourages team collaboration to streamline their workflow and improve their social media profile.
You can customize how your Facebook, Twitter, and other social media posts look. You can even schedule photos and videos for Instagram business profiles. It has a built-in editor but you can also design graphics using Canva.
Sendible also gives you content suggestions through Google Alerts so you always have topics you can explore. You can do bulk scheduling and finish a month’s worth of planning in one sitting. You can even store hashtags and canned responses for future use.
This platform also has an app for iOS and Android so you can continue working while on the go.
Pricing: Creator ($29 per month), Traction ($89 per month), Scale ($199 per month), Expansion ($399 per month)
Crowdfire is a tool that not only helps you schedule posts but also curates content so you could always have a strong social media presence. It gathers articles and images from all over the internet so you’d always have something to show to your Facebook and Twitter audience.
You only need to provide Crowdfire topics that relate to your business and it will do most of the heavy lifting for you.
When you schedule posts, Crowdfire will automatically tailor-fit each post for all the social media platforms under your account. All you have to do is preview your post and decide which suggestions you want to publish.
It also has analytics features that will enable you to track your progress. It can even do social media competitor analysis so you could see what works for other businesses in your niche.
Pricing: Free Plan, Plus ($7.98 per month), Premium ($37.48 per month), VIP ($%74.98 per month)
NapoleonCat offers a space where you could respond to all social media responses including those from Facebook, Twitter, Messenger, Google My Business, LinkedIn, and Instagram. This is great especially if your social media marketing strategy includes online reputation management.
It will even go as far as helping you develop the right social media strategy based on the data it collects from your social media accounts. It can also monitor the activity of your competitors.
If you juggle between too many social media accounts, the built-in team collaboration tool will allow you to organize your workflow more efficiently.
Pricing: Price based on how many social media profiles you need and how many users you want to give access to. Plans start at $27 per month (3 social media profiles and 1 user).
TweetDeck is the right platform for those that are only looking to handle Twitter posts. The interface is similar to that of Hootsuite’s so you will feel right at home.
Using TweetDeck, you can manage multiple Twitter accounts, schedule posts, and more. With that said, it’s not the best Hootsuite alternative since you can only use it for Twitter. But since it’s free to use, it’s definitely worth mentioning especially if you have too many Twitter accounts.
TweetDeck also works whether you’re an individual or working with a team.
ContentCal is a Hootsuite alternative that does not require your credit card information to get started and you can get going in minutes.
But what does it offer?
It allows you and your team members to share calendars and schedule social media posts together. You can manage all brand mentions and messages from multiple channels.
You can set content marketing campaigns, set tags and approval workflows, and save message snippets so you can drag-and-drop them when needed. There’s a pinboard where you can leave notes. You can also preset times so you always know when it’s the best time to schedule your content.
Then there’s the ContentCal IQ feature that uses AI technology to give you insight into your marketing activity. This will help you assess the actions that you need to make to improve your social media platform strategy.
There’s also a reporting feature to let you know how you’re going.
Its user interface is so easy to use, your team should be able to work their way around after using it for a few minutes.
Pricing: Pro ($17 per month), Company ($47 per month), Premium Custom (Request Quote), Enterprise Custom (Request Quote)
StoryChief focuses on social media marketing. But not only does it have social media management tools, but you can also use it to manage your blogs, employee advocacy, press releases, newsletter digests, and internal columns.
That means you and your team members can manage and schedule all types of content from within StoryChief. It’s one of the best team collaboration tools around. You get a view of everyone’s social media calendar so you can always check if you have scheduled content in your queue or not.
There’s also a built-in SEO copywriting tool which is great for small businesses who can’t afford to hire SEO specialists. No, it won’t write posts for you but it will check your work to see if they are optimized for search engines.
It also has analytics features that social media managers can use to determine what works and what doesn’t.
Pricing: Team Plan ($120 per month), Agency Plan ($300 per month), Custom Plan ($750 per month)
Buffer is the best Hootsuite alternative — well, kind of. What do we mean by that? Buffer doesn’t have all the other fancy features that some of the alternatives offer. What it does have is the key feature that most people use Hootsuite for. It schedules social media posts on different platforms.
What’s even better is that its pricing plans reflect that. It’s so affordable, even small businesses will have no problem paying the monthly fees. Can’t afford to pay? Then just sign up for the free Buffer plan. There’s also a 14-day free trial for those that are interested.
Its automation tools, while simple, are far from basic. Aside from Direct Scheduling where you can plan and schedule posts, Buffer has features like First Comment that includes a first comment when you schedule Instagram posts. There’s also Shop Grid that drives traffic and sales to your shop from your Instagram bio.
