The Best Social Media Automation Tools For 2025

Are you looking for the best social media automation tools to save you time? We’ve got you covered.

Automating your social media activity has plenty of benefits. One of the biggest is that it gives you more time to focus on other tasks that need your immediate attention.

With social media tools, you can schedule posts way in advance, get reports automatically, and find out what social media posts give you the best returns.

In this post, we’re comparing the best social media automation tools on the market. You’ll find tools that automate publishing, reporting, content promotion, and more.

The best social media automation software – summary

1. SocialBee

SocialBee is a social media scheduling tool with all the features you’d need to automate your activity on social media, and save you loads of precious time that you could use building your business, all at an excellent price.

Let’s look at some of SocialBee’s features you can use to automate your social media campaigns.

One of its great automation features is its Content Categories. Content Categories allows you to organize and segregate your posts. With each category you can assign a specific schedule, which comes in handy if you’re running promotions, or to separate different types of social media content.

Each category can be viewed in its own content calendar, showing all the posts you’ve got scheduled.

A massive time-saving feature is the way the post editor works. Traditional editors only allow you to edit one post at a time or submit only one variation of a post. SocialBee allows you to add multiple variations not only of the same post, but also for each social media profile, all in the same editor. In addition, you can see a preview of the post in real-time whilst you’re editing.

It is worth noting that no other tools we’ve used offers this.

If you’re a hashtag user, with SocialBee you can start a hashtag collection with groups of reusable hashtags; organized by category, social profile, or social media platform. This makes it incredibly easy to add them to your content.

Are you planning on switching your social media automation tool? SocialBee’s CSV upload feature allows you to upload all your existing content to use on their platform.

Depending on the size of your business and the plan you choose, SocialBee makes collaboration and teamwork simple. Multiple workspaces and users makes managing brands, clients and projects much easier. With the ability to assign tasks, add comments and feedback to your team, you can make sure everything is communicated efficiently.

Want to know how effective your posts are performing? Want to track the links you’re sharing? SocialBee offers tailor-made analytics to monitor your performance on social media, as well as custom URL and tracking features.

Try out SocialBee and all the features they have to offer with a 14-day free trial.

Pricing: Plans start from $29/month, save 16% when billed annually. Get started with a 14-day free trial.

Read our SocialBee review.

2. Quuu Promote

Quuu Promote is a great option for marketing agencies, freelancers, or businesses that are looking to promote content at scale. This platform can get your content shared by real social media users across platforms like Twitter, LinkedIn, and Facebook.

All you need to do is to provide your RSS feed. Quuu Promote will handle all of the promotions for you. It’s that simple.

The platform does point out, however, that it has curation guidelines in place. So only content that meets its guidelines will be shared.

And just to be clear — Quuu will only promote your content to real people. If you’re worried that your content will only be shared with bots, rest assured that every type of interaction you get will come from active social media users. In particular, those who use Quuu’s content curation tool.

Quuu Promote specializes in promoting articles in a lot of categories. These include business strategy, coding, tech, marketing, branding, health and fitness, virtual reality, medical, environment, science, travel, recipes, online dating, fitness, music, parenting, home improvement, auto mechanics, financial investing, pets, carpentry, and so many more.

No matter which industry you’re in, there’s no doubt that you’ll find a category that’ll be perfect for you.

Quuu will even provide you with some idea of how many shares your post can generate based on the industry you selected. For instance, posts in the Content Marketing category will likely generate 431 shares in 15 days. So those that add 10 articles for promotion could—in theory—get 8,620 shares in the next 3 months.

We should point out that Quuu Promote has 2 different pricing models with 3 plans each. The Automated Pricing model will let Quuu run your campaign on autopilot. The Manual Pricing model lets you do everything yourself but it is much cheaper.

The plans and dollar figures below are for the Automated Pricing model.

Pricing: Individual ($75/month), Company ($150/month), Agency ($750/month)

3. Sendible

Sendible is an all-in-one social media automation tool that happens to have automation features baked in. So if you’re looking for a social media management tool that can do more than just automate your social strategy, this might be the one tool you’re looking for.

