The Best Sprout Social Alternatives For 2024
Are you looking for the best alternatives to Sprout Social? We’ve got you covered.
Sprout Social is a popular social media management tool but it’s priced towards larger businesses and enterprise companies.
So, if you’re looking for something more competitive on price that still has all the features you need – you’re in the right place.
In this post, we’re comparing the best Sprout Social alternatives to power your social media strategy.
The best alternatives to Sprout Social – summary
TL;DR
- Sendible — The best alternative to Sprout Social overall. An all-in-one social media tool that’s loaded with features and affordable, particularly for teams.
- SocialBee — The best option for those who want the best dedicated social media publishing tool.
- Pallyy — The best alternative for marketers and entrepreneurs that are focused on visual content. And it’s quite affordable.
Now, let’s take an in-depth look at the full list of tools:
1. Sendible
Sendible is a social media tool that has built-in integration with Canva, an online graphic design tool that works well for users with little to no graphic design experience. So if you want to improve your social media presence using stunning graphics, this product is a good Social Sprout alternative.
On top of that, you’ll get all the features you’d expect from a social media management tool like post scheduling, community engagement, and reporting.
You can customize posts for each platform. Sendible will let you preview posts before they go live. There is an editor available so you can tweak images as you see fit.
There is also an approval process. This lets you check your team’s work to make sure they meet all your requirements. Clients can also use the feature to approve posts before they’re added to the calendar.
The one-click reports will give you an idea of which posts have the best engagement along with other details that’ll help you decide which direction your strategy should take.
Sendible also lets you schedule photos and videos directly to Instagram business profiles without the need for push notifications.
Plus, Sendible promises its users technical support from real people. It also offers training webinars, live chat, and numerous how-to articles.
Pricing: Creator ($25/month billed annually), Traction ($76/month billed annually), Scale ($170/month billed annually), Expansion ($340/month billed annually)
Read our Sendible review.
2. SocialBee
SocialBee is a popular tool that is focused solely on publishing & scheduling of social media content. That’s one of the reasons why it’s so inexpensive. You’re not paying for other features that you otherwise might not need.
This Sprout Social alternative has a few features that you might find interesting. For example, it allows you to schedule posts by category. You can also re-queue old posts which recycle your top-performing content.
You also have the option to customize posts for each of your social profiles so that they’re in line with all the best practices. There’s also an option to create variations of the same post so that they don’t look the same when you reuse them.
And you can perform bulk edits from one category at once. This includes assigning, approving, and deleting posts.
SocialBee works with Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google Business.
Other notable features include the ability to retire posts after getting shared a specific number of times, save hashtags, and receive email notifications whenever a post fails or a category becomes empty.
You can upload multiple media files and links at once. You can even import your existing content as a CSV file. There’s an option to create custom URLs and enable tracking features to stay on top of your conversions.
Pricing: Plans start from $29/month, save 16% when billed annually. Get started with a 14-day free trial.
Read our SocialBee review.
3. Pallyy
Pallyy can handle scheduling for multiple social media platforms but it’s designed to work best with Instagram. It has a visual scheduler, making it appealing to users that are new to using social media management tools.
This tool can work from anywhere. You can create and schedule posts from your desktop computer or a mobile device. There’s no need to download an app thanks to the platforms responsive design.
There are collaborative features that will allow you to work with colleagues and clients seamlessly. And the drag-and-drop editor will help you organize your posts more efficiently.
It’s one of the simplest tools in this list, making it ideal for smaller marketing agencies looking for a way to manage multiple clients at once.
Posting content on social media is as easy as uploading your media, dragging it to your calendar, selecting the social platform you want to upload to, and adding a caption. If you don’t have an image to share, you shouldn’t worry. You can select from any of the images available in Pallyy’s UGC library.
Pallyy was reviewed and approved by Instagram since it uses the official API platform. For users, that means that their accounts will always be safe.
It also works with Facebook, TikTok, Twitter, LinkedIn, and Google Business. And there’s a fantastic social inbox.
Pricing: Free, Premium ($18/month, annual discounts available)
Read our Pallyy review.
4. NapoleonCat
NapoleonCat is an online marketing automation tool that includes social media management functionality. So if you need additional features like social customer service, ad moderation, and social sales on top of social media post scheduling and monitoring, NapoleonCat would be a great fit.
You can use NapoleonCat to engage your social community by responding directly to messages. It supports Facebook, Messenger, Instagram, Instagram Ads, Twitter, LinkedIn, YouTube, and Google Business (GB).
This product has a focus on customer service. That’s why all of its tools are geared toward shortening response times and making the process more efficient.