You can also reply to social media comments from your desktop. You’ll find it hard to miss a comment when you use Buffer.
Pricing: Free, Pro ($15 per month), Premium ($65 per month), Business ($99 per month)
Missinglettr has to be one of the most unique alternatives to Hootsuite in this list. Why? Because unlike other social media tools, this platform can create posts using your content library. It will handle social media activities for you.
Just publish your blog posts and Missinglettr’s AI will schedule them for social media posting. All you have to do is review and approve the content.
The Curate add-on can also find relevant content to share with your audience. That way, you can engage your audience without having to look for posts that you think they’ll love yourself.
However, the best part about Curate is that it doubles as a content promotion tool. Allowing you to get your content shared by other Missinglettr users.
Missinglettr does work with multiple social media channels but the list is limited to Facebook, Instagram, Twitter, and LinkedIn at this time.
This Hootsuite alternative has a 14-day free trial.
Pricing: Free, Solo ($19 per month), Pro ($59 per month)
10. Sprout Social
Sprout Social may be last on this roundup of Hootsuite alternatives but it’s certainly no slouch. It does most of the things you’d expect from Hootsuite like scheduling and publishing. But it’s capable of so much more.
You can upload and store your assets on the platform including images and videos. Sprout Social tells you which are the most optimal times to schedule your posts so you get the most engagement. Then you can use its mobile app to track your progress from anywhere.
The analytics features give you a bird’s eye view of what’s going on with your campaigns. You can then compare your performance with your competitors to see if you’re on the same level as them.
Sprout Social’s Listening Tools gives you a better understanding of what works based on your industry and branding. You can track influencers in your field so you can engage them so they become your brand advocates.
It’s got most of the advanced features that users look for in a social media management software.
Sprout Social has a 30-day free trial.
Pricing: Sprout Professional ($149 per month for each user)
Hootsuite alternatives: what features to look for
To have a better idea of which social media management tool can compete with Hootsuite, we’ll need to discuss all the features it has to offer as well as its current pricing plans.
What do you get when you sign up for Hootsuite?
Hootsuite has five core features. Ideally, you’d want to look for an alternative to Hootsuite that has most of these features, if not more.
- Publish Posts — It lets you draft, review, and schedule social media content posts. Members of your team can collaborate through this platform. It supports multiple platforms including Twitter and Facebook.
- Engage Users — It keeps track of your social media posts and lets you communicate with users who want to get in touch with you. You can address users based on actions that you want to take in bulk.
- Monitor Activity — It allows you to monitor specific trends and topics in your social media stream. You get real-time data about your audience.
- Advertise Your Brand — It gives you an option to boost your Facebook posts. You can do sponsored posts on LinkedIn as well.
- Analyze Results — It offers ways to help you gauge the results of your campaigns and calculate your return on investment or ROI.
Excluding the Free plan, there are four other plans to choose from. The Professional plan is $19 per month. Team is $99 per month while Business is $599 per month.
There is an Enterprise plan for those that need a custom solution. You can contact Hootsuite to get a quote.
There is a 30-day free trial option for both the Professional or the Team plans.
All plans have unlimited social media scheduling. However, there is a limit on how many social media accounts you can connect to. The Professional plan only gives you 10. Team gives you 20. Business lets you connect up to 35.
If you need to connect more than 50, you’ll need the Enterprise solution.
This is exactly what you get when you sign up for Hootsuite.
Frequently asked questions
Is there anything better than Hootsuite?
While this is completely subjective, you can argue that other platforms are better than Hootsuite. It really depends on what features you need and what price you’re willing to pay monthly or annually.
For example, Buffer does not have a lot of advanced features compared to Hootsuite but it’s a good scheduling tool. And since its plans are more affordable, some choose it over Hootsuite.
If you’re a social media manager, you’d have to decide which Hootsuite features you need. Then look for an alternative that offers the same things.
Is there a free alternative to Hootsuite?
There are other alternatives to Hootsuite that have free plans. However, all of them will have limitations in one way or another. TweetDeck is a free service but it’s only useful for managing Twitter accounts.
Which is better: Buffer or Hootsuite?
If you only need to schedule posts, Buffer should be enough. But if you need more features, Hootsuite is the stronger platform.
Who are Hootsuite competitors?
The social media scheduling platforms in this list are some of the best Hootsuite alternatives today. You have Agorapulse, Sendible, Crowdfire, NapoleonCat, TweetDeck, StoryChief, ContentCal, Buffer, Missinglettr, and Sprout Social.
All of these have their set of advantages and disadvantages. Some are better for team collaboration. Others are better for social media marketing. Some offer a free plan. Some have better pricing plans. While others have an appealing user interface.
But all of them are more than capable of taking on Hootsuite.
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