Before talking about how Sendible can help using automation, let’s talk about some of the other features that Sendible has to offer starting with its Unified Inbox.

The Unified Inbox lets you organize, manage, and reply to messages sent across all your social media accounts. Yes, you’ll be able to reply to all comments including those made through your Facebook and Instagram ads. If you can’t reply to these yourself, you can assign them to other team members with the click of a button.

You can reply to messages using a web browser but Sendible has a mobile app that you can use to get to messages no matter where you are.

When it comes to automation, Sendible has publishing features that let you compose and schedule posts for publishing in advance. You can even create queue categories that let you organize and schedule posts that are related to one another.

You’ll be able to see everything you have planned for the week in one glance. There are also content tools available such as an image cropper, video thumbnail customization, saved hashtags, and post previews.

Pricing: Free trial. Paid plans start at €59/month/user. Yearly discounts available.

Read our Sendible review.

4. IFTTT

IFTTT is one of the most unique social media automation tools featured in this list. And it is extremely powerful. IFTTT stands for IF This Then That. To simplify, it’s an automation tool that uses queries and conditional logic to execute actions that you set.

You’re basically using code to automate different actions. But don’t let that intimidate you. IFTTT makes the whole process so simple, even those without coding knowledge will be able to figure it out in minutes.

It uses what the company calls Applets, which are automations that connect two or more services to perform an action. For example, you can have Google Assistant automatically create an event in your iPhone Calendar.

When you use an Applet, you’ll be asked for conditions. You’ll need to make use of triggers, actions, and queries so that IFTTT would know what to do during a specific event.

In the case of social posts, you can perform all sorts of actions.

For example:

IF you post an Instagram photo, THEN you can have Twitter post it as a native photo.

But IFTTT can go beyond social media. As an example, you can get a notification every time the International Space Station passes over your house. Or you can use it to get the weather forecast every hour. So long as there’s an Applet for it, the possibilities are endless.

IFTTT can go beyond helping you automate your social media marketing.

Price: Free, Pro ($3.33/month)

5. Sprout Social

Sprout Social is an all-in-one social media management software platform. So it does offer features that go beyond automation.

For instance, you can use Sprout Social to manage all of the direct messages you received from all your social accounts in one place. You’ll also receive customer details that allow you to get more personal when you reply. And there’s a feature that lets you see who’s handling the responses to help you evaluate the efficiency of your team.

Sprout Social also lets you create more opportunities to increase your sales through social posts. You’ll be able to add links to relevant pages when you publish content. It can connect your Shopify and Facebook Shop product catalogs.

Plus it has all the content publishing features you need to automatically post content on all your social platforms. It will also track your performance. You can access all of your data through its reporting tools.

Pricing: Standard ($249/user per month), Professional ($399/user per month), Advanced ($499/user per month). Save up to 25% with annual billing.

Read our Sprout Social review.

Final thoughts

And that wraps up our collection of the best social media automation tools.

Now, the only question is which tool should you choose?

The best social media automation tool will largely depend on your needs.

There are several questions you should ask yourself:

• What am I trying to achieve with social media?
• Which social media platforms am I focused on?
• What aspects of social media am I trying to automate?
• Would I benefit from an all-in-one social media management tool? Or a tool with a more specific feature-set such as a dedicated social media scheduler?

For example, if you want the best overall tool to automate the publishing of your social media content, SocialBee is our top recommendation.

However, if you want to automatically get your content shared by real social media users – Quuu Promote is perfect. And there aren’t really and like-for-like alternatives. It makes a good option for any marketing stack.

Then there’s all-in-one social media management tools like Sendible that offer the ability to automate several aspects of social media. This includes a unified inbox, publishing, social media analytics, and social listening tools.

The good news is that most of these tools either have a free plan or free trial you can check out to ensure they align perfectly with your social media strategy.

Related Reading: 40+ Social Media Statistics Marketers Should Know.

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