When it comes to content publishing, NapoleonCat has a couple of tricks up its sleeve. For instance, you can upload all of your images one-time then publish them across Facebook, Instagram, Twitter, LinkedIn, and GMB. No need to upload images individually per site.
There’s also an option to add UTM tags to keep track of conversions. You can adjust the image ratio to keep images optimized for each platform. You can add CTA buttons, discount codes, or terms and conditions to your GMB offers. And you’ll be able to see previews of your posts before publishing them.
It has customizable pricing based on how many social profiles you’ll manage and the number of users who’ll have access to the tool.
Pricing: Standard (Starts at $21/month billed annually), Pro (starts at $42/month billed annually), Custom
Read our NapoleonCat review.
5. Iconosquare
Iconosquare places a premium on social media analytics, making it a great product for data-driven social media marketers. It boasts of advanced social analytics that is easy to interpret. It shows metrics like follower evolution, post-level average engagement rate, reach, and impressions history.
You’ll also be able to see a clear split between organic and promoted Instagram posts. There’s an option to add labels and albums so you can analyze your campaigns better. There’s even a specific tool for measuring Instagram Stories performance.
Iconosquare can even help with automating your social media reports. The initial setup only takes a couple of minutes, it can start sending you reports automatically or on-demand. You can even set it up so that it sends reports to recipients of your choosing.
As far as its social media scheduling features go, they’re more than capable of pushing your campaign to the next level. You can post all types of content from Instagram Carousels and Stories to Facebook videos and Twitter GIFs.
There is an approval process in place so clients can approve or reject posts then leave feedback as needed.
You can also upload images in bulk using Dropbox or OneDrive. Other features include location and account tagging as well as hashtag suggestions.
Pricing: Single ($59/month), Teams ($99/month), Custom (contact). Annual discounts available.
Read our Iconosquare review.
6. Missinglettr
Missinglettr works a bit differently than the other entries in this list. It acts as a curator of content. It can detect the kind of posts you publish and automatically find content for your social posts. This saves you time since you no longer have to manually search for content to share with your audience.
It can also use your own content regardless of the platform you use to publish. It can generate content from blog posts or even YouTube videos. Missinglettr will turn all of them into social media posts. Its AI will be able to extract the most valuable quotes and images from posts and turn them into content.
With Missinglettr, you can generate more leads, clicks, shares, and revenue.
Of course, you can also use it as a traditional social media scheduler if you want. You can review, plan, and create posts for all major social platforms from within the same tool.
Missinglettr comes with social media analytics which lets you track the key metrics of your campaign. It can even tell you when’s the best time to post your content based on user engagement. Its location analytics will tell you which locations you’re getting the most activity from.
Pricing: Free, Solo ($15/month billed annually), Pro ($49/month billed annually)
Read our Missinglettr review.
7. PromoRepublic
PromoRepublic is a great social media management platform for individuals who are thinking of scaling their operation. It’s capable of managing hundreds to thousands of social pages at once. So if you’re working with a lot of clients, then PromoRepublic might be the one for you.
For small businesses, it can automate posting to your pages. You can also schedule posts based on the recommended time slots for your specific industry. And there’s also an option to recycle evergreen content so you’d always have a post ready for publishing.
As for marketing agencies, you can make use of PromoRepublic’s white-label platform, collaboration tools, and reporting features to manage a lot of social media pages at once. You’ll also have access to thousands of customizable post templates and access to the graphics editor.
Even better, you can communicate with all of your clients and team members from within the tool. That makes content discussion and approval more convenient.
Enterprises using PromoRepublic can schedule their partners’ pages using automated localization. And you’re able to track social media results across your partners’ pages as well. Online reputation management is also easier since you’ll have the tools to answer comments, reviews, and direct messages.
Pricing: From $59/month depending on accounts needed, annual discounts are available. Get started with a 14-day free trial. Don’t need much? Limited Solo plan for $9/month billed annually.
Read our PromoRepublic review.
8. Crowdfire
Crowdfire is another social media management tool that can discover articles and images that your audience will appreciate.
By curating posts for you, you’ll be able to pour your attention into other aspects of your business. All you need to do is to provide the topics that you want Crowdfire to curate for. It will then search the web for the most relevant articles and images to use.
You can also publish content from your own websites or product pages across all your social media platforms. You have the freedom to customize posts for each network so that you’re also publishing based on best practices.
Crowdfire claims to have more than 19 million users worldwide. You can publish content on Twitter, Facebook, Instagram, LinkedIn, and Pinterest. You can see what your posts will look like using the Preview feature.
Crowdfire can recommend you the best times to post for maximum engagement. Its Queue Meter will tell you if you have enough content scheduled for the next seven days.
This product comes with an analytics tool that’ll help you measure, track, and understand your return on investment. It also automates your reporting process. You can customize reports to only include metrics that matter most to you.
Pricing: Free, Plus ($7.48/month billed annually), Premium ($37.48/month billed annually), VIP ($74.98/month billed annually)
9. StoryChief
StoryChief does more than just schedule your social media posts. It has everything you’ll need to increase your site traffic, find more leads, and increase your sales. You can use it to build and launch a full marketing campaign.
This product provides tools to make sure that you can engage your audience no matter where they are. It’s able to integrate with a long list of third-party services like MailChimp, WordPress, Drupal, HubSpot, Google Calendar, Medium, Mailshake, Drip, Shopify, Campaign Monitor, Moosend, and ClickFunnels.
You and your employees can share curated content across all your social networks for better audience engagement. StoryChief is proud of its built-in collaboration tools that allow its users to edit posts in real-time. You can leave comments for one another.
The content calendar lets everyone know which person is responsible for certain posts. And you can synchronize it with your calendar app of choice like Apple Calendar, Google Calendar, and Microsoft Outlook.
You can even optimize posts for search engines through the built-in SEO copywriting tool. It’s a real-time SEO assistant that relies on 15+ metrics for better search engine optimization. You’ll receive actionable insights that’ll improve your content and cater it to your target audience.
Pricing: Team ($90/month billed annually), Team Plus ($150/month billed annually), Agency ($300/month billed annually)
Read our StoryChief review.
10. Metricool
Metricool helps marketers plan their social media calendars more efficiently. Not only does it let you know the most optimal time to post on all social platforms, but it can also create content lists, set schedules, and publish posts automatically.
Instagram users will be happy to hear that Metricool comes with a Link In Bio tool that makes your Instagram posts clickable.
When you create posts, you can add up to ten images for each one. You can also use the automatic URL shortener to track analytics. There is a built-in hashtag search engine that presents you with the most popular hashtags based on the keyword you entered.
You can use an RSS feed to import articles from your blog or any other website. Or you can add posts by importing a CSV file.
Pricing: Free. Paid plans from $22/month (annual discounts available).
Read our Metricool review.
11. Buffer
Buffer is a well-known social media management tool that packs a lot of features for online marketers and agencies. It’s also surprisingly affordable especially if you don’t manage a lot of social media profiles.
Its main feature is its publishing tools. You can post content for Instagram, Facebook, Twitter, Pinterest, and LinkedIn from the Buffer dashboard. You’re able to visually prepare posts either through a web browser or using your mobile device. It’ll even send a notification to your phone when it’s time to share a post.
Buffer lets you collaborate with your team so that all of you can work on creating quality content at the same time. You can specify what each user will have access to and you can review posts for quality before they go live.
Pricing: Free, Essentials ($5/month per social channel billed annually)
Final thoughts
We’ve covered a lot of popular social media tools but which of these Sprout Social alternatives should you choose?
That depends entirely on the needs of your business. You need to first consider which type of social media tool you need.
For example, do you need an all-in-one social media management tool that includes a social inbox, publishing, reporting, and analytics? Or are you primarily concerned with publishing/scheduling of social media content?
It’s also worth considering your budget constraints. However, the majority of these Sprout Social alternatives are very affordable.
Here is a breakdown of some of our favorite tools from this list:
- Sendible – Our favorite overall social media management tool balancing features and price. They offer a free plan and offer all the features needed by social media managers, bloggers, agencies, and in-house teams alike.
- NapoleonCat– Here we have another all-in-one social media management tool that aligns quite closely with Sprout Social’s feature set. This tool, however, is primarily aimed at customer service teams.
- SocialBee – This is the best social media scheduling tool we have tested so far. It’s quite affordable and they offer outsourced social media services.
- Pallyy– While this tool does support content scheduling for multiple social media platforms, we find that its feature set makes it a great choice for those focused on Instagram marketing. What is most amazing about Pallyy is the affordability. In particular, unlimited team accounts are included with each plan.
Ultimately, you can’t go wrong with any tool on this list. And most of these tools either offer a free tier or a free trial so you can find the exact tool that aligns with your needs.
Related Reading:
- The Best Social Media Scheduling & Publishing Tools Compared
- 40+ Social Media Statistics And Trends To Guide Your Strategy
- The Best Social Media Automation Tools Compared
- How To Create A Social Media Strategy
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